DIRECT

Grand Prix

Brand: RomAgency: McCann Erickson, Bucharest

Industry: Confectionery & SnacksMedia: Promotion & EventPublished: Nov., 2010

Executive Creative Director: CatalinDobre, Dinu PanescuCreative Director: Adrian BotanCopywriter: Florin FloreaArt Director: Andra Badea, IonutCojocaru, Laurentiu Stere

Grand Prix DirectAmerican Rom

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Gold

Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR

Industry: House, Garden & PetsMedia: Promotion & EventMarket: United StatesLanguage: English

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Jason Bagley, EricBaldwin, Mark Fitzloff, Susan Hoffman, IainTaitCopywriter: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanArt Director: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanDirector: Craig Allen, Jason Bagley, EricBaldwin, Eric Kallman, Tom Kuntz

Gold DirectResponse Campaign

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Brand: RomAgency: McCann Erickson, Bucharest

Industry: Confectionery & SnacksMedia: Promotion & EventPublished: Nov., 2010

Executive Creative Director: CatalinDobre, Dinu PanescuCreative Director: Adrian BotanCopywriter: Florin FloreaArt Director: Andra Badea, IonutCojocaru, Laurentiu Stere

Gold DirectAmerican Rom

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Brand: Coca-ColaAgency: Ogilvy, Buenos Aires

Industry: Non-alcoholic drinksMedia: Ambient & Interactive

Executive Creative Director: Gastn BigioCreative Director: Ignacio Ferioli, JavierMentastiCopywriter: Nicolas VaraArt Director: Ignacio Flota, Ignacio Flotta

Gold DirectThe Friendship Machine

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Brand: Human Rights WatchAgency: JWT, New York City, NY

Industry: Public interest & Non-profitMedia: Ambient & Interactive

Chief Creative Officer: Harvey Marco, PeterNicholsonExecutive Creative Director: Andrew ClarkeCreative Director: Andrew Clarke, HarveyMarcoCopywriter: Chris SwiftArt Director: Roy WisnuPhotography: Platon, Izzy Levine

Gold DirectBurma

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Brand: Estrela ToysAgency: DDB, So Paulo

Industry: Toys & GamesMedia: Cyber

Chief Creative Officer: Sergio ValenteCreative Director: Rodrigo Almeida, DanielBottas, Pedro Gravena, JooMosterio, Moacyr Netto, AndrePedroso, Cassiano Saldanha, SergioValenteCopywriter: Moacyr NettoArt Director: Daniel Bottas, MarceloBruzzesi, Leo Ehrlich

Gold DirectCome Back Ferrorama

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Brand: TescoAgency: Cheil, Seoul

Industry: Retail & DistributionMedia: Outdoor

Executive Creative Director: Joungrack LeeCreative Director: Youna ChungCopywriter: Misu YiArt Director: Youbin Bang, YounaChung, Yeonjoo LeePhotography: Skyteam

Gold DirectHomeplus Subway Virtual Store

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Brand: TescoAgency: Cheil, Seoul

Industry: Retail & DistributionMedia: Outdoor

Executive Creative Director: Joungrack LeeCreative Director: Youna ChungCopywriter: Misu YiArt Director: Youbin Bang, YounaChung, Yeonjoo LeePhotography: Skyteam

Gold DirectHomeplus Subway Virtual Store

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Brand: MicrosoftAgency: Droga5, New York City, NY

Industry: Internet sites & ServicesMedia: Promotion & Event

Chief Creative Officer: David DrogaExecutive Creative Director: DuncanMarshall, Ted Royer, Nik StudzinskiCreative Director: Kevin Brady, NeilHeymann, Duncan Marshall, Ted Royer, NikStudzinskiCopywriter: Spencer Lavellee, Adam NoelArt Director: Jon KubikPhotography: Paul McGeiver, FernandoSanchez, Dan Welch, Li Tan Xiao

