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Vodacom mAgriculture Accelerate Cape Town September 2015 Andro Koutsoudis

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Page 1: Vodacom mAgriculture - Accelerate Cape Townacceleratecapetown.co.za/.../2015/09/Vodacom-mAgriculture-Solution… · 4 C3 – Confidential | 22 September 2015 Vodacom mAgriculture

Vodacom

mAgriculture

Accelerate Cape Town

September 2015

Andro Koutsoudis

Page 2: Vodacom mAgriculture - Accelerate Cape Townacceleratecapetown.co.za/.../2015/09/Vodacom-mAgriculture-Solution… · 4 C3 – Confidential | 22 September 2015 Vodacom mAgriculture

Agriculture Education Healthcare

Page 3: Vodacom mAgriculture - Accelerate Cape Townacceleratecapetown.co.za/.../2015/09/Vodacom-mAgriculture-Solution… · 4 C3 – Confidential | 22 September 2015 Vodacom mAgriculture

C3 – Confidential | 22 September 2015 3

Summary: Agriculture in a nutshell Our services can enable enterprises to de-risk engagement with SHF at scale and

provide real time data remotely that improves efficiency..

Increasing & changing

food consumption

Climate change (water

availability)

Sustainable agriculture

Technological

Innovation

Land & environmental

degradation

Poor productivity

Access to capital &

inputs

Post harvest losses

Certification &

traceability

Lack of awareness and

education

TRENDS CHALLENGES

Graphic © iCow

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C3 – Confidential | 22 September 2015 4

Vodacom mAgriculture Strong value drivers

Increase sustainable

productivity and

reduce transactional

costs

Access to information

Access to finance & services

Access to markets

Our aims are to enable small holder farmers:

Metrics

Long Term Mission

Mobile subscribers

50m+

750m

Farmers in Sub Saharan Africa

Strategy:

Value proposition: leverage existing

communications infrastructure + ability to collect

data (end user and machine) + transactional

capability.

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C3 – Confidential | 22 September 2015 5

Mobility everywhere

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C3 – Confidential | 22 September 2015 6

Enabling platforms

Page 7: Vodacom mAgriculture - Accelerate Cape Townacceleratecapetown.co.za/.../2015/09/Vodacom-mAgriculture-Solution… · 4 C3 – Confidential | 22 September 2015 Vodacom mAgriculture

C3 – Confidential | 22 September 2015 7

Farmer

Agri Business

Digital Market

Path to Market

Input Supply

Finance, credit and insurance

Information

Agriculture Ecosystem

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C3 – Confidential | 22 September 2015 8

CF Case: N’dumberi

Dairy Supply Chain Management, Electronic receipting and traceability

Farmers registered on the system can receive valuable information

and communication from the dairy and providing support services is

easier.

Capture daily milk deliveries by 2 000 farmers at 15 collection points

Daily delivery SMS notification to farmers indicating the total

delivered for that day and the cumulative for the month

Android application used by Store Clerks to check credit worthiness

of a farmer and order products the farmer wants to buy on credit.

Bulk messaging to groups of users, including groups of farmers

belonging to sub routes of the collection point routes.

Farmers get daily updates on delivery volumes and can handle

wrongdoing or mistakes immediately - builds trust between Dairy and

farmers. (The farmer seldom deliver the milk personally)

By marking the milk cans and recording this, quality of milk and

problem can be traced back to the specific collection point. The milk

grader should do a quick QC test for each delivery.

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C3 – Confidential | 22 September 2015 9

CF Case: Olam Enabling cashless supply chains.

• Global integrated supply chain manager, processor and

trader of soft commodities, supplying products across 16

platforms to 13,800 customers worldwide.

• Olam buys coffee, cocoa and cotton from ~ 45 000

farmers in Tanzania

• Currently they pay these farmers ~ $18m between the

months of May to Sept - all in cash at buying centres in

rural areas within walking distance of SHF's.

• First phase with 1 500 coffee and cocoa farmers, to

scale to 30,000 (incl. cotton) : • Good agronomic practice content via text message

• Notifications about upcoming training sessions and events

• Real-time information about changes in market prices

• The introduction of mobile money transfer using Vodafone’s M-Pesa

service in place of cash from December 2014 onwards, giving

farmers greater control over their finances and increasing security.

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C3 – Confidential | 22 September 2015 10

• Primary objective is to improve the inputs delivery systems in Kenya to reach more smallholder

farmers efficiently and effectively.

• Register and "vet" 1.2 m SHF in 2015 across coffee, tea, sugar, food crops sectors in Kenya; to be

scaled up to ~3.5m farmers in the next 3 years.

• Farmers qualify for subsidy based on business rules e.g. size of crop land, budget available per

fertilizer type, area of farm, recommended amount of fertilizer per hectare etc.

• The farmers who qualify will then get a voucher via SMS to buy fertilizer from accredited stores at a

discounted price

• Farmer pays Agro dealer for fertilizer using C2B M-Pesa and Agro dealer gets the subsidized

amount from MoALF.

• Communication to farmers of GAP guidelines and best practice for fertilizer application.

Fertiliser eVouchering for Subsidies Ministry of Agriculture, Kenya

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C3 – Confidential | 22 September 2015 11

Key Features

Supporting improved production

• Reporting

Downloadable XLS/PDF

reports

Web dashboards

Android activity summary

views

• Platform

Secure log-in for

authorised users

Automated data backups

Cloud-hosted servers

deployed to each country

location

Mobile app with off-line

(store-and-forward)

capability

• Information Management

Farmer registration & profile

Farm profile

System user management

• Communications

Bulk group messages

Farmer Forum

Surveys

Advisory Subscriptions

• Transactions

Agribusiness Loan tracking

Receipting

Payments

Delivery & Logistics management

Electronic Voucher management

Page 12: Vodacom mAgriculture - Accelerate Cape Townacceleratecapetown.co.za/.../2015/09/Vodacom-mAgriculture-Solution… · 4 C3 – Confidential | 22 September 2015 Vodacom mAgriculture

Thank You