cannes lions 2012 winning campaigns print en

7/25/2019 Cannes Lions 2012 Winning Campaigns Print En

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3/230

Grand Prix


4/230

Brand: United Colors of Benetton

Agency: Fabrica, Treviso

Industry:Apparel, Clothing & Footwear

Media: Print

Market: Italy

Executive Creative Director: Robert Nakata

Creative Director: Carlo Cavallone, Paulo

Martins, Robert Nakata, Erik Ravelo

Copywriter: Carlo Cavallone

UnhateUnited Colors of Benetton.Supports the Unhate Foundationunhatefoundation.org

Unhate, Venezuela-USA

Click for full credits Click for all Cannes Lions winners
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5/230




Media: Print

Market: Italy






Unhate, Palestine-Israel

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6/230




Media: Print

Market: Italy






Unhate, Germany-France

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7/230

Gold


8/230

Brand: Surfrider Foundation

Agency: Y&R, Boulogne-Billancourt

Industry: Public interest & Non-profit

Media: Print

Published: Mar., 2012

Market: France

Executive Creative Director: Jorge

Carreno, Robin de Lestrade

Creative Director: Jorge Carreno,Robin de

Lestrade

Copywriter: Ugo Fossa, Eric Lavenac

Art Director: Guillaume Auboyneau

Photography: Magali Films, Illario, Ilario

Magali

Be proud. Beach cleanup days from 22nd to25th of March.

The Shoe

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9/230




Media: Print


Market: France




Lestrade




Magali


The Bottle

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10/230




Media: Print


Market: France




Lestrade




Magali


The Couch

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11/230




Media: Print


Market: France




Lestrade




Magali


The Boot

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12/230

Brand: Volkswagen

Agency: DDB, Sydney, NSW

Industry:Automotive & Services

Media: Print

Published: Apr., 2012

Market:Australia

Executive Creative Director: Dylan Harrison

Creative Director: Nick Pringle, Steve

Wakelam

Copywriter: Nick Pringle, Steve Wakelam

Art Director: Nick Pringle,Steve Wakelam

Photography:Andreas Bommert

Bikers-Police

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13/230

Brand: Volkswagen



Media: Print


Market:Australia



Wakelam




Car Jack-Glass Truck

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14/230

Brand: Volkswagen



Media: Print


Market:Australia



Wakelam




Park Assist


CIVILIZATION ROME
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15/230

Brand: Maxam

Agency: JWT, shanghai

Industry: House, Garden & Pets

Media: Outdoor

Market: China

Executive Creative Director: Elvis Chau, Yang

Yeo

Creative Director: Hattie Cheng

Copywriter: Chanfron Zhao

Art Director: Danny Li, Haoxi Lv

Photography: illusion Co.ltd., KingkongBangkok,Surachai Puthikulangkura

CIVILIZATION-ROME

Click for full credits

Click for all Cannes Lions winners
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16/230

