Analysis of: NME FRONT COVER

Target audience Although NME have attracted the same audience for a long time (15-24 year

old males) ranging in a C1/C2 social class, this issue using rap artist Dizzee Rascal would generally attract fans of Dizzee Rascal who would fall into the

category of young black males aged 15-24 also. Social class audience would stay the same.

Contents: Because the contents style differs from the front cover, the target audience may appear different. Because there is a female appearing in the

image, women readers may relate themselves more to it. And due to the same use of colours and font used, the main target audience (male 15-25) will be

attracted by it.

Double page spread: The double page spread helps appeals a lot more to fans of Dizzee Rascal due to the glimpse of his life story, and with half of the double page being taken up with a picture of him it attracts the reader even more if they’re flicking through the magazine before purchase, which then entices

them to buy it. What also attracts pre-buyers is the bold and interesting style of text used to name the article “From tags to riches” the font size also differs

which stands out immediately.

Bold red masthead outlining the colour scheme for the front cover (red, black and white) represents main rock genre colours.

Flash in red following colour scheme.

Header introducing the issue and season, bold capitals to stand out.

Glimpse of band contents, attracts fans.

Main image: portrays genre through costume:

- Baggy jeans, vest, trainers and chain; implies stereotypical rap genre.

Main image that relates to main cover lines.

Footer listing bands to attract fans of them particular bands.

A busy background relating to the artist as the main image (graffiti) represents the genre stereotypically. Whilst the background is busy the cover stays simplistic.

Pull quote relating to inside story: attracts reader to buy.

Main cover line stands out big and bold across the busy background, and follows colour scheme.

Same font covering the whole front cover, but use of different colours, styles and sizes.

NME information: Publisher:

Robert Tame

Sales:

Circulation of the magazine has fallen continuously since 2003.

In the first half of 2010, the magazine's circulation was 33,875,

53% down on a 2003 figure of 72,442.

General Information:

first issue published on 07/03/1952

Genre magazine:

Alternative/rock/punk

Typical Content:

single/album band reviews, interviews with bands/artists,

tour dates, news within music

Feature artists/bands:

Dizzee Rascal, Arctic Monkeys, Oasis, The Killers, Hadouken.

Analysis of: NMECONTENTS

Drop letter to help emphasise the paragraph and make it stand out.

Date to inform reader.

Rule of Thirds to present easier and neatly.

Masthead: following same colour scheme as before and font. Same house style

Page references introduces articles for readers

Main Image represents the content special

Offer and use of different colour attracts reader to buy regularly because of the change in colour (stands out) Frame outlines the

main issue special of the magazine with image representing it

By-line helps to anchor the image above and the text below

Subheadings are used to introduce the various categories of the magazine, with a black background and clear bold white, it stands out clearly to the reader

Analysis of: NMEDOUBLE PAGE

SPREAD

Font size and colour helps to make the article stand out due to the variety in font size

Use of images to reference contents in the article

Headline to name the article

Busy Background provides mise en scene for the article, sets the scene of his life in the past

By line simply summarising contents of article

Main Image using the article top (Dizzee Rascal)

Page number and issue general information for the reader

Drop capital emphasise article