d&ad 2011 winning campaigns

BLACK PENCIL

Brand: GoogleAgency: @radical.media, New York City, NY

Industry: Culture, Recreation & SportMedia: Cyber

Creative Director: B-reel, AaronKoblin, Chris MilkCopywriter: Chris MilkArt Director: B-reelDirector: Chris Milk

Black Pencil Digital AdvertisingThe Wilderness Downtown

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Brand: AppleAgency: Apple Industrial Design Team

Industry: Electronics & Audio-VisualMedia: Design & Branding

Black Pencil Product DesigniPad


Brand: HulgerAgency: Samuel Wilkinson Design


Black Pencil Product DesignPlumen 001




BlackPencil Product DesignPlumen 001

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Black Pencil Product DesignPlumen 001




BlackPencil Product DesignPlumen 001



Brand: Human Rights WatchAgency: JWT, New York City, NY

Industry: Public interest & Non-profitMedia: Ambient & Interactive

Chief Creative Officer: Harvey Marco, PeterNicholsonExecutive Creative Director: Andrew ClarkeCreative Director: Andrew Clarke, HarveyMarcoCopywriter: Chris SwiftArt Director: Roy WisnuPhotography: Platon, Izzy Levine

Black Pencil Spatial DesignBurma

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Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR

Industry: House, Garden & PetsMedia: TV & CinemaMarket: United StatesLanguage: English

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Jason Bagley, EricBaldwinCopywriter: Craig Allen, Eric KallmanArt Director: Craig Allen, Eric KallmanDirector: Tom Kuntz

Smell Like A Man, Man.

Black Pencil TV & Cinema AdvertisingThe Man Your Man Could Smell Like

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Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Jason Bagley, EricBaldwinCopywriter: Craig Allen, Eric KallmanArt Director: Craig Allen, Eric KallmanDirector: Tom Kuntz

Smell Like A Man, Man.

Black Pencil TV & Cinema AdvertisingDid You Know

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Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Jason Bagley, EricBaldwin, Mark Fitzloff, Susan Hoffman, IainTaitCopywriter: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanArt Director: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanDirector: Craig Allen, Jason Bagley, EricBaldwin, Eric Kallman, Tom Kuntz

Black Pencil TV & Cinema AdvertisingQuestions

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Black Pencil TV & Cinema AdvertisingBoat

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YELLO PENCIL

Brand: TargetAgency: Mother, New York City, NY

Industry: Retail & DistributionMedia: TV & Cinema

Creative Director: Mother

Yellow Pencil BrandingTarget Kaleidoscopic Fashion Spectacular

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Brand: PumaAgency: GBH Design, London (England)

Industry: Apparel, Clothing & FootwearMedia: Design & Branding

Creative Director: Mark Bonner, JasonGregory, Peter HalePhotography: Harald Loos

Yellow Pencil BrandingThe PUMA Unity Initiative




Creative Director: Mark Bonner, JasonGregory, Peter HaleCopywriter: Peter Hale, Russell Saunders

Yellow Pencil BrandingThe PUMA Phone

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Industry: House, Garden & PetsMedia: CyberMarket: United StatesLanguage: English


Yellow Pencil Digital AdvertisingResponse Campaign

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Yellow Pencil Digital AdvertisingResponse Campaign

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Brand: GoogleAgency: BBH, New York City, NY

Industry: Internet sites & ServicesMedia: TV & Cinema

Chief Creative Officer: Kevin RoddyExecutive Creative Director: CalleSjoenell, Pelle Sjoenell, Robert WongCreative Director: Kevin Roddy, CalleSjoenell, Pelle Sjoenell, Robert WongCopywriter: Jared Elms, Jeff Johnson, BethRyanArt Director: Erik Holmdahl, Steve PeckDirector: Aaron Duffy

Yellow Pencil Digital AdvertisingChrome Speed Tests

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Brand: Currency SystemAgency: R/GA, New York City, NY

Industry: Internet sites & ServicesMedia: Cyber

Creative Director: Leif Abraham, ChristianBehrendt

Yellow Pencil Digital AdvertisingPay With A Tweet

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Agency: Y&R, New York City, NY

Industry: Apparel, Clothing & FootwearMedia: Promotion & Event

Executive Creative Director: IanReichenthal, Scott VitroneCreative Director: Graeme Hall, MennoKluin, Shailesh Rao, VivianRosenthal, Steve WhittierCopywriter: Feliks RichterArt Director: Alexander Nowak

Yellow Pencil Digital DesignInvisible Pop-Up Store

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Brand: VogueAgency: Code and Theory

Industry: Media & PublishingMedia: Design & Branding

Executive Creative Director: Brandon RalphCreative Director: Chenta YuArt Director: Stephane Elbaz

