CAMPAIGN BRIEF’S ANNUAL 400+ PAGE PRESTIGIOUS HARDBACK 2012 RECORD OF THE BEST ADS FROM ASIA, AUSTRALIA AND NEW ZEALAND. COMES COMPLETE WITH TWO HIGH QUALITY DVDS

WITH OVER 100 TVC, INTEGRATED AND RADIO ACCEPTANCES.

CALL FORENTRIES

ENTRY DEADLINEFRIDAY 12TH OCTOBER

FREETO ENTERTheW rk

2O12

Last year over 150 of the most awarded agencies from around the region entered work for consideration to be published in The Work 2011. A record 460 ads and campaigns made the cut. Each year, since 2002, The Work has grown as a publication and it serves as the only truly regional record of creativity from Asia, Australia and New Zealand. What sets The Work apart is our unique judging criteria. Entry is free to any agency in the region - our only proviso for entry is that the ad must already have passed judgement and won an award at an existing national, regional or international awards show. The reaction to The Work has been nothing short of spectacular and The Work 2012 will continue to impress. Be a part of this prestigious record of the region’s best work and enter now.

• ELEVENTH EdiTioN ouT EARLY 2013 • SENd iN YouR BEST WoRk NoW • FREE To ENTER • oNLY THE BEST WoRk AccEpTEd •

ABOUT CAMPAIGN BRIEF

Campaign Brief has been publishing creative advertising trade magazines in Australia since 1984. In 1996 Campaign Brief Asia was launched. Both titles are considered “The Bible” of creativity in the region... but don’t just take our word for it...

“What I love about Campaign Brief is the absolute lack of confusion. It’s a magazine about creativity, for creative people by creative people. While the majority of industry press tries to be everything to everyone, Campaign Brief remains true to its origins. An unadulterated, hedonistic, up to the minute commentary on ads and creative people. With loyalty to ideas, not agencies or countries. We spend our whole careers fighting compromise and politics. Worrying about deadlines and agency stability. Campaign Brief represents everything that keeps us sane. Producing great work, having a laugh, inspiring one another, celebrating success, discovering new talents and of course a bit of mindless gossip. And the added bonus, is that it is run by people who actually care about advertising. Its success is a barometer of our success.”

DAVID DROGA, CREATIVE CHAIRMAN, DROGA5 USA

“The Work is the best produced award’s annual in the world. Finally, an award’s Annual that recognises its readers may actually want to read the copy on the print ads!” GRAHAM WARSOP, CHAIRMAN & ECD, THE JUPITER DRAWING ROOM, SOUTH AFRICA

InsIde The Work 2012

16 S P O N S O R : D D B 17T H E W O R K 2011

Magazines

Campaign

Client Mattel

ProductPictionary

TitleT-RexJet-Fighter (over page)Wrestler (over page)

AgencyOgilvy & Mather Malaysia

Creative DirectorsGavin SimpsonTan Chee Keong

Art DirectorsYee Wai KhuenTan Chee KeongGavin Simpson

CopywritersAdam ChanDonevan Chew

Photographic StudioStudio DL

DesignerLian Ee Wern

IllustratorMilx

Account SupervisorsAmy YepJoanne Lee

Account ManagerSharon Khor

• ELEVENTH EdiTioN ouT EARLY 2013 • SENd iN YouR BEST WoRk NoW • FREE To ENTER • oNLY THE BEST WoRk AccEpTEd •

