Presentation on Britania Presentation on Britania BiscuitsBiscuits

Submitted by:Submitted by:

Mohit Khanna (Global MBA)Mohit Khanna (Global MBA)

Punjabi University,Punjabi University,

Patiala. (PB)Patiala. (PB)

ContentsContentsHistory of BiscuitsHistory of BiscuitsBoard of DirectorsBoard of DirectorsCompany OverviewCompany OverviewManagement TeamManagement TeamOrigin of BritaniaOrigin of BritaniaBritania BrandsBritania BrandsCode of ConductCode of ConductFinancial PerformanceFinancial PerformanceExport OverseasExport OverseasMilestone ExportMilestone Export

History of BiscuitsHistory of Biscuits Sweet or salty. Soft or crunchy. Simple or exotic. Sweet or salty. Soft or crunchy. Simple or exotic.

Everybody loves munching on biscuits, but do they Everybody loves munching on biscuits, but do they know how biscuits began?know how biscuits began?

The history of biscuits can be traced back to a recipe The history of biscuits can be traced back to a recipe created by the Roman chef Apicius, in which "a created by the Roman chef Apicius, in which "a thick paste of fine wheat flour was boiled and spread thick paste of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it out on a plate. When it had dried and hardened it was cut up and then fried until crisp, then served was cut up and then fried until crisp, then served with honey and pepper." with honey and pepper."

The word 'Biscuit' is derived from the Latin words The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and 'Coctus' (meaning cooked 'Bis' (meaning 'twice') and 'Coctus' (meaning cooked or baked). The word 'Biscotti' is also the generic or baked). The word 'Biscotti' is also the generic term for cookies in Italian. Back then, biscuits were term for cookies in Italian. Back then, biscuits were unleavened, hard and thin wafers which, because of unleavened, hard and thin wafers which, because of their low water content, were ideal food to store.their low water content, were ideal food to store.

Board of DirectorsBoard of Directors

Name Designation Name Designation Mr.Nusli Neville Wadia Mr.Nusli Neville Wadia Chairman Ms. Vinita Bali Chairman Ms. Vinita Bali Managing Director Mr. A.K.Hirjee Managing Director Mr. A.K.Hirjee Director Dr. Ajai Puri Director Dr. Ajai Puri Director Mr. Avijit Deb Director Mr. Avijit Deb Director Mr. Jeh N Wadia Director Mr. Jeh N Wadia Director Mr. Keki Dadiseth Director Mr. Keki Dadiseth Director Mr. Nasser Munjee Director Mr. Nasser Munjee Director Mr. Nimesh Director Mr. Nimesh N Kampani Director Mr. N Kampani Director Mr. Pratap Khanna Director Pratap Khanna Director Mr. S.S.Kelkar Director Mr. S.S.Kelkar Director

Company OverviewCompany Overview The story of one of India's favourite brands reads almost like a fairy tale. Once upon a time, in 1892 to be The story of one of India's favourite brands reads almost like a fairy tale. Once upon a time, in 1892 to be

precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. investment of Rs. 295. The company we all know as Britannia today.

The beginnings might have been humble-the dreams were anything but. By 1910, with the advent of The beginnings might have been humble-the dreams were anything but. By 1910, with the advent of electricity, Britannia mechanised its operations, and in 1921, it became the first company east of the Suez electricity, Britannia mechanised its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannia's business was flourishing. But, more importantly, Britannia Canal to use imported gas ovens. Britannia's business was flourishing. But, more importantly, Britannia was acquiring a reputation for quality and value. As a result, during the tragic World War II, the was acquiring a reputation for quality and value. As a result, during the tragic World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of "service biscuits" Government reposed its trust in Britannia by contracting it to supply large quantities of "service biscuits" to the armed forces. to the armed forces.

