cannes lions 2012 winning campaigns - outdoor

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Winning Campaigns in Outdoor section of Cannes Lions International Festival of Creativity 2012

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Page 1: Cannes Lions 2012 Winning Campaigns - Outdoor
Page 2: Cannes Lions 2012 Winning Campaigns - Outdoor
Page 3: Cannes Lions 2012 Winning Campaigns - Outdoor

Grand Prix

Page 4: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Mercedes-BenzAgency: Jung von Matt, Hamburg

Industry: Automotive & ServicesMedia: Direct MarketMarket: Germany

Chief Creative Officer: Fabian Frese, GoetzUlmer, Thimoteus WagnerCreative Director: Jonas Keller, MichaelOhanian, Martin StrutzCopywriter: Michael OhanianArt Director: Jonas Keller, Andreas WagnerDirector: Daniel Schmidt

The Invisible Drive Watch the video

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Page 6: Cannes Lions 2012 Winning Campaigns - Outdoor
Page 7: Cannes Lions 2012 Winning Campaigns - Outdoor

Gold

Page 8: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: LegoAgency: Serviceplan, Munich

Industry: Toys & GamesMedia: Ambient & InteractiveMarket: Germany

Chief Creative Officer: Alexander SchillExecutive Creative Director: MatthiasHarbeckCreative Director: Oliver Palmer, AlexanderRehmCopywriter: Nicolas Becker, LorenzLanggartnerArt Director: Andreas Balog, Marijo Sanje

LEGO BUILDERS OF SOUND Watch the video

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Page 9: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Eterna CadenciaAgency: DraftFCB, Buenos Aires

Industry: Media & PublishingMedia: Promotion & EventMarket: Argentina

Executive Creative Director: JavierCampopianoCreative Director: Lulo CalióCopywriter: Lucas BongioanniArt Director: Javier Agena AgoyaDirector: Alejo Y Santi

THE BOOK THAT CAN'T WAIT Watch the video

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Page 10: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: TNTAgency: Duval Guillaume, Antwerp

Industry: Media & PublishingMedia: Promotion & EventMarket: Belgium

Executive Creative Director: KatrienBottez, Geoffrey HantsonCopywriter: Dieter de RidderArt Director: Ad van OngevalDirector: Koen Mortier

PUSH TO ADD DRAMA Watch the video

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Page 15: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: JVCAgency: DraftFCB, São Paulo

Industry: Electronics & Audio-VisualMedia: OutdoorPublished: Mar., 2012Market: Brazil

Chief Creative Officer: Javier CampopianoExecutive Creative Director: Benjamin YungJr., Cássio ZanattaCreative Director: Benjamin YungJr., Cássio ZanattaCopywriter: Adriano AlarconArt Director: Adriano AlarconPhotography: Zarella Neto

Choose Later – Up to 130 consecutiveshots.

BASKETBALL

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Page 16: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: JVCAgency: DraftFCB, São Paulo

Industry: Electronics & Audio-VisualMedia: OutdoorPublished: Mar., 2012Market: Brazil

Chief Creative Officer: Javier CampopianoExecutive Creative Director: Benjamin YungJr., Cássio ZanattaCreative Director: Benjamin YungJr., Cássio ZanattaCopywriter: Adriano AlarconArt Director: Adriano AlarconPhotography: Zarella Neto

PLAYGROUND

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Page 17: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: JVCAgency: DraftFCB, São Paulo

Industry: Electronics & Audio-VisualMedia: OutdoorPublished: Mar., 2012Market: Brazil

Chief Creative Officer: Javier CampopianoExecutive Creative Director: Benjamin YungJr., Cássio ZanattaCreative Director: Benjamin YungJr., Cássio ZanattaCopywriter: Adriano AlarconArt Director: Adriano AlarconPhotography: Zarella Neto

SKATE

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Page 28: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Western UnionAgency: McCann Erickson, Mumbai

Industry: Financial & Legal servicesMedia: OutdoorMarket: India

Chief Creative Officer: Prasoon JoshiExecutive Creative Director: AkshayKapnadak, Rahul MathewCopywriter: Rahul MathewArt Director: Akshay Kapnadak

FRANKLIN GANDHI Watch the video

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Page 29: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Western UnionAgency: McCann Erickson, Mumbai

Industry: Financial & Legal servicesMedia: OutdoorMarket: India

Chief Creative Officer: Prasoon JoshiExecutive Creative Director: AkshayKapnadak, Rahul MathewCopywriter: Rahul MathewArt Director: Akshay Kapnadak

LINCOLN FAHD Watch the video

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Page 30: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Western UnionAgency: McCann Erickson, Mumbai

Industry: Financial & Legal servicesMedia: OutdoorMarket: India

Chief Creative Officer: Prasoon JoshiExecutive Creative Director: AkshayKapnadak, Rahul MathewCopywriter: Rahul MathewArt Director: Akshay Kapnadak

QUEEN MAO Watch the video

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Page 31: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Save the ChildrenAgency: Y&R, Mexico City

Industry: Public interest & Non-profitMedia: OutdoorPublished: Apr., 2012Market: Mexico

Chief Creative Officer: RafaelBarthaburu, Esteban SaccoCreative Director: Francisco FerroCopywriter: Gumaro Dávila, SalvadorLara, Auber RomeroArt Director: Oscar Chávez, José MarioMuñoz, Ana SegurajaúreguiPhotography: Ale Burset

70% of abused children turn into abusiveadults.Donate at savethechildren.mx

KITCHEN CIRCLE

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Page 32: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Save the ChildrenAgency: Y&R, Mexico City

Industry: Public interest & Non-profitMedia: OutdoorPublished: Apr., 2012Market: Mexico

Chief Creative Officer: RafaelBarthaburu, Esteban SaccoCreative Director: Francisco FerroCopywriter: Gumaro Dávila, SalvadorLara, Auber RomeroArt Director: Oscar Chávez, José MarioMuñoz, Ana SegurajaúreguiPhotography: Ale Burset

70% of abused children turn into abusiveadults.Donate at savethechildren.mx

LIVINGROOM CIRCLE

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Page 33: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Save the ChildrenAgency: Y&R, Mexico City

Industry: Public interest & Non-profitMedia: OutdoorPublished: Apr., 2012Market: Mexico