204 S P O N S O R : D D B 205T H E W O R K 2011

Integrated

Campaign

ClientZoo Records

ProductZoo Records

TitleHidden Sounds

AgencyLeo Burnett Hong Kong

Executive Creative DirectorConnie Lo

Creative DirectorsBrian MaAlfred Wong

Art DirectorsBrian MaKenny IpLeo YeungTommy Cheung

CopywritersAlfred WongWen LouieJoey ChungCyrus Ho

DVD

89

Campaign

ClientDiageo Australia

ProductBundaberg Rum

TitleWatermark

AgencyLeo Burnett Sydney

Chief Creative OfficerAndy DiLallo

Creative DirectorTim Green

Art DirectorTim Green

CopywriterRupert Taylor

DesignerJohn-Henry Pajak

EditorAngus Forbes

In January 2011, the state of Queensland was nearly wiped out by massive floods. Bundaberg Rum is a much-loved Queensland brand that has been lifting the spirits of Queenslanders for over 100 years. When that spirit came under threat from the rising waters, Bundaberg felt a duty to raise it up once again. Like the rest of the state, the Bundaberg

distillery was underwater and in a state of crisis. Our solution was to create a product that would become a symbol of Queensland resilience and defiance, and rally the support of the nation. The product is Watermark: a rum crafted to mark the point where the floodwaters peaked, and to mark the spirit in the towns on the road to recovery.

Campaign

ClientACON

ProductACON

TitleWear it with Pride

AgencyM&C Saatchi/Mark Sydney

Executive Creative DirectorBen Welsh

Creative Director Gavin McLeod

Art DirectorsHanes CiattiBen Huxter

CopywritersGenevieve HoeyHamish Stewart

Agency ProducerRod James

DirectorJan A. Reichle

Digital ProducerJacquie Ford

Interactive DesignerChristos Roussos

PhotographerJulia Schauenburg

ProgrammersBecc RoachGilmore DavidsonCaleb Wong

DVD

90

Campaign

ClientLion Nathan

ProductSteinlager

TitleBelieve

AgencyDDB New Zealand

Executive Creative DirectorToby Talbot

Creative DirectorRegan Grafton

Head of CopyPaul Hankinson

Art DirectorsDamian GalvinBen Barnes

CopywritersRory McKechnieMatt Webster

Digital Creative DirectorAaron Goldring

Digital ProducerDov Tombs

Agency ProducerTania Jeram

Agency TV ProducerJudy Thompson

Production CompanyRobber’s Dog

DirectorAdam Stevens

Production Company ProducerMark Foster

DOPGinny Loane

DVD

91

346 S P O N S O R : B B D O 347T H E W O R K 2011

Television

Single

Client VB

Product VB

Title VB Cry

Agency Droga5 Sydney

Creative ChairmanDavid Nobay

Executive Creative DirectorDuncan Marshall

Senior TV ProducerPaul Johnston

Creative TeamCam BlackleyMatty Burton

Business DirectorJamie Clift

Planning DirectorSudeep Gohil

Senior PlannerChris D’Sylva

DirectorSteve Rogers

Executive ProducerMichael Ritchie

Production CompanyRevolver

CinematographerRussell Boyd

EditorJack Hutchings

Music Production CompanyNylon

Sound DesignerSimon Lister

DVD

1

DVD

2

Recently, Australian men have become far more interested in their image. But while superficiality engulfs the world around them, there’s still a real desire to be authentic.

VB’s always been the REAL beer. And for guys who have strayed too far from their real selves, it’s the perfect way back to reality.

The Flyboy TVC portrays the life of a boy born with wings. We share his poignant moments, from his birth to his school days to him finding fame with his flying ability. The film ends with a twist as he sacrifices his wings to be able to drive the Jetta.

DVD

3A guy and his friends walk into a bland bar. It is a crappy place. Then he meets the bartender, who is cool, and sees the dude is in need of some character, so takes him to this really sweet place where they drink Bundaberg 5. Awesomeness ensues. So it goes.

DVD

4

DVD

5

Russell and his dog Wilson are sailing across the Indian Ocean when Russell discovers he’s won Lotto. They need to get home, but fate has other plans. This is a tale of loyalty, betrayal and the epic journey of a lucky lotto ticket.

Saridon works against persistent headaches. The TV spot shows such a headache coming to life, aggravated by our market’s already tough working environment. The headache is attacking the carpenter non-stop, while he’s working non-stop.

