britania case study

7/27/2019 Britania Case study

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CASE STUDY:BRITANNIA INDUSTRIES LTDGroup members: Iris Sunny Wee Box Dora


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AgendaIntroduction

Findings: Problems

Recommendations

Conclusion


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BackgroundThe largest manufacturer of bakery products in India

Established in 1892

Top-selling: Biscuit brands


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Initial steps:Eat Healthy, Think Better

Moving forward:

Midday Meal Scheme

Extending the brandExpanding the supply chain: Outsourcing

Strategic plans:

Scale up the manufacture and distribution of social products

Develop the social products into sustainable business

ackground


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Finding Problems External strategy problems

Cannot meet the need at the national level

Fierce competition

Internal strategy problem

Financial problems

Marketing problems


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FINDINGS-External StrategyProblems Cannot meet the need at the national level

The conscience of malnutrition

The market share of health and wellness food

$300 billion, $725 million

Various stakeholders to collaborate with

Government agency, corporate sector, civil society

Innovator


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Competitors Local companies--Parle Products, ITC, Surya Foods

Multinational companiesKraft Foods, United Biscuits

Finance, technique, diversity and distribution

FINDINGS-External StrategyProblems


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Financial problems (High costs of operation)

In 2008, total expense = 25,990 (Rupees millions)

In 2011, total expense = 44,829 (Rupees millions)

The highest increasing expense is Raw materials

(Sugar, Flour and Oil)

The highest increasing raw material is Sugar

FINDINGS-Internal StrategyProblems


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Marketing Strategy Problems (Educating to Indian

customers)Nutrition is the intake of food, considered in relation

to the bodys dietary needs.

(World Health Organization: WHO)

Lack of educate the nutritional products NutriChoice

Malnutrition

FINDINGS-Internal StrategyProblems


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Recommendation 1 (External)Enlarge scale of the company Solutions:

Strengthen cooperation with government

Integrated Child Development Service

Midday Meal Scheme

Community-oriented organizations

Drawbacks:

Competition in government projects

Weigh profits over development


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Other recommendations Cooperation with stakeholders

Outsourcing


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Recommendation 2 (External)Competitive advantages & Sustainabledevelopment Solution:

1. Improve quality of products: taste and minerals

2. Products for low-income consumers

Drawbacks: Increase cost


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Other recommendations Balance the low-price products and high-price products

Enhance the reputation

Gain supports from the government


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Recommendation 3 (Internal)

Financial issues: SAVE COST

Material costs

Cooperate with sugar suppliers and flour

companies, make simply package

Labour costs

From rural areas Distribution costs

Factory location close to the target market


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Recommendation 4 (Internal)

Marketing issues

Brand management

Create new different flavours

Educate to the public (Fortified biscuits can kill malnutrition)

Built a national-wide scheme: Suppliers for all the schools and

charity


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Conclusion

Problems:

Profits decreased

Marketing strategies are limited

Potential competitors

Solutions: external and internal strategies

Scale up social products

Develop a sustainable business


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Thank youfor your attention

britania case study

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