Chief Creative Officer: RafaelBarthaburu, Esteban SaccoCreative Director: Francisco FerroCopywriter: Gumaro Dávila, SalvadorLara, Auber RomeroArt Director: Oscar Chávez, José MarioMuñoz, Ana SegurajaúreguiPhotography: Ale Burset

70% of abused children turn into abusiveadults.Donate at savethechildren.mx

BEDROOM CIRCLE

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Page 34: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: BreezeAgency: Lowe, Singapore

Industry: House, Garden & PetsMedia: OutdoorMarket: Singapore

Chief Creative Officer: ClintonManson, Dominic StallardExecutive Creative Director: ClintonManson, Dominic StallardCreative Director: Lisa GlasgowCopywriter: Lisa GlasgowArt Director: Loh Seow Khian, Liong KhoonKiatPhotography: Jeremy Wong

CHOCOLATE

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Page 35: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: BreezeAgency: Lowe, Singapore

Industry: House, Garden & PetsMedia: OutdoorMarket: Singapore

Chief Creative Officer: ClintonManson, Dominic StallardExecutive Creative Director: ClintonManson, Dominic StallardCreative Director: Lisa GlasgowCopywriter: Lisa GlasgowArt Director: Loh Seow Khian, Liong KhoonKiatPhotography: Jeremy Wong

ICE CREAM

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Page 36: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: BreezeAgency: Lowe, Singapore

Industry: House, Garden & PetsMedia: OutdoorMarket: Singapore

Chief Creative Officer: ClintonManson, Dominic StallardExecutive Creative Director: ClintonManson, Dominic StallardCreative Director: Lisa GlasgowCopywriter: Lisa GlasgowArt Director: Loh Seow Khian, Liong KhoonKiatPhotography: Jeremy Wong

KETCHUP

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Page 37: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: BreezeAgency: Lowe, Singapore

Industry: House, Garden & PetsMedia: OutdoorMarket: Singapore

Chief Creative Officer: ClintonManson, Dominic StallardExecutive Creative Director: ClintonManson, Dominic StallardCreative Director: Lisa GlasgowCopywriter: Lisa GlasgowArt Director: Loh Seow Khian, Liong KhoonKiatPhotography: Jeremy Wong

ORANGE JUICE

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Page 38: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: MaxamAgency: JWT, shanghai

Industry: House, Garden & PetsMedia: OutdoorMarket: China

Executive Creative Director: Elvis Chau, YangYeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: illusion Co.ltd., KingkongBangkok, Surachai Puthikulangkura

CIVILIZATION-ROME

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Page 39: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: MaxamAgency: JWT, shanghai

Industry: House, Garden & PetsMedia: OutdoorMarket: China

Executive Creative Director: ElvisChau, Yang YeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: illusion Co.ltd., KingkongBangkok, Surachai Puthikulangkura

CIVILIZATION-EGYPT

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Page 41: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: ForbesAgency: Ogilvy, São Paulo

Industry: Media & PublishingMedia: OutdoorMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Eduardo MarquesCopywriter: Marcelo PadocaArt Director: Arthur d'Araujo, Fernando ReisPhotography: Big Studios, Alê Catan

DONALD TRUMP

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Page 42: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: ForbesAgency: Ogilvy, São Paulo

Industry: Media & PublishingMedia: OutdoorMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Eduardo MarquesCopywriter: Marcelo PadocaArt Director: Arthur d'Araujo, Fernando ReisPhotography: Big Studios, Alê Catan

RICHARD BRANSON

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Page 43: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: ForbesAgency: Ogilvy, São Paulo

Industry: Media & PublishingMedia: OutdoorMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Eduardo MarquesCopywriter: Marcelo PadocaArt Director: Arthur d'Araujo, Fernando ReisPhotography: Big Studios, Alê Catan

TIGER WOODS

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Page 44: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: ForbesAgency: Ogilvy, São Paulo

Industry: Media & PublishingMedia: OutdoorMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Eduardo MarquesCopywriter: Marcelo PadocaArt Director: Arthur d'Araujo, Fernando ReisPhotography: Big Studios, Alê Catan

MARK ZUCKERBERG

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Page 45: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Amnesty InternationalAgency: Lowe, Montevideo

Industry: Public interest & Non-profitMedia: OutdoorMarket: Uruguay

Chief Creative Officer: Gabriel RománExecutive Creative Director: Fernando deClemente, Jorge González, Sebastián MirCreative Director: Gonzalo LópezBaliñas, Diego RománCopywriter: Mateo VidalArt Director: Agustín Acosta, AlvaroDiaz, Luis MeyerPhotography: Gustavo Germano

OMAR

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Page 46: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Amnesty InternationalAgency: Lowe, Montevideo

Industry: Public interest & Non-profitMedia: OutdoorMarket: Uruguay

Chief Creative Officer: Gabriel RománExecutive Creative Director: Fernando deClemente, Jorge González, Sebastián MirCreative Director: Gonzalo LópezBaliñas, Diego RománCopywriter: Mateo VidalArt Director: Agustín Acosta, AlvaroDiaz, Luis MeyerPhotography: Gustavo Germano

ROBERTO

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Page 47: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Amnesty InternationalAgency: Lowe, Montevideo

Industry: Public interest & Non-profitMedia: OutdoorMarket: Uruguay

Chief Creative Officer: Gabriel RománExecutive Creative Director: Fernando deClemente, Jorge González, Sebastián MirCreative Director: Gonzalo LópezBaliñas, Diego RománCopywriter: Mateo VidalArt Director: Agustín Acosta, AlvaroDiaz, Luis MeyerPhotography: Gustavo Germano

EDUARDO

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Page 48: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Amnesty InternationalAgency: Lowe, Montevideo

Industry: Public interest & Non-profitMedia: OutdoorMarket: Uruguay

Chief Creative Officer: Gabriel RománExecutive Creative Director: Fernando deClemente, Jorge González, Sebastián MirCreative Director: Gonzalo LópezBaliñas, Diego RománCopywriter: Mateo VidalArt Director: Agustín Acosta, AlvaroDiaz, Luis MeyerPhotography: Gustavo Germano

CLAUDIO

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Page 49: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Norte BeerAgency: Saatchi & Saatchi, Buenos Aires

Industry: Alcoholic drinksMedia: OutdoorMarket: Argentina

Executive Creative Director: MaxiItzkoff, Mariano SerkinCreative Director: Ariel SerkinCopywriter: Nicolas DiacoArt Director: Ezequiel De LucaDirector: Matías Moltrasio

