Tongue N Cheek AlbumTongue N Cheek Album

Released 21Released 21stst September September

Tongue N Cheek; Track ListingsTongue N Cheek; Track Listings

Disc OneDisc One BonkersBonkers Road RageRoad Rage Dance Wiv MeDance Wiv Me Freaky FreakyFreaky Freaky Can’t Tek No MoreCan’t Tek No More Chillin’ Wiv Da Man DemChillin’ Wiv Da Man Dem Dirtee CrashDirtee Crash Money MoneyMoney Money LeisureLeisure HoildayHoilday Bad BehaviourBad Behaviour

Bonus Disc – Foot N MouthBonus Disc – Foot N Mouth IntroIntro DJ Semtex & Dizzee Rascal SkitDJ Semtex & Dizzee Rascal Skit ButterflyButterfly Holiday [Snippet]Holiday [Snippet] Dance Wiv Me [Snippet]Dance Wiv Me [Snippet] Bonkers [Snippet]Bonkers [Snippet] DJ Semtex Interview with Newham DJ Semtex Interview with Newham

GeneralsGenerals Hard – Newham Generals [Snippet]Hard – Newham Generals [Snippet] Mind Is A Gun – Newham Generals Mind Is A Gun – Newham Generals DJ Semtex Interview ft. Smurfie DJ Semtex Interview ft. Smurfie

SycoSyco Laugh – Smurfie SycoLaugh – Smurfie Syco Dizzee Rascal Talks About Dizzee Rascal Talks About

Forthcoming Project ‘Maniac Music’Forthcoming Project ‘Maniac Music’ Warrior Within – Dizzee Rascal Ft. Warrior Within – Dizzee Rascal Ft.

D Double E Footsie [Snippet]D Double E Footsie [Snippet] Freestyle – Dizzee Rascal D Double Freestyle – Dizzee Rascal D Double

E Footsis & Smurfie Syco ExclusiveE Footsis & Smurfie Syco Exclusive

MySpaceMySpaceThis is the first thing you seeThis is the first thing you see

when you go onto Dizzee Rascal’swhen you go onto Dizzee Rascal’sMySpace page (top picture on theMySpace page (top picture on the

right) it is the cover to his newright) it is the cover to his newalbum but it has been edited soalbum but it has been edited sothat you click the links below to;that you click the links below to;

iTunes, HMV, amazon.com,iTunes, HMV, amazon.com,play.com and 7digital. Using theplay.com and 7digital. Using thesame graphics that are on thesame graphics that are on thefront of his albums you knowfront of his albums you know

exactly what to look for when youexactly what to look for when youare looking to purchase his neware looking to purchase his new

album (due to the same graphics,album (due to the same graphics,fonts and colours etc) fonts and colours etc)

http://www.myspace.com/dizzeerascal

Other Features on MySpaceOther Features on MySpaceMixtape – Pop out PlayerMixtape – Pop out Player

A variety of songs are embed onto theA variety of songs are embed onto thepage on a player for the listener to page on a player for the listener to preview some of Dizzee Rascal’s wellpreview some of Dizzee Rascal’s well

known songs. known songs.

Gig and Festival ListingsGig and Festival Listings

A list of Gig dates are entered on to hisA list of Gig dates are entered on to hisMySpace page with links to all of hisMySpace page with links to all of his

upcoming shows, there is a direct link to upcoming shows, there is a direct link to the venue so you can book the tickets the venue so you can book the tickets

too.too.Festivals are a great way to get a bigFestivals are a great way to get a big

crowd and get them involved in his music,crowd and get them involved in his music,from how many venues are sold out, he isfrom how many venues are sold out, he is

a very popular artist.a very popular artist.

Other Features on MySpaceOther Features on MySpace

YouTube Video’sYouTube Video’s

YouTube Video Links have beenYouTube Video Links have been

embedded into Dizzee Rascal’sembedded into Dizzee Rascal’s

MySpace page, this is for the MySpace page, this is for the viewerviewer

to preview some of his video’s onto preview some of his video’s on

YouTube, to see what his music YouTube, to see what his music andand

music video’s are like.music video’s are like.

