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  • CellNetS

    Get Connected!

  • Table of ContentsThe CompanyTarget MarketsThe SimPhonyTM SolutionBusiness Model & Success StoriesAfrica AdvantageFuture ProspectsSummary

  • Company Overview

    Mission: To provide advanced communication service solutionsSimPhonyTM solution - accessible communications to unreached market segments in developing marketsGroup of highly experienced professionalsPart of the leading ForeGroup.

  • The ForeGroup

  • Table of ContentsThe Company Target MarketsThe SimPhonyTM SolutionBusiness Model & Success StoriesAfrica AdvantageFuture ProspectsSummary

  • Target MarketsPotential Users:Low to mid income populations - people who cannot afford handset ownership costsSemi-urban and rural areasRandom users First-time cellular subscribers

  • Competitive Analysis

    Fixed- line payphones:Too expensive to deploy No longer being deployed in the developing worldSatellite Telephones:Expensive to purchaseExpensive tariff per minute of usageMobile phones:Even ultra low cost handsets are still too expensive

  • Table of ContentsThe CompanyTarget Markets The SimPhonyTM SolutionBusiness Model & Success StoriesAfrica AdvantageFuture ProspectsSummary

  • The SimPhony system

  • Billing sys & PhonesComprehensive Control, Monitoring & Billing SystemReal-time Subscriber & Phone ManagementCalculates how much revenue is generated by phoneSales & Marketing ToolsStatistics & Diagnostics ToolsSIM locked per operator

  • Highlights Dual mode internal & external SIM card operation: Prepaid personal SIM card Cash-on-Spot public pay phone Quad band GSM/CDMA GPRS/data connection enabledExtended coverage rangeRemote managementRemote software upload, tariffs changeDurable power supply, internal backup battery

  • Phase I - Cash on Spot (COS) Internal SIM CardDesigned for random users Internal billing for cash payment to the phone ownerMonitoring:Number calledCall durationCall charge in local currency per units

  • Phase II - SimPhony SIM Card Subscribers - External SIMSIM based Prepaid & PostpaidVoicemail leave & receive messages Unique services : Who Called & Notify Me SMS services (also for promotions)SIM locked per operator

  • SimPhony Benefits

    To the Operator:Substantial and rapid increase in:Air-time revenuesCustomer base ramp-upNetworks capacity utilizationCustomer & brand loyalty High SimPhony phones ARPUValuable usage data

    To the Phone Owner: Additional substantial

    source of income Loyal customer base Support

    To the Subscriber:Affordable communication availability to EVERY CITIZENPersonal and private communications Voicemail, SMS, personal address book, etc.Reliable, branded service

  • Table of ContentsThe CompanyTarget MarketsThe SimPhonyTM Solution Business Model & Success StoriesAfrica AdvantageFuture ProspectsSummary

  • Business Models

  • Business Model (cont.)Operations main responsibilitiesMarketingDistributing the SimPhony phones Rapid and efficient deployment of the SimPhony system, achieving the required Critical Mass of phonesPurchasing and distributing wholesale airtimeProviding local maintenance and supportAirtime management Managing distribution channels

  • Success StoriesAzerbaijan reaching 20% of cellular market. Currently over 500,000 subscribers (phones and cards).Mali Biggest private public cellular operation. 40% of Public Cellular phones. 30% of total public phones. Fast deployment (thousands of phones in less than a year) Burkina Faso ARPU of 400 US$ per phoneMore phones operational in Uganda, Senegal, Sri-Lanka, and Mexico

  • Table of ContentsThe CompanyTarget MarketsThe SimPhonyTM SolutionBusiness ModelAfrica AdvantageFuture ProspectsSummary

  • Africa Advantage Fast growing Mobile sector since its introduction Estimated market capacity for hundreds of thousands

    of public pre-paid phones. Government policies and efforts to make services and

    utilities available to rural areas CellNets has proven capability to increase access to

    remote areas No Cost to Operator

  • Public Pay PhonesPayphones are becoming increasingly popular although their number remains small compared to the size of the population. Most people walk 30 to 60 minutes to get to the public pay phones. Indications of the scarcity of public pay phones compared to kiosk phones. Rural people walk for over two hours to get to public phones. Private kiosks are regarded expensive but convenient. Moreover those who attend private kiosk phones provide added features such as taking messages.

  • Table of ContentsThe CompanyTarget MarketsThe SimPhonyTM SolutionBusiness ModelAfrica AdvantageFuture ProspectsSummary

  • Future options and possibilitiesSIM PageData services over GPRSGPS Mobility ManagementVideo Mail / ConferencePC Access via data port

  • Table of ContentsThe CompanyTarget MarketsThe SimPhonyTM SolutionBusiness ModelAfrica AdvantageFuture ProspectsSummary

  • SummaryCellNetS overcomes the handset barrier - providing personal communications for all Reaching new market segments and provide cellular operators access to these unserved markets We developed the only technology that exists today that addresses this market

  • SummaryBenefits to operators - increased revenues, subscribers - without any required investmentTurning random users to loyal subscribersHigh SimPhony phone ARPUEasy and fast implementation

  • Thank You

    CellNetS Ltd. | +972.3.5578787 | info@cellnets.com

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