NORTE PHOTOBLOCKER Watch the video

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Page 50: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Camp NectarAgency: Age Isobar, São Paulo

Industry: Non-alcoholic drinksMedia: OutdoorMarket: Brazil

Creative Director: Carlos DomingosCopywriter: Charles Faria, DaguitoRodriguesArt Director: Fuku, HenriqueMattos, Cristiano Rodrigues

REAL FRUIT BOXES Watch the video

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Page 51: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Coca-ColaAgency: Ogilvy, Sydney, NSW

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Australia

Executive Creative Director: Chris FordCreative Director: Boris Garelja, BrianMerrifieldCopywriter: Omid Amidi, Alex StaintonArt Director: Luke Acret, Liam Hilliar, LiamHillier, Jakub Szymanski

SHARE A COKE Watch the video

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Page 52: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: CarlsbergAgency: Duval Guillaume, Brussels

Industry: Alcoholic drinksMedia: Promotion & EventMarket: BelarusLanguage: English

Executive Creative Director: KatrienBottez, Geoffrey HantsonCreative Director: Katrien Bottez, GeoffreyHantson, Koenraad LefeverCopywriter: Dries de WildeArt Director: Dries de Wilde, KoenraadLefeverDirector: Cecilia Verheyden

BIKERS Watch the video

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Page 53: Cannes Lions 2012 Winning Campaigns - Outdoor

Silver

Page 59: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: LegoAgency: Jung von Matt, Hamburg

Industry: Toys & GamesMedia: PrintMarket: Germany

Chief Creative Officer: Deneke von WeltzienExecutive Creative Director: Deneke vonWeltzienCreative Director: Karsten RuddigkeitCopywriter: Corinna Ernst, JohannesMilhofferArt Director: Reza RamezaniPhotography: Faruk Heplevent

Imagine

The Smurfs

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Page 60: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: LegoAgency: Jung von Matt, Hamburg

Industry: Toys & GamesMedia: PrintMarket: Germany

Chief Creative Officer: Deneke von WeltzienExecutive Creative Director: Deneke vonWeltzienCreative Director: Karsten RuddigkeitCopywriter: Corinna Ernst, JohannesMilhofferArt Director: Reza RamezaniPhotography: Faruk Heplevent

Imagine

Asterix and Obelix

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Page 61: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: LegoAgency: Jung von Matt, Hamburg

Industry: Toys & GamesMedia: PrintMarket: Germany

Chief Creative Officer: Deneke von WeltzienExecutive Creative Director: Deneke vonWeltzienCreative Director: Karsten RuddigkeitCopywriter: Corinna Ernst, JohannesMilhofferArt Director: Reza RamezaniPhotography: Faruk Heplevent

Imagine

Lucky Luke and the Daltons

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Page 62: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: LegoAgency: Jung von Matt, Hamburg

Industry: Toys & GamesMedia: PrintMarket: Germany

Chief Creative Officer: Deneke von WeltzienExecutive Creative Director: Deneke vonWeltzienCreative Director: Karsten RuddigkeitCopywriter: Corinna Ernst, JohannesMilhofferArt Director: Reza RamezaniPhotography: Faruk Heplevent

Imagine

TICK TRICK AND TRACK

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Page 63: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: LegoAgency: Jung von Matt, Hamburg

Industry: Toys & GamesMedia: PrintMarket: Germany

Chief Creative Officer: Deneke von WeltzienExecutive Creative Director: Deneke vonWeltzienCreative Director: Karsten RuddigkeitCopywriter: Corinna Ernst, JohannesMilhofferArt Director: Reza RamezaniPhotography: Faruk Heplevent

Imagine

Ernie and Bert

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Page 64: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Mercedes-BenzAgency: Lukas Lindemann Rosinksi, Hamburg

Industry: Automotive & ServicesMedia: Ambient & InteractiveMarket: Germany

Chief Creative Officer: ArnoLindemann, Bernhard LukasCreative Director: Thomas Heyen, MarkusKremer, Arno Lindemann, Bernhard LukasCopywriter: Teja Fischer, Tobias SchroederArt Director: Moritz Frehse

Key to Viano Watch the video

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Page 68: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: EmartAgency: Cheil, Seoul

Industry: Retail & DistributionMedia: CyberMarket: South Korea

Chief Creative Officer: Ina ChoiExecutive Creative Director: Thomas Hong-tack KimCreative Director: Seho KwonCopywriter: Kiseok Kim, Byoungha LeeArt Director: Hyunmyoung Kim, HarimLee, Jungki Seo

SUNNY SALE Watch the video

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Page 69: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: SpriteAgency: Ogilvy, São Paulo

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Danilo JanjácomoArt Director: Fernando SaúDirector: Gualter Pupo

SPRITE SHOWER Watch the video

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Page 70: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: MaxamAgency: JWT, shanghai

Industry: House, Garden & PetsMedia: OutdoorMarket: China

Executive Creative Director: Elvis Chau, YangYeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: illusion Co.ltd., KingkongBangkok, Surachai Puthikulangkura

CIVILIZATION-ROME

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Page 71: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: MaxamAgency: JWT, shanghai

Industry: House, Garden & PetsMedia: OutdoorMarket: China

Executive Creative Director: ElvisChau, Yang YeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: illusion Co.ltd., KingkongBangkok, Surachai Puthikulangkura

CIVILIZATION-EGYPT

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Page 75: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Penguin BooksAgency: Y&R, Kuala Lumpur

Industry: Media & PublishingMedia: Design & BrandingMarket: Malaysia

Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography

FAIRY TALES

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Page 76: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Penguin BooksAgency: Y&R, Kuala Lumpur

Industry: Media & PublishingMedia: Design & BrandingMarket: Malaysia

Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography

TRAVEL

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Page 82: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Penguin BooksAgency: Y&R, Kuala Lumpur

Industry: Media & PublishingMedia: OutdoorMarket: Malaysia

Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, Boone Wong, AndreaYapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography

ARCHITECTURE

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Page 83: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Penguin BooksAgency: Y&R, Kuala Lumpur

Industry: Media & PublishingMedia: OutdoorMarket: Malaysia

Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography

GARDENING

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Page 84: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Penguin BooksAgency: Y&R, Kuala Lumpur

Industry: Media & PublishingMedia: OutdoorMarket: Malaysia

Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography

HOBBIES

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Page 85: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Penguin BooksAgency: Y&R, Kuala Lumpur