DVD

6The world’s pretty unAustralian. So we had Sam Kekovich appointed Australia’s first official Lambassador. He petitioned the United Nations to create International Australia Day. Because if mankind stopped fighting, and got together over a Lamb barbie – just like we do Down Under - the world would be a far, far better place.

Single

ClientDiageo Australia

ProductBundaberg Five

TitleAin’t No Nancy Drink

AgencyLeo Burnett Sydney

Chief Creative OfficerAndy DiLallo

Creative Director Tim Green

Art DirectorsTim GreenRupert TaylorAndy DiLallo

CopywritersRupert TaylorTim GreenAndy Diallo

Agency ProducerRita Gagliardi

Production CompanyMJZ Los Angeles

DirectorTom Kuntz

EditorGavin Cutler

Post Production CompanyThe Mill Los Angeles

Sound StudioSong Zu Sydney

Single

ClientVolkswagen India

ProductVolkswagen Jetta

TitleFlyboy

AgencyMudra Communications Mumbai

Chief Creative Officer Bobby Pawar

National Creative DirectorRajeev Raja

Creative DirectorsSreejith Kodoth Ranjit Sasidharan

Agency ProducerMichael Remedios

Production CompaniesGoodoil FilmsNomad Films

Director Hamish Rothwell

CinematographerCrighton Bone

Executive ProducerAmitabh Bhattacharya

ProducerSam Long

EditorPeter Sciberras

Post Supervisor Paul Butterworth

Post ProductionFuel VFX Sydney

Single

ClientNew Zealand Lotteries

ProductLotto

TitleLucky Dog

AgencyDDB New Zealand

Executive Creative DirectorToby Talbot

Deputy Creative DirectorRegan Grafton

CopywriterNatalie Knight

Art DirectorsGavin SiakimotuRegan GraftonBrett Colliver

Agency ProducerTania Jeram

Agency Executive ProducerJudy Thompson

Production CompanyThe Sweet Shop

DirectorSteve Ayson

Production Company ProducerClaire Kelly

EditorJack Hutchings

Post Production CompanyAnimal Logic

Sound DesignLiquid Studios

Dog TrainersCaroline GirdlestoneJames Delane

Single

ClientMeat and Livestock Australia

ProductMeat and Livestock Australia

TitleLambassador

AgencyBMF Sydney

Executive Creative DirectorWarren Brown

Creative Director/CopywriterDennis Koutoulogenis

Creative Director/Art DirectorJake Ruszynak

Agency ProducerJenny Lee-Archer

Group Account DirectorKaren Martin

Strategic PlannerGerry Cyron

Production CompanyJungleboy

DirectorsTrent O’DonnellScott Pickett

ProducerNicola Patterson

Account DirectorsRebecca BoothLouise Mawer

CinematographerHugh Miller

EditorPaul Swain

Sound StudioSound Reservoir

Sound EngineerPaul Taylor

Single

ClientBayer Philippines

ProductSaridon

TitleHammer

AgencyBBDO Guerrero/Proximity Philippines

Creative DirectorsDavid GuerreroBrandie TanRey TiempoGary Amante

Art DirectorsGary AmantePeepo David

CopywritersRey TiempoDavid Guerrero

Agency ProducerIdda Aguilar

Production CompanyRevolver Philippines

DirectorJoel Limchoc

Account ServiceCindy EvangelistaIking Uy

162 S P O N S O R : J W T 163T H E W O R K 2011

Public Service

Campaign

ClientBreast Cancer Foundation

ProductBreast Cancer Awareness

TitlePimple, Big Bottom, Bad Hair Day

AgencyDDB Singapore

Chief Creative DirectorNeil Johnson

Executive Creative Director Joji Jacob

Creative DirectorThomas Yang

Art DirectorsThomas YangAndrea Kuo

CopywritersJoji JacobKhairul Mondzi

PhotographerAllan Ng

Photographic StudioThe Republic Studios

Digital ImagingAgnes Teo

Account Manager Rowena Bhagchandani

Account SupervisorsDominic Lee Ling Kai Ng

IllustratorAndy Yang

Single

ClientWWF Indonesia

ProductWWF

TitleCircle of Life