Yellow Pencil Digital DesignVogue.com Site Redesign

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Brand: GoogleAgency: @radical.media, New York City, NY


Creative Director: B-reel, AaronKoblin, Chris MilkCopywriter: Chris MilkArt Director: B-reelDirector: Chris Milk

Yellow Pencil Digital DesignThe Wilderness Downtown

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Brand: ToyotaAgency: Saatchi & Saatchi, Sydney, NSW

Industry: Automotive & ServicesMedia: Promotion & Event

Executive Creative Director: Steve BackCreative Director: Dave BowmanCopywriter: Steven JacksonArt Director: Simon Jarosz, Vince LaganaDirector: Tim Bullock

Yellow Pencil DirectCountry Australia Border Security: Nothing Soft Gets In

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Brand: BillboardAgency: BBDO, So Paulo


Chief Creative Officer: Marcello SerpaExecutive Creative Director: Marcello SerpaCreative Director: Dulcdio Caldeira, LuizSanchesCopywriter: Andr KassuArt Director: Danilo Boer, MarcosKothlar, Marcos Medeiros

Yellow Pencil DirectMusic, See What It's Made of


Brand: SkittlesAgency: TBWA, London (England)

Industry: Confectionery & SnacksMedia: Cyber

Executive Creative Director: Mark HunterCreative Director: Johan Dahlqvist, Lee TanCopywriter: Eric TellArt Director: Andrew BloomDirector: Jakob Marky

Yellow Pencil DirectUpdater

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Brand: Danish Road Safety CouncilAgency: Made in Valby

Industry: Public interest & Non-profitMedia: TV & Cinema

Creative Director: Jesper RofeltCopywriter: Brian Lykke, Jesper RofeltDirector: Adam Hashemi

Yellow Pencil Film Advertising CraftsThe Family: The Party

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Brand: BBCAgency: Y&R, London (England)

Industry: Media & PublishingMedia: TV & CinemaPublished: Sep., 2009Market: United KingdomLanguage: English

Executive Creative Director: Damon CollinsCopywriter: Jules Chalkley, Nick SimonsArt Director: Jules Chalkley, Nick SimonsDirector: Vince Squibb

Yellow Pencil Film Advertising CraftsLocal Radio

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Brand: HornbachAgency: Heimat, Berlin

Industry: House, Garden & PetsMedia: TV & CinemaMarket: Germany

Chief Creative Officer: Guido HeffelsCreative Director: Guido Heffels, MatthiasStorathCopywriter: Kai Abd El Salam, GuidoHeffels, Matthias StorathArt Director: Maria Botsch, SusannaFill, Teresa Jung, Hendrik SchwederDirector: Martin Krejci

How much madness are you made of?

Yellow Pencil Film Advertising CraftsFaces

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Brand: Amnesty InternationalAgency: TBWA, Boulogne-Billancourt

Industry: Public interest & Non-profitMedia: TV & CinemaLanguage: English

Executive Creative Director: EricHolden, Rmi NolCopywriter: Benoit LerouxArt Director: Philippe TarouxDirector: Pleix

139 countries have wiped out the deathpenalty. Only 58 are left to convince.

Yellow Pencil Film Advertising CraftsDeath to Death Penalty

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Brand: NikeAgency: Wieden+Kennedy, Amsterdam

Industry: Apparel, Clothing & FootwearMedia: TV & CinemaPublished: Apr., 2010Language: English

Executive Creative Director: Jeff KlingCreative Director: Mark Bernath, EricQuennoyCopywriter: Stuart Harkness, Freddie PowellArt Director: Stuart Harkness, FreddiePowellDirector: Alejandro Gonzalez Inarritu

Write The Future

Yellow Pencil Film Advertising CraftsWrite the Future (180 sec)

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Brand: BBCAgency: Y&R, London (England)

Industry: Media & PublishingMedia: TV & CinemaPublished: Jan., 2010Market: United Kingdom

Executive Creative Director: Damon CollinsCopywriter: Freddy Mandy, TimMcNaughtonArt Director: Freddy Mandy, TimMcNaughtonDirector: Marc Craste

Yellow Pencil Film Advertising CraftsWinter Olympics

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Brand: BBCAgency: The Chase Creative Consultant


Creative Director: Oliver Maltby

YellowPencil Graphic DesignAlmost Extinc



Brand: BBCAgency: The Chase Creative Consultant


Creative Director: Oliver Maltby

YellowPencil Graphic DesignThe Chase CreativeConsultants



Brand: Nils Holger MoormannAgency: Jger & Jger

Industry: House, Garden & PetsMedia: Design & Branding

YellowPencil Graphic DesignMoormann in SimpleTerms



Brand: Nils Holger MoormannAgency: Jger & Jger

Industry: House, Garden & PetsMedia: Design & Branding

Yellow Pencil Graphic DesignMoormann in Simple Terms


Agency: Cartlidge Levene, London (England)