Industry: Media & PublishingMedia: OutdoorMarket: Malaysia

Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography

SCIENCE FICTION

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Page 86: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: ExitAgency: Grabarz & Partner, Hamburg

Industry: Public interest & Non-profitMedia: OutdoorMarket: Germany

Executive Creative Director: Ralf HeuelCreative Director: Ralf HeuelCopywriter: Christian Moehler, AnnaWilhelmiArt Director: Sebastian Kuehn, PhilippSchwartz

TROJAN SHIRT Watch the video

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Page 88: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: asicsAgency: Vitro, San Diego, CA

Industry: Apparel, Clothing & FootwearMedia: Ambient & InteractiveMarket: United States

Chief Creative Officer: John VitroExecutive Creative Director: John VitroCreative Director: KT Thayer, John VitroCopywriter: Schuyler Vanden BerghArt Director: Kevin Lukens

RUN WITH RYAN Watch the video

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Page 102: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Paper MateAgency: DraftFCB, São Paulo

Industry: Office equipmentMedia: OutdoorMarket: Brazil

Executive Creative Director: Benjamin YungJr, Cássio ZanattaCreative Director: Benjamin Yung Jr, CássioZanattaCopywriter: Rainor Marinho, Ana MattioniArt Director: Palloma Quintale, DiegoRosendoPhotography: Paulo Barros

MARRIAGE

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Page 103: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Paper MateAgency: DraftFCB, São Paulo

Industry: Office equipmentMedia: OutdoorMarket: Brazil

Executive Creative Director: Benjamin YungJr, Cássio ZanattaCreative Director: Benjamin Yung Jr, CássioZanattaCopywriter: Rainor Marinho, Ana MattioniArt Director: Palloma Quintale, DiegoRosendoPhotography: Paulo Barros

OFFICE

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Page 104: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Paper MateAgency: DraftFCB, São Paulo

Industry: Office equipmentMedia: OutdoorMarket: Brazil

Executive Creative Director: Benjamin YungJr, Cássio ZanattaCreative Director: Benjamin Yung Jr, CássioZanattaCopywriter: Rainor Marinho, Ana MattioniArt Director: Palloma Quintale, DiegoRosendoPhotography: Paulo Barros

COURT

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Page 108: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Tic TacAgency: Ogilvy, Paris

Industry: Beauty & HealthMedia: Promotion & EventMarket: France

Chief Creative Officer: Chris GarbuttExecutive Creative Director: Chris GarbuttCreative Director: Florian Bodet, BaptisteClinet, Nicolas Lautier, Frédéric LevronCopywriter: Charles-Henry JoyautArt Director: Salomé JestinDirector: François Néméta

THE WORST BREATH IN THE WORLD Watch the video

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Page 109: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: JVCAgency: DraftFCB, Buenos Aires

Industry: Electronics & Audio-VisualMedia: Promotion & EventMarket: Argentina

Executive Creative Director: JavierCampopianoCreative Director: Tony WaissmannCopywriter: Verónica PereraArt Director: Facundo ArdilaDirector: Mariano Manzur

3D LIVE THEATRE Watch the video

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Page 110: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: ToyotaAgency: Happiness, Brussels

Industry: Automotive & ServicesMedia: Promotion & EventMarket: Belgium

Executive Creative Director: PeterAmpe, Karen CorriganCreative Director: Peter Ampe, JorisJoosten, Isabel PeetersCopywriter: Patrick GlorieuxArt Director: Naim Baddich, Cecilia AzcarateIsturizPhotography: Bob Jeusette

TOYOTA IQ STREETVIEW Watch the video

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Page 111: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Hellmann'sAgency: Ogilvy, São Paulo

Industry: FoodMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Rubens Filho, EduardoMarquesCopywriter: Claudio Lima, RicardoLins, Eduardo MarquesArt Director: Raphael Lucone, GuilhermeNobrega, Rafael RizutoDirector: Georgia Guerra Peixe, GiulianoSaade

RECIPE RECEIPT Watch the video

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Page 112: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: TangAgency: Ogilvy, Buenos Aires

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Argentina

Executive Creative Director: GastónBigio, Maximiliano Maddalena, JavierMentastiCreative Director: MaximilianoMaddalena, Javier MentastiCopywriter: Javier MentastiArt Director: Maximiliano Maddalena

TANG SHAKER Watch the video

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Page 113: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Carulla Cooking SchoolAgency: Ogilvy, Bogotá

Industry: EducationMedia: OutdoorMarket: Colombia

Chief Creative Officer: Jhon Raul ForeroExecutive Creative Director: Juan PabloAlvarezCreative Director: Andres Astorquiza, DiegoOrtizCopywriter: Juan Cardenas, JulianGutierrez, Daniel RinconArt Director: Felipe Cubillos

EGG

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Page 114: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Carulla Cooking SchoolAgency: Ogilvy, Bogotá

Industry: EducationMedia: OutdoorMarket: Colombia

Chief Creative Officer: Jhon Raul ForeroExecutive Creative Director: Juan PabloAlvarezCreative Director: Andres Astorquiza, DiegoOrtizCopywriter: Juan Cardenas, JulianGutierrez, Daniel RinconArt Director: Felipe Cubillos

TOAST

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Page 118: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: C&AAgency: DDB, São Paulo

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Brazil

Chief Creative Officer: Sergio ValenteExecutive Creative Director: MarcoVersolatoCreative Director: Cristian Mazzeo, RicardoTronquiniCopywriter: Helio Marques, Flavio ReghiniArt Director: Marcelo Bruzzesi, CaioCardoso, Rodrigo GhiorziPhotography: Sérgio Prado

FASHION LIKE Watch the video

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Page 120: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: GreenpeaceAgency: Publicis, Auckland

Industry: Public interest & Non-profitMedia: OutdoorMarket: New Zealand

Executive Creative Director: MikeBarnwell, Lachlan McPhersonCreative Director: Mike Barnwell, LachlanMcPhersonCopywriter: Mike Barnwell, GuyDenniston, Lachlan McPhersonArt Director: Mike Barnwell, GuyDenniston, Lachlan McPhersonDirector: James Soloman

OIL ON CANVAS Watch the video

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Page 126: Cannes Lions 2012 Winning Campaigns - Outdoor
Page 127: Cannes Lions 2012 Winning Campaigns - Outdoor

Bronze

Page 128: Cannes Lions 2012 Winning Campaigns - Outdoor

New Axe Anarchy for him + for herUnleash the chaos

Brand: Axe/LynxAgency: BBH, London (England)