AgencyGrey Group Singapore

Chief Creative OfficerAli Shabaz

Art DirectorsAlex TanAng Sheng Jin

CopywriterJoseph Cheong

PhotographerKin Yee

Photographic StudioTeo Studio

IllustratorFelix Wang

30 S P O N S O R : D D B 31T H E W O R K 2011

Magazines

Campaign

ClientSuper Rich 1965

ProductSuper Rich Currency Exchange

TitleElizabethMao (over page)Lincoln (over page)

AgencyOgilvy & Mather Thailand

Executive Creative DirectorsWisit LumsiricharoenchokeNopadol Srikieatikajohn

Creative DirectorGumpon Laksanajinda

Art DirectorsWisit LumsiricharoenchokeNopadol SrikieatikajohnThongrob ChantarakKomson Yamshuen

CopywritersNopparat WattanawarapornKris Garford Spindler

Agency ProducerPaiboon Suwansangroj

PhotographersAnuchai SecharunputongNok Pipattungkul

Photographic StudioRemix Studio Bangkok

248 S P O N S O R : F B I 249T H E W O R K 2011

Cyber

Single

ClientMars

ProductPedigree Adoption Drive

TitleDoggelganger

AgencyColenso BBDO Auckland

Creative DirectorsNick WorthingtonLevi SlavinAaron Turk

Art DirectorJae Morrison

CopywriterLevi Slavin

Agency ProducerHaydn Thomsen

Account ServiceScott ColdhamKarla FisherDave Munn

Digital Creative DirectorsAaron TurkLevi Slavin

Digital Art DirectorJae Morrison

Digital DevelopersColin WilliamsPaul Headington

Digital DesignerAaron Turk

The Pedigree Adoption Drive developed Doggelgänger: Human to canine pairing software, to connect homeless dogs to their human doubles.

www.ourshowroom.co.nz/doggelganger/

Single

ClientOrcon

ProductOrcon Business

TitleThe Living Office Banner

AgencySpecial Group Auckland

Creative DirectorsTony BradbourneRob Jack

Agency ProducerMahsa Willis

Managing PartnerMichael Redwood

Account DirectorAnnabel Rees

Interactive CompanySalt Interactive

Interactive DesignerMichael Chalberg

Technical DeveloperLee Burrow

Interactive ProducerStephen Williams

Production CompanyExposure

DirectorChris Clark

ProducerCraig Henderson

We filmed 15 actors in a custom built office and shrunk it down to fit into a banner ad. The office grew across the screen and filled up with people.

http://www.cre072.co.nz/13_BusinessBanner/

BROADBAND. PHONE. MOBILE. NO FIXED TERM CONTRACTS.FREEDOM TO CHANGE AS YOUR BUSINESS DOES.

Single

ClientFedEx

ProductFedEx

TitleChanging World

AgencyBBDO Guerrero/Proximity Philippines

Creative DirectorsDavid GuerreroJoel LimchocSimon WelshBrandie TanDrew Ungvarsky

Art DirectorsBrandie TanDale LopezJoe BrantonPeter McCallum

CopywritersDavid GuerreroSimon WelshPia Ocampo-Roxas

Interactive ProducerEric Green

Digital ProducerDoug Stivers

Interactive CompanyGrow Interactive

Digital StrategistMark Himmelsbach

Technical DevelopersLuke BilgerJosh McDonald

Flash DevelopersJeff PenanoRicky WilliamsDarius Pilapil

http://checkitout.ph/changingworld

Campaign

ClientCoopers

ProductCoopers

TitleThe Order of Coopers

AgencyWhybin\TBWA\Tequila Sydney

Digital Creative DirectorRuss Tucker

Art DirectorAndy Fergusson

Agency ProducerStafford Bosak

Model DesignAliza Nordin

Technical DeveloperDanny McGillick

HTML DevelopmentRob Harris

Flash DevelopmentAndrew Vernon

Digital ProductionSean GardnerLead DesignPete Chen

Everyone knows diamonds are a girl’s best friend, and beer is a guy’s best friend - so we hid three handcut diamonds worth over $10,000, and a heap of smaller prizes, in packs of Coopers Clear. We wanted to give girls a reason to buy beer, and give guys a solid excuse.

