cannes lions 2012 winning campaigns - outdoor
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Winning Campaigns in Outdoor section of Cannes Lions International Festival of Creativity 2012TRANSCRIPT
Grand Prix
Brand: Mercedes-BenzAgency: Jung von Matt, Hamburg
Industry: Automotive & ServicesMedia: Direct MarketMarket: Germany
Chief Creative Officer: Fabian Frese, GoetzUlmer, Thimoteus WagnerCreative Director: Jonas Keller, MichaelOhanian, Martin StrutzCopywriter: Michael OhanianArt Director: Jonas Keller, Andreas WagnerDirector: Daniel Schmidt
The Invisible Drive Watch the video
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Brand: Coca-ColaAgency: Ogilvy, shanghai
Industry: Non-alcoholic drinksMedia: OutdoorPublished: Mar., 2012Market: China
Chief Creative Officer: Graham FinkExecutive Creative Director: Francis WeeArt Director: Jonathan Mak Long
#COKEHANDS
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Gold
Brand: LegoAgency: Serviceplan, Munich
Industry: Toys & GamesMedia: Ambient & InteractiveMarket: Germany
Chief Creative Officer: Alexander SchillExecutive Creative Director: MatthiasHarbeckCreative Director: Oliver Palmer, AlexanderRehmCopywriter: Nicolas Becker, LorenzLanggartnerArt Director: Andreas Balog, Marijo Sanje
LEGO BUILDERS OF SOUND Watch the video
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Brand: Eterna CadenciaAgency: DraftFCB, Buenos Aires
Industry: Media & PublishingMedia: Promotion & EventMarket: Argentina
Executive Creative Director: JavierCampopianoCreative Director: Lulo CalióCopywriter: Lucas BongioanniArt Director: Javier Agena AgoyaDirector: Alejo Y Santi
THE BOOK THAT CAN'T WAIT Watch the video
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Brand: TNTAgency: Duval Guillaume, Antwerp
Industry: Media & PublishingMedia: Promotion & EventMarket: Belgium
Executive Creative Director: KatrienBottez, Geoffrey HantsonCopywriter: Dieter de RidderArt Director: Ad van OngevalDirector: Koen Mortier
PUSH TO ADD DRAMA Watch the video
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Brand: Monteith'sAgency: BBDO, Auckland
Industry: Alcoholic drinksMedia: Promotion & EventMarket: New Zealand
Copywriter: Simon VicarsArt Director: James TuckerPhotography: Steven Boniface, SimonHarper
SORRY ABOUT THE TWIGS, FOLKS Watch the video
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Brand: Coca-ColaAgency: Ogilvy, shanghai
Industry: Non-alcoholic drinksMedia: OutdoorPublished: Mar., 2012Market: China
Chief Creative Officer: Graham FinkExecutive Creative Director: Francis WeeArt Director: Jonathan Mak Long
#COKEHANDS
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Brand: KitKatAgency: JWT, Mexico City
Industry: Confectionery & SnacksMedia: OutdoorMarket: Mexico
Chief Creative Officer: Manuel TecheraExecutive Creative Director: EnriqueCodesido, Daniel GranattaCopywriter: Kevin ValladolidArt Director: Ricardo CarreraPhotography: Estilo 3D
SMARTPHONE
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Brand: KitKatAgency: JWT, Mexico City
Industry: Confectionery & SnacksMedia: OutdoorMarket: Mexico
Chief Creative Officer: Manuel TecheraExecutive Creative Director: EnriqueCodesido, Daniel GranattaCopywriter: Kevin ValladolidArt Director: Ricardo CarreraPhotography: Estilo 3D
MEETING
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Brand: JVCAgency: DraftFCB, São Paulo
Industry: Electronics & Audio-VisualMedia: OutdoorPublished: Mar., 2012Market: Brazil
Chief Creative Officer: Javier CampopianoExecutive Creative Director: Benjamin YungJr., Cássio ZanattaCreative Director: Benjamin YungJr., Cássio ZanattaCopywriter: Adriano AlarconArt Director: Adriano AlarconPhotography: Zarella Neto
Choose Later – Up to 130 consecutiveshots.
BASKETBALL
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Brand: JVCAgency: DraftFCB, São Paulo
Industry: Electronics & Audio-VisualMedia: OutdoorPublished: Mar., 2012Market: Brazil
Chief Creative Officer: Javier CampopianoExecutive Creative Director: Benjamin YungJr., Cássio ZanattaCreative Director: Benjamin YungJr., Cássio ZanattaCopywriter: Adriano AlarconArt Director: Adriano AlarconPhotography: Zarella Neto
PLAYGROUND
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Brand: JVCAgency: DraftFCB, São Paulo
Industry: Electronics & Audio-VisualMedia: OutdoorPublished: Mar., 2012Market: Brazil
Chief Creative Officer: Javier CampopianoExecutive Creative Director: Benjamin YungJr., Cássio ZanattaCreative Director: Benjamin YungJr., Cássio ZanattaCopywriter: Adriano AlarconArt Director: Adriano AlarconPhotography: Zarella Neto
SKATE
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Brand: Mercedes-BenzAgency: BBDO, Dusseldorf
Industry: Automotive & ServicesMedia: OutdoorMarket: Germany
Chief Creative Officer: Jan Harbeck, DavidMously, Wolfgang SchneiderCopywriter: David MissingArt Director: Daniel HaschtmannPhotography: Jan van Endert
BIKE
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Brand: Mercedes-BenzAgency: BBDO, Dusseldorf
Industry: Automotive & ServicesMedia: OutdoorMarket: Germany
Chief Creative Officer: Jan Harbeck, DavidMously, Wolfgang SchneiderCopywriter: David MissingArt Director: Daniel HaschtmannPhotography: Jan van Endert
CHILD
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Brand: Mercedes-BenzAgency: BBDO, Dusseldorf
Industry: Automotive & ServicesMedia: OutdoorMarket: Germany
Chief Creative Officer: Jan Harbeck, DavidMously, Wolfgang SchneiderCopywriter: David MissingArt Director: Daniel HaschtmannPhotography: Jan van Endert
DEER
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Brand: Life CycleAgency: DDB, Singapore
Industry: Culture, Recreation & SportMedia: OutdoorMarket: Singapore
Chief Creative Officer: Neil JohnsonExecutive Creative Director: Joji JacobCreative Director: Andrew Hook, ThomasYangCopywriter: Andrew HookArt Director: Chris Soh, Thomas YangPhotography: Allan Ng
CITYSCAPE
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Brand: Life CycleAgency: DDB, Singapore
Industry: Culture, Recreation & SportMedia: OutdoorMarket: Singapore
Chief Creative Officer: Neil JohnsonExecutive Creative Director: Joji JacobCreative Director: Andrew Hook, ThomasYangCopywriter: Andrew HookArt Director: Chris Soh, Thomas YangPhotography: Allan Ng
TERRAIN
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Brand: Life CycleAgency: DDB, Singapore
Industry: Culture, Recreation & SportMedia: OutdoorMarket: Singapore
Chief Creative Officer: Neil JohnsonExecutive Creative Director: Joji JacobCreative Director: Andrew Hook, ThomasYangCopywriter: Andrew HookArt Director: Chris Soh, Thomas YangPhotography: Allan Ng
ROAD MAP
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Brand: VirginAgency: BBDO, Sydney, NSW
Industry: Transport & TourismMedia: OutdoorMarket: Australia
Executive Creative Director: Paul NagyCreative Director: Luke ChessCopywriter: Ryan Albuino, Josh BraithwaiteArt Director: Andrew Chu, MichaelDole, Sarah Parris, Sebastian VizorPhotography: Nick May
AUS TO USA
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Brand: The Sunday TimesAgency: CHI & Partners, London (England)
Industry: Media & PublishingMedia: OutdoorMarket: United Kingdom
Executive Creative Director: JonathanBurleyCreative Director: Jonathan BurleyCopywriter: Daniel FisherArt Director: Richard Brim
ROLLING STONES
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Brand: The Sunday TimesAgency: CHI & Partners, London (England)
Industry: Media & PublishingMedia: OutdoorMarket: United Kingdom
Executive Creative Director: JonathanBurleyCreative Director: Jonathan BurleyCopywriter: Daniel FisherArt Director: Richard Brim
DRAGONS DEN
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Brand: The Sunday TimesAgency: CHI & Partners, London (England)
Industry: Media & PublishingMedia: OutdoorMarket: United Kingdom
Executive Creative Director: JonathanBurleyCreative Director: Jonathan BurleyCopywriter: Daniel FisherArt Director: Richard Brim
SPORT
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Brand: Western UnionAgency: McCann Erickson, Mumbai
Industry: Financial & Legal servicesMedia: OutdoorMarket: India
Chief Creative Officer: Prasoon JoshiExecutive Creative Director: AkshayKapnadak, Rahul MathewCopywriter: Rahul MathewArt Director: Akshay Kapnadak
FRANKLIN GANDHI Watch the video
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Brand: Western UnionAgency: McCann Erickson, Mumbai
Industry: Financial & Legal servicesMedia: OutdoorMarket: India
Chief Creative Officer: Prasoon JoshiExecutive Creative Director: AkshayKapnadak, Rahul MathewCopywriter: Rahul MathewArt Director: Akshay Kapnadak
LINCOLN FAHD Watch the video
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Brand: Western UnionAgency: McCann Erickson, Mumbai
Industry: Financial & Legal servicesMedia: OutdoorMarket: India
Chief Creative Officer: Prasoon JoshiExecutive Creative Director: AkshayKapnadak, Rahul MathewCopywriter: Rahul MathewArt Director: Akshay Kapnadak
QUEEN MAO Watch the video
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Brand: Save the ChildrenAgency: Y&R, Mexico City
Industry: Public interest & Non-profitMedia: OutdoorPublished: Apr., 2012Market: Mexico
Chief Creative Officer: RafaelBarthaburu, Esteban SaccoCreative Director: Francisco FerroCopywriter: Gumaro Dávila, SalvadorLara, Auber RomeroArt Director: Oscar Chávez, José MarioMuñoz, Ana SegurajaúreguiPhotography: Ale Burset
70% of abused children turn into abusiveadults.Donate at savethechildren.mx
KITCHEN CIRCLE
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Brand: Save the ChildrenAgency: Y&R, Mexico City
Industry: Public interest & Non-profitMedia: OutdoorPublished: Apr., 2012Market: Mexico
