lunch + learn social media savvy public
TRANSCRIPT
SOCIAL M
EDIA
SAVVY
SE
T TI N
GS
, S
HA
RI N
G A
ND
SO
L UT
I ON
S
Facebook News Feed vs. Timeline
Privacy Settings Profile Posts Photos Tagging Contact Info Lists Apps
LinkedIn ProfileMessaging
Goals & Scheduling
Q & A
TOPICS
?
QUESTIO
N“How come I don’t
always see all posts from a friend in my News Feed?”
Edgerank
NEWS FEED VS. TIMELINENewsfeed Your Facebook homepage and center of engagement Posts from friends and businesses
You will not see every post because of EdgeRank algorithm
Timeline Your Profile page Your activity, activity on your timeline by others, and app
posts Your Information, Photos, Likes and more
PRIV
ACY
SETTIN
GS
VIEW AS
This tool allows you to see what others see
Take time to look over how your profile is viewed by the General Public, as opposed to how Friends see your information
FACEBOOK INFO THAT IS ALWAYS VISIBLE
• Name
• Cover photo
• Profile pic
• Anything you have made public (pics, posts and other profile info)
• Gender
TIMELINE POSTSEach post is equipped with settingsThese appears as a dropdown box below the post
Review each post and set privacy accordingly
“Limit the Audience for Past Posts”Dropdown > Privacy Settings > Manage past post visibility
PHOTOS
When you publish both individual photos and whole albums, you can select visibility
If you want to check photo settings, click the icon next to each album and/or view individual photos
TAGGINGAccount dropdown > Privacy settings >
Timeline and Tagging > Edit Settings
“Review posts friends tag you in before they appear on your timeline”
“Review tags friends add to your own posts on facebook”
CONTACT INFO
Facebook recently updated all email addresses to reflect your facebook email address.
Decide whether you want to have an email listed at all, and, if so, make sure it is a reliable contact address.
BLOCKING & RESTRICTED LISTS
“Blocked People and Apps”
Dropdown > Privacy Settings > “Manage Blocking”
This permits you to add friends to a “Restricted” list which is only displayed public content.
Now you can amicably accept those friend requests from family, coworkers and so on without feeling to exposed.
QUESTIO
N“I have found that the web sites I visit sometimes appear on my timeline. It concerns me that things seem to appear on my FB page that I didn’t put there. Am I doing something wrong on FB?”
No, but your account is being accessed by applications.
APPSFacebook has an open API, thus allowing
applications access (with permission) access to your timeline.
Anytime you log into a site with facebook, or allow an application access, you agree to a package of permissions that the app will exploit
To view which apps you are currently using, and their settings:
Dropdown > Privacy settings > Edit Settings for “Ads, Apps and Websites” > “Apps you Use”
FRIENDS’ APPSUnless revoked, many of your friends’
facebook apps are also automatically equipped with the ability to use your information
To stop this:Dropdown > Privacy Settings > Edit Settings for “Ads, Apps and Websites” > “How people bring your info to apps they use”
LINKEDIN PROFILE• Apply a professional photo, preferably a
headshot
• Create a stunning headline to capture interest
• Craft a concise, but informative, Summary statement
• Update employment history
• Give recommendations
QUESTION
“Do you know how to send out an email to all First Level LinkedIn contacts in one email blast?”
Yes, and I’ll tell you how, but I wouldn’t necessarily
recommend it.
LINKEDIN MESSAGINGWithin LinkedIn You can only message up to 50 of your connections at once. Messages must be 7,000 characters or less.ConnectionsInbox
Outside of LinkedInYou can download all of your first level connections’ email addresses and communicate with them via email
LINKEDIN MESSAGINGBefore messaging, first consider: Is this
message appropriate for all of my First Level connections?
Many respond poorly to what they consider to be “mass messaging,” often feeling “spammed”
If the message is specific, then contacts will respond much more positively to direct messaging. While this is time consuming, it will often garner greater results, while mass messaging could lose you the attention of those valuable contacts.
LINKEDIN MESSAGING Tags
These are manual, aside from default tags Add tags to further organize connections Tagging individuals as soon as you connect can help you in
the future Companies
Where you have worked Locations
Where your connections live/work Industries
Categories of Industry, chosen by your connections Activity
New Connections
SCHEDULIN
G & G
OALS
QUESTION
“With all the social media out there today, one could easily spend all day, every day, doing nothing but social media tasks- This would be very detrimental to productivity. What tools/techniques/practices to you recommend that allows a person to participate in social media’s powerful potential without consuming an inordinate amount of time? In other words, how do you separate the gold from the slag?”
Scheduling and goal-setting
WHAT DO YOU WANT TO GET OUT OF YOUR SOCIAL MEDIA EXPERIENCE?
Content consumptionSharingNetworkingResearchBrandingOptimization
ACTION• Set goals for your networks• Ex: I want to become active in 2 LinkedIn groups relevant to my
target clientele• Ex: I want to continue conversations with potential candidates via
their social network of choice• Ex: I want to use LinkedIn to strengthen my online presence by
posting frequently and participating in conversations• Tailor your behavior to fit your expectations• Don’t spread yourself too thin. Choose only the networks that work
for you and house your target audience.• Schedule time just like any meeting
15-30 minutes is typically a sufficient session length• Be consistent• Participate and engage• Measure your results
Q & A