Benefits of Using MySpaceBenefits of Using MySpace

Promote forthcoming events as well as what’s Promote forthcoming events as well as what’s happening now.happening now.

Attracts new fans, as it is a social networking site.Attracts new fans, as it is a social networking site. Can be kept up-to-date easily, as it is a website, Can be kept up-to-date easily, as it is a website,

things can be deleted and added as an when.things can be deleted and added as an when. Easily accessible to the young market, as it is a Easily accessible to the young market, as it is a

social networking site, which is who Dizzee is social networking site, which is who Dizzee is targeting.targeting.

Can have loads of features on it, like video’s, Can have loads of features on it, like video’s, links, previews, blogs and so on.links, previews, blogs and so on.

FacebookFacebook

Like MySpace, Facebook isa good way to target

DizzeeRascal’s audience.

However, unlike MySpace,Facebook is more a

chattingsite, where as MySpace isknown for bands using it,

andsetting up their fan base.

Official Artist’s WebsiteOfficial Artist’s Website

A website is a good wayA website is a good way

to promote an artist, it isto promote an artist, it is

easily accessible to theeasily accessible to the

whole of the world and it iswhole of the world and it is

easily updated so you caneasily updated so you can

add new and forthcomingadd new and forthcoming

events. Viewing a website events. Viewing a website isis

free and convenient to all free and convenient to all ofof

The population, so its goesThe population, so its goes

to use.to use.http://www.dizzeerascal.co.uk

Magazine ReviewsMagazine Reviews

Various Magazines, like NMEVarious Magazines, like NME

have reviewed Dizzee Rascal’s have reviewed Dizzee Rascal’s new album Tongue N Cheek, new album Tongue N Cheek,

this is a good way of this is a good way of publicising the album as a lot publicising the album as a lot

of readers will look at of readers will look at magazines or the articles magazines or the articles

online. The magazines give a online. The magazines give a good review which most good review which most

readers will take notice of, readers will take notice of, they give an overall review of they give an overall review of

the album and most add a the album and most add a star rating.star rating.

http://www.slide.com/r/iDOt-VSG7j9XCKCyogx88

RfvBtM5XYk?previous_view=TICKER&previous_action

TICKER_ITEM_CLICK&ciid=3314649326036453637

Playstation; LaunchPlaystation; Launch

Playstation welcome DizzeePlaystation welcome DizzeeRascal Mercury AwardRascal Mercury Award

Winner, to launch their newWinner, to launch their newswanky SingStar Rooms:swanky SingStar Rooms:VIP space in PlayStationVIP space in PlayStation

Home on September 24 at 9Home on September 24 at 9o’clock. This is part of theo’clock. This is part of thelaunch of his new albumlaunch of his new album

Tongue N Cheek.Tongue N Cheek.

http://www.youtube.com/watch?v=HGhNjZyxRHw&feature=player_em

bedded#t=26

BBC Electric PromsBBC Electric PromsPresenting Dizzee Rascal with live band and orchestraPresenting Dizzee Rascal with live band and orchestra

Musical Direction by Hal Ritson and String Arrangements by Jules Buckley Musical Direction by Hal Ritson and String Arrangements by Jules Buckley

From the teenage grime producer who pored over the pages of heavyFrom the teenage grime producer who pored over the pages of heavyMetal weekly Kerrang and sampled Japanese chamber music, to the popMetal weekly Kerrang and sampled Japanese chamber music, to the pop

star Jeremy Paxman calls 'Mr. Rascal' when soliciting his views on USstar Jeremy Paxman calls 'Mr. Rascal' when soliciting his views on USpresident Barack Obama, Dylan Mills AKA Dizzee Rascal likes confoundingpresident Barack Obama, Dylan Mills AKA Dizzee Rascal likes confounding

expectations.expectations.

In 2003, his radical debut album Boy in da Corner scooped the MercuryIn 2003, his radical debut album Boy in da Corner scooped the MercuryPrize. He's since redefined UK urban music with a trademark style whichPrize. He's since redefined UK urban music with a trademark style whichblends raw street lyricism with radio friendly melody and draws as easilyblends raw street lyricism with radio friendly melody and draws as easily

from grime as hip hop, R&B or pop music.from grime as hip hop, R&B or pop music.