Industry: Culture, Recreation & SportMedia: Design & Branding

Yellow Pencil Graphic DesignOrientation




Yellow Pencil Graphic DesignSignage




Yellow Pencil Graphic DesignWayfinding and Furniture


Agency: Ogilvy, Singapore

Industry: Office equipmentMedia: Print

Executive Creative Director: Robert GaxiolaCreative Director: Eric YeoCopywriter: Jeremy ChiaArt Director: Chan Hwee Chong, FajarKurnia, Eric Yeo

YellowPencil IllustrationSelf Portrait






YellowPencil IllustrationGirl with a Pearl Earring






YellowPencil IllustrationMona Lisa




Industry: Apparel, Clothing & FootwearMedia: Promotion & Event

Yellow Pencil Integrated & Earned MediaWrite the Future

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Industry: House, Garden & PetsMedia: Promotion & EventMarket: United StatesLanguage: English


Yellow Pencil Integrated & Earned MediaThe Man Your Man Could Smell Like

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Brand: MicrosoftAgency: Droga5, New York City, NY


Chief Creative Officer: David DrogaExecutive Creative Director: DuncanMarshall, Ted Royer, Nik StudzinskiCreative Director: Kevin Brady, NeilHeymann, Duncan Marshall, Ted Royer, NikStudzinskiCopywriter: Spencer Lavellee, Adam NoelArt Director: Jon KubikPhotography: Paul McGeiver, FernandoSanchez, Dan Welch, Li Tan Xiao

Yellow Pencil Integrated & Earned MediaDecode Jay-Z with Bing

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Brand: Domino's PizzaAgency: Crispin Porter + Bogusky, Boulder, CO

Industry: Catering industryMedia: Promotion & Event

Chief Creative Officer: JeffBenjamin, Andrew Keller, Rob ReillyCreative Director: Tony Calcao, MattDenyer, Craig Miller, Mark MolloyCopywriter: Roberto Lastra, Matt TalbotArt Director: Brian Lambert, Andrew LincolnPhotography: Daren Lew, Matthew WoolfeDirector: Henry-Alex Rubin

Yellow Pencil Integrated & Earned MediaPizza Turnaround

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Brand: GatoradeAgency: TBWA, Los Angeles, CA

Industry: Non-alcoholic drinksMedia: TV & Cinema

Chief Creative Officer: Rob SchwartzExecutive Creative Director: Patrick O'NeillCreative Director: Brent Anderson, LeeClow , Steve Howard, Jimmy SmithCopywriter: Steve HowardArt Director: Brent Anderson, Mark HansenDirector: Scott MacMaster, LorenMendell, Jeremy Miller

Yellow Pencil Integrated & Earned MediaGatorade Replay

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Agency: Magazine, New York City, NY


Art Director: Randy Minor, Josef Reyes, HitomiSatoPhotography: Lauren Greenfield, MarcoGrob, Hannah Whitaker

YellowPencil Magazine &Newspaper DesignSpring Fashion





Art Director: Randy Minor, JosefReyes, Hitomi SatoPhotography: Lauren Greenfield, MarcoGrob, Hannah Whitaker

Yellow Pencil Magazine & Newspaper DesignFall Fashion


Agency: Bloomberg Businessweek


Creative Director: Richard TurleyArt Director: Robert Vargas

YellowPencil Magazine &Newspaper DesignYear in Review



Agency: Bloomberg Businessweek


Creative Director: Richard TurleyArt Director: Robert Vargas

Year in Review


Agency: Wallpaper*


Art Director: Meirion Pritchard

YellowPencil Magazine &Newspaper DesignWallpaper* Handmade:Custom Covers 1



Agency: Wallpaper*






Brand: DentsuAgency: Dentsu, Tokyo

Industry: Corporate self-promoMedia: Cyber

Executive Creative Director: MasatakaHosoganeCreative Director: Kana NakanoCopywriter: Kana Nakano, Toru OyamaArt Director: Yoshio HiramotoDirector: Takeshi Kanamaru, NorikoOsumi, Takuya Shiomi

Yellow Pencil Mobile MarketingiButterfly Coupon Entertainment!