Brand: Maxam

Agency: JWT, shanghai

Industry: House, Garden & Pets

Media: Outdoor

Market: China

Executive Creative Director: Elvis

Chau, Yang Yeo

Creative Director: Hattie Cheng

Copywriter: Chanfron Zhao

Art Director: Danny Li, Haoxi Lv

Photography: illusion Co.ltd., Kingkong

Bangkok,Surachai Puthikulangkura

CIVILIZATION-EGYPT

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17/230

Brand:Amnesty International

Agency: Lowe, Montevideo


Media: Outdoor

Market: Uruguay

Chief Creative Officer: Gabriel Romn

Executive Creative Director: Fernando de

Clemente, Jorge Gonzlez, Sebastin Mir

Creative Director: Gonzalo Lpez

Balias, Diego Romn

Copywriter: Mateo Vidal

Art Director:Agustn Acosta,Alvaro

Diaz, Luis Meyer

Photography: Gustavo Germano

OMAR

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18/230



Industry: Public interest & Non-profitMedia: Outdoor

Market: Uruguay





Balias, Diego Romn



Diaz, Luis Meyer


ROBERTO

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19/230




Media: Outdoor

Market: Uruguay





Balias, Diego Romn



Diaz, Luis Meyer


EDUARDO

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20/230




Media: Outdoor

Market: Uruguay





Balias, Diego Romn



Diaz, Luis Meyer


CLAUDIO

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21/230

Brand: Carlton and United Breweries

Agency: BBDO, Melbourne, VIC

Industry:Alcoholic drinks

Media: Print

Market:Australia

Chief Creative Officer: James McGrath

Executive Creative Director:Ant Keogh

Copywriter: Richard Williams

Art Director:Anthony Phillips

Photography: Neil Bailey

BLONDES

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22/230




Media: Print

Market:Australia






REDHEADS

http://www.welovead.com/en/brand/details/670wimvBhttp://www.welovead.com/en/agency/details/692xnlvhttp://www.welovead.com/en/works/basic_search?i=1http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?r=16http://www.welovead.com/en/creatives/details/ccdyhnuhttp://www.welovead.com/en/creatives/details/05dwfpqChttp://www.welovead.com/en/creatives/details/490xgqpzhttp://www.welovead.com/en/creatives/details/711Clttyhttp://www.welovead.com/en/creatives/details/51cwfqoBhttp://www.welovead.com/en/works/details/b15Dkosxhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/b15Dkosxhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/b15Dkosxhttp://www.welovead.com/en/works/details/867Dkoswhttp://www.welovead.com/en/works/details/c02Dkosyhttp://www.welovead.com/en/creatives/details/51cwfqoBhttp://www.welovead.com/en/creatives/details/711Clttyhttp://www.welovead.com/en/creatives/details/490xgqpzhttp://www.welovead.com/en/creatives/details/05dwfpqChttp://www.welovead.com/en/creatives/details/ccdyhnuhttp://www.welovead.com/en/works/basic_search?r=16http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?i=1http://www.welovead.com/en/agency/details/692xnlvhttp://www.welovead.com/en/brand/details/670wimvBhttp://www.welovead.com/en/works/details/b15Dkosxhttp://www.welovead.com/en/works/details/c02Dkosy


23/230




Media: Print

Market:Australia






LYING DOWN

http://www.welovead.com/en/brand/details/670wimvBhttp://www.welovead.com/en/agency/details/692xnlvhttp://www.welovead.com/en/works/basic_search?i=1http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?r=16http://www.welovead.com/en/creatives/details/ccdyhnuhttp://www.welovead.com/en/creatives/details/05dwfpqChttp://www.welovead.com/en/creatives/details/490xgqpzhttp://www.welovead.com/en/creatives/details/711Clttyhttp://www.welovead.com/en/creatives/details/51cwfqoBhttp://www.welovead.com/en/works/details/c02Dkosyhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/c02Dkosyhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/c02Dkosyhttp://www.welovead.com/en/works/details/867Dkoswhttp://www.welovead.com/en/works/details/b15Dkosxhttp://www.welovead.com/en/creatives/details/51cwfqoBhttp://www.welovead.com/en/creatives/details/711Clttyhttp://www.welovead.com/en/creatives/details/490xgqpzhttp://www.welovead.com/en/creatives/details/05dwfpqChttp://www.welovead.com/en/creatives/details/ccdyhnuhttp://www.welovead.com/en/works/basic_search?r=16http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?i=1http://www.welovead.com/en/agency/details/692xnlvhttp://www.welovead.com/en/brand/details/670wimvBhttp://www.welovead.com/en/works/details/c02Dkosyhttp://www.welovead.com/en/works/details/fefDkosz


24/230

Brand:Axe/Lynx

Agency: BBH, London (England)

Industry: Beauty & Health

Media: Print

Published: Jan., 2012

Market: United Kingdom

Executive Creative Director: Nick Gill

Creative Director: Dominic Goldman, David

Kolbusz

Copywriter: Daniel Schaefer, Dean

Woodhouse

Art Director: Hugo Bierschenk,Szymon

Rose

Photography: Jean-Yves Lemoigne

Director: Tom Kuntz

FIREWORKS

http://www.welovead.com/en/brand/details/515wkmhttp://www.welovead.com/en/agency/details/949Cimshttp://www.welovead.com/en/works/basic_search?i=12http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?r=185http://www.welovead.com/en/creatives/details/ecawgruyhttp://www.welovead.com/en/creatives/details/4dbwgruxhttp://www.welovead.com/en/creatives/details/53fxjuwDhttp://www.welovead.com/en/creatives/details/53fxjuwDhttp://www.welovead.com/en/creatives/details/841Emqhttp://www.welovead.com/en/creatives/details/e48Bhnphttp://www.welovead.com/en/creatives/details/e48Bhnphttp://www.welovead.com/en/creatives/details/777Bhnxhttp://www.welovead.com/en/creatives/details/6a7Emthttp://www.welovead.com/en/creatives/details/6a7Emthttp://www.welovead.com/en/creatives/details/8f0Dmhttp://www.welovead.com/en/creatives/details/b02xhnvDhttp://www.welovead.com/en/works/details/fefDkoszhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/fefDkoszhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/fefDkoszhttp://www.welovead.com/en/works/details/0a8DgpwEhttp://www.welovead.com/en/works/details/a12Dgpwvhttp://www.welovead.com/en/works/details/daaDgpwwhttp://www.welovead.com/en/works/details/6dfDkosAhttp://www.welovead.com/en/creatives/details/b02xhnvDhttp://www.welovead.com/en/creatives/details/8f0Dmhttp://www.welovead.com/en/creatives/details/6a7Emthttp://www.welovead.com/en/creatives/details/6a7Emthttp://www.welovead.com/en/creatives/details/777Bhnxhttp://www.welovead.com/en/creatives/details/e48Bhnphttp://www.welovead.com/en/creatives/details/e48Bhnphttp://www.welovead.com/en/creatives/details/841Emqhttp://www.welovead.com/en/creatives/details/53fxjuwDhttp://www.welovead.com/en/creatives/details/53fxjuwDhttp://www.welovead.com/en/creatives/details/4dbwgruxhttp://www.welovead.com/en/creatives/details/ecawgruyhttp://www.welovead.com/en/works/basic_search?r=185http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?i=12http://www.welovead.com/en/agency/details/949Cimshttp://www.welovead.com/en/brand/details/515wkmhttp://www.welovead.com/en/works/details/fefDkoszhttp://www.welovead.com/en/works/details/6dfDkosA


