cannes lions 2012 winning campaigns - print

Grand Prix

Brand: United Colors of BenettonAgency: Fabrica, Treviso

Industry: Apparel, Clothing & FootwearMedia: PrintMarket: Italy

Executive Creative Director: Robert NakataCreative Director: Carlo Cavallone, PauloMartins, Robert Nakata, Erik RaveloCopywriter: Carlo Cavallone

UnhateUnited Colors of Benetton.Supports the Unhate Foundationunhatefoundation.org

Unhate, Venezuela-USA

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Unhate, Palestine-Israel




























Unhate, Germany-France
























Brand: Surfrider FoundationAgency: Y&R, Boulogne-Billancourt

Industry: Public interest & Non-profitMedia: PrintPublished: Mar., 2012Market: France

Executive Creative Director: JorgeCarreno, Robin de LestradeCreative Director: Jorge Carreno, Robin deLestradeCopywriter: Ugo Fossa, Eric LavenacArt Director: Guillaume AuboyneauPhotography: Magali Films, Illario, IlarioMagali

Be proud. Beach cleanup days from 22nd to25th of March.

The Shoe


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The Bottle
































The Couch
































The Boot




























Brand: VolkswagenAgency: DDB, Sydney, NSW

Industry: Automotive & ServicesMedia: PrintPublished: Apr., 2012Market: Australia

Executive Creative Director: Dylan HarrisonCreative Director: Nick Pringle, SteveWakelamCopywriter: Nick Pringle, Steve WakelamArt Director: Nick Pringle, Steve WakelamPhotography: Andreas Bommert

Bikers-Police


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Car Jack-Glass Truck


























Park Assist























Brand: MaxamAgency: JWT, shanghai

Industry: House, Garden & PetsMedia: OutdoorMarket: China

Executive Creative Director: Elvis Chau, YangYeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: illusion Co.ltd., KingkongBangkok, Surachai Puthikulangkura

CIVILIZATION-ROME

Click for full credits

Click for all Cannes Lions winners

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Executive Creative Director: ElvisChau, Yang YeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: illusion Co.ltd., KingkongBangkok, Surachai Puthikulangkura

CIVILIZATION-EGYPT
























Brand: Amnesty InternationalAgency: Lowe, Montevideo

Industry: Public interest & Non-profitMedia: OutdoorMarket: Uruguay

Chief Creative Officer: Gabriel RománExecutive Creative Director: Fernando deClemente, Jorge González, Sebastián MirCreative Director: Gonzalo LópezBaliñas, Diego RománCopywriter: Mateo VidalArt Director: Agustín Acosta, AlvaroDiaz, Luis MeyerPhotography: Gustavo Germano

OMAR


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ROBERTO
































EDUARDO
































CLAUDIO





























Brand: Carlton and United BreweriesAgency: BBDO, Melbourne, VIC

Industry: Alcoholic drinksMedia: PrintMarket: Australia

Chief Creative Officer: James McGrathExecutive Creative Director: Ant KeoghCopywriter: Richard WilliamsArt Director: Anthony PhillipsPhotography: Neil Bailey

BLONDES


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REDHEADS






















LYING DOWN



















Brand: Axe/LynxAgency: BBH, London (England)

Industry: Beauty & HealthMedia: PrintPublished: Jan., 2012Market: United Kingdom

Executive Creative Director: Nick GillCreative Director: Dominic Goldman, DavidKolbuszCopywriter: Daniel Schaefer, DeanWoodhouseArt Director: Hugo Bierschenk, SzymonRosePhotography: Jean-Yves LemoigneDirector: Tom Kuntz

FIREWORKS


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Brand: Axe/LynxAgency: BBH, London (England)

Industry: Beauty & HealthMedia: PrintPublished: Jan., 2012Market: United Kingdom

Executive Creative Director: Nick GillCreative Director: Dominic Goldman, DavidKolbuszCopywriter: Daniel Schaefer, DeanWoodhouseArt Director: Hugo Bierschenk, SzymonRosePhotography: Jean-Yves LemoigneDirector: Tom Kuntz

PETROL STATION



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Brand: Ray-BanAgency: Marcel, Paris

Industry: Personal accessoriesMedia: PrintMarket: France

Chief Creative Officer: Erik VervroegenCreative Director: Dimitri Guerassimov, EricJannonCopywriter: Martin RocaboyArt Director: Anaïs Boileau, BastienGrisolet, Souen Le VanPhotography: Mark Seliger

1942 LOVERS


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Industry: Personal accessoriesMedia: PrintMarket: France


1956 DANCING





























Industry: Personal accessoriesMedia: PrintPublished: Mar., 2012Market: France


1992 RAPPER




























Brand: McDonald'sAgency: DDB, Johannesburg

Industry: Catering industryMedia: PrintMarket: South Africa

Executive Creative Director: Grant JacobsenCreative Director: Grant JacobsenCopywriter: Andre VrdoljakArt Director: Hital PandyaPhotography: Carioca

TIFFANY



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BILLY























THEODORE




















Brand: ClaroAgency: Ogilvy, São Paulo

Industry: Professional & Public servicesMedia: PrintMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: Claudio Lima, FredSaldanhaCreative Director: Andre Kirkelis, Claudio LimaCopywriter: Hugo VeigaArt Director: Diego Machado

A



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T



























S


























Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Andre Kirkelis, ClaudioLimaCopywriter: Hugo VeigaArt Director: Diego Machado