Chief Creative Officer: RafaelBarthaburu, Esteban SaccoCreative Director: Francisco FerroCopywriter: Gumaro Dávila, SalvadorLara, Auber RomeroArt Director: Oscar Chávez, José MarioMuñoz, Ana SegurajaúreguiPhotography: Ale Burset
70% of abused children turn into abusiveadults.Donate at savethechildren.mx
LIVINGROOM CIRCLE
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Brand: Save the ChildrenAgency: Y&R, Mexico City
Industry: Public interest & Non-profitMedia: OutdoorPublished: Apr., 2012Market: Mexico
Chief Creative Officer: RafaelBarthaburu, Esteban SaccoCreative Director: Francisco FerroCopywriter: Gumaro Dávila, SalvadorLara, Auber RomeroArt Director: Oscar Chávez, José MarioMuñoz, Ana SegurajaúreguiPhotography: Ale Burset
70% of abused children turn into abusiveadults.Donate at savethechildren.mx
BEDROOM CIRCLE
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Brand: BreezeAgency: Lowe, Singapore
Industry: House, Garden & PetsMedia: OutdoorMarket: Singapore
Chief Creative Officer: ClintonManson, Dominic StallardExecutive Creative Director: ClintonManson, Dominic StallardCreative Director: Lisa GlasgowCopywriter: Lisa GlasgowArt Director: Loh Seow Khian, Liong KhoonKiatPhotography: Jeremy Wong
CHOCOLATE
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Brand: BreezeAgency: Lowe, Singapore
Industry: House, Garden & PetsMedia: OutdoorMarket: Singapore
Chief Creative Officer: ClintonManson, Dominic StallardExecutive Creative Director: ClintonManson, Dominic StallardCreative Director: Lisa GlasgowCopywriter: Lisa GlasgowArt Director: Loh Seow Khian, Liong KhoonKiatPhotography: Jeremy Wong
ICE CREAM
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Brand: BreezeAgency: Lowe, Singapore
Industry: House, Garden & PetsMedia: OutdoorMarket: Singapore
Chief Creative Officer: ClintonManson, Dominic StallardExecutive Creative Director: ClintonManson, Dominic StallardCreative Director: Lisa GlasgowCopywriter: Lisa GlasgowArt Director: Loh Seow Khian, Liong KhoonKiatPhotography: Jeremy Wong
KETCHUP
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Brand: BreezeAgency: Lowe, Singapore
Industry: House, Garden & PetsMedia: OutdoorMarket: Singapore
Chief Creative Officer: ClintonManson, Dominic StallardExecutive Creative Director: ClintonManson, Dominic StallardCreative Director: Lisa GlasgowCopywriter: Lisa GlasgowArt Director: Loh Seow Khian, Liong KhoonKiatPhotography: Jeremy Wong
ORANGE JUICE
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Brand: MaxamAgency: JWT, shanghai
Industry: House, Garden & PetsMedia: OutdoorMarket: China
Executive Creative Director: Elvis Chau, YangYeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: illusion Co.ltd., KingkongBangkok, Surachai Puthikulangkura
CIVILIZATION-ROME
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Brand: MaxamAgency: JWT, shanghai
Industry: House, Garden & PetsMedia: OutdoorMarket: China
Executive Creative Director: ElvisChau, Yang YeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: illusion Co.ltd., KingkongBangkok, Surachai Puthikulangkura
CIVILIZATION-EGYPT
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Brand: The Sunday TimesAgency: CHI & Partners, London (England)
Industry: Media & PublishingMedia: OutdoorMarket: United Kingdom
Executive Creative Director: JonathanBurleyCreative Director: Jonathan BurleyCopywriter: Daniel FisherArt Director: Richard Brim
ROYAL FAMILY
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Brand: ForbesAgency: Ogilvy, São Paulo
Industry: Media & PublishingMedia: OutdoorMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Eduardo MarquesCopywriter: Marcelo PadocaArt Director: Arthur d'Araujo, Fernando ReisPhotography: Big Studios, Alê Catan
DONALD TRUMP
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Brand: ForbesAgency: Ogilvy, São Paulo
Industry: Media & PublishingMedia: OutdoorMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Eduardo MarquesCopywriter: Marcelo PadocaArt Director: Arthur d'Araujo, Fernando ReisPhotography: Big Studios, Alê Catan
RICHARD BRANSON
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Brand: ForbesAgency: Ogilvy, São Paulo
Industry: Media & PublishingMedia: OutdoorMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Eduardo MarquesCopywriter: Marcelo PadocaArt Director: Arthur d'Araujo, Fernando ReisPhotography: Big Studios, Alê Catan
TIGER WOODS
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Brand: ForbesAgency: Ogilvy, São Paulo
Industry: Media & PublishingMedia: OutdoorMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Eduardo MarquesCopywriter: Marcelo PadocaArt Director: Arthur d'Araujo, Fernando ReisPhotography: Big Studios, Alê Catan
MARK ZUCKERBERG
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Brand: Amnesty InternationalAgency: Lowe, Montevideo
Industry: Public interest & Non-profitMedia: OutdoorMarket: Uruguay
Chief Creative Officer: Gabriel RománExecutive Creative Director: Fernando deClemente, Jorge González, Sebastián MirCreative Director: Gonzalo LópezBaliñas, Diego RománCopywriter: Mateo VidalArt Director: Agustín Acosta, AlvaroDiaz, Luis MeyerPhotography: Gustavo Germano
OMAR
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Brand: Amnesty InternationalAgency: Lowe, Montevideo
Industry: Public interest & Non-profitMedia: OutdoorMarket: Uruguay
Chief Creative Officer: Gabriel RománExecutive Creative Director: Fernando deClemente, Jorge González, Sebastián MirCreative Director: Gonzalo LópezBaliñas, Diego RománCopywriter: Mateo VidalArt Director: Agustín Acosta, AlvaroDiaz, Luis MeyerPhotography: Gustavo Germano
ROBERTO
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Brand: Amnesty InternationalAgency: Lowe, Montevideo
Industry: Public interest & Non-profitMedia: OutdoorMarket: Uruguay
Chief Creative Officer: Gabriel RománExecutive Creative Director: Fernando deClemente, Jorge González, Sebastián MirCreative Director: Gonzalo LópezBaliñas, Diego RománCopywriter: Mateo VidalArt Director: Agustín Acosta, AlvaroDiaz, Luis MeyerPhotography: Gustavo Germano
EDUARDO
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Brand: Amnesty InternationalAgency: Lowe, Montevideo
Industry: Public interest & Non-profitMedia: OutdoorMarket: Uruguay
Chief Creative Officer: Gabriel RománExecutive Creative Director: Fernando deClemente, Jorge González, Sebastián MirCreative Director: Gonzalo LópezBaliñas, Diego RománCopywriter: Mateo VidalArt Director: Agustín Acosta, AlvaroDiaz, Luis MeyerPhotography: Gustavo Germano
CLAUDIO
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Brand: Norte BeerAgency: Saatchi & Saatchi, Buenos Aires
Industry: Alcoholic drinksMedia: OutdoorMarket: Argentina
Executive Creative Director: MaxiItzkoff, Mariano SerkinCreative Director: Ariel SerkinCopywriter: Nicolas DiacoArt Director: Ezequiel De LucaDirector: Matías Moltrasio
NORTE PHOTOBLOCKER Watch the video
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Brand: Camp NectarAgency: Age Isobar, São Paulo
Industry: Non-alcoholic drinksMedia: OutdoorMarket: Brazil
Creative Director: Carlos DomingosCopywriter: Charles Faria, DaguitoRodriguesArt Director: Fuku, HenriqueMattos, Cristiano Rodrigues
REAL FRUIT BOXES Watch the video
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Brand: Coca-ColaAgency: Ogilvy, Sydney, NSW
Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Australia
Executive Creative Director: Chris FordCreative Director: Boris Garelja, BrianMerrifieldCopywriter: Omid Amidi, Alex StaintonArt Director: Luke Acret, Liam Hilliar, LiamHillier, Jakub Szymanski
SHARE A COKE Watch the video
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Brand: CarlsbergAgency: Duval Guillaume, Brussels
Industry: Alcoholic drinksMedia: Promotion & EventMarket: BelarusLanguage: English
Executive Creative Director: KatrienBottez, Geoffrey HantsonCreative Director: Katrien Bottez, GeoffreyHantson, Koenraad LefeverCopywriter: Dries de WildeArt Director: Dries de Wilde, KoenraadLefeverDirector: Cecilia Verheyden
BIKERS Watch the video
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Silver
Brand: PlayStationAgency: TBWA, Madrid
Industry: Toys & GamesMedia: PrintPublished: Aug., 2011Market: Spain
Chief Creative Officer: GuillermoGines, Juan SánchezCreative Director: Guillermo Gines, VicenteRodríguez, Juan SánchezCopywriter: Vicente RodríguezArt Director: Fran LópezPhotography: Jesús Alonso
Wound
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Brand: PlayStationAgency: TBWA, Madrid
Industry: Toys & GamesMedia: PrintPublished: Aug., 2011Market: Spain
Chief Creative Officer: GuillermoGines, Juan SánchezCreative Director: Guillermo Gines, VicenteRodríguez, Juan SánchezCopywriter: Vicente RodríguezArt Director: Fran LópezPhotography: Jesús Alonso
Injection
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Brand: Harvey NicholsAgency: DDB, London (England)
Industry: Retail & DistributionMedia: OutdoorMarket: United Kingdom
Executive Creative Director: Jeremy CraigenCreative Director: Grant ParkerCopywriter: Will LoweArt Director: Victor MonclusPhotography: Frederike Helwig
Daylight Robbery Starts 15th June
Clown Mask
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Brand: Harvey NicholsAgency: DDB, London (England)
Industry: Retail & DistributionMedia: OutdoorMarket: United Kingdom
Executive Creative Director: Jeremy CraigenCreative Director: Grant ParkerCopywriter: Will LoweArt Director: Victor MonclusPhotography: Frederike Helwig
Daylight Robbery Starts 15th June
Balaclava
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Brand: Harvey NicholsAgency: DDB, London (England)
Industry: Retail & DistributionMedia: PrintMarket: United Kingdom
Executive Creative Director: Jeremy CraigenCreative Director: Grant ParkerCopywriter: Will LoweArt Director: Victor MonclusPhotography: Frederike Helwig
Daylight Robbery Starts 15th June
Stocking
