Presented by:

SOCIALLY ACCEPTABLE:Social media and digital strategies for the small to medium sized business.

What to expect• What’s in this for you?

• How do I do social media? Should I?• Monitoring what’s said about you on the web• Increasing your Google ranking• Making money• A corporate social media policy

Where are you?• Facebook?• LinkedIn?• Twitter?• Four Square?

The Big Question

The Big Question

WHAT IS SOCIAL MEDIA?

The Big Question

• A social medium is any web platform that enables and encourages participation, openness, and interactivity.

Ignore Nike

Ignore Nike

• Know what you hope to accomplish for your brand with social media

Ignore Nike

• Know what you hope to accomplish for your brand with social media

• Cool technologies are a waste of money if they don’t make sense for your business.

Common Objectives• Lead generation?

• Produce revenue?

• Public relations?

• Branding?

• Customer service?

The often neglected step

The often neglected step

MONITORING

What to monitor

What to monitor

•Keywords for your products/services•Slogan•Competition•Clients/business partners• Industry terms

Google Alerts

SocialMention.com

Addictomatic.com

For next week:• Consider this:

• What are your customer’s top 2 or 3 needs?• What are 10 terms that you think people would search for what you

do?• How many times do those terms show up on your website’s home

page?