I

























Industry: Personal accessoriesMedia: PrintPublished: Mar., 2012Market: France


Never hide

1965 MINISKIRT




























Brand: Editorial CoyunturaAgency: JWT, Buenos Aires

Industry: Media & PublishingMedia: PrintMarket: Argentina

Chief Creative Officer: Pablo AlvarezTravieso, Gonzalo VecinoExecutive Creative Director: Pablo AlvarezTravieso, Gonzalo VecinoCreative Director: Aariel AbadiCopywriter: Juan MeszArt Director: Fernando Zagales

CHINA/USA


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INDIA/CHINA


























BRAZIL/GREAT BRITAIN























Brand: Mercedes-BenzAgency: Lukas Lindemann Rosinski, Hamburg

Industry: Automotive & ServicesMedia: PrintMarket: Germany

Chief Creative Officer: ArnoLindemann, Bernhard LukasCreative Director: Thomas Heyen, MarkusKremerCopywriter: Tim Esser, Jan HoffmeisterArt Director: Soen Becker

FAMILY


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BUSINESS


























LEISURE























Silver

This dress was jointly purchased by six women.Sale Harvey NicholsBehave

Brand: Harvey NicholsAgency: Y&R, Dubai

Industry: Retail & DistributionMedia: PrintMarket: United Arab Emirates

Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh PatankarPhotography: James Day

Behave, Dress



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This dress was jointly purchased by fivewomen.Sale Harvey NicholsBehave




Behave, Handbag






















This jacket is now jointly owned by three men.Sale Harvey NicholsBehave




Behave, Jacket






















I love my house now belongs to my ex-wife.For all life's twists and turns: Flexible financialplans.

Brand: Swiss LifeAgency: Leo Burnett, Zurich

Industry: Financial & Legal servicesMedia: PrintMarket: Switzerland

Executive Creative Director: Peter BrönnimannCreative Director: Peter Broennimann, MartinSpillmannCopywriter: Thomas Schoeb, Simon SmitArt Director: Daniele Barbiero, Reto Clement

I LOVE MY HOUSE



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I never want children are great.For all life's twists and turns: Flexible financialplans.




NEVER WANT CHILDREN


























I'm not interested in getting married in church ismore romantic.For all life's twists and turns: Flexible financialplans.




NOT INTERESTED INGETTING MARRIED


























She's my everything went wrong.For all life's twists and turns: Flexible financialplans.




SHES MY EVERYTHING


























I like working with you is impossible.For all life's twists and turns: Flexible financialplans.




I LIKE WORKING WITH


























You are the only woman I love a man now.For all life's twists and turns: Flexible financialplans.




ONLY WOMAN


























The power of flowers.

Brand: FleuropAgency: Leo Burnett, Zurich

Industry: Professional & Public servicesMedia: PrintMarket: Switzerland

Executive Creative Director: PeterBrönnimann, Martin SpillmannCreative Director: Peter Brönnimann, SimonStaubCopywriter: Diana RossiArt Director: Reto ClementPhotography: David Willen

Broken Vase



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Get to us before he gets to youLet ray of hope help you fight problemgambling1800-STOP-NOW

Brand: Cheistian Care ServicesAgency: Leo Burnett, Singapore

Industry: Public interest & Non-profitMedia: PrintMarket: Singapore

Executive Creative Director: Chris ChiuCopywriter: Colin KohArt Director: Jae SohPhotography: Nemesis Pictures, Jeremy Wong

Jack



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Queen
























King




















Brand: RheinAgency: Y&R, Santiago

Industry: Office equipmentMedia: PrintPublished: Dec., 2011Market: Chile

Executive Creative Director: AlvaroBecker, Francisco Cavada, EmersonNavarreteCreative Director: Alvaro Becker, FranciscoCavada, Emerson NavarretePhotography: Salamagica

Highlighted, Maria Antonieta


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Brand: RheinAgency: Y&R, Santiago

Industry: Office equipmentMedia: PrintPublished: Dec., 2011Market: Chile

Executive Creative Director: AlvaroBecker, Francisco Cavada, EmersonNavarreteCreative Director: Alvaro Becker, FranciscoCavada, Emerson NavarretePhotography: Salamagica

Highlighted, Dulcinea



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Brand: LegoAgency: Jung von Matt, Hamburg

Industry: Toys & GamesMedia: PrintMarket: Germany

Chief Creative Officer: Deneke von WeltzienExecutive Creative Director: Deneke vonWeltzienCreative Director: Karsten RuddigkeitCopywriter: Corinna Ernst, JohannesMilhofferArt Director: Reza RamezaniPhotography: Faruk Heplevent

Imagine

The Smurfs


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Imagine

Asterix and Obelix































Imagine

Lucky Luke and the Daltons































Imagine

TICK TRICK AND TRACK































Imagine

Ernie and Bert




























Brand: DB Export DryAgency: BBDO, Auckland

Industry: Alcoholic drinksMedia: PrintMarket: New Zealand

Chief Creative Officer: Nick WorthingtonCreative Director: Levi SlavinCopywriter: Levi Slavin, Simon VicarsArt Director: James TuckerPhotography: Snapper, Alistair Guthrie

The Wine List



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Brand: BajajAgency: Leo Burnett, Mumbai

Industry: Automotive & ServicesMedia: PrintMarket: India

Chief Creative Officer: KV SridharExecutive Creative Director: Nitesh TiwariCreative Director: Vikram PandeyCopywriter: Vikram PandeyArt Director: Brijesh ParmarPhotography: Amol Jadhav Studio, AmolJadhav

Fish


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DANGER SHALL NOT PASS UNNOTICED