25/230

Brand:Axe/Lynx

Agency: BBH, London (England)

Industry: Beauty & Health

Media: Print

Published: Jan., 2012

Market: United Kingdom

Executive Creative Director: Nick Gill

Creative Director: Dominic Goldman, David

Kolbusz

Copywriter: Daniel Schaefer, Dean

Woodhouse

Art Director: Hugo Bierschenk,Szymon

Rose

Photography: Jean-Yves Lemoigne

Director: Tom Kuntz

PETROL STATION

http://www.welovead.com/en/brand/details/515wkmhttp://www.welovead.com/en/agency/details/949Cimshttp://www.welovead.com/en/works/basic_search?i=12http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?r=185http://www.welovead.com/en/creatives/details/ecawgruyhttp://www.welovead.com/en/creatives/details/4dbwgruxhttp://www.welovead.com/en/creatives/details/53fxjuwDhttp://www.welovead.com/en/creatives/details/53fxjuwDhttp://www.welovead.com/en/creatives/details/841Emqhttp://www.welovead.com/en/creatives/details/e48Bhnphttp://www.welovead.com/en/creatives/details/e48Bhnphttp://www.welovead.com/en/creatives/details/777Bhnxhttp://www.welovead.com/en/creatives/details/6a7Emthttp://www.welovead.com/en/creatives/details/6a7Emthttp://www.welovead.com/en/creatives/details/8f0Dmhttp://www.welovead.com/en/creatives/details/b02xhnvDhttp://www.welovead.com/en/works/details/6dfDkosAhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/6dfDkosAhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/6dfDkosAhttp://www.welovead.com/en/works/details/0a8DgpwEhttp://www.welovead.com/en/works/details/a12Dgpwvhttp://www.welovead.com/en/works/details/daaDgpwwhttp://www.welovead.com/en/works/details/fefDkoszhttp://www.welovead.com/en/creatives/details/b02xhnvDhttp://www.welovead.com/en/creatives/details/8f0Dmhttp://www.welovead.com/en/creatives/details/6a7Emthttp://www.welovead.com/en/creatives/details/6a7Emthttp://www.welovead.com/en/creatives/details/777Bhnxhttp://www.welovead.com/en/creatives/details/e48Bhnphttp://www.welovead.com/en/creatives/details/e48Bhnphttp://www.welovead.com/en/creatives/details/841Emqhttp://www.welovead.com/en/creatives/details/53fxjuwDhttp://www.welovead.com/en/creatives/details/53fxjuwDhttp://www.welovead.com/en/creatives/details/4dbwgruxhttp://www.welovead.com/en/creatives/details/ecawgruyhttp://www.welovead.com/en/works/basic_search?r=185http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?i=12http://www.welovead.com/en/agency/details/949Cimshttp://www.welovead.com/en/brand/details/515wkmhttp://www.welovead.com/en/works/details/6dfDkosAhttp://www.welovead.com/en/works/details/099DkosB