Gold DirectDecode Jay-Z with Bing

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Silver

Brand: The Swedish PostAgency: kestam Holst, Stockholm

Industry: Transport & TourismMedia: Ambient & InteractivePublished: Oct., 2010

Creative Director: Andreas UlleniusCopywriter: Hanna BjrkArt Director: Lars Holthe, Kristoffer Larberg

Silver DirectThe Sound of Green

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Brand: Bar Aurora/Boteco FerrazAgency: Ogilvy, So Paulo

Industry: Culture, Recreation & SportMedia: Ambient & InteractiveLanguage: Portuguese

Executive Creative Director: AnselmoRamosCreative Director: Rubens FilhoCopywriter: Beto Cocito, PedroFernandes, Flavio TamashiroArt Director: Paula Fernandes, LucasOsis, Raina RochaDirector: Carlo Busato

Silver DirectDrunk Valet

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Brand: 4th Amendment WearAgency: 4th Amendment Wear, Boulder, CO

Industry: Public interest & Non-profitMedia: Direct Market

Creative Director: Tim Geoghegan, MatthewRyanCopywriter: Tim Geoghegan, Matthew RyanArt Director: Matthew RyanPhotography: Creative CommonsDirector: Matthew Ryan

Silver DirectMetallic Ink Underclothes

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Brand: World Wildlife Fund (WWF)Agency: Jung von Matt, Hamburg

Industry: Public interest & Non-profitMedia: Cyber

Creative Director: Sven Loskill, JanRexhausen, Doerte Spengler-AhrensCopywriter: Lisa Glock, MichaelKittel, Henning Mueller-Dannhausen, Henning Mller-DannhausenArt Director: Michael Kittel, AlexanderNorvilas, Eric van den Hoonaard

Silver DirectSAVE AS WWF

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Brand: Estrela ToysAgency: DDB, So Paulo

Industry: Toys & GamesMedia: Cyber

Chief Creative Officer: Sergio ValenteCreative Director: Rodrigo Almeida, DanielBottas, Pedro Gravena, JooMosterio, Moacyr Netto, AndrePedroso, Cassiano Saldanha, SergioValenteCopywriter: Moacyr NettoArt Director: Daniel Bottas, MarceloBruzzesi, Leo Ehrlich

Silver DirectCome Back Ferrorama

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Brand: Spark HopeAgency: Joe Public, Johannesburg

Industry: Public interest & Non-profitMedia: Direct Market

Executive Creative Director: Pepe MaraisCreative Director: Maciek MichalskiCopywriter: Clint Bechus, Jeanine VermaakArt Director: Maciek Michalski, FredaRaubenheimer, Sinone Rossum, SophiaStrydomPhotography: David Prior

Silver DirectArt for Aids, Matchbook

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Brand: MovistarAgency: DDB, Madrid

Industry: Professional & Public servicesMedia: Direct Market

Executive Creative Director: Jose GamoCreative Director: Artemio Buneta, CarlosMartn, Guillermo SantaisabelCopywriter: Pedro Andragnes, GuillermoSantaisabelArt Director: Chuwi Garca, ClaraHernndez, Cristina RodrguezDirector: JIM-BOX

Silver DirectCardenosa

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Agency: Shackleton, Madrid

Industry: Transport & TourismMedia: Direct Market

Executive Creative Director: Enric Nel-LoCreative Director: Paco Badia, Pipo VirgsCopywriter: Santi GarciaArt Director: Clara Mercader

Silver DirectUnexpected Luggage

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Brand: Mercedes-BenzAgency: Lukas Lindemann Rosinski, Hamburg

Industry: Automotive & ServicesMedia: Direct Market

Chief Creative Officer: ArnoLindemann, Bernhard LukasCreative Director: Thomas Heyen, MarkusKremer, Jakob KriwatCopywriter: Thomas HeyenArt Director: Markus Kremer, DamianKuczmierczykDirector: Marc Bethke

Silver DirectSprinter Applies for A Job

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Brand: Levi'sAgency: Saatchi & Saatchi, Tel-Aviv

