dmaoc social media lunch presentation 060909
Post on 21-Oct-2014
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50% of my advertising budget is wasted,
The trouble is I do not know which 50%.
John Wanamaker 1838-1922
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What Is Social Media?
social media is basically a
conversationhi What’s up?
socialmedia
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Consumers Rule.
Users Control
Users Influence
Users Expect Accessible, Authentic, Transparent...
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Consumers Use Networks Such As
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Who is in this Conversation?
1. Spectators – Watch, Read, Listen 69%
2. Influencers – Involved & Contribute
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Effective Social Media Optimization What’s in it for YOU.
Increase Brand
Awareness
Promote Products
Promote Services
Get Indexed Quickly
Dominate The Search Engines
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SMO is GOOD for YOU?
5 reasons why….
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Search Engine Rankings
Why is SMO Good for YOU? #1
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Public Relations
Web 1.0 Web 2.0Static, standard Interactive
Why is SMO GOOD for YOU#2
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Value-Rich Content
Web 1.0 Web 2.0 None Most
Why is SMO GOOD for YOU#3
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Link Building
Why is SMO GOOD for YOU#4
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Customer Service & Retention:
Why is SMO GOOD for YOU#5
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Case Study:How the Largest Campaign in
the US History Won using
Social Media
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You + SMO = More Touch Points• Where is the your Group?
• Why Not have a Page?
• Start a Social Networking Site
• Start a Blog
• “Tweet” on
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Come Join The Conversation
TheOpportunity
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6 Ways to Generate Leads with LinkedIn and Facebook:
1. Selectively Connect with existing relationships and thought leaders
2. Strategically Join appropriate groups3. Ask Questions4. Answer Questions5. Give free stuff: Webinar, white papers.6. Help others
Summary
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What are the Top Mistakes Using Social Media:
1. Using SM as a Business Model by Itself2. Not Having a Plan
• Using the Wrong Sites or Wrong Purpose• Overuse
3. Failure to Measure Results
Summary
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What are the Companies and Industries Where Social Media is Working Best?
1. Major Corporations & Brands2. Politics3. Small & Mediums businesses4. Experts in their fields5. Network marketing6. Human Resources7. Promotion – Live Events
Summary
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What are the Top Misconceptions about using Facebook and LinkedIn?
1. It’s for Kids2. Only Social and Not a Business Tool3. Too Time Consuming4. Difficult to Learn5. Loose My Privacy
Summary
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CASE Studies
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The 3 Different Types of Twittering
1. Conversational Twitters ( Zappos.com)
2. News Item Twitters (Amazon, NY Times)
3. Reputation Monitoring Twitters (Dell)
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Zappos.com CEO’s Business Card
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Building Community
• Add Friends
• Create/Join Groups
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• Profile• Basic Info• Personal Info• Status Updates• Friends
• Photo Tagged of You• Video Tagged of You• Wall Posts• Education Info• Work Info
Ten Keys Areas of FaceBook
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• Create Your Content
• Third Party Applications
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Privacy Settings:
Who Can See This? - THE KEY
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Facebook Advertising
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David Aaronson
davidca@wsi4realweb.comwww.twitter.com/dcaaronson
www.linkedin.com/in/davidcaaronson
Marc Levinmarc@wsi4realweb.com
www.twitter.com/marclevinwww.linkedin.com/in/marcalevin
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