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Brand: LegoAgency: Jung von Matt, Hamburg
Industry: Toys & GamesMedia: PrintMarket: Germany
Chief Creative Officer: Deneke von WeltzienExecutive Creative Director: Deneke vonWeltzienCreative Director: Karsten RuddigkeitCopywriter: Corinna Ernst, JohannesMilhofferArt Director: Reza RamezaniPhotography: Faruk Heplevent
Imagine
The Smurfs
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Brand: LegoAgency: Jung von Matt, Hamburg
Industry: Toys & GamesMedia: PrintMarket: Germany
Chief Creative Officer: Deneke von WeltzienExecutive Creative Director: Deneke vonWeltzienCreative Director: Karsten RuddigkeitCopywriter: Corinna Ernst, JohannesMilhofferArt Director: Reza RamezaniPhotography: Faruk Heplevent
Imagine
Asterix and Obelix
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Brand: LegoAgency: Jung von Matt, Hamburg
Industry: Toys & GamesMedia: PrintMarket: Germany
Chief Creative Officer: Deneke von WeltzienExecutive Creative Director: Deneke vonWeltzienCreative Director: Karsten RuddigkeitCopywriter: Corinna Ernst, JohannesMilhofferArt Director: Reza RamezaniPhotography: Faruk Heplevent
Imagine
Lucky Luke and the Daltons
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Brand: LegoAgency: Jung von Matt, Hamburg
Industry: Toys & GamesMedia: PrintMarket: Germany
Chief Creative Officer: Deneke von WeltzienExecutive Creative Director: Deneke vonWeltzienCreative Director: Karsten RuddigkeitCopywriter: Corinna Ernst, JohannesMilhofferArt Director: Reza RamezaniPhotography: Faruk Heplevent
Imagine
TICK TRICK AND TRACK
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Brand: LegoAgency: Jung von Matt, Hamburg
Industry: Toys & GamesMedia: PrintMarket: Germany
Chief Creative Officer: Deneke von WeltzienExecutive Creative Director: Deneke vonWeltzienCreative Director: Karsten RuddigkeitCopywriter: Corinna Ernst, JohannesMilhofferArt Director: Reza RamezaniPhotography: Faruk Heplevent
Imagine
Ernie and Bert
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Brand: Mercedes-BenzAgency: Lukas Lindemann Rosinksi, Hamburg
Industry: Automotive & ServicesMedia: Ambient & InteractiveMarket: Germany
Chief Creative Officer: ArnoLindemann, Bernhard LukasCreative Director: Thomas Heyen, MarkusKremer, Arno Lindemann, Bernhard LukasCopywriter: Teja Fischer, Tobias SchroederArt Director: Moritz Frehse
Key to Viano Watch the video
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Brand: SpotlessAgency: Herezie, Paris
Industry: House, Garden & PetsMedia: PrintMarket: France
Executive Creative Director: Andrea StillacciCreative Director: Andrea Stillacci
THE SHOE
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Brand: SpotlessAgency: Herezie, Paris
Industry: House, Garden & PetsMedia: PrintMarket: France
Executive Creative Director: Andrea StillacciCreative Director: Andrea Stillacci
THE HAND
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Brand: SpotlessAgency: Herezie, Paris
Industry: House, Garden & PetsMedia: PrintMarket: France
Executive Creative Director: Andrea StillacciCreative Director: Andrea Stillacci
THE FLYSWATTER
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Brand: EmartAgency: Cheil, Seoul
Industry: Retail & DistributionMedia: CyberMarket: South Korea
Chief Creative Officer: Ina ChoiExecutive Creative Director: Thomas Hong-tack KimCreative Director: Seho KwonCopywriter: Kiseok Kim, Byoungha LeeArt Director: Hyunmyoung Kim, HarimLee, Jungki Seo
SUNNY SALE Watch the video
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Brand: SpriteAgency: Ogilvy, São Paulo
Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Danilo JanjácomoArt Director: Fernando SaúDirector: Gualter Pupo
SPRITE SHOWER Watch the video
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Brand: MaxamAgency: JWT, shanghai
Industry: House, Garden & PetsMedia: OutdoorMarket: China
Executive Creative Director: Elvis Chau, YangYeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: illusion Co.ltd., KingkongBangkok, Surachai Puthikulangkura
CIVILIZATION-ROME
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Brand: MaxamAgency: JWT, shanghai
Industry: House, Garden & PetsMedia: OutdoorMarket: China
Executive Creative Director: ElvisChau, Yang YeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: illusion Co.ltd., KingkongBangkok, Surachai Puthikulangkura
CIVILIZATION-EGYPT
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Brand: Revista MercadoAgency: JWT, Buenos Aires
Industry: Media & PublishingMedia: PrintMarket: Argentina
Chief Creative Officer: Pablo AlvarezTravieso, Gonzalo VecinoExecutive Creative Director: Pablo AlvarezTravieso, Gonzalo VecinoCreative Director: Aariel AbadiCopywriter: Juan MeszArt Director: Fernando Zagales
CHINA/USA
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Brand: Revista MercadoAgency: JWT, Buenos Aires
Industry: Media & PublishingMedia: PrintMarket: Argentina
Chief Creative Officer: Pablo AlvarezTravieso, Gonzalo VecinoExecutive Creative Director: Pablo AlvarezTravieso, Gonzalo VecinoCreative Director: Aariel AbadiCopywriter: Juan MeszArt Director: Fernando Zagales
INDIA/CHINA
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Brand: Revista MercadoAgency: JWT, Buenos Aires
Industry: Media & PublishingMedia: PrintMarket: Argentina
Chief Creative Officer: Pablo AlvarezTravieso, Gonzalo VecinoExecutive Creative Director: Pablo AlvarezTravieso, Gonzalo VecinoCreative Director: Aariel AbadiCopywriter: Juan MeszArt Director: Fernando Zagales
BRAZIL/GREAT BRITAIN
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Brand: Penguin BooksAgency: Y&R, Kuala Lumpur
Industry: Media & PublishingMedia: Design & BrandingMarket: Malaysia
Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography
FAIRY TALES
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Brand: Penguin BooksAgency: Y&R, Kuala Lumpur
Industry: Media & PublishingMedia: Design & BrandingMarket: Malaysia
Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography
TRAVEL
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Brand: Tele2Agency: Forsman & Bodenfors, Göteborg
Industry: Professional & Public servicesMedia: OutdoorMarket: Sweden
Copywriter: Martin RingqvistArt Director: Ted Mellström
SPEED TOUCH
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Brand: Tele2Agency: Forsman & Bodenfors, Göteborg
Industry: Professional & Public servicesMedia: OutdoorMarket: Sweden
Copywriter: Martin RingqvistArt Director: Ted Mellström
PIZZA LOVER
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Brand: Tele2Agency: Forsman & Bodenfors, Göteborg
Industry: Professional & Public servicesMedia: OutdoorMarket: Sweden
Copywriter: Martin RingqvistArt Director: Ted Mellström
CUPCAKE
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Brand: Tele2Agency: Forsman & Bodenfors, Göteborg
Industry: Professional & Public servicesMedia: OutdoorMarket: Sweden
Copywriter: Martin RingqvistArt Director: Ted Mellström
ANDERSSON FAMILY
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Brand: Tele2Agency: Forsman & Bodenfors, Göteborg
Industry: Professional & Public servicesMedia: OutdoorMarket: Sweden
Copywriter: Martin RingqvistArt Director: Ted Mellström
RED HOUSE
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Brand: Penguin BooksAgency: Y&R, Kuala Lumpur
Industry: Media & PublishingMedia: OutdoorMarket: Malaysia
Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, Boone Wong, AndreaYapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography
ARCHITECTURE
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Brand: Penguin BooksAgency: Y&R, Kuala Lumpur
Industry: Media & PublishingMedia: OutdoorMarket: Malaysia
Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography
GARDENING
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Brand: Penguin BooksAgency: Y&R, Kuala Lumpur
Industry: Media & PublishingMedia: OutdoorMarket: Malaysia
Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography
HOBBIES
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Brand: Penguin BooksAgency: Y&R, Kuala Lumpur
Industry: Media & PublishingMedia: OutdoorMarket: Malaysia
Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography
SCIENCE FICTION
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Brand: ExitAgency: Grabarz & Partner, Hamburg
Industry: Public interest & Non-profitMedia: OutdoorMarket: Germany
Executive Creative Director: Ralf HeuelCreative Director: Ralf HeuelCopywriter: Christian Moehler, AnnaWilhelmiArt Director: Sebastian Kuehn, PhilippSchwartz
TROJAN SHIRT Watch the video
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Brand: Toys 'R' UsAgency: China, Madrid
Industry: Toys & GamesMedia: OutdoorMarket: Spain
Executive Creative Director: Rafa AntónCreative Director: Rafa Antón, Miguel AngelDuo
THE CONCERT OF TOYS Watch the video
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Brand: asicsAgency: Vitro, San Diego, CA
Industry: Apparel, Clothing & FootwearMedia: Ambient & InteractiveMarket: United States
Chief Creative Officer: John VitroExecutive Creative Director: John VitroCreative Director: KT Thayer, John VitroCopywriter: Schuyler Vanden BerghArt Director: Kevin Lukens
RUN WITH RYAN Watch the video
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Brand: The GuardianAgency: BBH, London (England)
Industry: Media & PublishingMedia: OutdoorMarket: United Kingdom
Creative Director: David KolbuszCopywriter: Peter ReidArt Director: Carl Broadhurst
EGG
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Brand: The GuardianAgency: BBH, London (England)
Industry: Media & PublishingMedia: OutdoorMarket: United Kingdom
Creative Director: David KolbuszCopywriter: Peter ReidArt Director: Carl Broadhurst
PYRAMID
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Brand: The GuardianAgency: BBH, London (England)