Industry: Apparel, Clothing & FootwearMedia: Direct Market

Creative Director: Eddie Goldenberg, YoramLevi, Nadav PressmanCopywriter: Tom Reuveni, Eran SpanierArt Director: Yaron Sagy, Eyal Segal

Silver DirectThe Big Trip

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Brand: TEDXAgency: Ogilvy, Buenos Aires

Industry: Professional & Public servicesMedia: Promotion & Event

Executive Creative Director: Gastn BigioCreative Director: MaximilianoMaddalena, Javier MentastiCopywriter: Nicolas VaraArt Director: Ignacio FlottaDirector: Nicols Nbile

Silver DirectSpread the Ted

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Brand: LegoAgency: Plan.Net, Hamburg

Industry: Toys & GamesMedia: Direct Market

Chief Creative Officer: Alexander SchillCreative Director: Maik Kaehler, DanielKoennecke, Christoph Nann, Friedrich vonZitzewitzCopywriter: Marc VosshallArt Director: Till Diestel, Oliver Schwank

Silver DirectBuilders of Infinity

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Brand: Coca-ColaAgency: Ogilvy, So Paulo

Industry: Non-alcoholic drinksMedia: Direct Market

Chief Creative Officer: Anselmo RamosCreative Director: Claudio LimaCopywriter: Fred Aramis, Megan FarquharArt Director: Izabella Cabral, Pedro Izique

Silver DirectSanta's Forgotten Letters

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Bronze

Brand: Swedish Postal ServiceAgency: kestam Holst, Stockholm

Industry: Professional & Public servicesMedia: Cyber

Creative Director: Andreas UlleniusCopywriter: Kalle kestamArt Director: Johan Wahlberg

Bronze DirectLiving Christmas Cards

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Brand: The Swedish PostAgency: kestam Holst, Stockholm

Industry: Transport & TourismMedia: Ambient & InteractivePublished: Oct., 2010

Creative Director: Andreas UlleniusCopywriter: Hanna BjrkArt Director: Lars Holthe, Kristoffer Larberg

Bronze DirectThe Sound of Green

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Brand: Bar Aurora/Boteco FerrazAgency: Ogilvy, So Paulo

Industry: Culture, Recreation & SportMedia: Ambient & InteractiveLanguage: Portuguese

Executive Creative Director: AnselmoRamosCreative Director: Rubens FilhoCopywriter: Beto Cocito, PedroFernandes, Flavio TamashiroArt Director: Paula Fernandes, LucasOsis, Raina RochaDirector: Carlo Busato

Bronze DirectDrunk Valet

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Brand: BudweiserAgency: Ogilvy, Buenos Aires

Industry: Alcoholic drinksMedia: Ambient & Interactive

Executive Creative Director: Gastn BigioCreative Director: MaximilianoMaddalena, Javier MentastiCopywriter: Federico FrgolaArt Director: Jonathan Gurvit, TomasLavagnoDirector: Viviano Romero

Bronze DirectPoolball

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Brand: World Wildlife Fund (WWF)Agency: Jung von Matt, Hamburg

Industry: Public interest & Non-profitMedia: Cyber

Creative Director: Sven Loskill, JanRexhausen, Doerte Spengler-AhrensCopywriter: Lisa Glock, MichaelKittel, Henning Mueller-Dannhausen, Henning Mller-DannhausenArt Director: Michael Kittel, AlexanderNorvilas, Eric van den Hoonaard

Bronze DirectSAVE AS WWF

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Brand: 4th Amendment WearAgency: 4th Amendment Wear, Boulder, CO

Industry: Public interest & Non-profitMedia: Promotion & Event

Creative Director: Tim Geoghegan, MatthewRyanCopywriter: Tim GeogheganArt Director: Matthew RyanPhotography: Creative CommonsDirector: Matthew Ryan

Bronze DirectMetallic Ink

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Brand: AirwalkAgency: Y&R, New York City, NY