As time moved on, the biscuit market continued to grow… and Britannia grew along with it. In 1975, the As time moved on, the biscuit market continued to grow… and Britannia grew along with it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parry's who till now distributed Britannia Biscuit Company took over the distribution of biscuits from Parry's who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding crossed 60%, Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Indianness of the firm. The following year, Britannia Biscuit Company was re-firmly establishing the Indianness of the firm. The following year, Britannia Biscuit Company was re-christened Britannia Industries Limited (BIL). Four years later in 1983, it crossed the Rs. 100 crores christened Britannia Industries Limited (BIL). Four years later in 1983, it crossed the Rs. 100 crores revenue mark. revenue mark.

On the operations front, the company was making equally dynamic strides. In 1992, it celebrated its On the operations front, the company was making equally dynamic strides. In 1992, it celebrated its Platinum Jubilee. In 1997, the company unveiled its new corporate identity - "Eat Healthy, Think Better" - Platinum Jubilee. In 1997, the company unveiled its new corporate identity - "Eat Healthy, Think Better" - and made its first foray into the dairy products market. In 1999, the "Britannia Khao, World Cup Jao" and made its first foray into the dairy products market. In 1999, the "Britannia Khao, World Cup Jao" promotion further fortified the affinity consumers had with 'Brand Britannia'. promotion further fortified the affinity consumers had with 'Brand Britannia'.

The Origin Of “Eat Healthy The Origin Of “Eat Healthy Think Better”Think Better”

Britannia -the 'biscuit' leader with a history-has withstood the tests of time. Part of the reason Britannia -the 'biscuit' leader with a history-has withstood the tests of time. Part of the reason for its success has been its ability to resonate with the changes in consumer needs-needs that for its success has been its ability to resonate with the changes in consumer needs-needs that have varied significantly across its 100+ year epoch. With consumer democracy reaching new have varied significantly across its 100+ year epoch. With consumer democracy reaching new levels, the one common thread to emerge in recent times has been the shift in lifestyles and a levels, the one common thread to emerge in recent times has been the shift in lifestyles and a corresponding awareness of health. People are increasingly becoming conscious of dietary corresponding awareness of health. People are increasingly becoming conscious of dietary care and its correlation to wellness and matching the new pace to their lives with improved care and its correlation to wellness and matching the new pace to their lives with improved nutritional and dietary habits. This new awareness has seen consumers seeking foods that nutritional and dietary habits. This new awareness has seen consumers seeking foods that complement their lifestyles while offering convenience, variety and economy, over and above complement their lifestyles while offering convenience, variety and economy, over and above health and nutrition. health and nutrition.

Britannia saw the writing on the wall. Its "Swasth Khao Tan Man Jagao" (Eat Healthy, Think Britannia saw the writing on the wall. Its "Swasth Khao Tan Man Jagao" (Eat Healthy, Think Better) re-position directly addressed this new trend by promising the new generation a Better) re-position directly addressed this new trend by promising the new generation a healthy and nutritious alternative - that was also delightful and tasty. healthy and nutritious alternative - that was also delightful and tasty.

Thus, the new logo was born, encapsulating the core essence of Britannia - healthy, nutritious, Thus, the new logo was born, encapsulating the core essence of Britannia - healthy, nutritious, optimistic - and combining it with a delightful product range to offer variety and choice to optimistic - and combining it with a delightful product range to offer variety and choice to consumers. consumers.

Britania BrandsBritania Brands

Popular Biscuit Little HeartPopular Biscuit Little Heart

Little Hearts was launched in 1993 and targeted the growing youth segment

50-5050-50

With a brand name like 50-50, can the product be anything but fun? Launched With a brand name like 50-50, can the product be anything but fun? Launched in 1993, 50-50 belongs to the family of crackers and is considered the "very in 1993, 50-50 belongs to the family of crackers and is considered the "very very tasty tasty" snack. very tasty tasty" snack.

BourbonBourbon

Thick, rich and delicious Thick, rich and delicious chocolate packed between two chocolate packed between two crunchy chocolate biscuits, crunchy chocolate biscuits, topped with sugar crystals - topped with sugar crystals - presenting, the original presenting, the original

BourbonBourbon. .