26/230

Brand: Ray-Ban

Agency: Marcel, Paris

Industry: Personal accessories

Media: Print

Market: France

Chief Creative Officer: Erik Vervroegen

Creative Director: Dimitri Guerassimov, Eric

Jannon

Copywriter: Martin Rocaboy

Art Director:Anas Boileau,Bastien

Grisolet, Souen Le Van

Photography: Mark Seliger

1942 LOVERS

http://www.welovead.com/en/brand/details/343xlrxhttp://www.welovead.com/en/agency/details/a26Anpvhttp://www.welovead.com/en/works/basic_search?i=18http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?r=51http://www.welovead.com/en/creatives/details/86bwlsthttp://www.welovead.com/en/creatives/details/7a8Anoqhttp://www.welovead.com/en/creatives/details/cc5Anrthttp://www.welovead.com/en/creatives/details/cc5Anrthttp://www.welovead.com/en/creatives/details/cf7Elmthttp://www.welovead.com/en/creatives/details/faaEfpryhttp://www.welovead.com/en/creatives/details/d61Dmspyhttp://www.welovead.com/en/creatives/details/d61Dmspyhttp://www.welovead.com/en/creatives/details/162Bfurwhttp://www.welovead.com/en/creatives/details/b28xetvwhttp://www.welovead.com/en/works/details/099DkosBhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/099DkosBhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/099DkosBhttp://www.welovead.com/en/works/details/311DkosChttp://www.welovead.com/en/works/details/21cDkosDhttp://www.welovead.com/en/works/details/9c0DkouDhttp://www.welovead.com/en/works/details/73dDkovEhttp://www.welovead.com/en/works/details/83cDkovvhttp://www.welovead.com/en/works/details/6ecDkovwhttp://www.welovead.com/en/creatives/details/b28xetvwhttp://www.welovead.com/en/creatives/details/162Bfurwhttp://www.welovead.com/en/creatives/details/d61Dmspyhttp://www.welovead.com/en/creatives/details/d61Dmspyhttp://www.welovead.com/en/creatives/details/faaEfpryhttp://www.welovead.com/en/creatives/details/cf7Elmthttp://www.welovead.com/en/creatives/details/cc5Anrthttp://www.welovead.com/en/creatives/details/cc5Anrthttp://www.welovead.com/en/creatives/details/7a8Anoqhttp://www.welovead.com/en/creatives/details/86bwlsthttp://www.welovead.com/en/works/basic_search?r=51http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?i=18http://www.welovead.com/en/agency/details/a26Anpvhttp://www.welovead.com/en/brand/details/343xlrxhttp://www.welovead.com/en/works/details/099DkosBhttp://www.welovead.com/en/works/details/311DkosC


27/230

Brand: Ray-Ban



Media: Print

Market: France



Jannon





1956 DANCING

http://www.welovead.com/en/brand/details/343xlrxhttp://www.welovead.com/en/agency/details/a26Anpvhttp://www.welovead.com/en/works/basic_search?i=18http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?r=51http://www.welovead.com/en/creatives/details/86bwlsthttp://www.welovead.com/en/creatives/details/7a8Anoqhttp://www.welovead.com/en/creatives/details/cc5Anrthttp://www.welovead.com/en/creatives/details/cc5Anrthttp://www.welovead.com/en/creatives/details/cf7Elmthttp://www.welovead.com/en/creatives/details/faaEfpryhttp://www.welovead.com/en/creatives/details/d61Dmspyhttp://www.welovead.com/en/creatives/details/d61Dmspyhttp://www.welovead.com/en/creatives/details/162Bfurwhttp://www.welovead.com/en/creatives/details/b28xetvwhttp://www.welovead.com/en/works/details/311DkosChttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/311DkosChttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/311DkosChttp://www.welovead.com/en/works/details/099DkosBhttp://www.welovead.com/en/works/details/21cDkosDhttp://www.welovead.com/en/works/details/9c0DkouDhttp://www.welovead.com/en/works/details/73dDkovEhttp://www.welovead.com/en/works/details/83cDkovvhttp://www.welovead.com/en/works/details/6ecDkovwhttp://www.welovead.com/en/creatives/details/b28xetvwhttp://www.welovead.com/en/creatives/details/162Bfurwhttp://www.welovead.com/en/creatives/details/d61Dmspyhttp://www.welovead.com/en/creatives/details/d61Dmspyhttp://www.welovead.com/en/creatives/details/faaEfpryhttp://www.welovead.com/en/creatives/details/cf7Elmthttp://www.welovead.com/en/creatives/details/cc5Anrthttp://www.welovead.com/en/creatives/details/cc5Anrthttp://www.welovead.com/en/creatives/details/7a8Anoqhttp://www.welovead.com/en/creatives/details/86bwlsthttp://www.welovead.com/en/works/basic_search?r=51http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?i=18http://www.welovead.com/en/agency/details/a26Anpvhttp://www.welovead.com/en/brand/details/343xlrxhttp://www.welovead.com/en/works/details/311DkosChttp://www.welovead.com/en/works/details/21cDkosD