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Brand: Japan Maritime Self-Defense ForceAgency: Hakuhodo, Tokyo


Creative Director: Shota Hatanaka, KentaIkomaCopywriter: Kenta IkomaArt Director: Junichi KurataPhotography: Hiroki OguriDirector: Yukako Nomura, Waki Rokutan

Yellow Pencil Mobile MarketingSalute Trainer

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Agency: Colonel Blimp

Industry: Culture, Recreation & SportMedia: Miscellaneous

Director: Dougal Wilson

Yellow Pencil Music VideosLove Lost

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Agency: Partizan


Director: Daniel Wolfe

Yellow Pencil Music VideosPrayin

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Agency: Harry & Co


Director: Sean Metelerkamp

Yellow Pencil Music VideosZef Side

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Brand: FedExAgency: DDB, So Paulo

Industry: Transport & TourismMedia: PrintMarket: BrazilLanguage: English

Chief Creative Officer: Sergio ValenteExecutive Creative Director: Sergio ValenteCreative Director: Rodrigo Almeida, RenataFlorio, Moacyr Netto, Sergio ValenteCopywriter: Arcio FortesArt Director: Max GeraldoPhotography: Manolo Moran

Yellow Pencil Outdoor AdvertisingAmerica


Brand: WalkersAgency: BBDO, London (England)

Industry: Confectionery & SnacksMedia: Promotion & Event

Executive Creative Director: Paul BrazierCreative Director: Paul Brazier, SteveColl, Colin JonesCopywriter: Steve CollArt Director: Colin JonesDirector: Declan Lowney

Yellow Pencil Outdoor AdvertisingSandwich

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Brand: The Sunday TimesAgency: CHI & Partners, London (England)

Industry: Media & PublishingMedia: Outdoor

Creative Director: Micky TudorCopywriter: Matt Collier, Wayne RobinsonArt Director: Matt Collier, Wayne Robinson

Yellow Pencil Outdoor AdvertisingThe Sunday Times Rich List



Industry: Internet sites & ServicesMedia: Outdoor

Chief Creative Officer: David DrogaExecutive Creative Director: DuncanMarshall, Ted Royer, Nik StudzinskiCreative Director: Kevin Brady, NeilHeymann, Duncan Marshall, Ted Royer, NikStudzinskiCopywriter: Spencer Lavellee, Adam NoelArt Director: Jon Kubik

Yellow Pencil Outdoor AdvertisingDecode Jay-Z with Bing




Chief Creative Officer: David DrogaExecutive Creative Director: DuncanMarshall, Ted Royer, Nik StudzinskiCreative Director: Kevin Brady, NeilHeymann, Duncan Marshall, Ted Royer, NikStudzinskiCopywriter: Spencer Lavellee, Adam NoelArt Director: Jon KubikPhotography: Paul McGeiver, FernandoSanchez, Dan Welch, Li Tan Xiao

YellowPencil OutdoorAdvertisingDecode Jay-Z with Bing





Chief Creative Officer: David DrogaExecutive Creative Director: DuncanMarshall, Ted Royer, Nik StudzinskiCreative Director: Kevin Brady, NeilHeymann, Duncan Marshall, Ted Royer, NikStudzinskiCopywriter: Spencer Lavellee, Adam NoelArt Director: Jon Kubik

Yellow Pencil Outdoor AdvertisingDecode Jay-Z with Bing




Creative Director: Mark Bonner, JasonGregory, Peter Hale

YellowPencil PackagingDesignPUMA Clever Little Bag



Brand: Saint John AmbulanceAgency: BBH, London (England)

Industry: Beauty & HealthMedia: Print

Executive Creative Director: Nick GillCreative Director: Alex Grieve, Adrian RossiCopywriter: Will Bingham, Alex GrieveArt Director: Victoria Daltrey, MarkReddy, Adrian RossiPhotography: Nadav Kander

Yellow Pencil Press AdvertisingAbigail





Yellow Pencil Press AdvertisingTony





Yellow Pencil Press AdvertisingSamuel





Yellow Pencil Press AdvertisingGary





Yellow Pencil Press AdvertisingKeiko



Industry: Media & PublishingMedia: Print


Music. See what it's made of.

Yellow Pencil Press AdvertisingBono






Yellow Pencil Press AdvertisingEminem






Yellow Pencil Press AdvertisingMarilyn





YellowPencil PressAdvertisingAmy






YellowPencil PressAdvertisingBritney



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Brand: Dos EquisAgency: Euro RSCG, New York City, NY

Industry: Alcoholic drinksMedia: Radio

Chief Creative Officer: Conway WilliamsonCreative Director: Andy Currie, KevinJordan, David WeinstockCopywriter: Robert Cuff, AndyCurrie, Catherine Eccardt, KevinJordan, Cam Miller, David Weinstock, ThomWoodley

Yellow Pencil Radio AdvertisingCinco


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Yellow Pencil Radio AdvertisingSigns


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Yellow Pencil Radio AdvertisingDos Equis Radio


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Yellow Pencil Radio AdvertisingThe Most Interesting Man in the World


Agency: Victoria and Albert Museum


Yellow Pencil Spatial DesignPalindrome

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Agency: Carmody Groarke

Industry: MiscellaneousMedia: Miscellaneous

Yellow Pencil Spatial DesignStudio East Dining




YellowPencil Spatial DesignStudio East Dining




Industry: Non-alcoholic drinksMedia: TV & Cinema

Creative Director: Brent Anderson, LeeClow , Steve Howard, Jimmy SmithCopywriter: Steve HowardArt Director: Brent Anderson, Mark HansenDirector: Scott MacMaster, LorenMendell, Jeremy Miller