Code of ConductCode of Conduct The reputation that Britannia has built over the years for high ethical standards is one of our The reputation that Britannia has built over the years for high ethical standards is one of our

greatest business assets. To share the responsibility to preserve and enhance this asset, the greatest business assets. To share the responsibility to preserve and enhance this asset, the company has documented the company has documented the Code of Business ConductCode of Business Conduct (COBC) for its employees. This (COBC) for its employees. This handbook covers the Code in detail. handbook covers the Code in detail.

The COBC outlines the principles, policies and laws that govern the activities of the company, The COBC outlines the principles, policies and laws that govern the activities of the company, and to which employees of Britannia and others who work with, or represent Britannia and to which employees of Britannia and others who work with, or represent Britannia directly or indirectly, must adhere. The Code is distributed to all employees and directors and directly or indirectly, must adhere. The Code is distributed to all employees and directors and others associated with the business of the Company, and offers guidance for professional others associated with the business of the Company, and offers guidance for professional conduct under six main headings, which include the following key points: conduct under six main headings, which include the following key points:

1. Responsibilities of Employees of Britannia1. Responsibilities of Employees of Britannia 2. Workplace Responsibilities2. Workplace Responsibilities 3. Representing Britannia to Customers and Other External Constituencies3. Representing Britannia to Customers and Other External Constituencies 4. Privacy / Confidentiality4. Privacy / Confidentiality 5. Investments and Outside Activities5. Investments and Outside Activities 6. Corporate Social Responsibility6. Corporate Social Responsibility

Financial PerformanceFinancial Performance For the year ended 31st March 2008, the Company achieved a sales For the year ended 31st March 2008, the Company achieved a sales

growth of 17.5% on an expanded base arising from 27.5% growth in growth of 17.5% on an expanded base arising from 27.5% growth in the previous year. Net Profit of the Company increased 77.5 % to Rs the previous year. Net Profit of the Company increased 77.5 % to Rs 1,910 Mn compared with Rs 1,076 Mn in 2006-07. Operating 1,910 Mn compared with Rs 1,076 Mn in 2006-07. Operating Margin increased by 307 basis points to 7.5%.Margin increased by 307 basis points to 7.5%.

The Company witnessed all round growth in key categories with The Company witnessed all round growth in key categories with

Biscuits recording sales of Rs. 23,299 Mn. Bread, Cake and Rusk Biscuits recording sales of Rs. 23,299 Mn. Bread, Cake and Rusk business crossed the Rs. 2,700 Mn mark during 2007-08. This business crossed the Rs. 2,700 Mn mark during 2007-08. This business has doubled in two years.business has doubled in two years.

In an intensely competitive biscuit environment, all ³Power Brands² In an intensely competitive biscuit environment, all ³Power Brands² of the Company recorded double digit growth, with Tiger and Good of the Company recorded double digit growth, with Tiger and Good Day growing in excess of 20%. The Company¹s innovation forays Day growing in excess of 20%. The Company¹s innovation forays have successfully addressed new benefit clusters and NutriChoice have successfully addressed new benefit clusters and NutriChoice Digestive has claimed its position in the health and vitality space. Digestive has claimed its position in the health and vitality space. The Company continues to maintain its leadership edge in 6 out of 7 The Company continues to maintain its leadership edge in 6 out of 7 key product segments, the only exception beingGlucose.key product segments, the only exception beingGlucose.

The business continued to face inflationary pressure in key raw The business continued to face inflationary pressure in key raw materials such as wheat flour, refined palm oil, skimmed milk materials such as wheat flour, refined palm oil, skimmed milk powder and other dairy products, as well as energy costs. These powder and other dairy products, as well as energy costs. These were more than offset on the cost side through operational and were more than offset on the cost side through operational and procurement efficiencies, productivity improvements, cost reduction procurement efficiencies, productivity improvements, cost reduction programs and on the revenue side through improved product mix programs and on the revenue side through improved product mix and higher realisation, aided by strong consumer off take.and higher realisation, aided by strong consumer off take.