In the last 12 months, Dizzee hooked up with producers Calvin Harris andIn the last 12 months, Dizzee hooked up with producers Calvin Harris andArmand Van Helden for an untouchable trio of electro-grime anthems –Armand Van Helden for an untouchable trio of electro-grime anthems –Dance Wiv Me, Bonkers and Holiday. All three UK number one singlesDance Wiv Me, Bonkers and Holiday. All three UK number one singles

feature on upcoming fourth album Tongue N' Cheek - a recession-beatingfeature on upcoming fourth album Tongue N' Cheek - a recession-beatingcollection of upbeat party bangers. Enjoying his recent reinvention ascollection of upbeat party bangers. Enjoying his recent reinvention as

a pop star, Dizzee is now in a place where he has artistic free rein; "I don'ta pop star, Dizzee is now in a place where he has artistic free rein; "I don'tknow what people think I am now, and that's good, because it means I canknow what people think I am now, and that's good, because it means I can

do whatever I want".do whatever I want".

Continuing to confound expectations, for BBC Electric Proms Dizzee RascalContinuing to confound expectations, for BBC Electric Proms Dizzee Rascaldelivers his first ever full length live show with a band, horns and stringdelivers his first ever full length live show with a band, horns and stringsection. Dizzee is joined by Heritage Orchestra and backed by electronicsection. Dizzee is joined by Heritage Orchestra and backed by electronic

mash-up collective The Young Punx under the musical direction of Halmash-up collective The Young Punx under the musical direction of HalRitson. A celebration of the artist's diverse influences, expect a party set Ritson. A celebration of the artist's diverse influences, expect a party set

ofofchart mash-ups, radical reinterpretations of Rascal favourites plus a fewchart mash-ups, radical reinterpretations of Rascal favourites plus a few

closely guarded surprises.closely guarded surprises.

http://www.bbc.co.uk/electricproms/2009/artists/dizzeerascal/

Later with Jools HollandLater with Jools Holland

Dizzee Rascal featuredDizzee Rascal featuredon Jools Holland’s show, on theon Jools Holland’s show, on the22/09/2009 the day after his 22/09/2009 the day after his

albumalbumWas released, he performed theWas released, he performed the

song ‘’Can’t Tek No More’’. This is song ‘’Can’t Tek No More’’. This is aa

great way to broadcast his musicgreat way to broadcast his musicvia another form of media, thevia another form of media, thetelevisions. This can also be televisions. This can also be re-watched on BBC iPlayer.re-watched on BBC iPlayer.

http://www.youtube.com/watch?v=spfalgW_eNI

Tongue N Cheek Air Max 90’sTongue N Cheek Air Max 90’sOn Friday 18th September, Nike Sportswear and Mercury On Friday 18th September, Nike Sportswear and Mercury

Music Prize winning recording artist Dizzee Rascal will Music Prize winning recording artist Dizzee Rascal will release the very special, and strictly limited, Nike Air release the very special, and strictly limited, Nike Air

Max 90 ‘Tongue N’ Cheek’ sneaker. The shoe has Max 90 ‘Tongue N’ Cheek’ sneaker. The shoe has been created in a special partnership between been created in a special partnership between

Dizzee, Nike Design and long-time Dizzee collaborator Dizzee, Nike Design and long-time Dizzee collaborator and creative director, Ben Drury and will go on sale and creative director, Ben Drury and will go on sale

exclusively at Nike’s1948 store in London’s exclusively at Nike’s1948 store in London’s Shoreditch, ahead of the release of Dizzee’s fourth LP, Shoreditch, ahead of the release of Dizzee’s fourth LP,

Tongue N’ Cheek (Monday 21st September)Tongue N’ Cheek (Monday 21st September)

