cellnets vodacom
TRANSCRIPT
CellNetS Get
Connected!
Table of Contents• The Company• Target Markets• The SimPhonyTM Solution• Business Model & Success Stories• Africa Advantage• Future Prospects• Summary
Company Overview
• Mission: To provide advanced communication service solutions
• SimPhonyTM solution - accessible communications to unreached market segments in developing markets
• Group of highly experienced professionals• Part of the leading ForeGroup.
The ForeGroup
• Two IPO’s on AIM• Two exits valued at over $100 million each• Return on Investment on LeadCom’s share price - over 130%
Products Real EstateServicesOperations InvestmentsCellNet Solutions
Public Cellular Telephony
ITS Telecom
Peripheral PBX Equipment
Front LineCustomer Relationship Management
HectareReal-Estate Investment
CT WareContact
Center& IVR Solutions
F.T.S
Billing & CRM solutions
Ymax TelecomWi-Max
Products & Applications
Tower VisionWireless
Infrastructure Management
Ymax ProWi-Max
Operations & Networks
Top SpiceEnterprise &
Residential Security Solutions
Exits
BackcellCellular
Operator in
Azerbaijan
LeadComIntegrated solutions
SeptirCellular Location
Application
Ginko Oil Oil & Gas Exploration
ColarityWeb Search Engine
Link U Intl. Cellular
Roaming
Evolution FundLate Stage
Investments RunCom
Wi-Max system On Chip
Table of Contents• The Company• Target Markets• The SimPhonyTM Solution• Business Model & Success Stories• Africa Advantage• Future Prospects• Summary
Target Markets
Potential Users:• Low to mid income populations - people
who cannot afford handset ownership costs
• Semi-urban and rural areas• Random users • First-time cellular subscribers
• Fixed- line payphones: Too expensive to deploy No longer being deployed in the developing
world• Satellite Telephones:
Expensive to purchase Expensive tariff per minute of usage
• Mobile phones: Even ultra low cost handsets are still too
expensive
Competitive Analysis
Table of Contents• The Company• Target Markets• The SimPhonyTM Solution• Business Model & Success Stories• Africa Advantage• Future Prospects• Summary
The SimPhony™ system
SimPhonyTM
Cellular Network
Billing sys & Phones• Comprehensive Control, Monitoring & Billing
System• Real-time Subscriber & Phone Management• Calculates how much revenue is generated by
phone• Sales & Marketing Tools• Statistics & Diagnostics Tools• SIM locked per operator
Billing Module
DealerModule
InventoryModule
ReportModule
Highlights •Dual mode – internal & external SIM card
operation: Prepaid personal SIM card Cash-on-Spot public pay phone
•Quad band GSM/CDMA •GPRS/data connection enabled•Extended coverage range•Remote management•Remote software upload, tariffs change•Durable power supply, internal backup battery
Phase I - Cash on Spot (COS) – Internal SIM Card
•Designed for random users
•Internal billing for cash payment to the phone owner
•Monitoring:Number calledCall durationCall charge in local currency per
units
+4420742005553: 43 min8 unit194.32 Cents
Phase II - SimPhony SIM Card Subscribers - External SIM
•SIM based – Prepaid & Postpaid•Voicemail – leave & receive messages •Unique services : “Who Called” & “Notify
Me” •SMS services (also for promotions)•SIM locked per operator
SimPhony BenefitsTo the Operator:
• Substantial and rapid increase in: Air-time revenues Customer base ramp-up Network’s capacity utilization Customer & brand loyalty
• High SimPhony phones ARPU• Valuable usage data
To the Phone Owner:• Additional substantial source of income • Loyal customer base• Support
To the Subscriber:• Affordable communication availability to EVERY
CITIZEN• Personal and private communications • Voicemail, SMS, personal address book, etc.• Reliable, branded service
Table of Contents• The Company• Target Markets• The SimPhonyTM Solution• Business Model & Success
Stories• Africa Advantage• Future Prospects• Summary
Business Models
Main Dealer Phone owner
Local Operation
Cellular Operator
Main Dealer Phone owner
Local Operation
$$$
Airtime
$$$
$$$
Airtime
Exclusive commissioning
$$$
$$$
Airtime
$$$
Airtime
$$$ $$$
Subscribers
Business Model (cont.)Operation’s main responsibilities•Marketing•Distributing the SimPhony phones – Rapid and efficient deployment of the SimPhony™ system,
achieving the required “Critical Mass” of phones•Purchasing and distributing wholesale
airtime•Providing local maintenance and support•Airtime management •Managing distribution channels
Success StoriesAzerbaijan – reaching 20% of cellular market.
Currently over 500,000 subscribers (phones and cards).Mali – Biggest private public cellular operation. 40%
of Public Cellular phones. 30% of total public phones. Fast deployment (thousands of phones in less than a year)
Burkina Faso – ARPU of 400 US$ per phoneMore phones operational in Uganda, Senegal, Sri-
Lanka, and Mexico
Table of Contents
The CompanyTarget MarketsThe SimPhonyTM SolutionBusiness Model
Africa AdvantageFuture ProspectsSummary
Africa Advantage Fast growing Mobile sector since its introduction Estimated market capacity for hundreds of thousands of public pre-paid phones. Government policies and efforts to make services and utilities available to rural areas CellNets has proven capability to increase access to remote areas No Cost to Operator
Public Pay PhonesPayphones are becoming increasingly popular although their number remains small compared to the size of the population. Most people walk 30 to 60 minutes to get to the public pay phones. Indications of the scarcity of public pay phones compared to kiosk phones. Rural people walk for over two hours to get to public phones. Private kiosks are regarded expensive but convenient. Moreover those who attend private kiosk phones provide added features such as taking messages.
Table of ContentsThe CompanyTarget MarketsThe SimPhonyTM SolutionBusiness ModelAfrica Advantage
Future ProspectsSummary
• SIM Page• Data services over GPRS• GPS Mobility Management• Video Mail / Conference• PC Access via data port
Future options and possibilities
Table of Contents
The CompanyTarget MarketsThe SimPhonyTM SolutionBusiness ModelAfrica AdvantageFuture Prospects
Summary
Summary1)CellNetS overcomes the “handset barrier”
- providing personal communications for all
2)Reaching new market segments and provide cellular operators access to these unserved markets
3)We developed the only technology that exists today that addresses this market
Summary4) Benefits to operators - increased
revenues, subscribers - without any required investment
5) Turning random users to loyal subscribers
6) High SimPhony phone ARPU
7) Easy and fast implementation