Yellow Pencil TV & Cinema AdvertisingGatorade REPLAY Season 2

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Write The Future

Yellow Pencil TV & Cinema AdvertisingWrite the Future (180 sec)

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Industry: Non-alcoholic drinksMedia: Promotion & Event

Creative Director: Brent Anderson, LeeClow , Steve Howard, Jimmy SmithCopywriter: Steve HowardArt Director: Brent Anderson, Mark HansenDirector: Scott MacMaster, LorenMendell, Jeremy Miller

Yellow Pencil TV & Cinema AdvertisingREPLAY Season 2

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Brand: Cartoon NetworkAgency: Cartoon Network, Atlanta, GA

Industry: Media & PublishingMedia: TV & CinemaPublished: Mar., 2010

Creative Director: EduardoBragana, Hernn La Greca, Daniel XavierCopywriter: Eduardo Bragana, DanielXavierDirector: PG Santiago, Gabriel Nobrega

Yellow Pencil TV & Cinema CommunicationToy Soldier

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Brand: Cartoon NetworkAgency: Cartoon Network

Industry: Toys & GamesMedia: TV & Cinema

Creative Director: Rafal GasakDirector: Olov Burman

Yellow Pencil TV & Cinema CommunicationCartoon Network Duplicators

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Industry: Toys & Games



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Industry: Toys & GamesMedia: TV & Cinema



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Agency: Mucho


Art Director: Pablo Juncadella

Yellow Pencil TypographyArt Out


Agency: Mucho

Industry: Culture, Recreation & Sport

Art Director: Pablo Juncadella

YellowPencil TypographyArt Out




Industry: House, Garden & PetsMedia: Promotion & EventMarket: United StatesLanguage: English


Yellow Pencil Writing for AdvertisingResponse Campaign

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Yellow Pencil Writing for AdvertisingResponse Campaign

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Agency: The Chase Creative Consultants

Industry: Corporate self-promoMedia: Design & Branding

Creative Director: Ben Casey, Peter RichardsonCopywriter: Nick Asbury

YellowPencil Writing forDesignA Picture Speaks aThousand Words



Agency: The Chase Creative Consultants


Creative Director: Ben Casey, PeterRichardsonCopywriter: Nick Asbury

Yellow Pencil Writing for DesignA Picture Speaks a Thousand Words


NOMINATION

Brand: Ethnic Multicultural Media Academy

Industry: Public interest & Non-profitMedia: Print

Creative Director: Ajab SamraiCopywriter: David Fowle, John Pallant, AjabSamraiArt Director: Ajab Samrai

Nomination ArtDirectionBallot Box






Nomination ArtDirectionCanvassing






Nomination ArtDirectionDecision Time






Nomination ArtDirectionHand Your Vote






Nomination ArtDirectionMark Your Vote






Nomination ArtDirectionTalked Into



Agency: Murray & Sorrell

Media: Design & Branding

Nomination BookDesignDrawings from the Gulag



Agency: Here Design, London (England)


Art Director: Caz Hildebrand

Nomination BookDesignThe Geometry of Pasta



Brand: BookXcessAgency: McCann Erickson, Kuala Lumpur


Executive Creative Director: Ean-hwaHuang, Szu-hung LeeCopywriter: Szu-hung Lee, Bee-Nee NgArt Director: Douglas GohPhotography: Heng-Weng Bay

Nomination BrandingReceipt Stories

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Brand: CaritasAgency: Jung von Matt, Zurich

Industry: Public interest & Non-profitMedia: Promotion & Event

Creative Director: Lukas Frei, AlexanderJaggyCopywriter: Livio DaineseArt Director: Fernando Prez

Nomination BrandingOne Minute of Silence

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Brand: TomTomAgency: Pool, Amsterdam

Industry: Electronics & Audio-VisualMedia: TV & CinemaPublished: Apr., 2010Language: English

Creative Director: Erwin Kleinjan, HeslingReijdingaCopywriter: Nick SchonfeldArt Director: Hesling Reijdinga, NickSchonfeld, Marteen VersteegeDirector: Willem Gerritsen

Nomination Digital AdvertisingDarth Vader

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Brand: TomTomAgency: Pool, Amsterdam

Industry: Electronics & Audio-VisualMedia: TV & CinemaPublished: Apr., 2010Language: English

Creative Director: Erwin Kleinjan, HeslingReijdingaCopywriter: Nick SchonfeldArt Director: Hesling Reijdinga, NickSchonfeld, Marteen VersteegeDirector: Willem Gerritsen

