Professional Services Company Improves Lead

Capture & Nurturing With HubSpot

Customer Case Study:

H u b S p o t R e s u l t s S u m m a r y :Improved System for Lead Capture & Nurturing

• Retained contact with 20-30% more event leads that were typically lost with

prior event registration platform

• Achieved 24.16% conversion rate across all landing pages

• Achieved a 500% increase in monthly website traffic since using HubSpot

Knowledge Management Associates (KMA),

a Waltham, Massachusetts-based

professional services company, offers

custom solutions for organizations to help

C h a l l e n g e :Need for Lead Nurturing Tools

Before KMA began using HubSpot in 2009, the company utilized a very personalized

approach to lead generation involving the individual networks of the company's

founders. KMA regularly produces events that play a major role in generating business,

yet the platform they were using for event registration was difficult to use, and it lacked

the functionality KMA needed to gather useful information about event attendees.

Ultimately, the company knew it needed a more reliable set of tools and a system it

could implement to more successfully capture and nurture its prospects.

make them more productive, insightful, and collaborative. With expertise in Microsoft

technologies, KMA offers solutions in the disciplines of business intelligence,

knowledge management, knowledge worker productivity solutions, and custom

applications.

The average HubSpot customer gets 4.2x more leads after 5 months of active

use of HubSpot. To find out what type of increases in leads a company with your

current lead volume could expect, check out HubSpot’s ROI study at

www.hubspot.com/roi.

HubSpot’s integrated marketing software gives you all the tools to implement a

successful online marketing strategy from increasing the top of your funnel

through conversion, sales alignment and analytics. To learn more, check out

HubSpot’s free trial or request a customized demonstration.

S o l u t i o n :HubSpot Landing Pages & Lead Intelligence

KMA Partner Michael Gilronan recognizes the combination of HubSpot Landing

Pages for event registration and Lead Intelligence as pivotal tools in KMA's improved

lead generation system. "It's given us a lot of visibility into people finding us, using

our website, and accessing our content that we didn't have before," adds Michael.

KMA also values the insight provided by HubSpot's Lead Tracking tool, which helps

KMA better understand how leads are interacting with its website and which content

prospects find most compelling.

In addition, KMA values the ease of publishing via the HubSpot Content

Management System (CMS) and its integration with HubSpot's Marketing Analytics,

which allows KMA's marketing team to easily build landing pages and edit website

content as well as track results, saving them time and effort.

KMA has also found success in using HubSpot's Blog Analytics tool as a way to

quantify the value of blogging and make the connection between thought leadership

and the acquisition of new leads/clients. As a result, the company now includes

blogging as part of its own clients' annual performance objectives and plans.

We're a professional services firm. It's a very

specific way that we go to market, and I think

HubSpot has supported that really well.