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ADITYA BIRLA MONEYSTUDY ON ONLINE AND OFFLINE SHARE

TRADING

Presented By: Shruti Bhattad USN No: 2BA09MBA30

Introduction • Aditya Birla Money Limited formerly known as Apollo Sindhoori

Capital Investments is a leading player in the broking space with

nearly 15 years of experience.

• It became a part of Aditya Birla Group in March 2009, when the

group acquired 76% of the company.

• The Company has a strong distribution network of over 800 own

branches and franchisee network, a large customer base in excess

of 1,80,000, a strong technology backbone and a range of products

delivered through a robust online and offline model.

• The Company boasts of immense talent pool and vertical

specialists which add to its positioning as a major player in this

segment.

ADITYA BIRLA MONEY

STUDY ON ONLINE AND OFFLINE SHARE TRADING

Nature of Business CarriedADITYA BIRLA MONEY


ADITYA BIRLA MONEY


Objective Of The Study

To study the existing online & offline

share trading scenario with respect to

Aditya Birla Money.

To study the importance of IT in

investment.

ADITYA BIRLA MONEY


DATA COLLECTION METHODOLOGY

In order to collect necessary data the following

methodology was adopted.

• PRIMARY DATA

• SECONDARY DATA

ADITYA BIRLA MONEY


Research Design

• Exploratory Design

• Descriptive design

Research Methodology• I used survey method to collect primary data.

• Sample: we have chosen 50 people as our

respondents for our survey who represents the

population of Pune.

• Sample unit: Pune.

ADITYA BIRLA MONEY


Findings

The research study found that people prefer to invest in

fixed return investment rather than in share .So from that it

could be predicted that through there are many fluctuation

in the share market but still people prefer to invest in it for

the long term gain purpose, so it is a positive signal for the

online trading.

The study found that Aditya Birla Money have 34 % market

share so it is market leader and Kotak Mahindra have 18%

market share so it is a follower and next to it is Reliance

Money 16%, ICICI & Share Khan 12% and then Religare 8%.

ADITYA BIRLA MONEY


Conti..

The study found that rating of Online Trading by the respondent.

It clearly tells that 52% people agree to do Online Trading.

The study found that rating of Offline Trading by the respondent.

It clearly tells that 46% Disagree to do offline Trading.

The study found that 28% respondents prefer Online Trading

because it is Time Saving and 54% respondents prefer Offline

Trading because of Brokerage.

The study found that 70% respondent prefers more Technology

while doing investment.

ADITYA BIRLA MONEY


Other Findings

• The study found that 35 respondents do trading online and

15 respondents do trading offline but professional people

prefer more online for trading than offline, and other people

prefer rare both online and offline for trading.

• The study found that 30% respondent think investing in

Stock Market is somewhat risky.

ADITYA BIRLA MONEY


Suggestion

• The company has to make aggressive marketing so

that everyone is aware of the online share trading.

• Thus awareness gives the opportunity for the

acceptance of the online share trading.

ADITYA BIRLA MONEY


Conclusion

• As per the survey of 50 samples size of the respondent

shows positive signals for the online trading.

• The respondents are much aware about the Trading and

Stock Market, so they are willing to purchase the

products in it.

• Finally from Aditya Birla Money the respondents are

looking for good quality services, reasonable price for

online share trading. By looking into all above factors

there is potential market for Aditya Birla Money in Pune.

ADITYA BIRLA MONEY


THANK YOU

Average Monthly Investment

Investment Frequency Percentage

Less than 10000 25 50%

10000-50000 15 30%

50000-100000 5 10%

More than 100000 5 10% 50%

30%

10%

10%

Average Monthly Investment Frequency

Less than 1000010000-5000050000-100000More than 100000

A Table showing distribution of respondent as per average monthly investment

Frequencies

Analysis:The above table shows that 50% respondents have investment

less than Rs.10000 and 30% respondents have their portfolio size between 10000 to 50000.Also 10% respondents have their portfolio size in between 50000-100000 or more than 100000.

Stock Broker You Prefer More

Company Frequency Percentage

Share Khan 6 12%

Religare 4 8%

Icici 6 12%

Kotak Mahindra 9 18%

Reliance Money 8 16%

Aditya Birla

Money

17 34%

A Table showing distribution level of respondent as per their Awareness level about the different corporate brokers providing the facilities of online share trading

Frequencies

12%

8%

12%

18%16%

34%

Stock Broker You Prefer More Frequency

Share KhanReligareIcici Kotak MahindraReliance MoneyAditya Birla Money

Analysis:From the graph it shows that people who are with the online

trading highly awareness with Aditya Birla Money and it is about 34% ,then next come the Kotak Mahindra 18%, Reliance Money about 16% and then comes with ICICI direct 12%, Share khan 12%, and Religare about 8% .

Rate Trading Online

Factors Frequency percentage

Strongly Agree 6 12%

Agree 26 52%

uncertain 7 14%

Disagree 6 12%

Strongly Disagree 5 10%

12%

52%

14%

12%

10%

Rate Trading Online Frequency

Strongly AgreeAgree uncertainDisagree Strongly Disagree

A Table shows the Respondent rating online trading option.

Rate Trading Offline

Factors Frequency percentage

Strongly Agree 5 10%

Agree 6 12%

uncertain 10 20%

Disagree 23 46%

Strongly

Disagree

6 12%

10%

12%

20%46%

12%

Rate Trading Offline Frequency

Strongly AgreeAgree uncertainDisagree Strongly Disagree

A Table shows the Respondent rating offline trading option.

Factor Influencing Online Trading

Factors Frequency Percentage

Time Saving 10 28%

Brokerage 1 3%

Price Flucating 7 20%

Flexibility 8 23%

Accessibility 9 26%

29%

3%

20%23%

26%

Factor Influencing Online Trading Frequency

Time SavingBrokeragePrice FlucationFlexibleAccessibility

Factor Influencing Offline Trading

Factors Frequency Percentage

Time Saving 2 13%

Brokerage 8 54%

Price Flucating 2 13%

Flexibility 1 7%

Accessibility 2 13%

13%

53%

13%

7%

13%

Factor Influencing Offline Trading Frequency

Time SavingBrokeragePrice FlucationFlexibleAccessibility

A Table shows the Factors influences to trade online and offline.

Technology is Helping

Respondent Frequency percentage

Yes 35 70%

No 15 30%

70%

30%

Technology is Helping Frequency

YesNo

Analysis:This pie chart shows that 74% respondent says ‘Yes’ and 26% respondent says ‘No’ and the technology helps for which respondents prefer more Online Trading service.

A Table showing distribution level of respondent as per the technology while doing investment.

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