Nomination Digital AdvertisingMaster Yoda

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Write The Future

Nomination Digital AdvertisingWrite the Future (180 sec)

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Brand: Berghs School of CommunicationAgency: Berghs School ofCommunication, Stockholm

Industry: EducationMedia: Ambient & Interactive

Nomination Digital AdvertisingDon't Tell Ashton

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Nomination Digital AdvertisingResponse Campaign

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Brand: Anti-Tobacco CampaignAgency: DDB, Paris


Executive Creative Director: CreativeDirector, Alexandre Herv, AlexanderKalchev, Siavosh ZabetiCopywriter: Alexander Kalchev, SiavoshZabetiArt Director: Alexander Kalchev, SiavoshZabetiDirector: Koji Morimoto

Nomination Digital AdvertisingAttraction_1

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Nomination Digital AdvertisingAttraction_2

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Brand: GoogleAgency: Johannes Leonardo, New York City,NY


Executive Creative Director: Robert WongCreative Director: Jeppe Aaen, JanJacobs, Jon Koffler, Leonardo PremuticoCopywriter: Jason Ashlock, BipashaMookherjee, Iain Nevill, Alex RomansArt Director: Anthony AlvarezDirector: Ben Clare, Emmi Nostitz, DaveTomkins

Nomination Digital AdvertisingGoogle Demo Slam

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Brand: Tipp-ExAgency: Buzzman, Paris

Industry: Office equipmentMedia: CyberPublished: Aug., 2010

Creative Director: Georges Mohammed-CherifCopywriter: Tristan DaltroffArt Director: Louis AudardDirector: Olivier Bennoun

Nomination Digital AdvertisingA Hunter Shoots a Bear

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Brand: GoogleAgency: BBH, New York City, NY


Chief Creative Officer: Kevin RoddyExecutive Creative Director: CalleSjoenell, Pelle Sjoenell, Robert WongCopywriter: Beth RyanArt Director: Erik Holmdahl

Nomination Digital AdvertisingGoogle Chrome Fastball

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Brand: UniqloAgency: Dentsu, Tokyo

Industry: Apparel, Clothing & FootwearMedia: Cyber

Creative Director: Yasuharu SasakiCopywriter: Kazuomi Goto, Yasuharu SasakiArt Director: Shoko WatanabeDirector: Keigo Nakanishi, HisayoshiTohsaki

Nomination Digital AdvertisingUNIQLO LUCKY LINE

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Nomination Digital AdvertisingUpdater

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Brand: GoogleAgency: rehabstudio Ltd


Creative Director: Tim Rodgers, Tom UglowArt Director: Jordan Fisher, AidanSharkey, Ross Warren

Nomination Digital AdvertisingYouTube Life in a Day

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Brand: Interactive Music VideoAgency: Masashi + Qanta + Saqoosha +Hiroki, New York City, NY


Creative Director: Masashi KawamuraArt Director: Masashi KawamuraDirector: Masashi Kawamura, HirokiOno, Qanta Shimizu

Nomination Digital AdvertisingSOUR/MIRROR

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Brand: Johnny Cash - American VI AlbumAgency: @radical.media, New York City, NY


Executive Creative Director: AaronKoblin, Chris MilkCreative Director: Aaron Koblin, Chris MilkDirector: Chris Milk

Nomination Digital AdvertisingThe Johnny Cash Project

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Brand: XboxAgency: agencytwofifteen, San Francisco, CA

Industry: Toys & GamesMedia: Cyber

Executive Creative Director: ScottDuchon, John PatroulisCreative Director: Nate Able, MatBunnell, Ben WolanCopywriter: Mat Bunnell, Phillip VanArt Director: Nate Able, Ben WolanDirector: Phillip Van

Nomination Digital AdvertisingBright Falls

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Nomination Digital DesignAttraction_1

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Nomination Digital DesignAttraction_2

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Brand: CamperAgency: Herraiz Soto &Co., Barcelona

Industry: Apparel, Clothing & FootwearMedia: Cyber

Creative Director: Vicente Reyes, RafaSoto, Esteve TravesetCopywriter: Vicente ReyesArt Director: Esteve TravesetDirector: Cay Garrido

Nomination Digital DesignHave a Camper Day for iPad

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Brand: VodafoneAgency: Work Club, London (England)

Industry: Professional & Public servicesMedia: Cyber

Creative Director: Eduardo de Felipe, BenMooge, Andy SandozCopywriter: Simon BirdArt Director: Fabian Braun

Nomination Digital DesignMcLaren F1 Racing Team - The Race 1.0b

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Brand: Grip LimitedAgency: Grip Limited, Toronto, ON


Creative Director: Colin CraigCopywriter: Jeff Collins, Colin Craig, JonFinkelsteinArt Director: Colin Craig

