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Tale of one of Indias favourite Brands

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Every journey starts with one step

Britania started its journey in 1892 from a small house in

Kolkata

The initial investment was meager Rs. 295.

By 1910, with the advent of electricity, Britannia

mechanised its operations

In 1921, it became the first company east of the Suez

Canal to use imported gas ovens.

The Beginning

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Went for public issue in 1978

The following year, Britannia Biscuit Company wasre-christened Britannia Industries Limited (BIL)

1983 it crossed the Rs. 100 crores revenue mark.

In 1994, Volumes cross 1,00,000 tons of biscuits

By 1997 the volumes crossed 3,00,000 tons.. Now, Britania crossed Rs.2,000 crore revenue

mark

March towards leadership

Eat Healthy, Think BetterEat Healthy, Think Better

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Every journey starts with one step

Britania started its journey in 1892 from a small house in

Kolkata

The initial investment was meager Rs. 295.

By 1910, with the advent of electricity, Britannia

mechanised its operations

In 1921, it became the first company east of the Suez

Canal to use imported gas ovens.

In 1978 Britania went for Public issue

In 1983 it crossed 100 cr. Mark in revenues..

March towards Leadership

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All of us love munching Biscuits.. Sweet or salt!!

The word 'Biscuit' is derived

from the Latin words 'Bis'

(meaning 'twice') and 'Coctus'(meaning cooked or baked)

The word 'Biscotti' is also

the generic term for cookies

in Italian.

As people started to explore

the globe, biscuits becamethe ideal traveling food sincethey stayed fresh for long periods

Biscuits.. Sweet or Salt..

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THE ORIGIN OF

'Eat Healthy, Think Better'

Consumers seek foods that complement their lifestyles while offeringconvenience, variety and economy, over and above health and nutrition.

Britannia had the ability to resonate with the changes in consumer needs-needs that have varied significantly across its 100+ year epoch

IN 2002 Re-birth - new corporate identity'Eat Healthy, Think Better' lead to new mission:'Make every third Indian a Britannia consumer .

Britannia saw the writing on the wall. Its"Swasth Khao Tan Man Jagao"(Eat Healthy, Think Better) encapsulating thecore essence of Britannia - healthy, nutritious,optimistic - and combining it with a delightfulproduct range to offer variety and choice to

consumers .

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THE ORIGIN OF

'Eat Healthy, Think Better'

In 1992, it celebrated its Platinum Jubilee.

In 1997, the company unveiled its new corporate identity - "Eat Healthy,Think Better" - and made its first foray into the dairy products market.

In 1999, the "Britannia Khao, World Cup Jao" promotion further fortifiedthe affinity consumers had with 'Brand Britannia'.

In the subsequent public issue of 1978, Indian

shareholding crossed 60%, firmly establishing

the Indianness of the firm. The following year,

Britannia Biscuit Company was re-christened

Britannia Industries Limited (BIL).

Four years later in 1983, it crossed the Rs. 100

crores revenue mark.

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GLOBAL PARTNERS

In 1993Wadia Group acquired stake in ABIL, UK and became anequal partner with Groupe Danone in BIL .

GROUPE DANONE - International FMCG Majorspecializing in Fresh Dairy Products, Bottled Waterand Biscuits/Cereals. One of the World leadersin the food industry, these are some of the laurels itpossesses:No # 1 worldwide in Fresh Dairy ProductsNo # 1 worldwide equally placed in Bottled Water (by volume)No # 2 worldwide in Biscuits and Cereal Products

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GLOBAL PARTNERS

In 2002

In 2002, Britannia's New Business Division formed a joint venturewith Fonterra, the world's second largest Dairy Company, andBritannia New Zealand Foods Pvt. Ltd. was born.

Achievements

In recognition of its vision and accelerating graph,Forbes Global rated Britannia 'One amongst the Top 200

Small Companies of the World', and The EconomicTimes pegged Britannia India's 2nd Most Trusted Brand.

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Milestones

1999- "Britannia Khao World Cup Jao" - a major success! Profit up by 37%

2000 Forbes Global Ranking - Britannia among Top 300 small companies.

2001 BIL ranked one of India's biggest brands

No.1 food brand of the country

Britannia Lagaan Match: India's most successful promotional activity of theyear

Maska Chaska: India's most successful FMCG launch.

2002 BIL launches joint venture with Fonterra, the world's second largest

dairy company

Britannia New Zealand Foods Pvt. Ltd. is born

Rated as 'One amongst the Top 200 Small Companies of the World' by

Forbes Global

Economic Times ranks BIL India's 2nd Most Trusted Brand

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Milestones !