Industry: Apparel, Clothing & FootwearMedia: Promotion & Event

Executive Creative Director: IanReichenthal, Scott VitroneCreative Director: Graeme Hall, MennoKluin, Shailesh Rao, VivianRosenthal, Steve WhittierCopywriter: Feliks RichterArt Director: Alexander Nowak

Bronze DirectInvisible Pop-Up Store

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Brand: Starhub PteAgency: DDB, Singapore

Industry: Professional & Public servicesMedia: Ambient & Interactive

Chief Creative Officer: RowenaBhagchandani, Neil JohnsonExecutive Creative Director: Joji JacobCreative Director: Khalid Osman, ThomasYangCopywriter: Lester Lee, Mark Lim, SelenaSohArt Director: Khalid Osman, Elmy Thong

Bronze DirectMusical Fitting Rooms

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Brand: TEDXAgency: Ogilvy, Buenos Aires

Industry: Professional & Public servicesMedia: Promotion & Event

Executive Creative Director: Gastn BigioCreative Director: MaximilianoMaddalena, Javier MentastiCopywriter: Nicolas VaraArt Director: Ignacio FlottaDirector: Nicols Nbile

Bronze DirectSpread the Ted

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Brand: Tipp-ExAgency: Buzzman, Paris

Industry: Office equipmentMedia: Promotion & EventPublished: Aug., 2010

Chief Creative Officer: GeorgesMohammed-CherifCreative Director: Georges Mohammed-CherifCopywriter: Tristan DaltroffArt Director: Louis AudardDirector: Olivier Bennoun

Bronze DirectA Hunter Shoots A Bear

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Agency: Mortierbrigade, Brussels

Industry: Media & PublishingMedia: Direct Market

Creative Director: Joost Berends, PhilippeDeceuster, Jens MortierCopywriter: Niels SchreyersArt Director: Dieter Vanhoof

Bronze DirectRevenge on Callcenters & Helpdesks

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Brand: Studio BrusselsAgency: Mortierbrigade, Brussels

Industry: Public interest & Non-profitMedia: Promotion & Event

Creative Director: Joost Berends, PhilippeDeceuster, Jens Mortier

Bronze DirectShare Your Parents

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Brand: Cine 24 HorasAgency: Ageisobar, So Paulo

Industry: Retail & DistributionMedia: Direct Market

Creative Director: Carlos DomingosCopywriter: Charles Faria, DaguitoRodriguesArt Director: Fuku, Henrique Mattos

Bronze DirectWe Deliver Your Download

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Brand: Reporters Sans Frontires (ReportersWithout Borders)Agency: Publicis, Brussels

Industry: Public interest & Non-profitMedia: Direct Market

Creative Director: Alain Janssens, PaulServaesCopywriter: Kwint De MeyerArt Director: Daniel Van Den BrouckePhotography: getty images

Bronze DirectThe Talking Print ad - Kadhafi

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Brand: AMF PensionAgency: Forsman & Bodenfors, Gteborg

Industry: Public interest & Non-profitMedia: Direct Market

Copywriter: Jacob NelsonArt Director: John BergdahlDirector: Christoffer von Reis

Bronze DirectSend A Message to The Future

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Brand: ReebokAgency: Forsman & Bodenfors, Gteborg

Industry: Apparel, Clothing & FootwearMedia: Direct Market

Copywriter: Robert LundArt Director: Adam UlvegrdeDirector: Marcus Svanberg

Bronze DirectThe Promise Keeper

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Brand: World Wildlife Fund (WWF)Agency: Leo Burnett, Moscow

Industry: Public interest & Non-profitMedia: Direct MarketLanguage: English

Executive Creative Director: MikhailKudashkinCreative Director: Grigory SorokinArt Director: Mikhail Derkach, VladimirShreyder

Bronze DirectPhotoshooting

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Brand: eddingAgency: Kempertrautmann, Hamburg

Industry: Office equipmentMedia: Direct Market

Creative Director: Heiko Freyland, StefanWalzCopywriter: Heiko FreylandArt Director: Bastian Adam