Industry: Media & PublishingMedia: OutdoorMarket: United Kingdom
Creative Director: David KolbuszCopywriter: Peter ReidArt Director: Carl Broadhurst
GOLD COIN
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Brand: The GuardianAgency: BBH, London (England)
Industry: Media & PublishingMedia: OutdoorMarket: United Kingdom
Creative Director: David KolbuszCopywriter: Peter ReidArt Director: Carl Broadhurst
PILL
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Brand: The GuardianAgency: BBH, London (England)
Industry: Media & PublishingMedia: OutdoorMarket: United Kingdom
Creative Director: David KolbuszCopywriter: Peter ReidArt Director: Carl Broadhurst
RECORD
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Brand: The GuardianAgency: BBH, London (England)
Industry: Media & PublishingMedia: OutdoorMarket: United Kingdom
Creative Director: David KolbuszCopywriter: Peter ReidArt Director: Carl Broadhurst
ORANGE
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Brand: The GuardianAgency: BBH, London (England)
Industry: Media & PublishingMedia: OutdoorMarket: United Kingdom
Creative Director: David KolbuszCopywriter: Peter ReidArt Director: Carl Broadhurst
PIE CHART
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Brand: Land RoverAgency: Y&R, Johannesburg
Industry: Automotive & ServicesMedia: OutdoorMarket: South Africa
Chief Creative Officer: Graham LangExecutive Creative Director: RuiAlves, Graham LangCopywriter: Layla LeimanArt Director: Jac Sun
LIONS
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Brand: Land RoverAgency: Y&R, Johannesburg
Industry: Automotive & ServicesMedia: OutdoorMarket: South Africa
Chief Creative Officer: Graham LangExecutive Creative Director: RuiAlves, Graham LangCopywriter: Layla LeimanArt Director: Jac Sun
BUFFALO
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Brand: Land RoverAgency: Y&R, Johannesburg
Industry: Automotive & ServicesMedia: OutdoorMarket: South Africa
Chief Creative Officer: Graham LangExecutive Creative Director: RuiAlves, Graham LangCopywriter: Layla LeimanArt Director: Jac Sun
BUSHBABY
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Brand: SoöruzAgency: Publicis, Paris
Industry: Apparel, Clothing & FootwearMedia: OutdoorMarket: France
Chief Creative Officer: Olivier AltmannExecutive Creative Director: Olivier AltmannCreative Director: Frederic RoyerCopywriter: Roland MartinArt Director: Charles MorandPhotography: César Ancelle-Hansen, Jacques Demarcillac
4/3MM
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Brand: SoöruzAgency: Publicis, Paris
Industry: Apparel, Clothing & FootwearMedia: OutdoorMarket: France
Chief Creative Officer: Olivier AltmannExecutive Creative Director: Olivier AltmannCreative Director: Frederic RoyerCopywriter: Roland MartinArt Director: Charles MorandPhotography: César Ancelle-Hansen, Jacques Demarcillac
5/4/3MM
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Brand: FreddoAgency: Y&R, Buenos Aires
Industry: Confectionery & SnacksMedia: OutdoorMarket: Argentina
Executive Creative Director: Martín MercadoCreative Director: Martín Goldberg, DaríoRial, Diego TuyaCopywriter: Juan Ignacio GalardiArt Director: Gonzalo FernándezPhotography: Buena Vista Fotografia
ROBBERY
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Brand: Paper MateAgency: DraftFCB, São Paulo
Industry: Office equipmentMedia: OutdoorMarket: Brazil
Executive Creative Director: Benjamin YungJr, Cássio ZanattaCreative Director: Benjamin Yung Jr, CássioZanattaCopywriter: Rainor Marinho, Ana MattioniArt Director: Palloma Quintale, DiegoRosendoPhotography: Paulo Barros
MARRIAGE
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Brand: Paper MateAgency: DraftFCB, São Paulo
Industry: Office equipmentMedia: OutdoorMarket: Brazil
Executive Creative Director: Benjamin YungJr, Cássio ZanattaCreative Director: Benjamin Yung Jr, CássioZanattaCopywriter: Rainor Marinho, Ana MattioniArt Director: Palloma Quintale, DiegoRosendoPhotography: Paulo Barros
OFFICE
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Brand: Paper MateAgency: DraftFCB, São Paulo
Industry: Office equipmentMedia: OutdoorMarket: Brazil
Executive Creative Director: Benjamin YungJr, Cássio ZanattaCreative Director: Benjamin Yung Jr, CássioZanattaCopywriter: Rainor Marinho, Ana MattioniArt Director: Palloma Quintale, DiegoRosendoPhotography: Paulo Barros
COURT
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Brand: Reckitt BenckiserAgency: Euro RSCG, Madrid
Industry: PharmaceuticalMedia: OutdoorMarket: Spain
Creative Director: Mariano Duhalde, EkhiMendibil, Haitz MendibilCopywriter: Fernando RodriguezArt Director: Jacobo Concejo
WEIGHT LIFTER
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Brand: Reckitt BenckiserAgency: Euro RSCG, Madrid
Industry: PharmaceuticalMedia: OutdoorMarket: Spain
Creative Director: Mariano Duhalde, EkhiMendibil, Haitz MendibilCopywriter: Fernando RodriguezArt Director: Jacobo Concejo
BIRTH
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Brand: Reckitt BenckiserAgency: Euro RSCG, Madrid
Industry: PharmaceuticalMedia: OutdoorMarket: Spain
Creative Director: Mariano Duhalde, EkhiMendibil, Haitz MendibilCopywriter: Fernando RodriguezArt Director: Jacobo Concejo
PARACHUTE
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Brand: Tic TacAgency: Ogilvy, Paris
Industry: Beauty & HealthMedia: Promotion & EventMarket: France
Chief Creative Officer: Chris GarbuttExecutive Creative Director: Chris GarbuttCreative Director: Florian Bodet, BaptisteClinet, Nicolas Lautier, Frédéric LevronCopywriter: Charles-Henry JoyautArt Director: Salomé JestinDirector: François Néméta
THE WORST BREATH IN THE WORLD Watch the video
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Brand: JVCAgency: DraftFCB, Buenos Aires
Industry: Electronics & Audio-VisualMedia: Promotion & EventMarket: Argentina
Executive Creative Director: JavierCampopianoCreative Director: Tony WaissmannCopywriter: Verónica PereraArt Director: Facundo ArdilaDirector: Mariano Manzur
3D LIVE THEATRE Watch the video
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Brand: ToyotaAgency: Happiness, Brussels
Industry: Automotive & ServicesMedia: Promotion & EventMarket: Belgium
Executive Creative Director: PeterAmpe, Karen CorriganCreative Director: Peter Ampe, JorisJoosten, Isabel PeetersCopywriter: Patrick GlorieuxArt Director: Naim Baddich, Cecilia AzcarateIsturizPhotography: Bob Jeusette
TOYOTA IQ STREETVIEW Watch the video
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Brand: Hellmann'sAgency: Ogilvy, São Paulo
Industry: FoodMedia: Promotion & EventMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Rubens Filho, EduardoMarquesCopywriter: Claudio Lima, RicardoLins, Eduardo MarquesArt Director: Raphael Lucone, GuilhermeNobrega, Rafael RizutoDirector: Georgia Guerra Peixe, GiulianoSaade
RECIPE RECEIPT Watch the video
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Brand: TangAgency: Ogilvy, Buenos Aires
Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Argentina
Executive Creative Director: GastónBigio, Maximiliano Maddalena, JavierMentastiCreative Director: MaximilianoMaddalena, Javier MentastiCopywriter: Javier MentastiArt Director: Maximiliano Maddalena
TANG SHAKER Watch the video
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Brand: Carulla Cooking SchoolAgency: Ogilvy, Bogotá
Industry: EducationMedia: OutdoorMarket: Colombia
Chief Creative Officer: Jhon Raul ForeroExecutive Creative Director: Juan PabloAlvarezCreative Director: Andres Astorquiza, DiegoOrtizCopywriter: Juan Cardenas, JulianGutierrez, Daniel RinconArt Director: Felipe Cubillos
EGG
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Brand: Carulla Cooking SchoolAgency: Ogilvy, Bogotá
Industry: EducationMedia: OutdoorMarket: Colombia
Chief Creative Officer: Jhon Raul ForeroExecutive Creative Director: Juan PabloAlvarezCreative Director: Andres Astorquiza, DiegoOrtizCopywriter: Juan Cardenas, JulianGutierrez, Daniel RinconArt Director: Felipe Cubillos
TOAST
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Brand: GuinnessAgency: BBDO, London (England)
Industry: Alcoholic drinksMedia: OutdoorMarket: United Kingdom
Executive Creative Director: Paul BrazierCreative Director: Dave Buchanan, MikeHannettCopywriter: Mike SutherlandArt Director: Ant NelsonPhotography: Paul Zak
SCARF
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Brand: GuinnessAgency: BBDO, London (England)
Industry: Alcoholic drinksMedia: OutdoorMarket: United Kingdom
Executive Creative Director: Paul BrazierCreative Director: Dave Buchanan, MikeHannettCopywriter: Mike SutherlandArt Director: Ant NelsonPhotography: Paul Zak
RAZOR
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Brand: GuinnessAgency: BBDO, London (England)
Industry: Alcoholic drinksMedia: OutdoorMarket: United Kingdom
Executive Creative Director: Paul BrazierCreative Director: Dave Buchanan, MikeHannettCopywriter: Mike SutherlandArt Director: Ant NelsonPhotography: Paul Zak
AFTERSHAVE
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Brand: C&AAgency: DDB, São Paulo
Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Brazil
Chief Creative Officer: Sergio ValenteExecutive Creative Director: MarcoVersolatoCreative Director: Cristian Mazzeo, RicardoTronquiniCopywriter: Helio Marques, Flavio ReghiniArt Director: Marcelo Bruzzesi, CaioCardoso, Rodrigo GhiorziPhotography: Sérgio Prado
FASHION LIKE Watch the video
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Brand: LegoAgency: Ogilvy, San Jos
Industry: Toys & GamesMedia: OutdoorMarket: Costa Rica
Chief Creative Officer: Nicolás SchumacherCreative Director: SantiagoCardone, Gerardo Valerio, Ronny VillalobosCopywriter: Wooki Colectivo, NicolásSchumacherArt Director: Juan Carlos Ramos, GerardoValerio
BIG BANG!