Industry: Beauty & HealthMedia: PrintPublished: Jan., 2012Market: United Kingdom

Executive Creative Director: Nick GillCreative Director: Dominic Goldman, DavidKolbuszCopywriter: Daniel Schaefer, Dean WoodhouseArt Director: Hugo Bierschenk, Szymon RosePhotography: Jean-Yves LemoigneDirector: Tom Kuntz

Fireworks

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Page 132: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: It Comm PersadaAgency: Hakuhodo, Jakarta

Industry: Electronics & Audio-VisualMedia: PrintPublished: Feb., 2012Market: Indonesia

Chief Creative Officer: Hoh Woon SiewExecutive Creative Director: Ray Goh, WoonSiew HohCreative Director: Bee LeeCopywriter: Lucy Novita, EdiNurcahyo, Irvine PrisiliaArt Director: Adam Pamungkas, ApiwatPattalarungkhan, Agristo SatrioPhotography: Clarissa PeddyPhotography, Rawin Meesawan

Captures everything

Snatcher

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Page 133: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: It Comm PersadaAgency: Hakuhodo, Jakarta

Industry: Electronics & Audio-VisualMedia: PrintPublished: Feb., 2012Market: Indonesia

Chief Creative Officer: Hoh Woon SiewExecutive Creative Director: Ray Goh, WoonSiew HohCreative Director: Bee LeeCopywriter: Lucy Novita, EdiNurcahyo, Irvine PrisiliaArt Director: Adam Pamungkas, ApiwatPattalarungkhan, Agristo SatrioPhotography: Clarissa PeddyPhotography, Rawin Meesawan

Captures everything

Thief

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Page 134: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: It Comm PersadaAgency: Hakuhodo, Jakarta

Industry: Electronics & Audio-VisualMedia: PrintPublished: Feb., 2012Market: Indonesia

Chief Creative Officer: Hoh Woon SiewExecutive Creative Director: Ray Goh, WoonSiew HohCreative Director: Bee LeeCopywriter: Lucy Novita, EdiNurcahyo, Irvine PrisiliaArt Director: Adam Pamungkas, ApiwatPattalarungkhan, Agristo SatrioPhotography: Clarissa PeddyPhotography, Rawin Meesawan

Captures everything

Robber

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Page 135: Cannes Lions 2012 Winning Campaigns - Outdoor

Just one non-original part changes the wholestory.

Brand: FiatAgency: Leo Burnett, São Paulo

Industry: Automotive & ServicesMedia: PrintPublished: Jan., 2012Market: Brazil

Chief Creative Officer: Marcelo ReisExecutive Creative Director: Guilherme JaharaCreative Director: Guilherme Jahara, MarceloReisCopywriter: Joáo Caetano Brasil, Filipi LonguiniArt Director: Bruno Mukai, AlexandrePagano, Raphael TairaPhotography: Rodrigo Ribeiro

Clown

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Page 136: Cannes Lions 2012 Winning Campaigns - Outdoor

Just one non-original part changes the wholestory.

Brand: FiatAgency: Leo Burnett, São Paulo

Industry: Automotive & ServicesMedia: PrintPublished: Jan., 2012Market: Brazil

Chief Creative Officer: Marcelo ReisExecutive Creative Director: Guilherme JaharaCreative Director: Guilherme Jahara, MarceloReisCopywriter: Joáo Caetano Brasil, Filipi LonguiniArt Director: Bruno Mukai, AlexandrePagano, Raphael TairaPhotography: Rodrigo Ribeiro

Nurse

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Page 137: Cannes Lions 2012 Winning Campaigns - Outdoor

Just one non-original part changes the wholestory.

Brand: FiatAgency: Leo Burnett, São Paulo

Industry: Automotive & ServicesMedia: PrintPublished: Jan., 2012Market: Brazil

Chief Creative Officer: Marcelo ReisExecutive Creative Director: Guilherme JaharaCreative Director: Guilherme Jahara, MarceloReisCopywriter: Joáo Caetano Brasil, Filipi LonguiniArt Director: Bruno Mukai, AlexandrePagano, Raphael TairaPhotography: Rodrigo Ribeiro

Butler

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Page 138: Cannes Lions 2012 Winning Campaigns - Outdoor

Come with a story and leave with another

Brand: ColsubsidioAgency: Lowe, Bogotá

Industry: Professional & Public servicesMedia: PrintPublished: Mar., 2012Market: Colombia

Chief Creative Officer: Jose Miguel SokoloffExecutive Creative Director: Jaime DuqueCreative Director: Carlos Camacho, GustavoMarioniCopywriter: Mario LagosArt Director: Andres Lancheros, SebastiánPeláez, Guillermo SiachoquePhotography: Dario Mora

Snow white and SherlockHolmes

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Page 139: Cannes Lions 2012 Winning Campaigns - Outdoor

Come with a story and leave with another

Brand: ColsubsidioAgency: Lowe, Bogotá

Industry: Professional & Public servicesMedia: PrintPublished: Mar., 2012Market: Colombia

Chief Creative Officer: Jose Miguel SokoloffExecutive Creative Director: Jaime DuqueCreative Director: Carlos Camacho, GustavoMarioniCopywriter: Mario LagosArt Director: Andres Lancheros, SebastiánPeláez, Guillermo SiachoquePhotography: Dario Mora

Harry Potter and Troy

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Page 140: Cannes Lions 2012 Winning Campaigns - Outdoor

Come with a story and leave with another

Brand: ColsubsidioAgency: Lowe, Bogotá

Industry: Professional & Public servicesMedia: PrintPublished: Mar., 2012Market: Colombia

Chief Creative Officer: Jose Miguel SokoloffExecutive Creative Director: Jaime DuqueCreative Director: Carlos Camacho, GustavoMarioniCopywriter: Mario LagosArt Director: Andres Lancheros, SebastiánPeláez, Guillermo SiachoquePhotography: Dario Mora

Llttle red riding hood andMoby Dick

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Page 141: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Canal+Agency: Cake, Paris

Industry: Culture, Recreation & SportMedia: Promotion & EventPublished: Aug., 2011Market: FranceLanguage: English

Creative Director: Alban PenicautCopywriter: Constantin de La BordeArt Director: Vincent BoursaudPhotography: Mikael Vojinovic