28/230

Brand: Ray-Ban



Media: Print


Market: France



Jannon





1992 RAPPER


TIFFANY
http://www.welovead.com/en/brand/details/343xlrxhttp://www.welovead.com/en/agency/details/a26Anpvhttp://www.welovead.com/en/works/basic_search?i=18http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?r=51http://www.welovead.com/en/creatives/details/86bwlsthttp://www.welovead.com/en/creatives/details/7a8Anoqhttp://www.welovead.com/en/creatives/details/cc5Anrthttp://www.welovead.com/en/creatives/details/cc5Anrthttp://www.welovead.com/en/creatives/details/cf7Elmthttp://www.welovead.com/en/creatives/details/faaEfpryhttp://www.welovead.com/en/creatives/details/d61Dmspyhttp://www.welovead.com/en/creatives/details/d61Dmspyhttp://www.welovead.com/en/creatives/details/162Bfurwhttp://www.welovead.com/en/creatives/details/b28xetvwhttp://www.welovead.com/en/works/details/21cDkosDhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/21cDkosDhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/21cDkosDhttp://www.welovead.com/en/works/details/099DkosBhttp://www.welovead.com/en/works/details/311DkosChttp://www.welovead.com/en/works/details/9c0DkouDhttp://www.welovead.com/en/works/details/73dDkovEhttp://www.welovead.com/en/works/details/83cDkovvhttp://www.welovead.com/en/works/details/6ecDkovwhttp://www.welovead.com/en/creatives/details/b28xetvwhttp://www.welovead.com/en/creatives/details/162Bfurwhttp://www.welovead.com/en/creatives/details/d61Dmspyhttp://www.welovead.com/en/creatives/details/d61Dmspyhttp://www.welovead.com/en/creatives/details/faaEfpryhttp://www.welovead.com/en/creatives/details/cf7Elmthttp://www.welovead.com/en/creatives/details/cc5Anrthttp://www.welovead.com/en/creatives/details/cc5Anrthttp://www.welovead.com/en/creatives/details/7a8Anoqhttp://www.welovead.com/en/creatives/details/86bwlsthttp://www.welovead.com/en/works/basic_search?r=51http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?i=18http://www.welovead.com/en/agency/details/a26Anpvhttp://www.welovead.com/en/brand/details/343xlrxhttp://www.welovead.com/en/works/details/21cDkosDhttp://www.welovead.com/en/works/details/6aeDkotE


29/230

Brand: McDonald's

Agency: DDB, Johannesburg

Industry: Catering industry

Media: Print

Market: South Africa

Executive Creative Director: Grant Jacobsen

Creative Director: Grant Jacobsen

Copywriter:Andre Vrdoljak

Art Director: Hital Pandya

Photography: Carioca



BILLY
http://www.welovead.com/en/brand/details/b45welthttp://www.welovead.com/en/agency/details/852wnsvvhttp://www.welovead.com/en/works/basic_search?i=3http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?r=122http://www.welovead.com/en/creatives/details/1eewgosvhttp://www.welovead.com/en/creatives/details/1eewgosvhttp://www.welovead.com/en/creatives/details/7c0Ehqhttp://www.welovead.com/en/creatives/details/1e1zlnrhttp://www.welovead.com/en/company/details/da4Dmmshttp://www.welovead.com/en/works/details/6aeDkotEhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/6aeDkotEhttp://www.welovead.com/en/works/details/6aeDkotEhttp://www.welovead.com/en/company/details/da4Dmmshttp://www.welovead.com/en/creatives/details/1e1zlnrhttp://www.welovead.com/en/creatives/details/7c0Ehqhttp://www.welovead.com/en/creatives/details/1eewgosvhttp://www.welovead.com/en/creatives/details/1eewgosvhttp://www.welovead.com/en/works/basic_search?r=122http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?i=3http://www.welovead.com/en/agency/details/852wnsvvhttp://www.welovead.com/en/brand/details/b45welthttp://www.welovead.com/en/works/details/705Dkotvhttp://www.welovead.com/en/works/details/d07Dkotwhttp://www.welovead.com/en/works/details/6aeDkotEhttp://www.welovead.com/en/works/details/705Dkotv


30/230

Brand: McDonald's



Media: Print









THEODORE
http://www.welovead.com/en/brand/details/b45welthttp://www.welovead.com/en/agency/details/852wnsvvhttp://www.welovead.com/en/works/basic_search?i=3http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?r=122http://www.welovead.com/en/creatives/details/1eewgosvhttp://www.welovead.com/en/creatives/details/1eewgosvhttp://www.welovead.com/en/creatives/details/7c0Ehqhttp://www.welovead.com/en/creatives/details/1e1zlnrhttp://www.welovead.com/en/company/details/da4Dmmshttp://www.welovead.com/en/works/details/705Dkotvhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/705Dkotvhttp://www.welovead.com/en/works/details/705Dkotvhttp://www.welovead.com/en/company/details/da4Dmmshttp://www.welovead.com/en/creatives/details/1e1zlnrhttp://www.welovead.com/en/creatives/details/7c0Ehqhttp://www.welovead.com/en/creatives/details/1eewgosvhttp://www.welovead.com/en/creatives/details/1eewgosvhttp://www.welovead.com/en/works/basic_search?r=122http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?i=3http://www.welovead.com/en/agency/details/852wnsvvhttp://www.welovead.com/en/brand/details/b45welthttp://www.welovead.com/en/works/details/6aeDkotEhttp://www.welovead.com/en/works/details/d07Dkotwhttp://www.welovead.com/en/works/details/705Dkotvhttp://www.welovead.com/en/works/details/6aeDkotEhttp://www.welovead.com/en/works/details/705Dkotvhttp://www.welovead.com/en/works/details/d07Dkotw