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Brand: GreenpeaceAgency: Publicis, Auckland
Industry: Public interest & Non-profitMedia: OutdoorMarket: New Zealand
Executive Creative Director: MikeBarnwell, Lachlan McPhersonCreative Director: Mike Barnwell, LachlanMcPhersonCopywriter: Mike Barnwell, GuyDenniston, Lachlan McPhersonArt Director: Mike Barnwell, GuyDenniston, Lachlan McPhersonDirector: James Soloman
OIL ON CANVAS Watch the video
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Brand: PattexAgency: DDB, Istanbul
Industry: House, Garden & PetsMedia: OutdoorMarket: Turkey
Executive Creative Director: Karpat PolatCopywriter: Karpat PolatArt Director: Lucas Zaiden
GREEN
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Brand: PattexAgency: DDB, Istanbul
Industry: House, Garden & PetsMedia: OutdoorMarket: Turkey
Executive Creative Director: Karpat PolatCopywriter: Karpat PolatArt Director: Lucas Zaiden
RED
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Brand: PattexAgency: DDB, Istanbul
Industry: House, Garden & PetsMedia: OutdoorMarket: Turkey
Executive Creative Director: Karpat PolatCopywriter: Karpat PolatArt Director: Lucas Zaiden
BLUE
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Brand: Tiger BrandsAgency: TBWA, Johannesburg
Industry: FoodMedia: PrintMarket: South Africa
Executive Creative Director: MatthewBrink, Adam LiveseyCreative Director: Mike GroenewaldCopywriter: Raphael BasckinArt Director: Shelley SmolerPhotography: Clive Stewart
MOMMY'S BOYS
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Brand: Australian Defence ForceAgency: Y&R, Melbourne, VIC
Industry: Professional & Public servicesMedia: OutdoorMarket: Australia
Executive Creative Director: Ben CoulsonCreative Director: Chris NorthamCopywriter: Matt LawsonArt Director: Jake BarrowPhotography: Hugh Peachey
MOBILE MEDIC
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Bronze
New Axe Anarchy for him + for herUnleash the chaos
Brand: Axe/LynxAgency: BBH, London (England)
Industry: Beauty & HealthMedia: PrintPublished: Jan., 2012Market: United Kingdom
Executive Creative Director: Nick GillCreative Director: Dominic Goldman, DavidKolbuszCopywriter: Daniel Schaefer, Dean WoodhouseArt Director: Hugo Bierschenk, Szymon RosePhotography: Jean-Yves LemoigneDirector: Tom Kuntz
Fireworks
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Meet interesting places
Brand: Land RoverAgency: Y&R, Dubai
Industry: Automotive & ServicesMedia: PrintPublished: Jan., 2012Market: United Arab EmiratesLanguage: English
Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh Patankar
Mountain
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Meet interesting places
Brand: Land RoverAgency: Y&R, Dubai
Industry: Automotive & ServicesMedia: PrintPublished: Jan., 2012Market: United Arab EmiratesLanguage: English
Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh Patankar
Orang
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Meet interesting places
Brand: Land RoverAgency: Y&R, Dubai
Industry: Automotive & ServicesMedia: PrintPublished: Jan., 2012Market: United Arab EmiratesLanguage: English
Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh Patankar
River
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Brand: It Comm PersadaAgency: Hakuhodo, Jakarta
Industry: Electronics & Audio-VisualMedia: PrintPublished: Feb., 2012Market: Indonesia
Chief Creative Officer: Hoh Woon SiewExecutive Creative Director: Ray Goh, WoonSiew HohCreative Director: Bee LeeCopywriter: Lucy Novita, EdiNurcahyo, Irvine PrisiliaArt Director: Adam Pamungkas, ApiwatPattalarungkhan, Agristo SatrioPhotography: Clarissa PeddyPhotography, Rawin Meesawan
Captures everything
Snatcher
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Brand: It Comm PersadaAgency: Hakuhodo, Jakarta
Industry: Electronics & Audio-VisualMedia: PrintPublished: Feb., 2012Market: Indonesia
Chief Creative Officer: Hoh Woon SiewExecutive Creative Director: Ray Goh, WoonSiew HohCreative Director: Bee LeeCopywriter: Lucy Novita, EdiNurcahyo, Irvine PrisiliaArt Director: Adam Pamungkas, ApiwatPattalarungkhan, Agristo SatrioPhotography: Clarissa PeddyPhotography, Rawin Meesawan
Captures everything
Thief
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Brand: It Comm PersadaAgency: Hakuhodo, Jakarta
Industry: Electronics & Audio-VisualMedia: PrintPublished: Feb., 2012Market: Indonesia
Chief Creative Officer: Hoh Woon SiewExecutive Creative Director: Ray Goh, WoonSiew HohCreative Director: Bee LeeCopywriter: Lucy Novita, EdiNurcahyo, Irvine PrisiliaArt Director: Adam Pamungkas, ApiwatPattalarungkhan, Agristo SatrioPhotography: Clarissa PeddyPhotography, Rawin Meesawan
Captures everything
Robber
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Just one non-original part changes the wholestory.
Brand: FiatAgency: Leo Burnett, São Paulo
Industry: Automotive & ServicesMedia: PrintPublished: Jan., 2012Market: Brazil
Chief Creative Officer: Marcelo ReisExecutive Creative Director: Guilherme JaharaCreative Director: Guilherme Jahara, MarceloReisCopywriter: Joáo Caetano Brasil, Filipi LonguiniArt Director: Bruno Mukai, AlexandrePagano, Raphael TairaPhotography: Rodrigo Ribeiro
Clown
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Just one non-original part changes the wholestory.
Brand: FiatAgency: Leo Burnett, São Paulo
Industry: Automotive & ServicesMedia: PrintPublished: Jan., 2012Market: Brazil
Chief Creative Officer: Marcelo ReisExecutive Creative Director: Guilherme JaharaCreative Director: Guilherme Jahara, MarceloReisCopywriter: Joáo Caetano Brasil, Filipi LonguiniArt Director: Bruno Mukai, AlexandrePagano, Raphael TairaPhotography: Rodrigo Ribeiro
Nurse
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Just one non-original part changes the wholestory.
Brand: FiatAgency: Leo Burnett, São Paulo
Industry: Automotive & ServicesMedia: PrintPublished: Jan., 2012Market: Brazil
Chief Creative Officer: Marcelo ReisExecutive Creative Director: Guilherme JaharaCreative Director: Guilherme Jahara, MarceloReisCopywriter: Joáo Caetano Brasil, Filipi LonguiniArt Director: Bruno Mukai, AlexandrePagano, Raphael TairaPhotography: Rodrigo Ribeiro
Butler
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Come with a story and leave with another
Brand: ColsubsidioAgency: Lowe, Bogotá
Industry: Professional & Public servicesMedia: PrintPublished: Mar., 2012Market: Colombia
Chief Creative Officer: Jose Miguel SokoloffExecutive Creative Director: Jaime DuqueCreative Director: Carlos Camacho, GustavoMarioniCopywriter: Mario LagosArt Director: Andres Lancheros, SebastiánPeláez, Guillermo SiachoquePhotography: Dario Mora
Snow white and SherlockHolmes
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Come with a story and leave with another
Brand: ColsubsidioAgency: Lowe, Bogotá
Industry: Professional & Public servicesMedia: PrintPublished: Mar., 2012Market: Colombia
Chief Creative Officer: Jose Miguel SokoloffExecutive Creative Director: Jaime DuqueCreative Director: Carlos Camacho, GustavoMarioniCopywriter: Mario LagosArt Director: Andres Lancheros, SebastiánPeláez, Guillermo SiachoquePhotography: Dario Mora
Harry Potter and Troy
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Come with a story and leave with another
Brand: ColsubsidioAgency: Lowe, Bogotá
Industry: Professional & Public servicesMedia: PrintPublished: Mar., 2012Market: Colombia
Chief Creative Officer: Jose Miguel SokoloffExecutive Creative Director: Jaime DuqueCreative Director: Carlos Camacho, GustavoMarioniCopywriter: Mario LagosArt Director: Andres Lancheros, SebastiánPeláez, Guillermo SiachoquePhotography: Dario Mora
Llttle red riding hood andMoby Dick
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Brand: Canal+Agency: Cake, Paris
Industry: Culture, Recreation & SportMedia: Promotion & EventPublished: Aug., 2011Market: FranceLanguage: English
Creative Director: Alban PenicautCopywriter: Constantin de La BordeArt Director: Vincent BoursaudPhotography: Mikael Vojinovic
Borgia, do not have faith in them
Borgia / Discover what you should not have Watch the video
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Brand: GoodyearAgency: Y&R, São Paulo
Industry: Automotive & ServicesMedia: PrintPublished: Apr., 2012Market: BrazilLanguage: Portuguese
Chief Creative Officer: Rui BranquinhoCreative Director: Rui Branquinho, FlavioCasarotti, Felipe Gall, Alexandre VilelaCopywriter: Igor CabóArt Director: José NetoPhotography: Platinum FMD
GOODYEARMORE DRIVEN
Bear
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Brand: Mercedes-BenzAgency: Jung von Matt, Hamburg
Industry: Automotive & ServicesMedia: PrintMarket: Germany
Executive Creative Director: JanRexhausen, Doerte Spengler-AhrensCreative Director: Felix FenzCopywriter: Andreas Hilbig, David WegenerArt Director: Michael Hess, AlexanderNorvilasPhotography: Klaus Merz
Look to the side without looking to the side.Blind spot assist from Mercedes-Benz.