Brand: OpelAgency: Y&R, Boulogne-Billancourt

Industry: Automotive & ServicesMedia: PrintPublished: Apr., 2012Market: FranceLanguage: French

Creative Director: Jorge Carreno, Robin deLestradeCopywriter: Eric EsculierArt Director: Eric EsculierPhotography: Patrick Gernignon

THE BOAR



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THE DEER


























THE RABBIT






















Brand: AbbottAgency: JWT, Buenos Aires

Industry: PharmaceuticalMedia: PrintPublished: Jan., 2012Market: ArgentinaLanguage: English

Chief Creative Officer: Pablo AlvarezTravieso, Gonzalo VecinoExecutive Creative Director: Pablo AlvarezTravieso, Gonzalo VecinoCreative Director: Joaquin AresCopywriter: Guido FreibergArt Director: Juan Ignacio Peirano

Speed up your mind

Anniversary


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Speed up your mind

Football



























Speed up your mind

Tourist
























Brand: BajajAgency: Leo Burnett, Mumbai

Industry: Automotive & ServicesMedia: PrintMarket: India

Chief Creative Officer: KV SridharExecutive Creative Director: Nitesh TiwariCreative Director: Vikram PandeyCopywriter: Vikram PandeyArt Director: Brijesh ParmarPhotography: Amol Jadhav Studio, AmolJadhav

Socks



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Brand: Mercedes-BenzAgency: BBDO, Dusseldorf

Industry: Automotive & ServicesMedia: OutdoorMarket: Germany

Chief Creative Officer: Jan Harbeck, DavidMously, Wolfgang SchneiderCopywriter: David MissingArt Director: Daniel HaschtmannPhotography: Jan van Endert

BIKE


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Brand: Mercedes-BenzAgency: BBDO, Dusseldorf

Industry: Automotive & ServicesMedia: OutdoorMarket: Germany

Chief Creative Officer: Jan Harbeck, DavidMously, Wolfgang SchneiderCopywriter: David MissingArt Director: Daniel HaschtmannPhotography: Jan van Endert

CHILD




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Brand: Life CycleAgency: DDB, Singapore

Industry: Culture, Recreation & SportMedia: OutdoorMarket: Singapore

Chief Creative Officer: Neil JohnsonExecutive Creative Director: Joji JacobCreative Director: Andrew Hook, ThomasYangCopywriter: Andrew HookArt Director: Chris Soh, Thomas YangPhotography: Allan Ng

CITYSCAPE


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TERRAIN


























ROAD MAP























Brand: Save the ChildrenAgency: Y&R, Mexico City

Industry: Public interest & Non-profitMedia: OutdoorMarket: Mexico

Chief Creative Officer: RafaelBarthaburu, Esteban SaccoCreative Director: Francisco FerroCopywriter: Gumaro Dávila, SalvadorLara, Auber RomeroArt Director: Oscar Chávez, José MarioMuñoz, Ana SegurajaúreguiPhotography: Ale Burset

KITCHEN CIRCLE


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LIVINGROOM CIRCLE






























BEDROOM CIRCLE





























Executive Creative Director: Elvis Chau, YangYeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: illusion Co.ltd., KingkongBangkok, Surachai Puthikulangkura

CIVILIZATION-ROME



























Executive Creative Director: ElvisChau, Yang YeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: illusion Co.ltd., KingkongBangkok, Surachai Puthikulangkura

CIVILIZATION-EGYPT
























Brand: ForbesAgency: Ogilvy, São Paulo

Industry: Media & PublishingMedia: OutdoorMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Eduardo MarquesCopywriter: Marcelo PadocaArt Director: Arthur d'Araujo, Fernando ReisPhotography: Big Studios, Alê Catan

DONALD TRUMP


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RICHARD BRANSON





























TIGER WOODS





























MARK ZUCKERBERG





























CHINA/USA


























INDIA/CHINA


























BRAZIL/GREAT BRITAIN























Brand: Procter & Gamble (P&G)Agency: BBDO, New York City, NY

Industry: Beauty & HealthMedia: PrintMarket: United States

Chief Creative Officer: David LubarsExecutive Creative Director: Toygar BazarkayaCreative Director: Raj Kamble, Paul VinodCopywriter: Apoorva KaleArt Director: Daniel AykurtPhotography: Matt Barnes

DRY ARMPITINFORMANT



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Brand: Procter & Gamble (P&G)Agency: BBDO, New York City, NY



DRY ARMPIT AFFAIR






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Brand: GilletteAgency: BBDO, New York City, NY



DRY ARMPIT BLUFF






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Brand: Medicins Sans FrontieresAgency: M&C Saatchi, Sydney, NSW

Industry: Public interest & Non-profitMedia: PrintMarket: Australia

Chief Creative Officer: Tom McFarlaneExecutive Creative Director: Ben WelshCreative Director: Oliver Devaris, OlivierGirard, Graham JohnsonCopywriter: Oliver DevarisArt Director: Graham JohnsonPhotography: Cream Studios, Steve Yorke

CARBURETOR



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TAP




























FUSE BOX

























Brand: HondaAgency: Wieden+Kennedy, London (England)

Industry: Automotive & ServicesMedia: PrintMarket: United Kingdom

Executive Creative Director: TonyDavidson, Kim PapworthCreative Director: Chris Groom, Sam HeathCopywriter: Sophie Bodoh, Chris Groom, SamHeath, Sean MurphyArt Director: Sophie Bodoh, Chris Groom, SamHeath, Sean MurphyPhotography: Paul Zak