This promo video has been created specially to celebrateThis promo video has been created specially to celebratethese two releases. Art directed by Drury, shot by hypethese two releases. Art directed by Drury, shot by hypephotographers Tim & Barry (dontwatchthat.tv) the samephotographers Tim & Barry (dontwatchthat.tv) the samecreative team behind the album artwork, also includescreative team behind the album artwork, also includes

the skills of up and coming director/animator Jamesthe skills of up and coming director/animator JamesCopeman. Set to ‘Chillin Wiv Da Man Dem’ - the soundCopeman. Set to ‘Chillin Wiv Da Man Dem’ - the soundof Dizzee at his most laid-back- the film fuses elementsof Dizzee at his most laid-back- the film fuses elementsof the album artwork with additional footage, and is aof the album artwork with additional footage, and is a

light hearted look into Rascal’s world.light hearted look into Rascal’s world.

http://www.youtube.com/watch?v=rV_r4JSXHJQ&feature=player_embedded#t=30

Tongue N Cheek Advert & WebsiteTongue N Cheek Advert & Website

Here is a direct website tobuy Dizzee Rascal’s newalbum, this webpage isadvertised on both his

MySpace and Own Website.Other than buying his

album, you can also buy alife size figurine and “DirteeCash” with Dizzee Rascal’s

face on it!

The Telegraph RatingThe Telegraph RatingFrom the green fields of Glastonbury to the dance floors of Ibiza, From the green fields of Glastonbury to the dance floors of Ibiza,

Dizzee Rascal’s Bonkers has been the standout tune of the Dizzee Rascal’s Bonkers has been the standout tune of the summer. The exuberant anthem is one of three No1 hits on summer. The exuberant anthem is one of three No1 hits on

Tongue N’ Cheek, his fourth album, which looks set to Tongue N’ Cheek, his fourth album, which looks set to cement his status as a national treasure. Known to his cement his status as a national treasure. Known to his

African-born mother as Dylan Kwabena Mills, the 24 year-old African-born mother as Dylan Kwabena Mills, the 24 year-old has become an increasingly influential figure in Britain’s has become an increasingly influential figure in Britain’s

cultural life since he won a Mercury Award for his debut Boy cultural life since he won a Mercury Award for his debut Boy in da Corner in 2003. in da Corner in 2003.

By fusing his urgent chat with dance music, over the past 12 By fusing his urgent chat with dance music, over the past 12 months Mills has taken the previously obscure sound of months Mills has taken the previously obscure sound of

British rap to the top of the charts. He has also paved the British rap to the top of the charts. He has also paved the way for an invasion of the top 40 by a series of improbablyway for an invasion of the top 40 by a series of improbably

named characters (Tinchy Stryder, Wiley, Chipmunk) from his named characters (Tinchy Stryder, Wiley, Chipmunk) from his fertile home turf in east London. Throughout his giddy fertile home turf in east London. Throughout his giddy ascent from a Bow council estate, Mills has remained ascent from a Bow council estate, Mills has remained

inimitably himself. Whether sparring with Jeremy Paxman inimitably himself. Whether sparring with Jeremy Paxman (who(who

memorably addressed him as Mr Rascal on Newsnight), telling fan memorably addressed him as Mr Rascal on Newsnight), telling fan Prince Harry that he should have punched him in the face Prince Harry that he should have punched him in the face for being cheeky, or dismissing a sour-faced Kate Moss for for being cheeky, or dismissing a sour-faced Kate Moss for

interrupting his interview at the GQ awards lastinterrupting his interview at the GQ awards lastweek, he has sustained the unpredictable irreverence that earned week, he has sustained the unpredictable irreverence that earned

him his nickname. him his nickname.

Tongue N’ Cheek displays all of the attention-grabbing musical Tongue N’ Cheek displays all of the attention-grabbing musical and lyrical directness that has helped Mills become a and lyrical directness that has helped Mills become a

crossover star. From the start of his career he plundered crossover star. From the start of his career he plundered numerous styles, exploiting the harsh dynamics of rock andnumerous styles, exploiting the harsh dynamics of rock and

the sample culture of hip hop. On the new album, the euphoric the sample culture of hip hop. On the new album, the euphoric synths and cheesy melodies of old-school rave on Holiday synths and cheesy melodies of old-school rave on Holiday and Dirtee Cash, as well as on Bonkers, see him aiming and Dirtee Cash, as well as on Bonkers, see him aiming

squarely at daytime radio and the dance floor. Can’tsquarely at daytime radio and the dance floor. Can’tTek No More looks back to an older tradition of black British music Tek No More looks back to an older tradition of black British music

with its anguished analysis of the impact of the recession set with its anguished analysis of the impact of the recession set to blaring horns and a stomping reggae beat. to blaring horns and a stomping reggae beat.