URL: www.coopers.com.au

Campaign

ClientThe Coca-Cola Company

ProductBurn Energy Drink

TitleBurn

AgencyPublicis Mojo Sydney

Chief Creative OfficerCraig Davis

Executive Creative DirectorMicah Walker

Senior CopywriterIan Williamson

Senior Art DirectorAndrew Ostrom Ruth Bellotti

Agency ProducersCorey EssePhilippa Smart

StrategySimone EllisWill Davie

Production CompanyExit Films Melbourne

Digital PartnersThe Rumpus Room London

Creative Technical Director Tomas Roope

ProductionSteve Wyles

Lead DeveloperKentaro Yamada

Head of Community StrategyJessica MacCormick

http://awardentry.info/thework/burn/campaign/

hoW To enTer InformaTIonThere have been some changes to the entry procedures so please read this carefully.

This is the 11th edition of The Work - a hardback, high-quality book showcasing the very best advertising in Asia, Australia and New Zealand. The Work is published by Campaign Brief Asia and Campaign Brief Australia. First published in September 2002 The Work has a distribution of 4000 copies throughout the region and the world. The Work 2012 will again judge shortlisted and winning advertising from national and regional awards programmes in Asia, Australia and New Zealand plus major international shows, and select the very best to appear in the 400+ page annual. To be in The Work 2012 will be to be remembered and revered for years to come. Two DVDs with all TV, Integrated and Radio ads are also included.

WHO CAN ENTER

Agencies, production companies, individuals and suppliers who are based in Singapore, Australia, Thailand, Hong Kong, China, New Zealand, Japan, Malaysia, India, Vietnam, Taiwan, The Philippines, Indonesia and Korea.

CATEGORIES

There are 16 categories for entry (On every entry form make sure you nominate the category you are entering):

1. Magazines 2. Newspapers 3. Posters 4. Outdoor (incl. taxi/bus)

5. Business to Business 6. Public Service Print 7. Public Service TVC 8. Direct

9. Integrated 10. Ambient/Guerrilla 11. TV & Film 12. Radio

13. Craft in Print 14. Craft in TV 15. Cyber 16. Miscellaneous

CONDITIONS OF ENTRY

Very simple:

EVERY entry to The Work 2012 must have already “passed the test” and been a WINNER or a FINALIST at a recognised national, regional or international award show between June 1st, 2011 and October 1st, 2012.

EVERY entry should be good. Very good. PLEASE BE VERY SELECTIVE WITH YOUR ENTRIES. Also be realistic as you are competing against the best from Asia, Australia and New Zealand. A finalist at your easy to win local award show very rarely makes the grade!

Ads that have already appeared in The Work can not be entered again.

There is no need to enter the same ad/campaign in different categories (craft excepted). Ads and Campaigns which are entered into more than one category will only be accepted in the strongest so as to avoid the inevitable repeats you find in many annuals (craft excepted).

DEADLINE FOR ENTRIES

Entries must be in Campaign Brief’s Western Australian offices by FRIDAY OCTOBER 12TH, 2012. Please clearly mark your parcel as “ENTRIES TO THE WORK”. Courier to: Campaign Brief, Level 1, 14-16 Rowland Street, SUBIACO 6008 WA, AUSTRALIA. Tel: +618 9380 9044.

HANDLING FEE

There is a Handling Fee of AUD$400 for any agency entering MORE than 15 Ads/Campaigns. The reason for this is that in past years many agencies have not been selective with their entries and have entered up to 100 ads/campaigns each. Please be selective - ONLY ENTER YOUR VERY BEST WORK.