SWEETCORN



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FISH


































LIGHTBULB































Brand: OMOAgency: Lowe, London (England)

Industry: House, Garden & PetsMedia: PrintMarket: United Kingdom

Executive Creative Director: RichardDenney, Dave HendersonCopywriter: Theo BayaniArt Director: Miguel GonzalezPhotography: Dario Mitidieri

MUD


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ADVENTURES























BRAVERY




















Brand: ZMG (Newspaper MarketingAssociation)Agency: Ogilvy, Frankfurt/Main

Industry: Media & PublishingMedia: PrintMarket: Germany

Chief Creative Officer: Stephan VogelExecutive Creative Director: Stephan VogelCreative Director: Helmut MeyerCopywriter: Lothar MuellerArt Director: Christian Kuzman, TillSchaffarczykPhotography: StockPhotos, Norman Konrad

MAGICIAN


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SHOWGIRL



























LILLIPUTIAN
























Brand: WestoneAgency: DDB, hongkong

Industry: Electronics & Audio-VisualMedia: PrintMarket: China

Executive Creative Director: Jeffry GambleCreative Director: Paul Chan, Shi PingOng, Asawin PhanichwatanaCopywriter: Paul Chan, Jeffry GambleArt Director: Ciff Luk, AsawinPhanichwatanaPhotography: Surachai Puthikulangkura

TRAIN


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Industry: Electronics & Audio-VisualMedia: OutdoorMarket: China


TUNNEL


























Industry: Electronics & Audio-VisualMedia: PrintMarket: China


CAFE


























Industry: Media & PublishingMedia: PrintMarket: Brazil


BILL GATES


























Brand: HondaAgency: DDB, Paris

Industry: Automotive & ServicesMedia: PrintMarket: France

Executive Creative Director: AlexandreHervéCreative Director: Pierrette Diaz, MatthieuElkaïmCopywriter: Marc Badinand, Francis PluntzArt Director: Alexis Benbehe, PierreMathonat, Francis Pluntz

FEAR


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Brand: Office DepotAgency: TBWA, Bangkok

Industry: House, Garden & PetsMedia: PrintMarket: Thailand

Chief Creative Officer: ThirasakTanapatanakulExecutive Creative Director: PrangthipSeelosArt Director: Thirasak Tanapatanakul, PithaUdomkanjanananPhotography: Nok Pipattungkul, AnuchaiSecharunputong

VASE


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WINE GLASS



























PLATE
























Brand: FF English SchoolAgency: Dim & Canzian, São Paulo

Industry: EducationMedia: PrintMarket: Brazil

Chief Creative Officer: Michele DimD'ippolitoCreative Director: Michele DimD'ippolito, Guilherme FacciCopywriter: Michele Dim D'ippolito, PauloMarcussiArt Director: Michele Dim D'ippolito, ThiagoMartinháo

BEAR, BEARD, BEER


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Brand: FF English SchoolAgency: Dim & Canzian, São Paulo

Industry: EducationMedia: PrintMarket: Brazil

Chief Creative Officer: Michele DimD'ippolitoCreative Director: Michele DimD'ippolito, Guilherme FacciCopywriter: Michele Dim D'ippolito, PauloMarcussiArt Director: Michele Dim D'ippolito, ThiagoMartinháo

SHEEP, SHIP, CHIP



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Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR


Chief Creative Officer: Dan WiedenExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Craig Allen, Jason BagleyCopywriter: Andy LaugenourArt Director: Max StinsonPhotography: Jean Yves Lemoigne

ACTION HERO



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Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR


Chief Creative Officer: Dan WiedenExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Craig Allen, Jason BagleyCopywriter: Andy LaugenourArt Director: Max StinsonPhotography: Jean Yves Lemoigne

ROCKER





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Brand: Tiger BrandsAgency: TBWA, Johannesburg

Industry: FoodMedia: PrintMarket: South Africa

Executive Creative Director: MatthewBrink, Adam LiveseyCreative Director: Mike GroenewaldCopywriter: Raphael BasckinArt Director: Shelley SmolerPhotography: Clive Stewart

MOTHER-IN-LAW


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Brand: Tiger BrandsAgency: TBWA, Johannesburg

Industry: FoodMedia: PrintMarket: South Africa

Executive Creative Director: MatthewBrink, Adam LiveseyCreative Director: Mike GroenewaldCopywriter: Raphael BasckinArt Director: Shelley SmolerPhotography: Clive Stewart

MOMMY'S BOYS



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Brand: KISS FMAgency: LUA, São Paulo

Industry: Media & PublishingMedia: PrintMarket: Brazil

Creative Director: Atila FrancucciCopywriter: Bruno GodinhoArt Director: Rodrigo Cabello

OZZY OSBOURNE


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Brand: Donate your GarbageAgency: TBWA, São Paulo

Industry: Public interest & Non-profitMedia: PrintMarket: Brazil

Chief Creative Officer: Jaques LewkowiczExecutive Creative Director: Manir FadelCreative Director: Mariana SaCopywriter: Toni FernandesArt Director: Leonardo ClaretPhotography: Paola Vianna

JACQUES


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Brand: AudiAgency: BBDO, São Paulo

Industry: Automotive & ServicesMedia: PrintMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeirosArt Director: Diego Lauton

EAGLE


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Brand: AudiAgency: BBDO, São Paulo


Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeirosArt Director: Diego Lauton

MONKEY



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Bronze

Brand: Traffick LightsAgency: BBDO, Singapore


Chief Creative Officer: Danny SearleExecutive Creative Director: Jonathan TeoCreative Director: Ravi Eshwar, DouglasGoh, Primus NairCopywriter: Shivram GopinathArt Director: Clarinta Subrata

Last year 200,000 girls were tricked into thesex trade.That's Southeast Asia alone. And with moregirls being lured in every year by thepromises of a better life, the sex tradecontinues to grow dramatically.You can help put a stop to this. To find outhow, start by joining our movement on theTraffick Lights Facebook page.