Borgia, do not have faith in them

Borgia / Discover what you should not have Watch the video

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Page 142: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: GoodyearAgency: Y&R, São Paulo

Industry: Automotive & ServicesMedia: PrintPublished: Apr., 2012Market: BrazilLanguage: Portuguese

Chief Creative Officer: Rui BranquinhoCreative Director: Rui Branquinho, FlavioCasarotti, Felipe Gall, Alexandre VilelaCopywriter: Igor CabóArt Director: José NetoPhotography: Platinum FMD

GOODYEARMORE DRIVEN

Bear

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Page 143: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Mercedes-BenzAgency: Jung von Matt, Hamburg

Industry: Automotive & ServicesMedia: PrintMarket: Germany

Executive Creative Director: JanRexhausen, Doerte Spengler-AhrensCreative Director: Felix FenzCopywriter: Andreas Hilbig, David WegenerArt Director: Michael Hess, AlexanderNorvilasPhotography: Klaus Merz

Look to the side without looking to the side.Blind spot assist from Mercedes-Benz.

LOOK TWICE - WHITE SHIRT MAN

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Page 144: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Mercedes-BenzAgency: Jung von Matt, Hamburg

Industry: Automotive & ServicesMedia: PrintMarket: Germany

Executive Creative Director: JanRexhausen, Doerte Spengler-AhrensCreative Director: Felix FenzCopywriter: Andreas Hilbig, David WegenerArt Director: Michael Hess, AlexanderNorvilasPhotography: Klaus Merz

Look to the side without looking to the side.Blind spot assist from Mercedes-Benz.

LOOK TWICE - BLUE SHIRT MAN

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Page 145: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Ministry of Defense - PAHDAgency: Lowe, Bogotá

Industry: Public interest & Non-profitMedia: OutdoorMarket: Colombia

Chief Creative Officer: Jose Miguel SokoloffExecutive Creative Director: Jaime DuqueCreative Director: Jaime Duque, SantiagoMesaCopywriter: Mario Lagos, Sergio LeonArt Director: Carlos Rodríguez, CarlosAndrés Rodríguez

Operation Rivers of Light Watch the video

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Page 146: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Noah animal protectionAgency: Jung von Matt, Hamburg

Industry: Public interest & Non-profitMedia: CyberMarket: Germany

Chief Creative Officer: Armin JochumExecutive Creative Director: WolfHeumann, Andreas OttensmeierCreative Director: Wolf Heumann, ArminJochum, Andreas OttensmeierCopywriter: Georg Baur, ChristianKutscheid, Torben OttenArt Director: Hendrik Frey, TilmanGossner, Hans-Peter SporerPhotography: Jasper EngelDirector: I am Svensson

Code: NOAH Watch the video

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Page 147: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: SmartAgency: BBDO, Dusseldorf

Industry: Automotive & ServicesMedia: Ambient & InteractiveMarket: Germany

Creative Director: Jan Harbeck, TonHollander, David Mously, JensRingena, Wolfgang SchneiderCopywriter: Fredric Antonsson, Lukas LiskeArt Director: Sebastian Forsman, DanielSchweinzer, Tomas Tulinius

EBALL Watch the video

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Page 149: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: AbbottAgency: JWT, Buenos Aires

Industry: PharmaceuticalMedia: PrintPublished: Jan., 2012Market: ArgentinaLanguage: English

Chief Creative Officer: Pablo AlvarezTravieso, Gonzalo VecinoExecutive Creative Director: Pablo AlvarezTravieso, Gonzalo VecinoCreative Director: Joaquin AresCopywriter: Guido FreibergArt Director: Juan Ignacio Peirano

Speed up your mind

Football

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Page 153: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Axe/LynxAgency: BBH, London (England)

Industry: Beauty & HealthMedia: PrintPublished: Jan., 2012Market: United Kingdom

Executive Creative Director: Nick GillCreative Director: Dominic Goldman, DavidKolbuszCopywriter: Daniel Schaefer, DeanWoodhouseArt Director: Hugo Bierschenk, SzymonRosePhotography: Jean-Yves LemoigneDirector: Tom Kuntz

PETROL STATION

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Page 157: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Coca-ColaAgency: Ogilvy, Sydney, NSW

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Australia

Executive Creative Director: Chris FordCreative Director: Boris Garelja, BrianMerrifieldCopywriter: Omid Amidi, Alex StaintonArt Director: Luke Acret, Liam Hilliar, LiamHillier, Jakub Szymanski

SHARE A COKE Watch the video

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Page 158: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Penguin BooksAgency: Y&R, Kuala Lumpur

Industry: Media & PublishingMedia: Design & BrandingMarket: Malaysia

Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography

FAIRY TALES

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Page 159: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Penguin BooksAgency: Y&R, Kuala Lumpur

Industry: Media & PublishingMedia: Design & BrandingMarket: Malaysia

Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography

TRAVEL

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Page 160: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Penguin BooksAgency: Y&R, Kuala Lumpur

Industry: Media & PublishingMedia: OutdoorMarket: Malaysia

Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, Boone Wong, AndreaYapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography

ARCHITECTURE

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Page 161: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Penguin BooksAgency: Y&R, Kuala Lumpur

Industry: Media & PublishingMedia: OutdoorMarket: Malaysia

Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography

GARDENING

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Page 162: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Penguin BooksAgency: Y&R, Kuala Lumpur

Industry: Media & PublishingMedia: OutdoorMarket: Malaysia

Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography

HOBBIES

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Page 163: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Penguin BooksAgency: Y&R, Kuala Lumpur

Industry: Media & PublishingMedia: OutdoorMarket: Malaysia

Executive Creative Director: Gigi LeeCopywriter: Azeril Johari, BooneWong, Andrea YapArt Director: Foo Guan Foong, Gigi LeePhotography: Wizard Photography

SCIENCE FICTION

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Page 164: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: ContrexAgency: Marcel, Paris

Industry: Non-alcoholic drinksMedia: Promotion & EventPublished: Aug., 2011Market: FranceLanguage: English

Chief Creative Officer: Anne de MaupéouExecutive Creative Director: Anne deMaupéouCreative Director: Anne de MaupéouCopywriter: Martin RocaboyArt Director: Souen Le VanDirector: Xavier Mairesse

Contrexperience Watch the video

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Page 166: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: WestoneAgency: DDB, hongkong

