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ADITYA BIRLA MONEY STUDY ON ONLINE AND OFFLINE SHARE TRADING Presented By: Shruti Bhattad USN No: 2BA09MBA30

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ADITYA BIRLA MONEYSTUDY ON ONLINE AND OFFLINE SHARE TRADING

Presented By: Shruti Bhattad

USN No: 2BA09MBA30

ADITYA BIRLA MONEY

Introduction Aditya Birla Money Limited formerly known as Apollo Sindhoori Capital

Investments is a leading player in the broking space with nearly 15 years of experience. It became a part of Aditya Birla Group in March 2009, when the group acquired 76%

of the company. The Company has a strong distribution network of over 800 own branches and

franchisee network, a large customer base in excess of 1,80,000, a strong technology backbone and a range of products delivered through a robust online and offline model.

The Company boasts of immense talent pool and vertical specialists which add to its positioning as a major player in this segment.STUDY ON ONLINE AND OFFLINE SHARE TRADING

ADITYA BIRLA MONEY

Nature of Business Carried

STUDY ON ONLINE AND OFFLINE SHARE TRADING

ADITYA BIRLA MONEY

STUDY ON ONLINE AND OFFLINE SHARE TRADING

ADITYA BIRLA MONEY

Objective Of The StudyTo study the existing online & offline share trading scenario with respect to Aditya Birla Money. To study the importance of IT in investment.

STUDY ON ONLINE AND OFFLINE SHARE TRADING

ADITYA BIRLA MONEY

DATA COLLECTION METHODOLOGYIn order to collect necessary data the following methodology was adopted. PRIMARY DATA SECONDARY DATA

STUDY ON ONLINE AND OFFLINE SHARE TRADING

ADITYA BIRLA MONEY

Research Design Exploratory Design Descriptive design

Research Methodology I used survey method to collect primary data. Sample: we have chosen 50 people as our respondents for our survey who represents the population of Pune. Sample unit: Pune.STUDY ON ONLINE AND OFFLINE SHARE TRADING

ADITYA BIRLA MONEY

FindingsThe research study found that people prefer to invest in fixed return investment rather than in share .So from that it could be predicted that through there are many fluctuation in the share market but still people prefer to invest in it for the long term gain purpose, so it is a positive signal for the online trading. The study found that Aditya Birla Money have 34 % market share so it is market leader and Kotak Mahindra have 18% market share so it is a follower and next to it is Reliance Money 16%, ICICI & Share Khan 12% and then Religare 8%.

STUDY ON ONLINE AND OFFLINE SHARE TRADING

ADITYA BIRLA MONEY

Conti..The study found that rating of Online Trading by the respondent. It clearly tells that 52% people agree to do Online Trading. The study found that rating of Offline Trading by the respondent. It clearly tells that 46% Disagree to do offline Trading. The study found that 28% respondents prefer Online Trading because it is Time Saving and 54% respondents prefer Offline Trading because of Brokerage. The study found that 70% respondent prefers more Technology while doing investment.

STUDY ON ONLINE AND OFFLINE SHARE TRADING

ADITYA BIRLA MONEY

Other Findings The study found that 35 respondents do trading online and 15 respondents

do trading offline but professional people prefer more online for trading than offline, and other people prefer rare both online and offline for trading. The study found that 30% respondent think investing in Stock Market is

somewhat risky.

STUDY ON ONLINE AND OFFLINE SHARE TRADING

ADITYA BIRLA MONEY

Suggestion The company has to make aggressive marketing so that everyone is aware of the online share trading. Thus awareness gives the opportunity for the acceptance of the online share trading.

STUDY ON ONLINE AND OFFLINE SHARE TRADING

ADITYA BIRLA MONEY

Conclusion As per the survey of 50 samples size of the respondent shows positive signals for the online trading. The respondents are much aware about the Trading and Stock Market, so they are willing to purchase the products in it. Finally from Aditya Birla Money the respondents are looking for good quality services, reasonable price for online share trading. By looking into all above factors there is potential market for Aditya Birla Money in Pune.STUDY ON ONLINE AND OFFLINE SHARE TRADING

A Table showing distribution of respondent as per average monthly investment FrequenciesAverage Monthly Investment FrequencyAverage Monthly Investment Investment Less than 10000 10000-50000 50000-100000 More than 100000 25 15 5 5 Frequency Percentage10%

50% 30% 10% 10%30% 50% 10% Less than 10000 10000-50000 50000-100000 More than 100000

Analysis: The above table shows that 50% respondents have investment less than Rs.10000 and 30% respondents have their portfolio size between 10000 to 50000.Also 10% respondents have their portfolio size in between 50000-100000 or more than 100000.

A Table showing distribution level of respondent as per their Awareness level about the different corporate brokers providing the facilities of online share trading FrequenciesStock Broker You Prefer More12%

Stock Broker You Prefer More Frequency

Company Share Khan Religare Icici Kotak Mahindra Reliance Money Aditya Birla Money 6 4 6 9 8 17

Frequency

Percentage 12% 8% 12% 18% 16% 34%16% 18% 12% 34% 8% Share Khan Religare Icici Kotak Mahindra Reliance Money Aditya Birla Money

Analysis: From the graph it shows that people who are with the online trading highly awareness with Aditya Birla Money and it is about 34% ,then next come the Kotak Mahindra 18%, Reliance Money about 16% and then comes with ICICI direct 12%, Share khan 12%, and Religare about 8% .

A Table shows the Respondent rating online trading option.Rate Trading Online Factors Strongly Agree Agree uncertain Disagree Strongly Disagree 6 26 7 6 5 Frequency percentage10% 12%

Rate Trading Online Frequency

12% 52% 14%14% 12% Strongly Agree Agree uncertain Disagree Strongly Disagree 52%

12% 10%

A Table shows the Respondent rating offline trading option.

Rate Trading Offline FrequencyRate Trading Offline Factors Strongly Agree Agree uncertain Disagree Strongly Disagree 5 6 10 23 6 Frequency percentage 10% 12% 20% 46% 12%20% 46% 12% 10%

12%

Strongly Agree Agree uncertain Disagree Strongly Disagree

A Table shows the Factors influences to trade online and offline.Factor Influencing Online Trading Factors Time Saving Brokerage Price Flucating Flexibility Accessibility Frequency 10 1 7 8 9 Percentage 28% 3% 20% 23% 26% Factor Influencing Offline Trading Factors Time Saving Brokerage Price Flucating Flexibility Accessibility Frequency 2 8 2 1 2 Percentage 13% 54% 13% 7% 13%

Factor Influencing Online Trading Frequency

Factor Influencing Offline Trading Frequency13% 13% Time Saving Brokerage 13% Price Flucation Flexible Accessibility 54%

26%

28%

Time Saving Brokerage Price Flucation 3% Flexible Accessibility

7%

23% 20%

A Table showing distribution level of respondent as per the technology while doing investment.Technology is Helping FrequencyTechnology is Helping Respondent Yes No Frequency 35 15 percentage 70%Yes 30%

30%70%

No

Analysis: This pie chart shows that 74% respondent says Yes and 26% respondent says No and the technology helps for which respondents prefer more Online Trading service.