Britania in Middle EastBritania in Middle East

In March 2007, Britannia Industries Limited formed a Joint Venture with the In March 2007, Britannia Industries Limited formed a Joint Venture with the Khimji Ramdas Group, one of the largest and the most respected business Khimji Ramdas Group, one of the largest and the most respected business conglomerates in the Middle East. Britannia and its Associates have acquired conglomerates in the Middle East. Britannia and its Associates have acquired a significant stake in Dubai based Strategic Food International Co. LLC and a significant stake in Dubai based Strategic Food International Co. LLC and Oman based Al Sallan Food Industries Co SAOG. The two companies are Oman based Al Sallan Food Industries Co SAOG. The two companies are key regional players in the biscuits, wafers and cookies segment in the GCC key regional players in the biscuits, wafers and cookies segment in the GCC markets and export their products across the world. markets and export their products across the world.

Strategic Food International Co. LLC (SFIC) is one of the largest biscuit and Strategic Food International Co. LLC (SFIC) is one of the largest biscuit and wafer manufacturing companies in the Middle East. An ISO and HACCP wafer manufacturing companies in the Middle East. An ISO and HACCP certified company, SFIC is also a proud winner of the Dubai Quality certified company, SFIC is also a proud winner of the Dubai Quality Appreciation Certificate. It offers a wide spectrum of products under the Appreciation Certificate. It offers a wide spectrum of products under the brand Nutro, which is a leading biscuit brand in the Middle East. brand Nutro, which is a leading biscuit brand in the Middle East.

Milestone Export 1892The Genesis - Britannia established with an investment of Rs. 295 in Kolkata.

   1910Advent of electricity sees operations mechanised.

   1921Imported machinery introduced; Britannia becomes the first company East of the Suez to use gas ovens.

   1939 - 44Sales rise exponentially to Rs.16,27,202 in 1939 During 1944 sales ramp up by more than eight times to reach Rs.1.36 crore.

   1975Britannia Biscuit Company takes over biscuit distribution from Parry's  

   1979Re-christened Britannia Industries Ltd. (BIL)

   1983Sales cross Rs.100 crore

   1992BIL celebrates its Platinum Jubilee

   1993Wadia Group acquires stake in ABIL, UK and becomes an equal partner with Groupe Danone in BIL.

   1994Volumes cross 1,00,000 tons of biscuits.

   1997Re-birth - new corporate identity 'Eat Healthy, Think Better' leads to new mission.

  1999"Britannia Khao World Cup Jao" - a major success! Profit up by 37%

   2000Forbes Global Ranking - Britannia among Top 300 small companies    

Milestone Export 2001BIL ranked one of India's biggest brands No.1 food brand of the country Britannia Lagaan Match:

India's most successful promotional activity of the year Maska Chaska: India's most successful FMCG launch.

2002 BIL launches joint venture with Fonterra, the world's second largest dairy company Britannia New Zealand Foods Pvt. Ltd. is born Rated as 'One amongst the Top 200 Small Companies of the World' by Forbes Global Economic Times ranks BIL India's 2nd Most Trusted Brand Pure Magic -Winner of the Worldstar, Asiastar and Indiastar award for packaging.

2003'Treat Duet'- most successful launch of the year Britannia Khao World Cup Jao rocks the consumer lives yet again  2004Britannia accorded the status of being a 'Superbrand' Volumes cross 3,00,000 tons of biscuits Good Day adds a new variant - Choconut - in its range.

2005Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao' becomes the popular chant! Britannia launched

'Greetings' range of premium assorted gift packs The new plant in Uttaranchal, commissioned ahead of schedule. The launch of yet another exciting snacking option - Britannia 50-50 Pepper chakkar.

2007Britannia industries formed a joint venture with the Khimji Ramdas Group and acquired a 70 percent

beneficial state in the Dubai-based Strategic Foods International Co. LLC and 65.4% in the Oman-based Al Sallan Food Industries Co. SAOG.  2008Britannia launched Iron fortified 'Tiger Banana' biscuits, 'Good Day Classic Cookies', Low Fat Dahi and renovated 'MarieGold'

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