31/230

Brand: McDonald's



Media: Print









A
http://www.welovead.com/en/brand/details/b45welthttp://www.welovead.com/en/agency/details/852wnsvvhttp://www.welovead.com/en/works/basic_search?i=3http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?r=122http://www.welovead.com/en/creatives/details/1eewgosvhttp://www.welovead.com/en/creatives/details/1eewgosvhttp://www.welovead.com/en/creatives/details/7c0Ehqhttp://www.welovead.com/en/creatives/details/1e1zlnrhttp://www.welovead.com/en/company/details/da4Dmmshttp://www.welovead.com/en/works/details/d07Dkotwhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/d07Dkotwhttp://www.welovead.com/en/works/details/d07Dkotwhttp://www.welovead.com/en/company/details/da4Dmmshttp://www.welovead.com/en/creatives/details/1e1zlnrhttp://www.welovead.com/en/creatives/details/7c0Ehqhttp://www.welovead.com/en/creatives/details/1eewgosvhttp://www.welovead.com/en/creatives/details/1eewgosvhttp://www.welovead.com/en/works/basic_search?r=122http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?i=3http://www.welovead.com/en/agency/details/852wnsvvhttp://www.welovead.com/en/brand/details/b45welthttp://www.welovead.com/en/works/details/6aeDkotEhttp://www.welovead.com/en/works/details/705Dkotvhttp://www.welovead.com/en/works/details/d07Dkotwhttp://www.welovead.com/en/works/details/10dDkotyhttp://www.welovead.com/en/works/details/67aDkotzhttp://www.welovead.com/en/works/details/ea1DkotAhttp://www.welovead.com/en/works/details/10bDkotx


32/230

Brand: Claro

Agency: Ogilvy, So Paulo

Industry: Professional & Public services

Media: Print

Market: Brazil

Chief Creative Officer:Anselmo Ramos

Executive Creative Director: Claudio Lima, Fred

Saldanha

Creative Director:Andre Kirkelis, Claudio Lima

Copywriter: Hugo Veiga

Art Director: Diego Machado



T
http://www.welovead.com/en/brand/details/357zeuhttp://www.welovead.com/en/agency/details/752Eeophttp://www.welovead.com/en/works/basic_search?i=20http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?r=25http://www.welovead.com/en/creatives/details/5a3zktqhttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/482CnsvChttp://www.welovead.com/en/creatives/details/482CnsvChttp://www.welovead.com/en/creatives/details/303zglxhttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/279BgsuBhttp://www.welovead.com/en/creatives/details/c78EfmpAhttp://www.welovead.com/en/works/details/10bDkotxhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/10bDkotxhttp://www.welovead.com/en/works/details/10bDkotxhttp://www.welovead.com/en/creatives/details/c78EfmpAhttp://www.welovead.com/en/creatives/details/279BgsuBhttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/303zglxhttp://www.welovead.com/en/creatives/details/482CnsvChttp://www.welovead.com/en/creatives/details/482CnsvChttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/5a3zktqhttp://www.welovead.com/en/works/basic_search?r=25http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?i=20http://www.welovead.com/en/agency/details/752Eeophttp://www.welovead.com/en/brand/details/357zeuhttp://www.welovead.com/en/works/details/10dDkotyhttp://www.welovead.com/en/works/details/67aDkotzhttp://www.welovead.com/en/works/details/ea1DkotAhttp://www.welovead.com/en/works/details/10bDkotxhttp://www.welovead.com/en/works/details/10bDkotxhttp://www.welovead.com/en/works/details/67aDkotzhttp://www.welovead.com/en/works/details/ea1DkotAhttp://www.welovead.com/en/works/details/10dDkoty


