Vodacom BusinessConverged Satellite

Streaming Media Opportunities

for

Organizations

Sean R. Victor

Principal Specialist

4 November 2009

Strategies for Growth

Innovation Record

4

Converged Solutions

5

Vodacom Business

Positioning of VB-Sat Services Ideal for Digital Media Solutions

• Flexible design for bandwidth customization on a site-by-site basis

• Different speeds and service plan options (including overlay)

• Expand gracefully as network requirements evolve

• Integrated Class of Service for prioritizing performance-sensitive data

• Customized Minimum CIR, Constant Bit Rate, Min/Max/Guar data rates per application

• Ideal for VoIP, Video and Digital Media applications

MPLS & Internet

Data CenterBranch Site

Branch Site

8

Overview & Case Studies

Digital Media Solutions

Thanks to Hughes

and Helius!

Digital Media - Opportunities Overview

Managed Digital Signage Training & LearningCorporate Communications

“Maturing technology is already deployed all over the World”

Business IPTV HD Vide Conferencing Content Delivery

What is Digital Signage?

Displaying the right message, at the right time, to the right audience

Simply How It Works

How are Hughes positioned?Strengths

Brazil HNSE India NAD Helius

Digital

Signage

Tesco (100,

5600 screens)

TLC(1400)

ABN (130)

BPTV pilot

LASD (31, 16k people)

Lexus(300)

SSA (211700)

Digital

Cinema

UFO Moviez

Europe

failed

UFO

Moviez(1400)

Real Image

(350)

E-City

Cinemas (125)

Distance

Learning

HughesEDU ASDA(500) Fusion(2,500)

EduSat(2,000)

Everonn(900)

Safeway (2,000)

IPTV Dpaschoal

(200)

VW(2350) RiteAid (1800)

Sonic (3600)

SSA (2000)

GETN(1600)

Wal-Mart (4,000)

Lowes (2,000)

Edward Jones (10,000)

GM (9,000)

Safeway (1,800)

Orkin(400)

JCPenney(1,100)

Toyota

Content

Delivery

Networks

Cereja PRN

(200)

Several

projects

w/universities

(+1,500 sites)

VW(2350),

GM(1,200)

CBS Outernet

National Cinemedia(1000)

PRN (1000)

Fuelcast

GSTV

Sherwin Williams (3,000)

Albertsons (1,600) 1

3

Denotes Key Successes

14

The Hughes Approach

1

The Complexity of Digital Signage

Agency

Software

Apps

AdminOps

Staff

Call Center

WAN

Retail

Strategy

Media

Player

Monitor

Research

Install

Maintenance

Retailer

“Do It Yourself”

Reporting

1

How Hughes make it easy!

ContentSoftware

Apps

Retail

Strategy

Media

Player

Monitor

Research

Ad Sales

Exploit Customer Base

17

Digital Media SolutionsBusiness IPTV

18

Service Highlights“Hughes simplifies Enterprise Video with Managed Services”

Content

Ingest

IPTV

OperationsNetwork

Remote

Equipment

Hughes

National POP

Video

Appliance

• Leased line or VYVX

connection

• Multi-format support

• Format conversion &

quality control

• Scheduling &

content distribution

• Playback affidavits

• Reporting

• Customer Support

• Network capacity

• Network Ops. &

management

• Proactive fault

management

• Installation &

configuration

• Field service

19

Solution Portfolio“Hughes experience with a wide range of products”

• PC with software media player

• e.g. Windows Media Player, Real Player, QuickTime Pro

(+) low cost, readily available

(-) dependent on PC availability

• Set Top Box (w/o Hard Drive)

• e.g. AmiNET110/124/125

(+) low cost

(-) no local storage

• DVR Set Top Box (w/Hard Drive)

• e.g. AmiNET 530

(+) addresses enterprise DVR needs (live, VOD)

(-) limited multimedia capability

• Multi-Purpose Multimedia Appliance

• e.g. Helius MGR3550

(+) flexible platform (interactive distance learning)