Maid Agency


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Brand: Traffick LightsAgency: BBDO, Singapore


Chief Creative Officer: Danny SearleExecutive Creative Director: Jonathan TeoCreative Director: Ravi Eshwar, DouglasGoh, Primus NairCopywriter: Shivram GopinathArt Director: Clarinta Subrata

Last year 200,000 girls were tricked into thesex trade.That's Southeast Asia alone. And with moregirls being lured in every year by thepromises of a better life, the sex tradecontinues to grow dramatically.You can help put a stop to this. To find outhow, start by joining our movement on theTraffick Lights Facebook page.

Restaurant



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Brand: GoogleAgency: BBDO, Moscow

Industry: Internet sites & ServicesMedia: PrintMarket: RussiaLanguage: English

Executive Creative Director: Igor LutzCreative Director: Adrian ElyCopywriter: Daria ArtamonovaArt Director: Adrian Ely, Victor ZerzelePhotography: Jonathan May

Know before you go

Sex Shop


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Brand: PlayStationAgency: TBWA, Madrid

Industry: Toys & GamesMedia: PrintPublished: Aug., 2011Market: Spain

Chief Creative Officer: GuillermoGines, Juan SánchezCreative Director: Guillermo Gines, VicenteRodríguez, Juan SánchezCopywriter: Vicente RodríguezArt Director: Fran LópezPhotography: Jesús Alonso

Wound


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Brand: PlayStationAgency: TBWA, Madrid

Industry: Toys & GamesMedia: PrintPublished: Aug., 2011Market: Spain

Chief Creative Officer: GuillermoGines, Juan SánchezCreative Director: Guillermo Gines, VicenteRodríguez, Juan SánchezCopywriter: Vicente RodríguezArt Director: Fran LópezPhotography: Jesús Alonso

Injection



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Executive Creative Director: Grant JacobsenCreative Director: Grant Jacobsen, PhilMailerCopywriter: Vincent Osmond, Kenneth vanReenenArt Director: Jade Manning, HitalPandya, Greig Watt

Rather have the party at our place

Trophy


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Executive Creative Director: Grant JacobsenCreative Director: Grant Jacobsen, PhilMailerCopywriter: Vincent Osmond, Kenneth vanReenenArt Director: Jade Manning, HitalPandya, Greig Watt

Rather have the party at our place

Cuckoo Clock












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Brand: McDonald'sAgency: DDB, Vienna

Industry: Catering industryMedia: PrintMarket: Austria

Chief Creative Officer: Eric SchoefflerExecutive Creative Director: HannesBöker, Eric SchöfflerCreative Director: Hannes Böker, LukasGrossebner, Dian WarsosumartoCopywriter: Lukas Grossebner, ChristophSchönbäckArt Director: Peter Mayer, DianWarsosumartoPhotography: Lukas Gansterer

McCafé_1


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Brand: McDonald'sAgency: DDB, Vienna

Industry: Catering industryMedia: PrintMarket: Austria

Chief Creative Officer: Eric SchoefflerExecutive Creative Director: HannesBöker, Eric SchöfflerCreative Director: Hannes Böker, LukasGrossebner, Dian WarsosumartoCopywriter: Lukas Grossebner, ChristophSchönbäckArt Director: Peter Mayer, DianWarsosumartoPhotography: Lukas Gansterer

McCafé_3




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Brand: LegoAgency: Pereira & O'Dell, San Francisco, CA

Industry: Toys & GamesMedia: PrintMarket: United StatesLanguage: English

Chief Creative Officer: PJ PereiraCreative Director: Paulo Coelho, Arício FortesCopywriter: Arício FortesArt Director: Paulo Coelho

Blue Brick



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Brand: Harvey NicholsAgency: DDB, London (England)

Industry: Retail & DistributionMedia: OutdoorMarket: United Kingdom

Executive Creative Director: Jeremy CraigenCreative Director: Grant ParkerCopywriter: Will LoweArt Director: Victor MonclusPhotography: Frederike Helwig

Balaclava


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Brand: Harvey NicholsAgency: DDB, London (England)

Industry: Retail & DistributionMedia: PrintMarket: United Kingdom

Executive Creative Director: Jeremy CraigenCreative Director: Grant ParkerCopywriter: Will LoweArt Director: Victor MonclusPhotography: Frederike Helwig

Stocking









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Where it all begins

Brand: StaedtlerAgency: Leo Burnett, hongkong

Industry: Office equipmentMedia: PrintPublished: Mar., 2012Market: China

Executive Creative Director: Connie LoCreative Director: Adrian Lam, WenLouie, Miranda ShingCopywriter: Fanny Lau, Wen LouieArt Director: May ChanPhotography: Stephen Cheung

Church



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Brand: Spectrum BrandsAgency: Fischer America, Buenos Aires

Industry: Electronics & Audio-VisualMedia: PrintMarket: ArgentinaLanguage: English

Chief Creative Officer: Fernando FernándezCreative Director: Diego SicaCopywriter: Esteban SeimandiArt Director: Ricardo Crespo, JorgeGonzález

Life


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Brand: Café BonoGrãoAgency: Y&R, São Paulo

Industry: Non-alcoholic drinksMedia: PrintPublished: Feb., 2012Market: BrazilLanguage: Portuguese

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Lucas CasãoArt Director: Guilherme Rácz

Keep the distance.Café BonoGrão.Strong Brazilian Coffee.