COST OF ENTRY

Free. This is not another awards show. The Work 2011 is all about recording and recognising the best ads from our region. Be selective with your entries - you are competing against the best from Asia, Australia and NZ. Successful entries to The Work will be subject to an acceptance fee of AUD$280 for each single entry and AUD$550 for each campaign to cover production costs of the book. In this way there are no wasted entry fees! If none of your entries are selected to appear in The Work there is no fee to be paid. Similarly if your budgets this year only stretch to 3 acceptances - just enter your best 3 pieces of work. Accepted entrants will be notified by email. Material and credits for publication will be requested at the same time.

Your first step is to cull down your entries to the very best. Try and keep your entries down to under 15 ads/campaigns. THERE IS A HANDLING FEE OF AUD$400 FOR ANY AGENCY ENTERING MORE THAN 15 ADS/CAMPAIGNS. The reason for this is that in past years many agencies have not been selective with their entries and have entered up to 100 ads/campaigns each. Please ONLY ENTER YOUR VERY BEST WORK. If you decide to enter more than 15 ads/campaigns then please include with your entries a Bank Draft (made out to Campaign Brief Pty Ltd) or enclose Credit Card payment details for the AUD$400 handling fee.

PRINT, POSTER, PRESS & PRINT CRAFT CATEGORIES

DO NOT MOUNT YOUR ENTRIES ON ANY BOARD OR FOAM. The completed Entry Form must be taped securely to the back of each entry. PLEASE DO NOT SEPARATELY WRAP UP EACH INDIVIDUAL ENTRY - it is a waste of paper - just put all your entries loosely in one folder and send them to us. If your ad ran as Press, Posters and Print there is no need to send in three sets of ads. Just submit one set of proofs and write the categories on the single entry form. If successful we will select the entry to appear in the strongest category.

OUTDOOR (INCLUDING TAxI/BUS) & AMBIENT/GUERRILLA

Photographs or colour print outs only. No slides. DO NOT MOUNT YOUR ENTRIES ON ANY BOARD OR FOAM. The completed Entry Form must be taped securely to the back of each entry. PLEASE DO NOT WRAP UP EACH INDIVIDUAL ENTRY - it is a waste of paper - just put all your entries loosely in one folder and send them to us.

TELEVISION, CINEMA & TV CRAFT CATEGORIES

Please provide Quicktime Movie files (.mov) for all entries. These should be under 20MB each. Burn all the Quicktime files on to ONE single CD and clearly mark the entrant/agency on the outside of the CD. Supply a running order of what is on the CD and CLEARLY mark which category the commercial is being entered into (ie Television/Film, Public Service TVC or TVC Craft). TAPE this securely to the CD cover. Fill out an Entry Form for each entry and include them with the CD. Please be very selective with your TV entries.

RADIO

Supply all of your entries on the ONE single CD and supply scripts for each entry. Clearly mark the entrant/agency on the CD. Supply a running order of what is on the CD and TAPE this securely to the CD cover. Fill out an Entry Form for each entry and include them with the CD.

INTEGRATED

Supply a printed proof that clearly presents the idea. You may also include a CD or supply a website URL that explains the idea (3 minutes maximum). If these are professionally presented and the idea is clearly demonstrated, these will be accepted on the DVDs that accompany The Work 2012.

PUBLIC SERVICE PRINT

Public Service press, print, poster and outdoor will appear in The Work 2012 together. Entry requirements are as per the Print, Poster, Press and Outdoor categories. Public Service TVC and Cinema will appear in The Work 2012 in their own section. Entry requirements as per the Television and Cinema categories.

CYBER

For each entry please provide an entry board that shows/describes the idea. A website URL for each entry must also be provided.

MISCELLANEOUS

If you have an entry that does not fit in other categories enter it here (with an explanation).

