campagna virale zìcaffè
TRANSCRIPT
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Team 8
Contest 2015
Internet & Marketing
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ZiCaffè
Viral Video
Strategie
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Impatto
Originalità
Emozione
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perché abbiamosceltoquesti
Attori
?
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LIKESVIEWS
SHAREVIRALSTRATEGY
we have a BIG
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313%
Twitter strategy
tweets con immagini e video hanno un tasso di interazione del
in più rispetto ai tweet text only
“ninjaMarketing”
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Twitter strategy
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Twitter strategy
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strategy
Buona strategia
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I guru americani suggeriscono di dedicare il 90% dei tweet
ad argomenti generali del settore e solo il 10% alla nostra realtà
Millionaire.it, feb 2015
Public Relations opinion leader
giornalisticostumer care
influencersbloggers
strategy
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face
book
stra
tegy
Generazione di “social testimonial”
Lancio del video
Likes and sharing Challenge
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#MyGuest
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face
book
stra
tegyCHALLENGE #MyEspressoFeeling
#MyGuest
Un nuovo volto per la campagna socialEmozione e creatività durante la coffeehourDurata due mesi
Chi ha più likes VINCE
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Effetti positivi della strategia
Iscrizioni
Views
Followers
Profilo attivo
Engagement
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strategy
Ricerca di utentiAnalisi degli hashtagCommentare
PRIMA FASE
SECONDA FASELancio della challenge giornaliera Incremento dei contenuti
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strategy
PROCESSO CHALLENGE IGLancio dell’hashtag a tema
Selezioni delle 4 foto migliori e tag
Votazione degli utenti
Pubblicazione della foto vincitrice
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