(-) higher cost

20

HughesNet Business IPTVCustomers

Over 30,000 Multimedia units

deployed

1,700+ sites

3,600+ sites

9,000+ sites

2,000+ sites

400+ sites

3,600+ sites

1,000+ sites

Business Television Customer Profiles

• Desktop Streaming

• Solomon Smith Barney

• Streaming Video to STB

• Walmart, Rite Aid, Sonic

• Video On Demand to STB

• Goody’s, Automotive Broadcast Networks

• Video w/Audio Return

• AG Edwards, Edward Jones, Safeway, Social Security Administration, JC

Penney, Orkin

• Two Way Video Desktop

• Mercedes (Brazil), Google, Wipro Technologies, AOL

• Telepresence

• Staples (facilitate Corporate Express acquisition), AT&T

22

Business IPTV Case StudyQuick Service Restaurant

• Solution

• Managed HughesNet Business IPTV service at over 3,000 locations.

• Supports both employee training and in-store music

• Streamed video to PC in the employee’s break room.

• Full-screen MPEG2 video at 1 Mbps

• Objective

• Employee training

• Background music

In-store

Music

Employee

Training

HughesNet

23

“BP TV”To the Forecourt

24

Hughes Business Television - VODScala PC

• Distance-learning service

• 300 UK stores with 10% CAGR

• Full turnkey solution including:

• Backhaul from content provider – Mezzo

• Hub, transport and remote site services

• DW6000, PC, desk and software

• Compliance Tracking

• Used by ASDA to train staff:

• Customer satisfaction techniques

• Health & safety requirements

• New products

• Other briefings

25

Market Proven ServicesVideo

A partnership with Hughes

provides you with the

confidence that you can

be sure of the same level

of commitment that these

HNS customers have

come to expect

26

Digital Media SolutionsManaged Digital Signage

27

Managed Digital Signage Services

• Turnkey offering to enable a Branded Digital Signage Network

• Media Broker and Content Creation

• Managed content production and advertising management

can be customer provided or offered by Hughes

• Content Ingestion Services

• Encoding and Multi-format support – DVD, Beta SP, etc.

• Media format transformation, quality control

• Digital Signage Operations

• Turnkey portfolio: scheduling, content distribution, proactive monitoring,

playback affidavits, reporting, research

• Network Services

• Flexible bandwidth service plans

• Remote Equipment

• Provision/Installation/Maintenance of remote equipment (screens, players, etc.)

28

Managed Digital Media Services

• Installation

• Monitor, Media Player, A/V distribution

• Network (VSAT, DSL)

• Operations

• Live Video, VOD, DVR Services

• Proactive Remote Monitoring

• Reporting

• Availability

• Content usage

• Hosted Applications

• Full Service Content Management

• Ad-Hoc Services

• Special Events Broadcasting

• Video-On-Demand Encoding

• Maintenance

• Broad Portfolio of Field Service Options

• 4 hours response -> Next Business Day

29

Digital Signage Case StudyScala PC

• Customer Objectives

• Revenue generation

• Entertainment and improved shopping experience

• Design

• Network of up to 35 plasma screens and 25 LCDs

located in 7 key store zones

• Provide shoppers eye-catching and informative product

information, news/weather, store information and

• promotion of own brands

• Status

• Today 100 stores with 175,000 files managed centrally

with 26 Terra Bytes of data

• Content including Tesco messages, and third-party

advertising and promotions

• Tesco TV replacing POS printed material

Awarded European Retail Solutions Award, 2005

31

Safeway MediaGate Router 3550

• 2000 Stores

• Corporate Communications and Employee Training

• Enterprise Digital Video Recorder

• Interactive Distance Learning

• Live Video

• Video On Demand

• Force Tune/Force Record

32

33

34

Social Security Administration

• 1,700 field offices

• Live video and video on demand and highly

interactive training to classrooms and PC

• Digital Signage

• MPEG-4 and DVB-S2

38

Digital Media SolutionsContent Delivery

39

HughesNet Content Delivery CustomersDelivering content to over 70,000 remote clients worldwide!