LOOK TWICE - WHITE SHIRT MAN
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Brand: Mercedes-BenzAgency: Jung von Matt, Hamburg
Industry: Automotive & ServicesMedia: PrintMarket: Germany
Executive Creative Director: JanRexhausen, Doerte Spengler-AhrensCreative Director: Felix FenzCopywriter: Andreas Hilbig, David WegenerArt Director: Michael Hess, AlexanderNorvilasPhotography: Klaus Merz
Look to the side without looking to the side.Blind spot assist from Mercedes-Benz.
LOOK TWICE - BLUE SHIRT MAN
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Brand: Ministry of Defense - PAHDAgency: Lowe, Bogotá
Industry: Public interest & Non-profitMedia: OutdoorMarket: Colombia
Chief Creative Officer: Jose Miguel SokoloffExecutive Creative Director: Jaime DuqueCreative Director: Jaime Duque, SantiagoMesaCopywriter: Mario Lagos, Sergio LeonArt Director: Carlos Rodríguez, CarlosAndrés Rodríguez
Operation Rivers of Light Watch the video
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Brand: Noah animal protectionAgency: Jung von Matt, Hamburg
Industry: Public interest & Non-profitMedia: CyberMarket: Germany
Chief Creative Officer: Armin JochumExecutive Creative Director: WolfHeumann, Andreas OttensmeierCreative Director: Wolf Heumann, ArminJochum, Andreas OttensmeierCopywriter: Georg Baur, ChristianKutscheid, Torben OttenArt Director: Hendrik Frey, TilmanGossner, Hans-Peter SporerPhotography: Jasper EngelDirector: I am Svensson
Code: NOAH Watch the video
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Brand: SmartAgency: BBDO, Dusseldorf
Industry: Automotive & ServicesMedia: Ambient & InteractiveMarket: Germany
Creative Director: Jan Harbeck, TonHollander, David Mously, JensRingena, Wolfgang SchneiderCopywriter: Fredric Antonsson, Lukas LiskeArt Director: Sebastian Forsman, DanielSchweinzer, Tomas Tulinius
EBALL Watch the video
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Brand: AbbottAgency: JWT, Buenos Aires
Industry: PharmaceuticalMedia: PrintPublished: Jan., 2012Market: ArgentinaLanguage: English
Chief Creative Officer: Pablo AlvarezTravieso, Gonzalo VecinoExecutive Creative Director: Pablo AlvarezTravieso, Gonzalo VecinoCreative Director: Joaquin AresCopywriter: Guido FreibergArt Director: Juan Ignacio Peirano
Speed up your mind
Football
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Brand: Café BonoGrãoAgency: Y&R, São Paulo
Industry: Non-alcoholic drinksMedia: PrintPublished: Feb., 2012Market: BrazilLanguage: Portuguese
Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Lucas CasãoArt Director: Guilherme Rácz
Keep the distance.Café BonoGrão.Strong Brazilian Coffee.
Princess
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Brand: Café BonoGrãoAgency: Y&R, São Paulo
Industry: Non-alcoholic drinksMedia: PrintPublished: Feb., 2012Market: BrazilLanguage: Portuguese
Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Lucas CasãoArt Director: Guilherme Rácz
Keep the distance.Café BonoGrão.Strong Brazilian Coffee.
Lucha Libre
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Brand: Café BonoGrãoAgency: Y&R, São Paulo
Industry: Non-alcoholic drinksMedia: PrintPublished: Feb., 2012Market: BrazilLanguage: Portuguese
Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Lucas CasãoArt Director: Guilherme Rácz
Keep the distance.Café BonoGrão.Strong Brazilian Coffee.
Old Man
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Brand: Axe/LynxAgency: BBH, London (England)
Industry: Beauty & HealthMedia: PrintPublished: Jan., 2012Market: United Kingdom
Executive Creative Director: Nick GillCreative Director: Dominic Goldman, DavidKolbuszCopywriter: Daniel Schaefer, DeanWoodhouseArt Director: Hugo Bierschenk, SzymonRosePhotography: Jean-Yves LemoigneDirector: Tom Kuntz
PETROL STATION
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Brand: ClaroAgency: Ogilvy, São Paulo
Industry: Professional & Public servicesMedia: PrintMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: Claudio Lima, FredSaldanhaCreative Director: Andre Kirkelis, Claudio LimaCopywriter: Hugo VeigaArt Director: Diego Machado
A
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Brand: ClaroAgency: Ogilvy, São Paulo
Industry: Professional & Public servicesMedia: PrintMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: Claudio Lima, FredSaldanhaCreative Director: Andre Kirkelis, Claudio LimaCopywriter: Hugo VeigaArt Director: Diego Machado
T
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Brand: ClaroAgency: Ogilvy, São Paulo
Industry: Professional & Public servicesMedia: PrintMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Andre Kirkelis, ClaudioLimaCopywriter: Hugo VeigaArt Director: Diego Machado
I
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Brand: Coca-ColaAgency: Ogilvy, Sydney, NSW
Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Australia
Executive Creative Director: Chris FordCreative Director: Boris Garelja, BrianMerrifieldCopywriter: Omid Amidi, Alex StaintonArt Director: Luke Acret, Liam Hilliar, LiamHillier, Jakub Szymanski
SHARE A COKE Watch the video
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Brand: Penguin BooksAgency: Y&R, Kuala Lumpur
Industry: Media & PublishingMedia: Design & BrandingMarket: Malaysia
Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography
FAIRY TALES
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Brand: Penguin BooksAgency: Y&R, Kuala Lumpur
Industry: Media & PublishingMedia: Design & BrandingMarket: Malaysia
Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography
TRAVEL
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Brand: Penguin BooksAgency: Y&R, Kuala Lumpur
Industry: Media & PublishingMedia: OutdoorMarket: Malaysia
Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, Boone Wong, AndreaYapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography
ARCHITECTURE
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Brand: Penguin BooksAgency: Y&R, Kuala Lumpur
Industry: Media & PublishingMedia: OutdoorMarket: Malaysia
Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography
GARDENING
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Brand: Penguin BooksAgency: Y&R, Kuala Lumpur
Industry: Media & PublishingMedia: OutdoorMarket: Malaysia
Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography
HOBBIES
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Brand: Penguin BooksAgency: Y&R, Kuala Lumpur
Industry: Media & PublishingMedia: OutdoorMarket: Malaysia
Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography
SCIENCE FICTION
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Brand: ContrexAgency: Marcel, Paris
Industry: Non-alcoholic drinksMedia: Promotion & EventPublished: Aug., 2011Market: FranceLanguage: English
Chief Creative Officer: Anne de MaupéouExecutive Creative Director: Anne deMaupéouCreative Director: Anne de MaupéouCopywriter: Martin RocaboyArt Director: Souen Le VanDirector: Xavier Mairesse
Contrexperience Watch the video
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Brand: LegoAgency: Ogilvy, San Jos
Industry: Toys & GamesMedia: OutdoorMarket: Costa Rica
Chief Creative Officer: Nicolás SchumacherCreative Director: SantiagoCardone, Gerardo Valerio, Ronny VillalobosCopywriter: Wooki Colectivo, NicolásSchumacherArt Director: Juan Carlos Ramos, GerardoValerio
BIG BANG!
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Brand: WestoneAgency: DDB, hongkong
Industry: Electronics & Audio-VisualMedia: PrintMarket: China
Executive Creative Director: Jeffry GambleCreative Director: Paul Chan, Shi PingOng, Asawin PhanichwatanaCopywriter: Paul Chan, Jeffry GambleArt Director: Ciff Luk, AsawinPhanichwatanaPhotography: Surachai Puthikulangkura
TRAIN
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Brand: WestoneAgency: DDB, hongkong
Industry: Electronics & Audio-VisualMedia: OutdoorMarket: China
Executive Creative Director: Jeffry GambleCreative Director: Paul Chan, Shi PingOng, Asawin PhanichwatanaCopywriter: Paul Chan, Jeffry GambleArt Director: Ciff Luk, AsawinPhanichwatanaPhotography: Surachai Puthikulangkura
TUNNEL
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Brand: WestoneAgency: DDB, hongkong
Industry: Electronics & Audio-VisualMedia: PrintMarket: China
Executive Creative Director: Jeffry GambleCreative Director: Paul Chan, Shi PingOng, Asawin PhanichwatanaCopywriter: Paul Chan, Jeffry GambleArt Director: Ciff Luk, AsawinPhanichwatanaPhotography: Surachai Puthikulangkura
CAFE
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Brand: Office DepotAgency: TBWA, Bangkok
Industry: House, Garden & PetsMedia: PrintMarket: Thailand
Chief Creative Officer: ThirasakTanapatanakulExecutive Creative Director: PrangthipSeelosArt Director: Thirasak Tanapatanakul, PithaUdomkanjanananPhotography: Nok Pipattungkul, AnuchaiSecharunputong
VASE
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Brand: Office DepotAgency: TBWA, Bangkok
Industry: House, Garden & PetsMedia: PrintMarket: Thailand
Chief Creative Officer: ThirasakTanapatanakulExecutive Creative Director: PrangthipSeelosArt Director: Thirasak Tanapatanakul, PithaUdomkanjanananPhotography: Nok Pipattungkul, AnuchaiSecharunputong
WINE GLASS
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Brand: Office DepotAgency: TBWA, Bangkok
Industry: House, Garden & PetsMedia: PrintMarket: Thailand
Chief Creative Officer: ThirasakTanapatanakulExecutive Creative Director: PrangthipSeelosArt Director: Thirasak Tanapatanakul, PithaUdomkanjanananPhotography: Nok Pipattungkul, AnuchaiSecharunputong
PLATE
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Brand: KISS FMAgency: LUA, São Paulo
Industry: Media & PublishingMedia: PrintMarket: Brazil
Creative Director: Atila FrancucciCopywriter: Bruno GodinhoArt Director: Rodrigo Cabello
Ozzy Osbourne where are you?!