Bronze DirectEdding Digital Highlighter

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Brand: MarsAgency: BBDO, Auckland

Industry: Confectionery & SnacksMedia: Direct Market

Executive Creative Director: NickWorthingtonCreative Director: Levi Slavin, Aaron TurkCopywriter: Levi SlavinArt Director: Jae Morrison

Bronze DirectDoggelganger

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Brand: Armed Forces of ColombiaAgency: DDB, Bogot

Industry: Public interest & Non-profitMedia: Direct Market

Creative Director: Alfonso Daz, Juan CarlosEspitia, Juan Carlos PalmaCopywriter: Alfonso Daz, Mario Leon

Bronze DirectThe Code

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Brand: KIAAgency: LDV United, Antwerp

Industry: Automotive & ServicesMedia: Direct Market

Creative Director: Kristof SnelsCopywriter: Pieter StaesArt Director: Manuel OstynPhotography: Geert De Taeye

Bronze DirectLie Detector

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Agency: Ogilvy, Lima

Industry: EducationMedia: Direct Market

Chief Creative Officer: Aldo CanchayaCopywriter: Andrea De La Flor, RenzoViacavaArt Director: Enrique Benites, DanielMorales

Bronze DirectSubtitles

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Brand: NRMAAgency: TBWA, Sydney, NSW

Industry: Financial & Legal servicesMedia: Direct Market

Bronze DirectMy Car is Your Car

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Brand: Yellow PagesAgency: BBDO, Melbourne, VIC

Industry: Professional & Public servicesMedia: Direct Market

Chief Creative Officer: James McGrathExecutive Creative Director: Ant KeoghCreative Director: Josh RobbinsCopywriter: Ant WhiteArt Director: Russel FoxPhotography: Josh RobenstoneDirector: Patrick Hughes

Bronze DirectHidden Pizza Restaurant

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Brand: TelmexAgency: JWT, Bogot

Industry: Professional & Public servicesMedia: Direct Market

Creative Director: Alirio ArdilaCopywriter: Emanuel AbrilArt Director: Diego Duran, Jorge Jimenez

Bronze DirectHigh Speeds

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Brand: USGAgency: Duval Guillaume, Antwerp

Industry: Professional & Public servicesMedia: Direct Market

Creative Director: Geoffrey Hantson, LansenWalraetCopywriter: Dries de WildeArt Director: Jeroen Govaert, KoenraadLefever

Bronze DirectThe Crying Invoice

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Brand: UNICEFAgency: Serviceplan, Munich

Industry: Public interest & Non-profitMedia: Promotion & Event

Chief Creative Officer: Alexander SchillCreative Director: Maik Kaehler, ChristophNannCopywriter: Marc VosshallArt Director: Till Diestel

Bronze DirectRepay for Good

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Brand: Humanitarian LionAgency: Lowe, Bogot

Industry: Corporate self-promoMedia: Promotion & Event

Chief Creative Officer: Jose Miguel SokoloffExecutive Creative Director: AlejandroBenavidesCreative Director: Santiago MesaCopywriter: Sergio LeonArt Director: Carlos Andrs RodrguezPhotography: Jose Maria Angel, JaimeGonzalez

Bronze DirectOperation Christmas

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Brand: MovistarAgency: DDB, Madrid

Industry: Professional & Public servicesMedia: Promotion & Event

Executive Creative Director: Jose GamoCreative Director: Artemio Buneta, CarlosMartn, Guillermo SantaisabelCopywriter: Pedro Andragnes, GuillermoSantaisabelArt Director: Chuwi Garca, ClaraHernndez, Cristina RodrguezDirector: JIM-BOX

Bronze DirectCardenosa

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Brand: Missing Children's InitiativeAgency: Kempertrautmann, Hamburg

Industry: Public interest & Non-profitMedia: Promotion & Event

Creative Director: Marcell Francke, PatrickMatthiensenCopywriter: Sebastian MergetArt Director: Leif Johannsen

Bronze DirectGermany's Biggest Search for Missing Children

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