http://www.telegraph.co.uk/culture/music/cdreviews/6197757/Dizzee-Rascal-Tongue-N-Cheek-Pop-CD-of-the-week.html

Tongue N Cheek Press CoverageTongue N Cheek Press Coverage

Nuts MagazineNuts Magazine

Radio 1; Live Lounge Radio 1; Live Lounge with Jo Whileywith Jo Whiley

Radio is a good way to broadcastRadio is a good way to broadcasta new album, the radio getsa new album, the radio gets

thousands of listeners everyday,thousands of listeners everyday,listening live, but some people dolistening live, but some people dolisten to the radio via the internet,listen to the radio via the internet,

when its most convenient for when its most convenient for them.them.

Here Dizzee Rascal has featured Here Dizzee Rascal has featured onon

Jo Whiley’s very popular Radio OneJo Whiley’s very popular Radio Oneshow, which gets about 11,000show, which gets about 11,000

Listeners.Listeners.

http://www.dizzeerascal.co.uk/?p=221

HMV; 21HMV; 21stst September Live Launch September Live Launch

Dizzee was due to appear at HMV, OxfordDizzee was due to appear at HMV, Oxford

Street on Monday evening (21st Street on Monday evening (21st September)September)

to sign copies of his brand new albumto sign copies of his brand new album

““Tongue n’ Cheek”, unfortunately due toTongue n’ Cheek”, unfortunately due to

unforeseen circumstances he had to unforeseen circumstances he had to cancelcancel

event. event.

Bonkers ClothingBonkers ClothingDizzee Rascal is veryDizzee Rascal is very

big amongst youngsters,big amongst youngsters,his range of clothinghis range of clothing

targets this audience. He targets this audience. He usesuses

a wide range of media toa wide range of media topromote himself, t-shirts are promote himself, t-shirts are

aagood way, as supporters andgood way, as supporters andfans will wear these and thisfans will wear these and thiswill get his name out there.will get his name out there.

http://www.backstreetmerch.com/bands/dr/

Newsnight Interview with Jeremy Newsnight Interview with Jeremy PaxmanPaxman

In a Newsnight discussionIn a Newsnight discussionon whether the election ofon whether the election of

President Obama could helpPresident Obama could helpbring about a black Britishbring about a black British

Prime Minister, hip-hopPrime Minister, hip-hopartist Dizzee Rascal puts hisartist Dizzee Rascal puts his

name forward to Jeremyname forward to JeremyPaxman. Paxman.

Here is another media stunt of DizzeeHere is another media stunt of DizzeeRascal’s, he’s putting his nameRascal’s, he’s putting his name

forward to be Prime Minster.forward to be Prime Minster.

http://news.bbc.co.uk/1/hi/programmes/newsnight/7713242.stm

http://www.youtube.com/watch?v=tM1XrVVVBAk

How Dizzee Has Used The Media How Dizzee Has Used The Media To Promote His New AlbumTo Promote His New Album

Overall, Dizzee Rascal has really got his name out there!Overall, Dizzee Rascal has really got his name out there!Whether its featuring on Radio or on Television, DizzeeWhether its featuring on Radio or on Television, DizzeeRascal has done it. I admire Dizzee Rascal’s work, he takes aRascal has done it. I admire Dizzee Rascal’s work, he takes agood approach by getting involved with things like ‘Bonkers’good approach by getting involved with things like ‘Bonkers’

Clothing, Nike Air Max Clothing, Nike Air Max 90’s. He has a wide 90’s. He has a wide range of publicity and I range of publicity and I admire him for doing admire him for doing this, he takes a hands this, he takes a hands on approach! And this on approach! And this is one of many reasons is one of many reasons as to why he is so well as to why he is so well known and successful.known and successful.