High Volume Distributions100s Gbytes per week

Ultra-High Frequency Distributions70,000 Daily Weather Maps

Wide scale Deployments12,000+ Clients

40

HughesNet Enterprise Package DeliveryThe Past: Robust APIs were key to widespread market acceptance

HTML

Text Envelope

WEB Client

XML Envelope

HTTP or FTP

HTTP

FTP

SOAP

EPD

Server

Farm

HughesNet

NOC

HughesNet Enterprise Package DeliveryThe Evolution: From Content Delivery to Multimedia Management

41

H-

42

Digital Media SolutionsTraining & Learning

Training and Learning

• Live Video

• Video On Demand

• Video to the Desktop

• Highly Interactive Distance Learning

• Portal

Cost of Training Per Learner

Source:Bersin&Associates

Global Distance LearningSoftware as a Service

Global Portal

Helius Portal/PresenterRapid Authoring Tool

Rapid Content Development Tool

for eLearning/online Training

+

Assessments

Surveys

AICC/SCORM tracking

Voice Narration

Movies

Helius Presenter

CASE STUDY

SEDUC-AMAZONAS PROJECT

THE CUSTOMER

• SEDUC-AM

Secretariat of Education of

Amazonas State

• Largest Brazilian State• 1.5 million km² (three times the area of France)

• 92% of area covered by the

Amazon Forest

• Huge logistics difficulties

• 62 county districts

OVERVIEW

Interactive

Television

e-LearningSEDUC

Broadband

Internet

CHALLENGES FOR THE

GOVERNMENT

SOLVE AN URGENT SOCIAL DEMAND

Enables rural communities of Amazonas State to receive quality

education.

LOCATION

Amazonas State, with more than 1,5 million km², covered by

Amazon Forest and rivers of the Amazon basin.

OBJECTIVE

To meet secondary level education needs in the state, by

amplifying and diversifying school attendance.

INVESTING IN DISTANCE

LEARNING

INFRA-STRUCTURE

• Rural schools of the state equipped with an interactive satellite solution

• Classrooms with multimedia kit (PC, TV, webcam e microphone)

• Videoconference Software

• Studios in Manaus (state capital)

PEDAGOGICAL METHODOLOGY

• Live interactive classes transmitted from studios located in Manaus

• Classes presented in TV sets installed at remote classrooms/sites

• Specialist teachers located in studios are constantly trained on the new learning dynamics

• Generalist teachers (monitors) to mediate transmitted classes and local activities

• Students interacting with teachers located in Manaus via live video

THE RESULT

• After project implementation, Amazonas state has reached the biggest real

growth (21.74%) compared to other Brazilian states, based on Development

Index of Basic Education (IDEB)*

• Significant increase of the student registration number;

• Amazonas state position in IDEB ranking has grown from the 27th to the 20th

position after one year of project implementation.

* Official Education Index from Brazilian Ministry of Education

Criteria Scenario before

Project

Scenario after

Project

Passed 60.4% 77.5%

Failed 12.8% 6.5%

Drop-out 26.8% 16.0%

TESTIMONIAL

“This project will change

and modify education

history for Amazonas

State, as it has a huge

coverage and will make

an enormous

difference”

Mr. Eduardo Braga

Governor of Amazonas State

55

Digital Media

SA Market

Opportunities & ?’s

Digital Media – Opportunities!

• Impact of Difficult Economy

- Gartner – dramatic reduction in CapEx budgets

- In a bad market, we have fewer customer with less desire to

purchase products or services

- Solutions such as digital signage therefore become more

important to drive revenue

- More cuts will take place above the line (e.g. TV, Radio

etc.) than below the line (e.g. in-store, circulars etc.)

- Just so many successful Case Studies!

5

Digital Media Opportunities!

• Segment needs are plentiful

• Business Impacts are significant

• Case studies in verticals or horizontals are abundant

and applicable in our own market place

“Is the South African and African Market

ready

for us to deliver together?”

Vodacom BusinessConverged Satellite

Streaming Media Opportunities

for

Organizations

Sean R. Victor

Principal Specialist

4 November 2009