Industry: Electronics & Audio-VisualMedia: PrintMarket: China

Executive Creative Director: Jeffry GambleCreative Director: Paul Chan, Shi PingOng, Asawin PhanichwatanaCopywriter: Paul Chan, Jeffry GambleArt Director: Ciff Luk, AsawinPhanichwatanaPhotography: Surachai Puthikulangkura

TRAIN

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Page 167: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: WestoneAgency: DDB, hongkong

Industry: Electronics & Audio-VisualMedia: OutdoorMarket: China

Executive Creative Director: Jeffry GambleCreative Director: Paul Chan, Shi PingOng, Asawin PhanichwatanaCopywriter: Paul Chan, Jeffry GambleArt Director: Ciff Luk, AsawinPhanichwatanaPhotography: Surachai Puthikulangkura

TUNNEL

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Page 168: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: WestoneAgency: DDB, hongkong

Industry: Electronics & Audio-VisualMedia: PrintMarket: China

Executive Creative Director: Jeffry GambleCreative Director: Paul Chan, Shi PingOng, Asawin PhanichwatanaCopywriter: Paul Chan, Jeffry GambleArt Director: Ciff Luk, AsawinPhanichwatanaPhotography: Surachai Puthikulangkura

CAFE

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Page 169: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Office DepotAgency: TBWA, Bangkok

Industry: House, Garden & PetsMedia: PrintMarket: Thailand

Chief Creative Officer: ThirasakTanapatanakulExecutive Creative Director: PrangthipSeelosArt Director: Thirasak Tanapatanakul, PithaUdomkanjanananPhotography: Nok Pipattungkul, AnuchaiSecharunputong

VASE

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Page 170: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Office DepotAgency: TBWA, Bangkok

Industry: House, Garden & PetsMedia: PrintMarket: Thailand

Chief Creative Officer: ThirasakTanapatanakulExecutive Creative Director: PrangthipSeelosArt Director: Thirasak Tanapatanakul, PithaUdomkanjanananPhotography: Nok Pipattungkul, AnuchaiSecharunputong

WINE GLASS

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Page 171: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Office DepotAgency: TBWA, Bangkok

Industry: House, Garden & PetsMedia: PrintMarket: Thailand

Chief Creative Officer: ThirasakTanapatanakulExecutive Creative Director: PrangthipSeelosArt Director: Thirasak Tanapatanakul, PithaUdomkanjanananPhotography: Nok Pipattungkul, AnuchaiSecharunputong

PLATE

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Page 173: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: It Comm PersadaAgency: Hakuhodo, Jakarta

Industry: Electronics & Audio-VisualMedia: OutdoorPublished: Feb., 2012Market: Indonesia

Chief Creative Officer: Hoh Woon SiewExecutive Creative Director: Ray Goh, WoonSiew HohCreative Director: Bee LeeCopywriter: Lucy Novita, EdiNurcahyo, Irvine PrisiliaArt Director: Adam Pamungkas, ApiwatPattalarungkhan, Agristo SatrioPhotography: Clarissa PeddyPhotography, Rawin Meesawan

FIRED

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Page 177: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Mercedes-BenzAgency: Jung von Matt, Hamburg

Industry: Automotive & ServicesMedia: OutdoorMarket: Germany

Executive Creative Director: JanRexhausen, Doerte Spengler-AhrensCreative Director: Felix FenzCopywriter: Andreas Hilbig, David WegenerArt Director: Michael Hess, AlexanderNorvilasPhotography: Klaus Merz

LOOK TWICE - GREEN JACKET MAN

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Page 180: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: M&M'sAgency: BBDO, beijing

Industry: Confectionery & SnacksMedia: OutdoorMarket: China

Chief Creative Officer: Leong Wai FoongExecutive Creative Director: Ng Tian ItCreative Director: Xiao Kun, KelvinLeong, Oscar LiangCopywriter: Kevin Le, Oscar Liang, EdwardOngArt Director: Louis Ang, Xiao Kun, KelvinLeong, Heng Yee SinPhotography: Quan Jing Stock Picture, KennyChai, Zhao Hao, Zhang Lu

FUNKY DUDDIES -CHAIRMAN

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Page 181: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: M&M'sAgency: BBDO, beijing

Industry: Confectionery & SnacksMedia: OutdoorMarket: China

Chief Creative Officer: Leong Wai FoongExecutive Creative Director: Ng Tian ItCreative Director: Xiao Kun, KelvinLeong, Oscar LiangCopywriter: Kevin Le, Oscar Liang, EdwardOngArt Director: Louis Ang, Xiao Kun, KelvinLeong, Heng Yee SinPhotography: Quan Jing Stock Picture, KennyChai, Zhao Hao, Zhang Lu

FUNKY DUDDIES -FOUNDER

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Page 182: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: M&M'sAgency: BBDO, beijing

Industry: Confectionery & SnacksMedia: OutdoorMarket: China

Chief Creative Officer: Leong Wai FoongExecutive Creative Director: Ng Tian ItCreative Director: Xiao Kun, KelvinLeong, Oscar LiangCopywriter: Kevin Le, Oscar Liang, EdwardOngArt Director: Louis Ang, Xiao Kun, KelvinLeong, Heng Yee SinPhotography: Quan Jing Stock Picture, KennyChai, Zhao Hao, Zhang Lu

FUNKY DUDDIES -PRINCIPAL

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Page 189: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Go Outside MagazineAgency: Talent, São Paulo

Industry: Media & PublishingMedia: OutdoorMarket: Brazil

Executive Creative Director: Joáo LiviCreative Director: Philippe Degen, FelipeLuchiCopywriter: Philippe Degen, AntonioNogueiraArt Director: Felipe Luchi, Rodrigo TórtimaPhotography: Gelmi, Mário Coelho

MOUSE

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Page 190: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Go Outside MagazineAgency: Talent, São Paulo

Industry: Media & PublishingMedia: OutdoorMarket: Brazil

Executive Creative Director: Joáo LiviCreative Director: Philippe Degen, FelipeLuchiCopywriter: Philippe Degen, AntonioNogueiraArt Director: Felipe Luchi, Rodrigo TórtimaPhotography: Gelmi, Mário Coelho

SMART PHONE

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Page 203: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: OMOAgency: Lowe, Singapore

Industry: House, Garden & PetsMedia: OutdoorMarket: Singapore

Chief Creative Officer: KirkGainsford, Dominic StallardExecutive Creative Director: KirkGainsford, Dominic StallardCopywriter: Natalie RoseArt Director: Kirk Gainsford, DominicStallard, Karen VermeulenPhotography: Shooting Gallery, SebastianSiah