33/230

Brand: Claro


Industry: Professional & Public servicesMedia: Print

Market: Brazil



Saldanha






S
http://www.welovead.com/en/brand/details/357zeuhttp://www.welovead.com/en/agency/details/752Eeophttp://www.welovead.com/en/works/basic_search?i=20http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?r=25http://www.welovead.com/en/creatives/details/5a3zktqhttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/482CnsvChttp://www.welovead.com/en/creatives/details/482CnsvChttp://www.welovead.com/en/creatives/details/303zglxhttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/279BgsuBhttp://www.welovead.com/en/creatives/details/c78EfmpAhttp://www.welovead.com/en/works/details/10dDkotyhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/10dDkotyhttp://www.welovead.com/en/works/details/10dDkotyhttp://www.welovead.com/en/creatives/details/c78EfmpAhttp://www.welovead.com/en/creatives/details/279BgsuBhttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/303zglxhttp://www.welovead.com/en/creatives/details/482CnsvChttp://www.welovead.com/en/creatives/details/482CnsvChttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/5a3zktqhttp://www.welovead.com/en/works/basic_search?r=25http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?i=20http://www.welovead.com/en/agency/details/752Eeophttp://www.welovead.com/en/brand/details/357zeuhttp://www.welovead.com/en/works/details/10bDkotxhttp://www.welovead.com/en/works/details/67aDkotzhttp://www.welovead.com/en/works/details/ea1DkotAhttp://www.welovead.com/en/works/details/10dDkotyhttp://www.welovead.com/en/works/details/10bDkotxhttp://www.welovead.com/en/works/details/10dDkotyhttp://www.welovead.com/en/works/details/ea1DkotAhttp://www.welovead.com/en/works/details/67aDkotz


34/230

Brand: Claro


Industry: Professional & Public servicesMedia: Print

Market: Brazil



Saldanha





http://www.welovead.com/en/brand/details/357zeuhttp://www.welovead.com/en/agency/details/752Eeophttp://www.welovead.com/en/works/basic_search?i=20http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?r=25http://www.welovead.com/en/creatives/details/5a3zktqhttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/482CnsvChttp://www.welovead.com/en/creatives/details/482CnsvChttp://www.welovead.com/en/creatives/details/303zglxhttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/279BgsuBhttp://www.welovead.com/en/creatives/details/c78EfmpAhttp://www.welovead.com/en/works/details/67aDkotzhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/67aDkotzhttp://www.welovead.com/en/works/details/67aDkotzhttp://www.welovead.com/en/creatives/details/c78EfmpAhttp://www.welovead.com/en/creatives/details/279BgsuBhttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/303zglxhttp://www.welovead.com/en/creatives/details/482CnsvChttp://www.welovead.com/en/creatives/details/482CnsvChttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/5a3zktqhttp://www.welovead.com/en/works/basic_search?r=25http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?i=20http://www.welovead.com/en/agency/details/752Eeophttp://www.welovead.com/en/brand/details/357zeuhttp://www.welovead.com/en/works/details/10bDkotxhttp://www.welovead.com/en/works/details/10dDkotyhttp://www.welovead.com/en/works/details/ea1DkotAhttp://www.welovead.com/en/works/details/67aDkotzhttp://www.welovead.com/en/works/details/ea1DkotA


35/230

Brand: Claro


Industry: Professional & Public services

Media: Print

Market: Brazil


Executive Creative Director: Claudio

Lima, Fred Saldanha

Creative Director:Andre Kirkelis, Claudio

Lima



I

http://www.welovead.com/en/brand/details/357zeuhttp://www.welovead.com/en/agency/details/752Eeophttp://www.welovead.com/en/works/basic_search?i=20http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?r=25http://www.welovead.com/en/creatives/details/5a3zktqhttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/482CnsvChttp://www.welovead.com/en/creatives/details/303zglxhttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/279BgsuBhttp://www.welovead.com/en/creatives/details/c78EfmpAhttp://www.welovead.com/en/works/details/ea1DkotAhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/ea1DkotAhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/ea1DkotAhttp://www.welovead.com/en/works/details/10bDkotxhttp://www.welovead.com/en/works/details/10dDkotyhttp://www.welovead.com/en/works/details/67aDkotzhttp://www.welovead.com/en/creatives/details/c78EfmpAhttp://www.welovead.com/en/creatives/details/279BgsuBhttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/303zglxhttp://www.welovead.com/en/creatives/details/482CnsvChttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/c01xmophttp://www.welovead.com/en/creatives/details/5a3zktqhttp://www.welovead.com/en/works/basic_search?r=25http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?i=20http://www.welovead.com/en/agency/details/752Eeophttp://www.welovead.com/en/brand/details/357zeuhttp://www.welovead.com/en/works/details/ea1DkotAhttp://www.welovead.com/en/works/details/73dDkovE