Nomination Digital DesignGrip Limited Website

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Agency: FaberNovel, Paris


Creative Director: Herv Bienaim, OlivierBienaim, Benot Talabot

Nomination Digital DesignMonet 2010

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Nomination Digital DesignThe Johnny Cash Project

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Nomination DirectMusic, See What It's Made of


Brand: James ReadyAgency: Leo Burnett, Toronto, ON

Industry: Alcoholic drinksMedia: Outdoor

Chief Creative Officer: Judy JohnExecutive Creative Director: Paul GiannettaCreative Director: Lisa Greenberg, Judy JohnCopywriter: Sean Barlow, Steve PersicoArt Director: Anthony Chelvanathan, PaulGiannetta

Nomination DirectCoupon Billboard - Hair





Chief Creative Officer: Judy JohnExecutive Creative Director: Paul GiannettaCreative Director: Lisa Greenberg, JudyJohnCopywriter: Sean Barlow, Steve PersicoArt Director: Anthony Chelvanathan, PaulGiannetta

Nomination DirectCoupon Billboard 3




Chief Creative Officer: Judy JohnExecutive Creative Director: Paul GiannettaCreative Director: Lisa Greenberg, Judy JohnCopywriter: Sean Barlow, Steve PersicoArt Director: Anthony Chelvanathan, PaulGiannetta

Nomination DirectJames Ready BillboardCoupons



Brand: PhilipsAgency: DDB, London (England)

Industry: Electronics & Audio-VisualMedia: TV & CinemaPublished: Mar., 2010Language: English

Chief Creative Officer: Neil DawsonExecutive Creative Director: Neil DawsonCreative Director: Jeremy Craigen, NeilDawsonCopywriter: Sam OliverArt Director: Shishir PatelDirector: Carl Erik Rinsch

Nomination Film Advertising CraftsThe Gift

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Brand: match.comAgency: Mother, London (England)


Creative Director: Al McCuish, Ed WarrenCopywriter: Nick Hallberry, ErikNordenankerArt Director: David Colman, Daniel MencakDirector: Si & Ad

Nomination Film Advertising CraftsPiano

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Brand: DrenchAgency: CHI & Partners, London (England)

Industry: Non-alcoholic drinksMedia: TV & CinemaLanguage: English

Creative Director: Ewan PatersonDirector: Ulf Johansson

Brains perform best when they're hydrated

Nomination Film Advertising CraftsCubehead

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Brand: Canal+Agency: Euro RSCG, Paris

Industry: Media & PublishingMedia: TV & Cinema

Chief Creative Officer: Stphane XibrrasCreative Director: Olivier ApersCopywriter: Charles LefortArt Director: Viken GuzelDirector: Wilfrid Brimo

Nomination Film Advertising CraftsCarlos

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Brand: VolkswagenAgency: DDB, London (England)

Industry: Automotive & ServicesMedia: TV & CinemaPublished: Dec., 2009

Executive Creative Director: Jeremy CraigenCreative Director: Jeremy Craigen, DaveHendersonCopywriter: Dave HendersonArt Director: Richard Denney, RichardDennyDirector: Jonathan Glazer, Jonthon Glazer

Nomination Film Advertising CraftsThe Last Tango in Compton

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Brand: HeinekenAgency: BBH, London (England)

Industry: Alcoholic drinksMedia: TV & Cinema

Creative Director: Matt Doman, IanHeartfieldCopywriter: Ian HeartfieldArt Director: Matt DomanDirector: Will Lovelace, Dylan Southern

Nomination Film Advertising CraftsSlow the Pace

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Brand: NBAAgency: Goodby Silverstein & Partners, SanFrancisco, CA

Industry: Culture, Recreation & SportMedia: TV & Cinema

Creative Director: Jamie Barrett, PaulCharney, Stefan CopizCopywriter: Craig ManganArt Director: Devin Sharkey

Nomination Film Advertising CraftsStepping Up / Unity

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Brand: Dr Kevin ClancyAgency: Design Studio

Media: Design & Branding

Creative Director: Paul Stafford, Ben Wright

Nomination Graphic DesignKing James Bible Two Pound Coin


Brand: Ministry of Foreign Affairs of JapaAgency: Dentsu, Tokyo


Creative Director: Kuranari HidetoshiCopywriter: Haruko TsutsuiArt Director: Yoshihiro Yagi

Nomination Graphic DesignTop Lapel Pi


Brand: Ministry of Foreign Affairs of JapaAgency: Dentsu, Tokyo


Creative Director: Kuranari HidetoshiCopywriter: Haruko TsutsuiArt Director: Yoshihiro Yagi

Nomination Graphic DesignTop Lapel Pin


Brand: Christopher Doyle & Elliott ScottAgency: Christopher Doyle & Elliott Scott