2003 'Treat Duet'- most successful launch of the year

Britannia Khao World Cup Jao rocks the consumer lives yet again

2004 Britannia accorded the status of being a 'Superbrand'

Volumes cross 3,00,000 tons of biscuits

2007 Britannia industries formed a joint venture with the Khimji Ramdas

Group and acquired a 70 percent beneficial stake in the Dubai-based

Strategic Foods International Co. LLC and 65.4% in the Oman-based Al

Sallan Food Industries Co. SAOG.

Britannia NutriChoice SugarOut range introduced - 1st of its kind of biscuits

to be be launched in India with "No Added Sugar" (Variants - Chocolate

Cream, Orange Cream, and Litetime)

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In current news !

2009 Britannia Industries buys out New Zealand's Fonterra from existing

dairy joint venture, Britannia New Zealand Foods (BNZF). BNZF became a

100 per cent Britannia subsidiary and was renamed Britannia Dairy Private

Limited (BDPL).

Recognizing the changing global trends & health benefits of removing

transfats, Britannia is the first Bakery brand in India to remove transfats

from its products.

Wadia Group acquired stake holdings from Group Danone and becomes

the single largest shareholder in BIL.

2010 Britannia was presented the Master Brand 2010 Award by CMOCouncil in November 2010.

2011 Britannia received the Most Respected Company Award 2011 from

Businessworld.

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Cookies Section!

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New Products !

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Investors Zone

2006-07 was an exceptional year for Britannia with top line sales growing at27.5%, making Britannia the leader among FMCG Companies in terms oforganic growth. It also saw the Bread, Cake and Rusk business grow 54% tobecome a Rs. 2,000 mn business. Additionally, exports grew 63% to Rs. 187mn.

Britannia has worked for the benefit all stakeholders.It has established an excellent track record in termsof its financial performance and dividends distributedto its shareholders .

Renovating existing brands and launching new ones andexpanding reach. With the segmented and sharpened goto market strategy , Britannia s brands now have greateravailability in rural markets and pervasive presence in

modern trade. Britannia was ranked second among FMCG Companies

in the Business World Most Respected

Company Survey 2006.

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Gross Sales.

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Dividend and Bonus History

YEAR DIVIDEND %

2003 100%

2004 110%

2005 140%

2006 150%

YEAR BONUS

PARTICULARS

1984 2 Equity shares

for every 5

shares held

1987 2 Equity shares

for every 5

shares held

1990 1 Equity shares

for every 2

shares held

2000 1 Equity shares

for every 2

shares held

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Products of 2008

Tiger Banana - Britannia Tiger Banana packed with IRON ZORand goodness of Banana is accessible to all, being available inconvenient packs priced at Rs.2, Rs.4 and Rs.10.IRON ZORhelps make mind sharper and body stronger.

NutriChoice SugarOut - Sounds like yesterday whenpeople commented that healthy foods meant"compromising on the taste. The product is not justsweet but tastes great, and yet contains no added sugar.

Treat Fruit Rollz - Want to know a little secret? They make the besttiffin treats!Fruit Rollz is indeed a yummy snacking option for kids,while keeping the Moms assured about the goodness provided bythe fruit filling.

Britannia 50-50 Pepper Chakkar- The tangy and distinctivepepper flavoured biscuit, is truly a case of leveraging the marketingmix to best advantage.

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Company Releases

Britannia reports 20% top line growth.

Kolkata, July 28th, 2008: Britannia Industries Ltd. (BIL),one of Indias leading food Companies, reported sales ofRs. 6,933 MM for the quarter ended 30th June 2008, agrowth of 20.2%. PBIT increased 18.8%, while PAT grew11.6%.

Consumers voted brand Britannia among theTop 10 Most Trusted Brand across categories forthe 5th successive year in a survey conductedby AC Nielsen ORG-Marg and published in a

leading daily. Britannia was rated as # 1 Most Trusted Food

brand in 2008.

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Company Releases

Britannia Net Profit Increases 25% for the yearRecommends Dividend of 325%

Mumbai, May 27th, 2011: Britannia Industries Ltd. (BIL),Indias leading Food Company, reported sales of Rs.

42,137 MM for the year ended 31st March 2011, agrowth of 23.8% over the previous year. Profit fromoperations at Rs. 1,833 MM grew 40.2% and Net Profitfor the year at Rs. 1,453 MM increased by 24.7%.

Consolidated sales of Rs. 46,051 MM for the year ended31st March 2011 grew 22.1% over the previous year.Net Profit for the year at Rs. 1,343 MM increased by30.2%.

The Board of Directors recommended a dividend of

325% i.e. Rs. 6.50 / share.

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Rating of britannia!!

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METRO!!

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THANK YOU