transmedia storytelling
Post on 21-Aug-2015
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Transmedia Storytelling: An example of company use of
TransmediaElynn Kwok
MKTG 6226 – Social Media and Marketing for Management
What is Transmedia Storytelling? Transmedia Storytelling: a technique of telling
stories across multiple platforms and formats.
Grey’s Anatomy: Transmedia Storytelling Webisodes
6 episodes “Message of Hope” Spin-off of the main storyline
Twitter @MirandaBailey MD Featured in upcoming episode
Sync iPad app Interactive TV app during the show
Purpose of Transmedia Storytelling Further enhance the brand
Transmedia storytelling has a greater effect when combined with other forms of social media
Keep the audience engaged Interaction between fans
Increased opportunities for advertising Grey’s Anatomy “Message of Hope” series was
sponsored by Carmex Lip Balm
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