OZZY OSBOURNE
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Brand: It Comm PersadaAgency: Hakuhodo, Jakarta
Industry: Electronics & Audio-VisualMedia: OutdoorPublished: Feb., 2012Market: Indonesia
Chief Creative Officer: Hoh Woon SiewExecutive Creative Director: Ray Goh, WoonSiew HohCreative Director: Bee LeeCopywriter: Lucy Novita, EdiNurcahyo, Irvine PrisiliaArt Director: Adam Pamungkas, ApiwatPattalarungkhan, Agristo SatrioPhotography: Clarissa PeddyPhotography, Rawin Meesawan
FIRED
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Brand: MAPFREAgency: M&C Saatchi, Madrid
Industry: Financial & Legal servicesMedia: OutdoorMarket: Spain
Executive Creative Director: Urs Frick, UschiHenkes, Manolo MorenoCopywriter: Jorge CampañaArt Director: Ana Delgado, Alvaro MoragónPhotography: Alfonso Herránz
PLAYSTATION
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Brand: MAPFREAgency: M&C Saatchi, Madrid
Industry: Financial & Legal servicesMedia: OutdoorMarket: Spain
Executive Creative Director: Urs Frick, UschiHenkes, Manolo MorenoCopywriter: Jorge CampañaArt Director: Ana Delgado, Alvaro MoragónPhotography: Alfonso Herránz
SMART CAR
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Brand: MAPFREAgency: M&C Saatchi, Madrid
Industry: Financial & Legal servicesMedia: OutdoorMarket: Spain
Executive Creative Director: Urs Frick, UschiHenkes, Manolo MorenoCopywriter: Jorge CampañaArt Director: Ana Delgado, Alvaro MoragónPhotography: Alfonso Herránz
TOY STORY
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Brand: Mercedes-BenzAgency: Jung von Matt, Hamburg
Industry: Automotive & ServicesMedia: OutdoorMarket: Germany
Executive Creative Director: JanRexhausen, Doerte Spengler-AhrensCreative Director: Felix FenzCopywriter: Andreas Hilbig, David WegenerArt Director: Michael Hess, AlexanderNorvilasPhotography: Klaus Merz
LOOK TWICE - GREEN JACKET MAN
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Brand: LoctiteAgency: DDB, Berlin
Industry: Office equipmentMedia: OutdoorMarket: Germany
Chief Creative Officer: Eric SchoefflerExecutive Creative Director: Ali AliCreative Director: Maged NassarCopywriter: Ali Ali, Maged NassarArt Director: Ali Ali, Maged Nassar
LEAFLET
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Brand: VolkswagenAgency: DDB, Berlin
Industry: Automotive & ServicesMedia: OutdoorMarket: Germany
Chief Creative Officer: Eric SchoefflerCreative Director: Ali Ali, Maged Nassar
HEDGEHOG AND FISH
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Brand: M&M'sAgency: BBDO, beijing
Industry: Confectionery & SnacksMedia: OutdoorMarket: China
Chief Creative Officer: Leong Wai FoongExecutive Creative Director: Ng Tian ItCreative Director: Xiao Kun, KelvinLeong, Oscar LiangCopywriter: Kevin Le, Oscar Liang, EdwardOngArt Director: Louis Ang, Xiao Kun, KelvinLeong, Heng Yee SinPhotography: Quan Jing Stock Picture, KennyChai, Zhao Hao, Zhang Lu
FUNKY DUDDIES -CHAIRMAN
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Brand: M&M'sAgency: BBDO, beijing
Industry: Confectionery & SnacksMedia: OutdoorMarket: China
Chief Creative Officer: Leong Wai FoongExecutive Creative Director: Ng Tian ItCreative Director: Xiao Kun, KelvinLeong, Oscar LiangCopywriter: Kevin Le, Oscar Liang, EdwardOngArt Director: Louis Ang, Xiao Kun, KelvinLeong, Heng Yee SinPhotography: Quan Jing Stock Picture, KennyChai, Zhao Hao, Zhang Lu
FUNKY DUDDIES -FOUNDER
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Brand: M&M'sAgency: BBDO, beijing
Industry: Confectionery & SnacksMedia: OutdoorMarket: China
Chief Creative Officer: Leong Wai FoongExecutive Creative Director: Ng Tian ItCreative Director: Xiao Kun, KelvinLeong, Oscar LiangCopywriter: Kevin Le, Oscar Liang, EdwardOngArt Director: Louis Ang, Xiao Kun, KelvinLeong, Heng Yee SinPhotography: Quan Jing Stock Picture, KennyChai, Zhao Hao, Zhang Lu
FUNKY DUDDIES -PRINCIPAL
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Brand: Australian Football LeagueAgency: Y&R, Melbourne, VIC
Industry: Culture, Recreation & SportMedia: OutdoorMarket: Australia
Executive Creative Director: Ben CoulsonCopywriter: Evan RobertsArt Director: Chris Northam
MARC
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Brand: Australian Football LeagueAgency: Y&R, Melbourne, VIC
Industry: Culture, Recreation & SportMedia: OutdoorMarket: Australia
Executive Creative Director: Ben CoulsonCopywriter: Evan RobertsArt Director: Chris Northam
SCOTT
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Brand: Australian Football LeagueAgency: Y&R, Melbourne, VIC
Industry: Culture, Recreation & SportMedia: OutdoorMarket: Australia
Executive Creative Director: Ben CoulsonCopywriter: Evan RobertsArt Director: Chris Northam
JIMMY
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Brand: SantherAgency: Talent, São Paulo
Industry: Beauty & HealthMedia: OutdoorMarket: Brazil
Executive Creative Director: Joáo LiviCreative Director: Rodrigo Bombana, AlexandreNego LeeCopywriter: Gabriel SoteroArt Director: Felipe Lemes
COMMANDER 1
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Brand: SantherAgency: Talent, São Paulo
Industry: Beauty & HealthMedia: OutdoorMarket: Brazil
Executive Creative Director: Joáo LiviCreative Director: Rodrigo Bombana, AlexandreNego LeeCopywriter: Gabriel SoteroArt Director: Felipe Lemes
COMMANDER 2
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Brand: SantherAgency: Talent, São Paulo
Industry: Beauty & HealthMedia: OutdoorMarket: Brazil
Executive Creative Director: Joáo LiviCreative Director: Rodrigo Bombana, AlexandreNego LeeCopywriter: Gabriel SoteroArt Director: Felipe Lemes
COMMANDER 3
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Brand: Go Outside MagazineAgency: Talent, São Paulo
Industry: Media & PublishingMedia: OutdoorMarket: Brazil
Executive Creative Director: Joáo LiviCreative Director: Philippe Degen, FelipeLuchiCopywriter: Philippe Degen, AntonioNogueiraArt Director: Felipe Luchi, Rodrigo TórtimaPhotography: Gelmi, Mário Coelho
MOUSE
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Brand: Go Outside MagazineAgency: Talent, São Paulo
Industry: Media & PublishingMedia: OutdoorMarket: Brazil
Executive Creative Director: Joáo LiviCreative Director: Philippe Degen, FelipeLuchiCopywriter: Philippe Degen, AntonioNogueiraArt Director: Felipe Luchi, Rodrigo TórtimaPhotography: Gelmi, Mário Coelho
SMART PHONE
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Brand: Raising the RoofAgency: Leo Burnett, Toronto, ON
Industry: Public interest & Non-profitMedia: OutdoorMarket: Canada
Chief Creative Officer: Judy JohnCreative Director: Lisa Greenberg, Judy JohnCopywriter: Steve PersicoArt Director: Anthony ChelvanathanPhotography: Anthony Chelvanathan
DOG
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Brand: Raising the RoofAgency: Leo Burnett, Toronto, ON
Industry: Public interest & Non-profitMedia: OutdoorMarket: Canada
Chief Creative Officer: Judy JohnCreative Director: Lisa Greenberg, Judy JohnCopywriter: Steve PersicoArt Director: Anthony ChelvanathanPhotography: Anthony Chelvanathan
OUTSIDE
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Brand: Raising the RoofAgency: Leo Burnett, Toronto, ON
Industry: Public interest & Non-profitMedia: OutdoorMarket: Canada
Chief Creative Officer: Judy JohnCreative Director: Lisa Greenberg, Judy JohnCopywriter: Steve PersicoArt Director: Anthony ChelvanathanPhotography: Anthony Chelvanathan
HELP
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Brand: Raising the RoofAgency: Leo Burnett, Toronto, ON
Industry: Public interest & Non-profitMedia: OutdoorMarket: Canada
Chief Creative Officer: Judy JohnCreative Director: Lisa Greenberg, Judy JohnCopywriter: Steve PersicoArt Director: Anthony ChelvanathanPhotography: Anthony Chelvanathan
JOB
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Brand: ExpediaAgency: Ogilvy, London (England)
Industry: Transport & TourismMedia: OutdoorMarket: United Kingdom
Executive Creative Director: Gerry HumanCopywriter: Laura RogersArt Director: Trevallyn Hall
PARIS
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Brand: ExpediaAgency: Ogilvy, London (England)
Industry: Transport & TourismMedia: OutdoorMarket: United Kingdom
Executive Creative Director: Gerry HumanCopywriter: Laura RogersArt Director: Trevallyn Hall
MOSCOW
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Brand: ExpediaAgency: Ogilvy, London (England)
Industry: Transport & TourismMedia: OutdoorMarket: United Kingdom
Executive Creative Director: Gerry HumanCopywriter: Laura RogersArt Director: Trevallyn Hall
LONDON
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Brand: RadikalAgency: DDB, Istanbul