Princess


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Lucha Libre


























Old Man






















Brand: PerdigãoAgency: Y&R, São Paulo

Industry: FoodMedia: PrintPublished: Mar., 2012Market: BrazilLanguage: Portuguese

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarotti, Felipe Gall, Alexandre VilelaCopywriter: Marcelo Conde, RobertoKilciaukasArt Director: Eiji Kozaka, Kleyton MouráoPhotography: Mauricio Nahas

Perdigão Turkey.Now Boneless.

Sad pug


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Sad whippet
































Sad lhaza apso




























Brand: GoodyearAgency: Y&R, São Paulo

Industry: Automotive & ServicesMedia: PrintPublished: Mar., 2012Market: BrazilLanguage: Portuguese

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarotti, Felipe Gall, Alexandre VilelaCopywriter: Samir MesquitaArt Director: José Neto, Daniel SallesPhotography: getty images, CGI

IF IT'S NOT GOODYEAR, GOOD LUCK.

COUNTRYSIDE


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COAST































CITY



























Brand: JVCAgency: DraftFCB, São Paulo

Industry: Electronics & Audio-VisualMedia: OutdoorMarket: Brazil

Chief Creative Officer: Javier CampopianoExecutive Creative Director: Benjamin YungJr., Cássio ZanattaCreative Director: Benjamin YungJr., Cássio ZanattaCopywriter: Adriano AlarconArt Director: Adriano AlarconPhotography: Zarella Neto

BASKETBALL


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Brand: JVCAgency: DraftFCB, São Paulo

Industry: Electronics & Audio-VisualMedia: OutdoorMarket: Brazil

Chief Creative Officer: Javier CampopianoExecutive Creative Director: Benjamin YungJr., Cássio ZanattaCreative Director: Benjamin YungJr., Cássio ZanattaCopywriter: Adriano AlarconArt Director: Adriano AlarconPhotography: Zarella Neto

SKATE



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CITYSCAPE


























TERRAIN


























ROAD MAP

























Executive Creative Director: ElvisChau, Yang YeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: Kingkong Bangkok, illusionCo.ltd., Surachai Puthikulangkura

CIVILIZATION-EGYPT



























A



























T



























S


























Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Andre Kirkelis, ClaudioLimaCopywriter: Hugo VeigaArt Director: Diego Machado

I
























Brand: LGAgency: Y&R, São Paulo

Industry: Electronics & Audio-VisualMedia: PrintPublished: Feb., 2012Market: Brazil

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarotti, Jorge Iervolino, Victor SantannaCopywriter: Lucas CasãoArt Director: Guilherme RáczPhotography: Lucio Cunha

Home theater 3D sound LG.Every side of the sound.

Different Sides, Kill


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Different Sides, Pretty




























Different Sides, Forrest
























Brand: FoxAgency: Leo Burnett, Dubai

Industry: Media & PublishingMedia: PrintMarket: United Arab Emirates

Chief Creative Officer: Bechara MouzannarExecutive Creative Director: Peter BidenkoCreative Director: Mohamed OudahaCopywriter: Jaison BenArt Director: Mohammad Aram

Scary Movie 4


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Alien 3























Hollywoodland























Matrix Reloaded




















Brand: FleuropAgency: Ogilvy, Frankfurt/Main

Industry: Professional & Public servicesMedia: PrintMarket: Germany

Chief Creative Officer: Stephan VogelExecutive Creative Director: MatthiasStorathCreative Director: Helmut MeyerCopywriter: Martin Gillan, MatthiasStorath, Stephan VogelArt Director: Helmut Meyer, Asae TanakaPhotography: Marco Perdigones, AsaeTanaka

Facebook


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Sister






























RECORD PRODUCER






























JACQUES























Brand: OrbisAgency: Ogilvy, hongkong

Industry: Public interest & Non-profitMedia: PrintMarket: China

Chief Creative Officer: Eugene CheongExecutive Creative Director: SandyChan, Simon HandfordCreative Director: Buji Ng, Ben YeungCopywriter: Ronald Chong, Buji NgArt Director: Ben Yeung

KNOTS



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PUZZLE




























STROKES




























CONFUSION

























Brand: TUIAgency: Grey, beijing

Industry: Transport & TourismMedia: PrintMarket: China

Executive Creative Director: Chee Guan YueCreative Director: Chee Guan YueCopywriter: Ning Li, Chee Guan YueArt Director: Ning Li, Chee Guan Yue

CHINA



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EGYPT

























AUSTRALIA

























GERMANY






















Brand: VolkswagenAgency: DDB, London (England)


Executive Creative Director: Jeremy CraigenCopywriter: Jonathan JohnArt Director: David Mackersey

FLOWER



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GRAPH






















BOUNCING COIN






















CHEERING MAN



















Brand: City Lodge HotelsAgency: TBWA, Johannesburg

Industry: Transport & TourismMedia: PrintMarket: South Africa

Executive Creative Director: MatthewBrink, Adam LiveseyCopywriter: Raphael BasckinArt Director: Shelley SmollerPhotography: Clive Stewart

