hubspot presentation.pptx

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  • 1

    Introduction to ResponseTap

  • 2

    General Landscape

  • 3

    You Can Currently Track and Measure Online Conversions

  • 4

    What If They Picked Up The Phone?

  • 5

    Why calls matter

    Source: Hubspot research, 2014

    ClicksInbound

    calls

    Inbound calls convert over 10 times higher than clicks.

  • 6

    Of consumers find it very important to be able to pick up the phone and call a business

    Why calls matter continued

    61% 70%

    Confirm that speaking to an operator on the phone gives them peace of mind and confidence that they are getting exactly what they want

    Source: Voice-The relationship milestone by ResponseTap, 2014

  • 7

    Constant growth of mobile users make calls the crucial conversion point for search marketing

    Source: Google research The Role of Click to Call in the path of purchase, 2014

  • 8

    Some of Our 1,600+ Clients

    Financial Services Utilities RetailTravel & Leisure

    Property AutomotiveLegal

  • 9

    The online customer journey

  • 10

    The online customer journey

    I want to tour America

    Meet Emma

  • 11

    Driving Traffic

    Insert other key words or search queries here

    OR

  • 12

    8 Weeks Later

    Continues on

    Returns to website via Display Ad

    Makes a CALL

    Agent takes details

    SALE

  • 13

    Typical online customer journey

    PHONE CALL

    Multiple Page Views

    Multiple Visits

    PPC Keyword

    Company

    LOGO

    IMPORTANT WEBSITE TRANSACTIONS

  • 14

    The problem

    How can the marketing agency attribute the digital spend to the phone enquiry?

    Phone Enquiry

    -------

    SALE

    PPC

    Specific Keyword

    Multiple Visits

    Various Marketing Channels

    Important Website

    Interactions

  • 15

    How does ResponseTap work?

  • 16

    Dynamic Numbers

  • 17

    Arrives at websiteTo start research

    phase

    SEOPPCSocialEmailDisplayOther

    Browses website

    Visits multiple times

    Conversion page Dials Dynamic Number

    Continues to narrow research

    Trac

    k so

    urce

    s

    0800 123 4567

    Full Digital Journey + Phone call

  • 18

    Online Journey

    Offline Channels

    Mobile Channels

    Insight Hub

    Bid Management

    Marketing Automation

    CRM

    Contact Centre

    Other

  • 19

    ResponseTap Dashboard

  • 20

    Review call handling and overall performance in a selected date frame. Enabling you to quickly evaluate the effectiveness of the marketing campaign.

    All ResponseTap data can be exported via the call log within the Call Reports field.

    The Dashboard

  • 21

    The Call Log

    The unique visitor originally visited the website via PPC.

  • 22

    The Call Log continued

    This information is recorded by the call handler via the Post IVR feature.

    The call log captures information about the customer journey, from first click to last click.

    The example below is the final visit which resulted in a sale value of 500.

  • 23

    Conversion Pages

  • 24

    Single Numbers

  • Brand New Insight Hub

  • 26

    Google AdWords Integration

    New added goals in analytics to complete the ROI piece

  • 27

    Google AdWords Integration continued

    The keyword report is showing the sale outcome of the phone call, so the Post Call IVR.

  • 28

    Return on investment

  • 29

    Hubspot Integration

  • 30

  • 31

  • 32

  • Thank YouOyin BamgboseSales ManagerOyin.bamgbose@responsetap.comDDI: 0161 820 7731

    @ResponseTap