ARCHAEOLOGIST

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Page 205: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Carulla Cooking SchoolAgency: Ogilvy, Bogotá

Industry: EducationMedia: OutdoorMarket: Colombia

Chief Creative Officer: Jhon Raul ForeroExecutive Creative Director: Juan PabloAlvarezCreative Director: Andres Astorquiza, DiegoOrtizCopywriter: Juan Cardenas, JulianGutierrez, Daniel RinconArt Director: Felipe Cubillos

EGG

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Page 206: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Carulla Cooking SchoolAgency: Ogilvy, Bogotá

Industry: EducationMedia: OutdoorMarket: Colombia

Chief Creative Officer: Jhon Raul ForeroExecutive Creative Director: Juan PabloAlvarezCreative Director: Andres Astorquiza, DiegoOrtizCopywriter: Juan Cardenas, JulianGutierrez, Daniel RinconArt Director: Felipe Cubillos

TOAST

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Page 207: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: PT Box Inovasi IndonesiaAgency: JWT, Jakarta

Industry: FoodMedia: OutdoorMarket: Indonesia

Executive Creative Director: Ivan Hady WibowoCreative Director: Erwin SantosoCopywriter: Adwityo Prabhasworo, MarshaSaviraArt Director: Jonathan Nata, ErwinSantoso, Vito WinarkoPhotography: Clarissa/Peddy, PeddySuryadinata

COMMITMENT

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Page 208: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: PT Box Inovasi IndonesiaAgency: JWT, Jakarta

Industry: FoodMedia: OutdoorMarket: Indonesia

Executive Creative Director: Ivan Hady WibowoCreative Director: Erwin SantosoCopywriter: Adwityo Prabhasworo, MarshaSaviraArt Director: Jonathan Nata, ErwinSantoso, Vito WinarkoPhotography: Clarissa/Peddy, PeddySuryadinata

FEAR

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Page 209: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: PT Box Inovasi IndonesiaAgency: JWT, Jakarta

Industry: FoodMedia: OutdoorMarket: Indonesia

Executive Creative Director: Ivan Hady WibowoCreative Director: Erwin SantosoCopywriter: Adwityo Prabhasworo, MarshaSaviraArt Director: Jonathan Nata, ErwinSantoso, Vito WinarkoPhotography: Clarissa/Peddy, PeddySuryadinata

RESPONSIBILITY

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Page 212: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Faber-CastellAgency: Ogilvy, Singapore

Industry: Office equipmentMedia: OutdoorMarket: Singapore

Chief Creative Officer: Steve BackExecutive Creative Director: James ProcterCreative Director: Troy Lim, Jon LokeCopywriter: Troy Lim, Adeline SiowArt Director: Sihui Heng, Kairong Ku, JonLoke, David StevanovPhotography: Jimmy Fok

THE SCREAM

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Page 213: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Mercedes-BenzAgency: BBDO, Johannesburg

Industry: Automotive & ServicesMedia: OutdoorMarket: South Africa

Executive Creative Director: Rob McLennanCreative Director: Bruce Anderson, RobRutherfordCopywriter: Sarel Chauke, Rob RutherfordArt Director: Clayton Swartz

THE TRIANGLE KNOWS Watch the video

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Page 214: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Snoop DoggAgency: Pereira & O'Dell, San Francisco, CA

Industry: Tobacco & Smokers’ RequisitesMedia: OutdoorMarket: United States

Chief Creative Officer: PJ PereiraCreative Director: Paulo Coelho, ArícioFortesCopywriter: Arício Fortes, PJ PereiraArt Director: Paulo Coelho

SNOOP DOGG'S ROLLING WORDS Watch the video

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Page 215: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: McDonald'sAgency: Leo Burnett, Chicago, IL

Industry: FoodMedia: OutdoorMarket: United States

Chief Creative Officer: Susan CredleExecutive Creative Director: JohnMontgomeryCreative Director: Susan Credle, AveryGross, Brian ShembedaCopywriter: Jason Curry, ReneDelgado, Alex EsseveldArt Director: Rene Delgado, AlexEsseveld, Tim RatchfordDirector: Kenny Herzog

FRY LIGHTS Watch the video

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Page 216: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Lay'sAgency: BBDO, Buenos Aires

Industry: Confectionery & SnacksMedia: OutdoorMarket: Argentina

Executive Creative Director: RamiroRodriguez Cohen, Rodrigo GrauCreative Director: Nicolás PimentelCopywriter: Andrés Aguilar, Patricio delSante, Manrique Alvarado SotoArt Director: Carlos Muller

LAY'S MACHINE Watch the video

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Page 217: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Coca-ColaAgency: Saatchi & Saatchi, Buenos Aires

Industry: Non-alcoholic drinksMedia: OutdoorMarket: Argentina

Executive Creative Director: MaxiItzkoff, Mariano SerkinCreative Director: Diego Duprat, WalterOnoratoCopywriter: Nicolas DiacoArt Director: Ezequiel De LucaDirector: Nico Entel, Nico Golbart

THE CHEERING TRUCK Watch the video

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Page 220: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Thai Health Promotion FoundationAgency: Ogilvy, Bangkok

Industry: Public interest & Non-profitMedia: OutdoorMarket: Thailand

Executive Creative Director: WisitLumsiricharoenchoke, NopadolSrikieatikajohnCreative Director: TaewitJariyanukulpan, Prasert VijitpawanCopywriter: Denchai Kheereerak, KrisGarford SpindlerArt Director: WisitLumsiricharoenchoke, NopadolSrikieatikajohn, Asawin TejasakulsinDirector: Kittithat Tangsirikit

SMOKING KID Watch the video

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Page 221: Cannes Lions 2012 Winning Campaigns - Outdoor

Brand: Cerveza SaltaAgency: Ogilvy, Buenos Aires

Industry: Catering industryMedia: OutdoorMarket: Argentina

Chief Creative Officer: Gastón BigioExecutive Creative Director: MaximilianoMaddalena, Javier MentastiCreative Director: Diego Bertagni, MartínGarrocho, Ignacio Jardon, Gastón SchaeferCopywriter: Ignacio JardonArt Director: Diego Bertagni

RUGBEER Watch the video

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Page 223: Cannes Lions 2012 Winning Campaigns - Outdoor
Page 224: Cannes Lions 2012 Winning Campaigns - Outdoor