ALARM


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NATURE'S CALL























LATE NIGHT TELEVISION




















Brand: Devlyn de MexicoAgency: BBDO, Mexico City

Industry: PharmaceuticalMedia: PrintMarket: Mexico

Chief Creative Officer: Luis RiboExecutive Creative Director: Sebatíán CortiCreative Director: Antonio Garcia, Ariel SotoCopywriter: Octavio NavarroArt Director: Jorge Martinez

BROWN


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GREEN























BLUE





















Brand: L'Univers de ChocolatAgency: Dentsu, São Paulo

Industry: Confectionery & SnacksMedia: PrintMarket: Brazil

Chief Creative Officer: Felipe CamaExecutive Creative Director: Felipe CamaCreative Director: Felipe Cama, AlexandreLucasCopywriter: Alexandre LucasArt Director: Adriano Alarcon, Felipe CamaPhotography: Zarella Neto

CAR ACCIDENT


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Brand: MEDIA 24Agency: DraftFCB, Cape Town

Industry: Media & PublishingMedia: PrintMarket: South Africa

Chief Creative Officer: Brett MorrisExecutive Creative Director: François deVilliersCreative Director: Aaron Harris, Doug LarterCopywriter: André de WetArt Director: Riaan van WykPhotography: David Prior

BLANKET


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DOROTHY


























WANGARI























Brand: AA- Alcoholics AnonymousAgency: JWT, São Paulo


Executive Creative Director: RobertoFernandez, Ricardo JohnCreative Director: Roberto Fernandez, RicardoJohnCopywriter: Juliano RibasArt Director: Silvio Medeiros

BOY



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Brand: AA- Alcoholics AnonymousAgency: JWT, São Paulo


Executive Creative Director: RobertoFernandez, Ricardo JohnCreative Director: Roberto Fernandez, RicardoJohnCopywriter: Juliano RibasArt Director: Silvio Medeiros

WOMAN





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Brand: Mr.CurtainAgency: Ogilvy, Bangkok


Executive Creative Director: WisitLumsiricharoenchoke, NopadolSrikieatikajohnCreative Director: GumponLaksanajinda, Torpun LersinCopywriter: Kris Garford Spindler, EkapolSrisuntornpinitArt Director: Virayut Khunvithayapaisal, WisitLumsiricharoenchoke, NopadolSrikieatikajohn

BEDROOM


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Brand: Mr.CurtainAgency: Ogilvy, Bangkok


Executive Creative Director: WisitLumsiricharoenchoke, NopadolSrikieatikajohnCreative Director: GumponLaksanajinda, Torpun LersinCopywriter: Kris Garford Spindler, EkapolSrisuntornpinitArt Director: Virayut Khunvithayapaisal, WisitLumsiricharoenchoke, NopadolSrikieatikajohn

LIVINGROOM



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Brand: Getty ImagesAgency: Ogilvy, Bogotá

Industry: Professional & Public servicesMedia: PrintMarket: Colombia

Chief Creative Officer: Jhon Raul ForeroExecutive Creative Director: Juan PabloAlvarez, Juan Jose PosadaCreative Director: Andres Astorquiza, DiegoOrtizCopywriter: Diego OrtizArt Director: Andres Astorquiza, FernandoParra, Mauricio SanchezPhotography: Image Bank: Getty Images

GETTY BEAR


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GETTY RALLY






























GETTY SHARK



























Brand: Defence Force RecruitingAgency: Y&R, Melbourne, VIC

Industry: Professional & Public servicesMedia: PrintMarket: Australia

Chief Creative Officer: Tony GrangerExecutive Creative Director: Ben CoulsonCreative Director: Chris NorthamCopywriter: Alex WadeltonArt Director: Ant Simmons

DO YOU FIT?


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Brand: LaxenAgency: Creative Juice, Bangkok

Industry: PharmaceuticalMedia: PrintMarket: Thailand

Chief Creative Officer: Thirasak TanapatanakulCopywriter: Nattawut SittiwaraphanArt Director: Ratapon Houyhongtong, ThirasakTanapatanakulPhotography: Nok Pipattungkul, AnuchaiSecharunputong

CHICKEN



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BEEF


























PORK























Brand: Avelar MachadoAgency: DraftFCB, Lisbon

Industry: Culture, Recreation & SportMedia: PrintMarket: Portugal

Creative Director: Duarte Pinheiro deMelo, Luis Silva DiasCopywriter: Viton AraújoArt Director: Ana Quina

MARK TWAIN



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AGATHA CHRISTIE























JAMES JOYCE




















Brand: ToshibaAgency: Euro RSCG, Madrid

Industry: Electronics & Audio-VisualMedia: PrintMarket: Spain

Creative Director: Mariano Duhalde, EkhiMendibil, Haitz MendibilCopywriter: Ernesto SotoArt Director: Hernán RodriguezPhotography: Coni Dietrich

COUPLE


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Brand: ToshibaAgency: Euro RSCG, Madrid

Industry: Electronics & Audio-VisualMedia: PrintMarket: Spain

Creative Director: Mariano Duhalde, EkhiMendibil, Haitz MendibilCopywriter: Ernesto SotoArt Director: Hernán RodriguezPhotography: Coni Dietrich

FAT MAN



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Brand: VisionlabAgency: Publicis, Madrid

Industry: Personal accessoriesMedia: PrintMarket: Spain

Executive Creative Director: Alexandre OkadaCreative Director: Rafael SantamarinaCopywriter: Pablo MurubeArt Director: Manu Mazzaro

SOFTWARE TERMS



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Brand: VisionlabAgency: Publicis, Madrid