36/230

Brand: Ray-Ban



Media: Print


Market: France



Jannon





Never hide

1965 MINISKIRT

http://www.welovead.com/en/brand/details/343xlrxhttp://www.welovead.com/en/agency/details/a26Anpvhttp://www.welovead.com/en/works/basic_search?i=18http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?r=51http://www.welovead.com/en/creatives/details/86bwlsthttp://www.welovead.com/en/creatives/details/7a8Anoqhttp://www.welovead.com/en/creatives/details/cc5Anrthttp://www.welovead.com/en/creatives/details/cc5Anrthttp://www.welovead.com/en/creatives/details/cf7Elmthttp://www.welovead.com/en/creatives/details/faaEfpryhttp://www.welovead.com/en/creatives/details/d61Dmspyhttp://www.welovead.com/en/creatives/details/d61Dmspyhttp://www.welovead.com/en/creatives/details/162Bfurwhttp://www.welovead.com/en/creatives/details/b28xetvwhttp://www.welovead.com/en/works/details/73dDkovEhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/73dDkovEhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/73dDkovEhttp://www.welovead.com/en/works/details/099DkosBhttp://www.welovead.com/en/works/details/311DkosChttp://www.welovead.com/en/works/details/21cDkosDhttp://www.welovead.com/en/works/details/9c0DkouDhttp://www.welovead.com/en/works/details/83cDkovvhttp://www.welovead.com/en/works/details/6ecDkovwhttp://www.welovead.com/en/creatives/details/b28xetvwhttp://www.welovead.com/en/creatives/details/162Bfurwhttp://www.welovead.com/en/creatives/details/d61Dmspyhttp://www.welovead.com/en/creatives/details/d61Dmspyhttp://www.welovead.com/en/creatives/details/faaEfpryhttp://www.welovead.com/en/creatives/details/cf7Elmthttp://www.welovead.com/en/creatives/details/cc5Anrthttp://www.welovead.com/en/creatives/details/cc5Anrthttp://www.welovead.com/en/creatives/details/7a8Anoqhttp://www.welovead.com/en/creatives/details/86bwlsthttp://www.welovead.com/en/works/basic_search?r=51http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?i=18http://www.welovead.com/en/agency/details/a26Anpvhttp://www.welovead.com/en/brand/details/343xlrxhttp://www.welovead.com/en/works/details/73dDkovEhttp://www.welovead.com/en/works/details/fffDkpxA


37/230

Brand: Editorial Coyuntura

Agency: JWT, Buenos Aires

Industry: Media & Publishing

Media: Print

Market:Argentina

Chief Creative Officer: Pablo Alvarez

Travieso, Gonzalo Vecino

Executive Creative Director: Pablo Alvarez


Creative Director:Aariel Abadi

Copywriter: Juan Mesz

Art Director: Fernando Zagales

CHINA/USA

http://www.welovead.com/en/brand/details/590wgmvwhttp://www.welovead.com/en/agency/details/4f5Anurhttp://www.welovead.com/en/works/basic_search?i=15http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?r=4http://www.welovead.com/en/creatives/details/ab6ygouhttp://www.welovead.com/en/creatives/details/ab6ygouhttp://www.welovead.com/en/creatives/details/dacygothttp://www.welovead.com/en/creatives/details/ab6ygouhttp://www.welovead.com/en/creatives/details/ab6ygouhttp://www.welovead.com/en/creatives/details/dacygothttp://www.welovead.com/en/creatives/details/aebwnqswfhttp://www.welovead.com/en/creatives/details/e38wnlxDhttp://www.welovead.com/en/creatives/details/624ylspBhttp://www.welovead.com/en/works/details/fffDkpxAhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/fffDkpxAhttp://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/awards/details/1dbwj/2012http://www.welovead.com/en/works/details/fffDkpxAhttp://www.welovead.com/en/works/details/9aeDkpxBhttp://www.welovead.com/en/works/details/c4cDkpxChttp://www.welovead.com/en/creatives/details/624ylspBhttp://www.welovead.com/en/creatives/details/e38wnlxDhttp://www.welovead.com/en/creatives/details/aebwnqswfhttp://www.welovead.com/en/creatives/details/dacygothttp://www.welovead.com/en/creatives/details/ab6ygouhttp://www.welovead.com/en/creatives/details/ab6ygouhttp://www.welovead.com/en/creatives/details/dacygothttp://www.welovead.com/en/creatives/details/ab6ygouhttp://www.welovead.com/en/creatives/details/ab6ygouhttp://www.welovead.com/en/works/basic_search?r=4http://www.welovead.com/en/works/basic_search?m=1http://www.welovead.com/en/works/basic_search?i=15http://www.welovead.com/en/agency/details/4f5Anurhttp://www.welovead.com/en/brand/details/590wgmvwhttp://www.welovead.com/en/works/details/fffDkpxAhttp://www.welovead.com/en/works/details/9aeDkpxB


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Brand: Editorial Coyuntura

Agency: JWT, Buenos Aires

Industry: Media & Publishing

Media: Print

Market:Argentina

Chief Creative Officer: Pablo Alvarez


Executive Creative Director: Pablo Alvarez


Creative Director:Aariel Abadi

Copywriter: Juan Mesz

Art Director: Fernando Zagales

INDIA/CHINA

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7/25/2019 C

cannes lions 2012 winning campaigns print en

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