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Vodacom Group Limited Integrated report for the year ended 31 March ’13
Communities report
1 Health 2 Education 2 Volunteering and donations 3 Other
At the heart of the Vodacom Foundation is the belief that our mobile communication technologies can address some of the most pressing humanitarian challenges and improve people’s lives in the countries we operate in.
Total Group spend on the Vodacom
Foundation was R83 million
(2012: R77 million)
The total Group spend equates to 0.5% (2012: 0.5%) of profit before tax.
We are always looking for innovative ways to apply our technologies and expertise to the benefit of the communities in which we operate. Ongoing engagement with all our stakeholders is key to identifying new opportunities to do this, and we focus specifically on accelerating and broadening our interventions in health and education.
Absolute return for kids (‘ARK’)
In Mozambique we partnered with Absolute Return for Kids (‘ARK’) and the Ministry of
of 97% by patients who took their anti-retroviral (‘ARV’) medication – at the right time and at the right dose. More than 12 000 HIV patients receive SMS reminders daily to take their ARV medication and to remind them of their next appointment. When a patient falls behind on visiting their local clinic, the same system sends an SMS to a caregiver or nurse to visit this patient to find out why they’ve fallen behind on their ARV programme and to provide them with support and guidance. Awareness of HIV is raised via the Vodacom-sponsored Young Africa Live mobisite, which is accessed by more than 1.4 million young people. Furthermore we support loveLife South Africa through making available technology to 1 200 youth workers who service 1.7 million young people.
Supporting maternal health
Women in South Africa are in desperate need of maternal and child healthcare information. Not only are the United Nations Millenium Development Goals for improving maternal health slipping beyond our grasp, in some areas the situation is worsening. The Mobile Alliance for Maternal Action (‘MAMA’) South Africa partnership has
Health to trial the use of SMS technology in improving adherence to anti-retroviral treatment (‘ART’) for people living with HIV/AIDS. The programme was launched in the Maputo province in November 2011 as an 18-month trial programme across six health centres. It enrolled 830 patients on ART and 520 HIV-positive pregnant women seeking treatment to prevent mother-to-child transmission. Another element of this programme was to educate pregnant women with HIV on the importance of ante-natal and post-natal care and infant testing for HIV. ARK enabled patients to receive appointment reminders, reminders on when to take their anti-retroviral drugs, as well as delivering educational health messages to their mobiles via SMS.
Supporting HIV care, treatment and prevention
The use of mobile phones and applications have played an important role in the wellbeing of people who live with HIV and in the education, treatment and prevention of this pandemic in South Africa. One of the contributing factors to the successful treatment of HIV has been an adherence
Communities report continued
developed a unique strategy to provide pregnant women and mothers an information service to remind them of their baby’s vaccinations at various developmental milestones by using mobile technologies. Mothers can choose how they want to interact with MAMA through the three MAMA services available, namely mobile internet, SMS and USSD. The service is provided for free to all mothers and pregnant women on Vodacom’s network who subscribe to MAMA.
Combating tuberculosis
We’ve partnered with the Ministry of Health in the DRC, USAID and PATH (an international non-governmental organisation (‘NGO’)) to provide free medical assistance in combating tuberculosis (‘TB’) in rural regions of the DRC using an SMS platform. Through this initiative healthcare professionals in the field utilise SMS technology to report on TB-vaccine stock levels to the Ministry of Health, thereby proactively managing stock levels. Over and above the reporting function, the platform enables the sharing of knowledge and information on TB which helps improve patient care.
Moyo fistula campaign
Obstetric fistula is a childbirth-related injury caused by prolonged or obstructed labour without timely medical intervention. The consequences of fistula are severe. Last year we partnered with Comprehensive Community Based Rehabilitation Tanzania (‘CCBRT’) and the Tanzanian Ministry of Health in its goal to eradicate new cases of fistula in Tanzania by 2016. We also continued to support efforts to manage vesicovaginal fistula (‘VVF’), and in November 2012 we donated TZS8 billion (US$5 million) in support of this cause. The funds were raised though a Vodafone Group-wide challenge to change the lives of 31 000 women in Tanzania by 2016. In the year, a total of 595 VVF surgeries were performed at three hospitals including the CCBRT Disability Hospital, a 75% increase in this type of surgery compared to the previous year. The TransportMypatient project, which uses M-Pesa to sponsor the transport of patients for treatment, is part of this initiative and supported 436 patients this year.
To date, 560 schools in South Africa have been connected to nine ICT resource centres (one in each province), which were created to serve as teacher training hubs, providing teachers with better access to quality instructional resources. Through these centres mathematics and science training was delivered to 280 teachers. The project has witnessed increased traffic by teachers accessing A schools-based learning management system will be piloted through the project.
We have partnered with the Media Information and Communication Technologies Sector and Training Authority (‘MICT Seta’) to launch a youth skills development programme. This new initiative will see 15 unemployed youths trained at each of the nine centres to provide local support for the ICT systems at each centre.
Turma TudoBom
In Mozambique, we partnered with the Ministry of Education and Soico Televisão (‘STV’) to launch the Turma TudoBom; a secondary school-level TV programme that featured academic olympiads on select school subjects and song and dance competitions.