Industry: Personal accessoriesMedia: PrintMarket: Spain

Executive Creative Director: Alexandre OkadaCreative Director: Rafael SantamarinaCopywriter: Pablo MurubeArt Director: Manu Mazzaro

LEASE CONTRACT





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Brand: MentosAgency: Ogilvy, Mumbai

Industry: Confectionery & SnacksMedia: PrintMarket: India

Chief Creative Officer: Abhijit Avasthi, RajivRaoCreative Director: Priti AroraCopywriter: Tushar PalArt Director: Priti Arora, Deelip KhomanePhotography: Raj Mistry

BARBED WIRE



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NAILS


























ELECTRIC SHOCK























Brand: Hot WheelsAgency: Ogilvy, Mumbai

Industry: Toys & GamesMedia: PrintMarket: India

Chief Creative Officer: Abhijit Avasthi, RajivRaoExecutive Creative Director: Sukesh KumarNayakCopywriter: Sukesh Kumar NayakArt Director: Pratheeb Ravi, VinitSanghvi, Swaroop SankarPhotography: Studio 31

REFRIGERATOR


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DRAWERS




























SOFA

























Brand: WHITE COLLAR HIPPIESAgency: BBDO, Mumbai

Industry: Transport & TourismMedia: PrintMarket: India

Chief Creative Officer: Josy PaulExecutive Creative Director: Rajdeepak DasCreative Director: Rajdeepak Das, JosyPaul, Sandeep SawantCopywriter: Rajdeepak Das, YohanDaver, Josy Paul, Sandeep SawantArt Director: Rajdeepak Das, YohanDaver, Josy Paul, Sandeep Sawant

AK-47


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Brand: WHITE COLLAR HIPPIESAgency: BBDO, Mumbai

Industry: Transport & TourismMedia: PrintMarket: India

Chief Creative Officer: Josy PaulExecutive Creative Director: Rajdeepak DasCreative Director: Rajdeepak Das, JosyPaul, Sandeep SawantCopywriter: Rajdeepak Das, YohanDaver, Josy Paul, Sandeep SawantArt Director: Rajdeepak Das, YohanDaver, Josy Paul, Sandeep Sawant

NUCLEAR REACTOR



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Brand: BeiersdorfAgency: DraftFCB, Lisbon

Industry: Beauty & HealthMedia: PrintMarket: Portugal

Creative Director: Duarte Pinheiro deMelo, Luis Silva DiasCopywriter: Viton Araújo, Patrick Durkin, SamirMesquita, Gregory Robert WikoffArt Director: Rodrigo Burdman, Ricardo Silveira

PROFESSIONALFOOTBALL PLAYER



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Brand: BeiersdorfAgency: DraftFCB, Lisbon

Industry: Beauty & HealthMedia: PrintMarket: Portugal

Creative Director: Duarte Pinheiro deMelo, Luis Silva DiasCopywriter: Viton Araújo, Patrick Durkin, SamirMesquita, Gregory Robert WikoffArt Director: Rodrigo Burdman, Ricardo Silveira

ARABIAN PRINCE





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Brand: Tok & StokAgency: DDB, São Paulo

Industry: House, Garden & PetsMedia: PrintMarket: Brazil

Chief Creative Officer: Sergio ValenteExecutive Creative Director: MarcoVersolatoCreative Director: Keka Morelle, AndrePedrosoCopywriter: Luciana CardosoArt Director: Ronaldo TavaresPhotography: Mario Daloia

RUG CHEST OF DRAWERS


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Brand: Tok & StokAgency: DDB, São Paulo

Industry: House, Garden & PetsMedia: PrintMarket: Brazil

Chief Creative Officer: Sergio ValenteExecutive Creative Director: MarcoVersolatoCreative Director: Keka Morelle, AndrePedrosoCopywriter: Luciana CardosoArt Director: Ronaldo TavaresPhotography: Mario Daloia

RUG CHAIR



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Brand: VolkswagenAgency: BBDO, São Paulo


Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: Luiz SanchesCopywriter: Rynaldo GondimArt Director: Julio Andery, Luiz SanchesPhotography: Rafael Pinho

SUPERMARKET


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Brand: Dank Second Hand FurnitureAgency: DDB, Istanbul

Industry: House, Garden & PetsMedia: PrintMarket: Turkey

Executive Creative Director: Karpat PolatCopywriter: Melih EdisArt Director: Cihangir Gumus

BOXES WASHING MACHINE


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Brand: National Library BoardAgency: Leo Burnett, Singapore

Industry: Culture, Recreation & SportMedia: PrintMarket: Singapore

Executive Creative Director: Chris ChiuCopywriter: Colin KohArt Director: Katherine Khor, Jae Soh, HenrySoonPhotography: Nemesis Pictures, Iggi Ng

LITTLE RED RIDING HOOD


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Brand: National Library BoardAgency: Leo Burnett, Singapore

Industry: Culture, Recreation & SportMedia: PrintMarket: Singapore

Executive Creative Director: Chris ChiuCopywriter: Colin KohArt Director: Katherine Khor, Jae Soh, HenrySoonPhotography: Nemesis Pictures, Iggi Ng

THE EMPEROR'S NEW CLOTHES



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Brand: BetadineAgency: Y&R, Prague

Industry: PharmaceuticalMedia: PrintMarket: Czech Republic

Chief Creative Officer: Jaime MandelbaumCreative Director: Marco Antonio doNascimento, Jaime MandelbaumCopywriter: Daniel JosephArt Director: Matthew Edwards

BIKE ACCIDENT


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ROLLER SKATING ACCIDENT























RUNNING ACCIDENT




















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