Copywriter: Christopher Doyle, Elliott ScottPhotography: Christopher Doyle, Elliott Scott

NominationGraphic DesignThis Year I Will Try NotTo



Brand: Christopher Doyle & Elliott ScottAgency: Christopher Doyle & Elliott Scott


Copywriter: Christopher Doyle, Elliott ScottPhotography: Christopher Doyle, Elliott Scott

Nomination Graphic DesignThis Year I Will Try Not To


Unbearably sour

Brand: MentosAgency: Ogilvy, Mumbai

Industry: Confectionery & SnacksMedia: Print

Chief Creative Officer: Piyush PandeyExecutive Creative Director: AbhijitAvasthi, Rajiv RaoCreative Director: Anurag Agnihotri, AbhijitAvasthi, Ashish Naik, Rajiv RaoCopywriter: Anurag Agnihotri, AnupamaSirsalewalArt Director: Ashish Naik

NominationIllustrationSnake



Unbearably sour




NominationIllustrationTrain



Unbearably sour




NominationIllustrationGun



Kids doon discover fingers aren't just forsticking up nostrils

Brand: Museum of ChildhoodAgency: BBDO, London (England)

Industry: Culture, Recreation & SportMedia: Print

Executive Creative Director: Paul BrazierCreative Director: Mark FairbanksCopywriter: Mark FairbanksArt Director: Mark Fairbanks

NominationIllustrationFingers



Minds have growth spurts too




NominationIllustrationMinds



Children. Plasticine: Who's stretching who?




NominationIllustrationPlasticine



Children always push each other at playtime




NominationIllustrationTeacher



Brand: ICAAgency: King, Stockholm

Industry: Retail & DistributionMedia: Design & Branding

Creative Director: Anders Milbers, JonasYrlidCopywriter: Hedvig Hagwall BrucknerArt Director: Eddie gren, Helena Bielke

Nomination IllustrationICA Good Life


Brand: TulipanAgency: Y&R, Buenos Aires


Executive Creative Director: Martn MercadoCreative Director: Demian VeledaCopywriter: Matias Varise, Demian VeledaArt Director: Demian Veleda

NominationIllustrationApocalypse



Agency: Mudra Communication


Creative Director: Bobby Pawar, K B VinodCopywriter: Shailesh KhandeparkarArt Director: Shailesh Khandeparkar

Nomination IllustrationDwarf Depression


Brand: HeinekenAgency: 358, Helsinki

Industry: Alcoholic drinksMedia: Print

Creative Director: Erkki Izarra, Antero JokinenCopywriter: Valtteri VkevArt Director: Maria Fridman

NominationIllustrationTastebuddies



Brand: Currency SystemAgency: R/GA, New York City, NY


Creative Director: Leif Abraham, ChristianBehrendt

Nomination Integrated & Earned MediaPay With A Tweet

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Nomination Integrated & Earned MediaUpdater

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Art Director: Randy Minor, Josef Reyes, HitomiSatoPhotography: Andreas Laszlo Konrath, HannahWhitaker

NominationMagazine & NewspaperDesignThe Neighborhoods Issue





Art Director: Randy Minor, JosefReyes, Hitomi SatoPhotography: Andreas LaszloKonrath, Hannah Whitaker

Nomination Magazine & Newspaper DesignThe Neighborhoods Issue


Brand: The TimesAgency: The Times


Art Director: Matt Curtis

Nomination Magazine & Newspaper DesignEureka


Brand: ClaroAgency: Ogilvy, Guatemala City

Industry: Professional & Public servicesMedia: Direct Market

Chief Creative Officer: Ramiro EduardoExecutive Creative Director: Miguel MayenCreative Director: Jose Contreras, RubenLeyton, Herberth Monterroso, JorgePerez, Jorge PrezCopywriter: Jose Contreras, RamiroEduardo, Miguel Mayen, Jorge PerezArt Director: Francisco CoutinoDirector: Edgar Ramirez

Nomination Mobile MarketingRingtowns

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Brand: RenaultAgency: Publicis, Paris

Industry: Automotive & ServicesMedia: Cyber

Chief Creative Officer: OlivierAltmann, Sbastien VacherotCreative Director: Julien Benmoussa, F.Imbert, E. LalleveCopywriter: Sylvain Chailloux, ThierryLebec, Cedric LeplatArt Director: Thibaud Cartigny, MiguelMantilla, Bndicte PotelDirector: Egocentric

Nomination Mobile Marketing360 Degrees

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Nomination Music VideosThe Johnny Cash Project

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Agency: Final Cut

Industry: Culture, Recreation &a

d&ad 2011 winning campaigns

Documents

dad winnersbrand

eric kallmanart director

cybercreative director

susan hoffmancreative

craig allen

chris swiftart director

chris milkart director

jason bagley