working lunch seminar series

WE WILL START PROMPTLY AT 12:05

Social Media StrategiesJanuary 19, 2012

2

Your webinar hosts

Joe PetersPartner/Founder

Ellis WestwoodDirector of Project Innovation

Stephan TelkaConsultant

Welcome!

• Session will be muted

To ask questions:• Use the “raise hand” feature• Use “chat” feature

About Us1. Public Involvement2. Employee Engagement3. Stakeholder/Community Relations• 20 full time staff and broad associate network• 200+ initiatives since 2003

Our Approach

There is always a value to in-person

engagement.

Online participation

brings broader access and scale.

Social media provides new

opportunities and channels for

relationships.

Introductory Poll

What is your level of experience with social media?

Select your answer and click “submit”

Agenda

1. Look Inside2. The Big Three3. Audiences4. Everyday Content5. Hot Issues6. Establishing Order7. Hitting the Air

8. Start Stealing9. Sparks and Elgin10. Value Tattoo11. Locations12. Gamification 13. Protect Rights14. QR Codes

Look Inside

• Look at what is happening inside– Formally– Informally– Treasury Board– gcpedia

• (Primary focus today is on use of social media externally.)

The Big Three

• 1000s of social media apps• You need to investigate:– Facebook– Twitter– YouTube

Audiences

• Parse each of your audiences against the big three

• Demographics/Organizations• How do they fit?

Facebook Demographics

16,908,320 Canadian users

19%

24%

23%

17%

11%

7%

13-19 20-29 30-39 40-49 50-59 60-64

46%54%

Male Female

Everyday Content

• Now take some everyday content and parse against the big three.– Website– Announcements– Media Releases– Video

• May require a rethink of the communications release process.

• Short term may require unifying link to website

Hot Issues

• Now parse your organization’s hottest issues against the big three

• Now take the negative and positive feedback and parse against the big three

Establishing Order

• Put the top 3 in the order in which they provide utility/value to your organization

• For each start a list of opportunities and challenges with each tool.

Hitting the Air

• You need to think of a pilot• What could your org test/experiment with? • Need a project plan and need to consider the

full sequence of the PM lifecycle.• Consider the operational resource intensity.

Start Stealing

• Leverage work from other departments and agencies

• Need a terms of use for facebook? – Start with PHAC.

• Need a plan for YouTube?– Start with Veteran Affairs

• What to look at apps.gov in the US.

Sparks and Elgin

• PCO will want a plan with a clear rationale and business case

Value Tattoo

• Remember one thing, what is the value proposition of this.

• Be able to articulate why this is important.

Locations

• www.OurHealthOurFuture.gc.ca

• http://mashable.com/guidebook/

Gamification

Protect Rights

• Need a business case and rationale for internal access for social media

• Values and Ethics

Case Study #1: Our Health Our Future

Case Study #2: Digital Economy

QR Code

Questions?

www.ascentum.comascentum.eventbrite.com

jpeters@ascentum.com613.761.7306 x302