In total, 53 secondary schools across the country participated in the show, with 8 178 students enrolling to compete. From this pool, 5 300 students were invited to the programme’s casting and only 126 qualified to participate in the regional competitions that narrowed the numbers down to 31 students who participated in the national final. The programme’s regional
competitions and elimination rounds were broadcast on STV and were watched by 36 000 people weekly and generated more than 70 000 SMSs from viewers voting for their favourite acts and performers. The winners won laptops, modems and airtime for their schools. The programme, which reinforced the value of education, affirmed our commitment to supporting national priorities.
Exetat project
Vodacom DRC continues to support the Exetat project which publishes the country’s secondary school matric results via SMS. The project is run in partnership with the Ministry of Education and provides more than 500 000 final-year students across the country with quick and easy access to their results using SMS.
Volunteering and donations
Playing a role in society to help uplift those in need, focusing on the education and health sectors.
Change the World
Vodacom South Africa continued to give skilled South Africans the opportunity to work for a non-profit organisation (‘NPO’) of their choice for a year while getting paid a salary. The initiative highlights the importance of partnerships between the private sector and NPOs in pursuing the common goal of building a better life for all. This year, Vodacom doubled the number of volunteers to 20 to increase the impact and reach of the programme. Vodacom received 1 295 applications from people across the country, who applied to make a difference in their communities through volunteering.
Payroll giving
Vodacom payroll giving is a convenient and flexible scheme that allows our permanent South African employees to donate from as
Vodacom Group Limited Integrated report for the year ended 31 March ’13
little as R5 of their monthly salary towards charitable organisations. By registering for Vodacom payroll giving, employees make it possible for their selected beneficiary organisation to receive a regular source of funds, which allows them to develop more effective budgets and make sustainable differences to those in need. In the year a total of R573 000 was collected, benefitting 18 organisations.
Vodacom volunteers
The Vodacom volunteers programme was created to give employees the chance to share their skills, time, goods and other donations within our local communities. By creating practical opportunities within a secure environment, employees are given convenient and collaborative ways of supporting those in need.
In South Africa, one champion that stood out this year is Roland Reddy from KwaZulu-Natal. Roland has been a Vodacom champion for six years and was awarded the CEO Volunteer Award this year. He has successfully implemented nine projects this year. Known as the “CAN MAN”, he is known to often use his own initiative and cash to implement volunteer projects. He collected 24 000 cans of food, 600 blankets, 2 000 nappies and 22 bin bags of clothing and delivered it over a period of three weeks and 6 200km to 16 beneficiary organisations in KwaZulu-Natal. He has become an unofficial National Volunteer Champion who supports the Change the World host organisations and volunteers across all regions, using Facebook to stay in touch and motivate them.
Mandela day
We dedicated the whole month of July to making a real positive change in people’s lives. This year July was a double celebration as it coincided with International Mandela Day. Aimed at entrenching the value that even the smallest contributions can add up to change lives, Mandela Day encourages people around the world to spend 67 minutes of their time to giving back to their communities in honour of one of our greatest leaders. Our South African employee volunteers donated 180 000 minutes of ‘doing good’ activities during July 2012.
Vodacom Millionaires
All Vodacom South Africa customers get two free SMSs, every week, to play Vodacom Millionaires. By simply sending an SMS with their nine lucky letters to 32082 they stand a chance of becoming a millionaire with the successful game show, televised on SABC 1 every Tuesday.
After almost eight years in existence Vodacom Millionaires is still popular among our customers and during our last financial year we received a total of 207 million entries and generated R21 million in revenue from charged SMSs. Besides changing the lives of individuals we also changed the lives of communities by donating a computer lab to four deserving public schools every month across the country. Last summer during the “Double your Summer” campaign, we doubled our winners’ cash prizes, making a Vodacom customer from KwaZulu-Natal the first ever winner of R2 million in the history of Vodacom’s competitions and promotions.
M-Pesa empowerment initiative (‘MWEI’)
In Tanzania, Vodacom MWEI is a project aimed at developing women’s small businesses/income generating activities/projects and enhancing small and medium enterprises (‘SMEs’) with financing at zero interest. The project is also aimed at providing effective and alternative micro-finance credit access with the view of building capacity.
To date a total of 7 130 women have been impacted in 18 regions across the country in the first phase of the project. The repayment of loans has been good and the project has been enjoying massive support from local community leaders who have been very supportive in reminding the beneficiaries of
the importance of paying back timeously. Currently a total of TZS140 million is in circulation among women who are beneficiaries of this project.
Community power
Providing green power to the Emfihlweni community in northern KwaZulu-Natal in South Africa forms part of Vodacom’s community power initiative, launched in December 2011. The solar energy from the project enables the school to use computers, photocopiers, electric lights and fans, and other equipment. Of the total electricity generated by our base station in Emfihlweni, 25% is being used to supply power to the community water pump, a local shop that provides a mobile phone charging station for people living in the area and the computer centre at the local high school. Powering targeted facilities in rural communities with excess energy from Vodacom’s base stations powered by solar energy can raise the quality of education and promote economic growth.
Action for Sange
On 2 July 2010 a fire in Sange Township, located in the Eastern part of the DRC, destroyed the lives and homes of many people. Through our Red Alert campaign, we received a total of US$150 000 in contributions from all our operating companies as well as from Vodafone Group. The funds were used to construct six classrooms in the Kilomoni primary school, construct a pavilion for the Sange hospital as well as constructing a community centre.
Benches programme