Industry: Media & PublishingMedia: OutdoorMarket: Turkey
Executive Creative Director: Karpat PolatCopywriter: Can FagaArt Director: Hande Guler
GOAT
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Brand: RadikalAgency: DDB, Istanbul
Industry: Media & PublishingMedia: OutdoorMarket: Turkey
Executive Creative Director: Karpat PolatCopywriter: Can FagaArt Director: Hande Guler
ANIMALS
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Brand: RadikalAgency: DDB, Istanbul
Industry: Media & PublishingMedia: OutdoorMarket: Turkey
Executive Creative Director: Karpat PolatCopywriter: Can FagaArt Director: Hande Guler
A LAS
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Brand: RadikalAgency: DDB, Istanbul
Industry: Media & PublishingMedia: OutdoorMarket: Turkey
Executive Creative Director: Karpat PolatCopywriter: Can FagaArt Director: Hande Guler
WHERE
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Brand: Getty ImagesAgency: BBDO, São Paulo
Industry: Professional & Public servicesMedia: OutdoorMarket: Brazil
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Luiz Sanches, Renato SimõesCopywriter: Ricardo WolffArt Director: Guiga Giacomo, MarcosKotlhar
ALI
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Brand: OMOAgency: Lowe, Singapore
Industry: House, Garden & PetsMedia: OutdoorMarket: Singapore
Chief Creative Officer: KirkGainsford, Dominic StallardExecutive Creative Director: KirkGainsford, Dominic StallardCopywriter: Natalie RoseArt Director: Kirk Gainsford, DominicStallard, Karen VermeulenPhotography: Shooting Gallery, SebastianSiah
ARCHAEOLOGIST
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Brand: T-MobileAgency: Saatchi & Saatchi, London (England)
Industry: Professional & Public servicesMedia: OutdoorMarket: United Kingdom
Executive Creative Director: PaulSiburn, Kate StannersCopywriter: Stephen Howell, Piers O'kellyArt Director: Rick Dodds, Liam ScottDirector: Jamie Rafn
PARKING TICKET
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Brand: Carulla Cooking SchoolAgency: Ogilvy, Bogotá
Industry: EducationMedia: OutdoorMarket: Colombia
Chief Creative Officer: Jhon Raul ForeroExecutive Creative Director: Juan PabloAlvarezCreative Director: Andres Astorquiza, DiegoOrtizCopywriter: Juan Cardenas, JulianGutierrez, Daniel RinconArt Director: Felipe Cubillos
EGG
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Brand: Carulla Cooking SchoolAgency: Ogilvy, Bogotá
Industry: EducationMedia: OutdoorMarket: Colombia
Chief Creative Officer: Jhon Raul ForeroExecutive Creative Director: Juan PabloAlvarezCreative Director: Andres Astorquiza, DiegoOrtizCopywriter: Juan Cardenas, JulianGutierrez, Daniel RinconArt Director: Felipe Cubillos
TOAST
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Brand: PT Box Inovasi IndonesiaAgency: JWT, Jakarta
Industry: FoodMedia: OutdoorMarket: Indonesia
Executive Creative Director: Ivan Hady WibowoCreative Director: Erwin SantosoCopywriter: Adwityo Prabhasworo, MarshaSaviraArt Director: Jonathan Nata, ErwinSantoso, Vito WinarkoPhotography: Clarissa/Peddy, PeddySuryadinata
COMMITMENT
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Brand: PT Box Inovasi IndonesiaAgency: JWT, Jakarta
Industry: FoodMedia: OutdoorMarket: Indonesia
Executive Creative Director: Ivan Hady WibowoCreative Director: Erwin SantosoCopywriter: Adwityo Prabhasworo, MarshaSaviraArt Director: Jonathan Nata, ErwinSantoso, Vito WinarkoPhotography: Clarissa/Peddy, PeddySuryadinata
FEAR
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Brand: PT Box Inovasi IndonesiaAgency: JWT, Jakarta
Industry: FoodMedia: OutdoorMarket: Indonesia
Executive Creative Director: Ivan Hady WibowoCreative Director: Erwin SantosoCopywriter: Adwityo Prabhasworo, MarshaSaviraArt Director: Jonathan Nata, ErwinSantoso, Vito WinarkoPhotography: Clarissa/Peddy, PeddySuryadinata
RESPONSIBILITY
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Brand: SmartAgency: BBDO, Madrid
Industry: Automotive & ServicesMedia: OutdoorMarket: Spain
Chief Creative Officer: Félix delValle, Carlos JorgeCopywriter: Paco Castillo, Félix del ValleArt Director: David Albardonedo, CarlosJorge
MUPI SMART
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Brand: FiligranesAgency: Air, Brussels
Industry: Culture, Recreation & SportMedia: OutdoorMarket: Belgium
Creative Director: Marie-LaureCliquennois, Gregory GinterdaeleCopywriter: Philippe FassArt Director: Antoinette Ribas
LITERARY POP-UPS
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Brand: Faber-CastellAgency: Ogilvy, Singapore
Industry: Office equipmentMedia: OutdoorMarket: Singapore
Chief Creative Officer: Steve BackExecutive Creative Director: James ProcterCreative Director: Troy Lim, Jon LokeCopywriter: Troy Lim, Adeline SiowArt Director: Sihui Heng, Kairong Ku, JonLoke, David StevanovPhotography: Jimmy Fok
THE SCREAM
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Brand: Mercedes-BenzAgency: BBDO, Johannesburg
Industry: Automotive & ServicesMedia: OutdoorMarket: South Africa
Executive Creative Director: Rob McLennanCreative Director: Bruce Anderson, RobRutherfordCopywriter: Sarel Chauke, Rob RutherfordArt Director: Clayton Swartz
THE TRIANGLE KNOWS Watch the video
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Brand: Snoop DoggAgency: Pereira & O'Dell, San Francisco, CA
Industry: Tobacco & Smokers’ RequisitesMedia: OutdoorMarket: United States
Chief Creative Officer: PJ PereiraCreative Director: Paulo Coelho, ArícioFortesCopywriter: Arício Fortes, PJ PereiraArt Director: Paulo Coelho
SNOOP DOGG'S ROLLING WORDS Watch the video
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Brand: McDonald'sAgency: Leo Burnett, Chicago, IL
Industry: FoodMedia: OutdoorMarket: United States
Chief Creative Officer: Susan CredleExecutive Creative Director: JohnMontgomeryCreative Director: Susan Credle, AveryGross, Brian ShembedaCopywriter: Jason Curry, ReneDelgado, Alex EsseveldArt Director: Rene Delgado, AlexEsseveld, Tim RatchfordDirector: Kenny Herzog
FRY LIGHTS Watch the video
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Brand: Lay'sAgency: BBDO, Buenos Aires
Industry: Confectionery & SnacksMedia: OutdoorMarket: Argentina
Executive Creative Director: RamiroRodriguez Cohen, Rodrigo GrauCreative Director: Nicolás PimentelCopywriter: Andrés Aguilar, Patricio delSante, Manrique Alvarado SotoArt Director: Carlos Muller
LAY'S MACHINE Watch the video
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Brand: Coca-ColaAgency: Saatchi & Saatchi, Buenos Aires
Industry: Non-alcoholic drinksMedia: OutdoorMarket: Argentina
Executive Creative Director: MaxiItzkoff, Mariano SerkinCreative Director: Diego Duprat, WalterOnoratoCopywriter: Nicolas DiacoArt Director: Ezequiel De LucaDirector: Nico Entel, Nico Golbart
THE CHEERING TRUCK Watch the video
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Brand: Prom PeruAgency: Y&R, Lima
Industry: Transport & TourismMedia: OutdoorMarket: Peru
Executive Creative Director: FlavioPantigosoCopywriter: Flavio PantigosoArt Director: Christian Sánchez
FROM PERÚ FOR PERU Watch the video
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Brand: Mountain DewAgency: BBDO, Auckland
Industry: Non-alcoholic drinksMedia: OutdoorMarket: New Zealand
Chief Creative Officer: Nick WorthingtonCreative Director: Dan WrightCopywriter: Will BinghamArt Director: Victoria Daltrey
SKATE PINBALL Watch the video
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Brand: Thai Health Promotion FoundationAgency: Ogilvy, Bangkok
Industry: Public interest & Non-profitMedia: OutdoorMarket: Thailand
Executive Creative Director: WisitLumsiricharoenchoke, NopadolSrikieatikajohnCreative Director: TaewitJariyanukulpan, Prasert VijitpawanCopywriter: Denchai Kheereerak, KrisGarford SpindlerArt Director: WisitLumsiricharoenchoke, NopadolSrikieatikajohn, Asawin TejasakulsinDirector: Kittithat Tangsirikit
SMOKING KID Watch the video
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Brand: Cerveza SaltaAgency: Ogilvy, Buenos Aires
Industry: Catering industryMedia: OutdoorMarket: Argentina
Chief Creative Officer: Gastón BigioExecutive Creative Director: MaximilianoMaddalena, Javier MentastiCreative Director: Diego Bertagni, MartínGarrocho, Ignacio Jardon, Gastón SchaeferCopywriter: Ignacio JardonArt Director: Diego Bertagni
RUGBEER Watch the video
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Brand: Dice.comAgency: Barkley, Kansas City, MO
Industry: Internet sites & ServicesMedia: OutdoorMarket: United States
Executive Creative Director: Paul BehnenCopywriter: Brendan Kilcoyne, Tyler VanWinkleArt Director: Chris Shults
DICE OUTDOOR CAMPAIGN Watch the video
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