gjif social media and job search presentation

Using Social Media for Job SearchGJIF Webinar and Learning Event—June 3, 2014

Presented by Michele Martin, The Bamboo Project, Inc.

Michele Martin

Our Agenda

Key Points About Social Media

How to Use Social Media to:

Identify/Research Companies

Build Networks

Communicate value online

Find job leads

Key Points About Social Media

No Magic Bullet

Complement, not Replacement

Not Just for “Professionals”

Need a Plan

Basic Questions

What is my geographic radius?

Who, within that radius, hires people like me?

Which of these organizations would I want to work for?

Who do I know who is connected to those companies?

Who do I need to know who is connected to those companies?

How can I connect to the right people and to current AND future openings?

1. Find Information

•Job leads

•Company info

•Industry/occupational info

2. Build/Maintain Connections

And make existing networks “visible.”

3. Communicate Value

4. Find Job Leads

Identify/Research Companies

Why Research?

Who will hire you?

Where do you want to work?

Who’s in your network and how might they help?

Customized job search tools

Interview prep

Culture match

Google Maps Keyword Search

maps.google.com

LinkedIn Company Search

LinkedIn Company Profiles

Company Insights

http://www.google.com/alerts

Keywords

Names of companies

Names of key people in organization

Industries

Key skills/certifications

Industry trends

Other Options

Company Career websites

Twitter—Find/follow company and hiring managers

Facebook Fan Pages

Networking to a New Job

Two Main Goals

Expand current network—”weak ties” bring leads

Nurture and build relationships in existing network— “strong ties” bring recommendations/help

LinkedIn Is Your Best Friend

Focused on professional, not personal

Shows how your network is connected into companies

Helps you identify people you want/need to connect to within companies

Contact management that helps you build professional relationships

Start Connecting

Connect through email contacts

Regularly review “People You May Know” on LinkedIn Home Page.

Review contacts of new connections—who might you connect with?

When you meet people in person, follow-up with a LinkedIn connection

Say “yes” more than “no.”

Building Your Network Reach out to people who viewed your profile.

Join and participate in Groups—great way to get to people for connections!

Be a good “neighbor”--update your status, share articles, make referrals, give advice.

Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections.

For 3rd level connections, join groups they belong to and interact via the group

Interact!

Update status with professional info/announcements

Review newsfeed and comment/respond to activity.

Share links to online resources that are useful to your network/profession.

Provide unsolicited recommendations for colleagues and others

InMaps http://inmaps.linkedinlabs.com/

Using InMaps

Identify groups of connections to visualize network

Identify “Super-Connectors”

Are there clusters that are under-represented that you need? How can you add more connections in those clusters?

LinkedIn Contacts Management

Contact Management Plan

Daily—check contacts and reach out

Weekly: Add new contacts and make personalized connection Write a recommendation Do something “extra” for someone in your network Connect two people who are not connected

LinkedIn Home Page

LinkedIn Company Search

Working a Job Opening

Network to a Specific Company

Search for Company

On Company Page “How You’re Connected”

Click “See All”

1st level connections are direct

2nd level—view “Shared Connections” then ask for an introduction from your 1st level connection to your target contact

Other Ideas

View the profile of your target connection for specific information to include in a “request to connect”

Look for Groups they belong to that you can join.

When selecting potential networking contacts, focus on relevant job title and/or number of connections.

Status updates Work you want Companies you want to connect with

Fan Company Pages/Interact

Communicate Value

Recruiters Use Social Media to:

Source qualified applicants

Screen applicants from other sources

Social Media and Online Brand

LinkedIn

Facebook

Online Portfolio (Wiki)

LinkedIn Profile Complete the entire profile!

Upload a professional photo

Have a great headline and summary

Highlight accomplishments, not responsibilities

Set Profile to “Public”

Link to other online tools (Twitter, Slideshare, etc.)

Re-order items to maximize impact

LinkedIn Headline

Personal brand statement—how do you provide value to your target audience?

Opportunity to summarize most important qualities.

Must be: Concise Interesting Targeted toward your audience’s needs

Writing The Headline

What are the most pressing questions/problems on your target market’s mind? What are their greatest needs?

How do you solve those issues/concerns/problems?

What are most critical keywords?

The LinkedIn Summary

2,000 word opportunity to communicate about your most important qualifications and how you will meet your target employer’s needs.

What makes you unique?

How will you add value?

Why should I hire you?

Writing Your Summary

Write in 1st person—”I am. . .”

Tell stories

Highlight accomplishments, unique features, qualifies, characteristics.

Use most important keywords

Use heads/subheads to break it up

Include your contact info

LinkedIn Skills

LinkedIn Recommendations

Requesting a Recommendation

Select carefully

Send personalized request

Provide some guidance on what they should highlight for your job search

Try GIVING one first!

Endorsements

Projects

Adding Projects

Include URL to online info on project (Wiki Portfolio)

Team members

Description

Can re-order projects

Other Profile Options

LinkedIn Posts

1. Clean up “digital dirt”

2. Project positive image

Facebook Posting

Remove all photos that are not “professional”

Untag yourself in photos that are unprofessional.

Review timeline and delete posts/comments that reflect poorly in job search

Review Fan Pages you’ve “liked” and “unlike” inappropriate pages

Review apps/games

Facebook Privacy

You have to choose privacy

If you need to go on “Lock Down” Settings at “Friends” or “Only Me” (through “custom” in settings

page) for posting Limit audiences for past posts Disable public search Disable searches by email address

Positive Strategies

Use status updates to connect, let people know about job search, comment on professional issues.

Revise profile to emphasize professional/ educational accomplishments

Share links/resources

Choose friends wisely

Join and get active in groups and on Fan Pages that are connected to your profession and/or to companies that interest you

Wiki Portfolio

Wikispaces.com

Can upload documents and images

Can embed PowerPoint, video

Use to share: Introductory video Work samples Certificates Recommendations

Finding Job Leads

Jobs in Your LinkedIn Network

LinkedIn Job Postings Search

Jobs in Groups

Finding Leads on Facebook

Company Fan Pages

Job Board Pages

Facebook Applications

Networking with friends

BEWARE—You’re mixing personal/professional on Facebook!

Twitter Job Search

Company accounts

Recruiter accounts

Job Boards

Key Decision-makers

Twitjobsearch.com

Tweetmyjobs.com

#hashtags

More Information/Resources

http://bambooprojectinc.wikispaces.com/

www.michelemmartin.com/wfdsm

michelemmartin@gmail.com