IF YOU HAVE ANY QUERIES

Email: Dee Ashby on asia@campaignbrief.com

hoW To PresenT your enTrIes

Product or Service:

Example: Toyota

Example: Oral B

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Title/Headline:

Ultra Safe

Teeth

Category:

Outdoor

Television

This Master Form must be filled out and sent in with your entries to The Work 2012. Attach your Master List to this Master Entry Form. Ensure the ECD, CD and Creative PA’s name and email are provided (if ECD and CD are the same replace CD with another senior creative from the agency). These are the people who will be notified of acceptances to The Work 2012. Please list all the entries you are submitting below.

Note: More than 15 entries incurs a AUD$400 Handling Fee. Please be selective.

Agency/Company:

Telephone: Fax:

Entrant’s Name:

Entrant’s Email:

Postal Address:

Country:

Executive Creative Director:

Executive Creative Director’s Email:

Creative Director:

Creative Director’s Email:

Creative Secretary/PA:

Creative Secretary/PA’s Email:

masTer enTry form

List the National, Regional & International Awards this ad/campaign won between June 1st, 2011 and October 1st, 2012. Specify below. Provide full details ie: Cannes 2012 Bronze Lion, AdFest 2 Silver and 1 Gold etc. This information must be supplied as a condition of entry.

This is the form to be taped to the back of each entry you submit. Copy this form for the number of entries you are submitting and tape to the back of Print entries or supply with DVD or CD for TV and Radio entries. Please note, we are not asking for full credits - if your entry is accepted for The Work 2012 you will be notified and asked to supply full credits with your material for publication.

Category Entering:

Title of Entry:

Product:

Client Name:

Ad Agency Name:

City/Country:

Entrant’s Contact Name and Phone Number:

Executive Creative Director:

Creative Director(s):

Art Director(s):

Writer(s):

Full credits will be asked for should this entry be accepted in The Work 2012.

THIS SECTION BELOW MUST BE FILLED OUT

enTry form

Production Company:

Director:

Post Production Company:

Sound Studio:

Photographic Studio:

Digital Imaging Company:

Copy this form for the number of entries you are submitting and paste to the back of Print entries or supply with DVD or CD for TV and Radio entries. VERY IMPORTANT: YOU MUST NOMINATE WHICH CRAFT YOU ARE NOMINATING THE AD FOR (e.g. Direction, Cinematography, Editing, Special Effects, Copywriting, Typography, Photography etc. Example: “Print Craft - Typography” or “TV Craft - Direction”). If your entry is accepted for The Work 2012 you will be notified by email and asked to supply full credits with your material for publication.

Category Entering:

Title of Entry:

Product:

Client Name:

Ad Agency Name:

City/Country:

Entrant’s Contact Name and Phone Number:

Executive Creative Director:

Creative Director(s):

Art Director(s):

Writer(s):

CrafT enTry form

Full credits will be asked for should this entry be accepted in The Work 2012.

THIS SECTION BELOW MUST BE FILLED OUT

List the major National, Regional & International Awards this ad/campaign won between June 1st, 2011 and October 1st, 2012. Specify below. Provide full details ie: Cannes 2012 Bronze Lion, AdFest 2 Silver and 1 Gold etc. This information must be supplied as a condition of entry.

TheWOrk

AUSTRALIADistributed via Campaign Brief - see order form below.

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OR ORDER FROM CAMPAIGN BRIEF AND FILL IN THE FORM BELOW

Please send me ...........copies of The Work 2012 (Available Early 2013, AUD$90). Total: AUD$...............

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Total Amount Due: AUD$.................

HOW MUCH FOR THE WORK?

Prices in Australian dollars. Prices include packaging & airmail courier delivery. Special discounts on previous editions of The Work. Asia, Australia & New Zealand - AUD$90 (includes GST in Australia). USA, Europe & Rest of World - add AUD$30 to above prices.

Name:

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Country: Postcode:

Email:

Telephone: Fax:

PAYMENT

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