A Presentation on ADITYA BIRLA GROUP

Presented by:KRISHNA GHOSH

PGDMINSTITUTE OF ENGINEERING & MANAGEMENT,CALCUTTA

INTRODUCTION• The Aditya Birla Group is an Indian multinational conglomerate.

• Named after Aditya Vikram Birla .

• Headquarters in the Aditya Birla Center in Worli, Mumbai, India.

• Operates in 40 countries with more than 1.2 lakh employees worldwide.

• Founded by Seth Shiv Narayan Birla in 1857.

• Key People :- Mr. Kumar Mangala Birla (Chairman)

• Revenue :- US$ 45 billion (2014)

SECTORSMajor Sectors :-

CEMENT Companies :- Grasim, Ultra Tech (merged)

NON FERRORUS METAL Companies :- Hindalco Industries, Aditya Birla Minerals.

TEXTILE Companies :- Aditya Birla Nuvo, Grasim. Thai Acrylic Fiber.

TELECOMMUNICATION :- Idea Cellular Ltd.

INSURANCE Companies :- Birla Sun Life Insurance.

GARMENTS Companies :- Peter England, Van Heusen, Allen Solly

SECTORSMajor Sectors :-

ASSET MANAGEMENT Company :- Birla Sun Life Asset Management

Chemical Companies :- Aditya Birla Chemicals (India), TANFAC Industry Ltd.

FINANCIAL SERVICES Companies :- Aditya Birla Money

IT- ITes Companies :- Aditya Birla Minacs

RETAIL Companies :- Pantaloons, More

MAJOR COMPETITORS

PORTFOLIO ANALYSIS TABLE Sr. No

SBU Revenue of SBU

Revenue % Market Competitor/Leader

Revenue of competitors

1. Idea Cellular 12852.5 26.12 Airtel 41588.32. Ultra Tech 12246 24.88 ACC 83763. Aditya Birla Minacs 1431 2.91 TCS 60254. Hindalco 12142.7 24.67 Nalco 3298.785. Birla Sun Life

Insurance361 0.73 LIC 4395.38

6. Aditya Birla Retail 817 1.66 Reliance Retail 19140.37. Birla Sun Life Asset

Management4996.98 10.15 UTI Asset

Management4998.67

8. Aditya Birla Chemicals 809.9 1.65 Tata Chemicals 4011.87

9. TANFAC Industry Ltd. 574.5 1.17 Tata Chemicals 4011.8710. Aditya Birla Money 2981.7 6.06 HDFC Mutual Funds 5859.19

(Rs. in crore)

(Data of 2014)

Hindalco Ultra Tech Birla Sun Life Asset Management

Idea Birla Sun Life Insurance Aditya Birla Money Aditya Retail TANFAC Industry Ltd

HIGH LOW

HIGH

LOW

BCG MATRIX of ADITYA BIRLA GROUP

RELATIVE MARKET SHARE

MARKET

GROWTH

RATE

JOINT VENTURES

• Birla Sun Life Insurance Company

• Birla Sun Life Asset Management

• Tanfac Industries Ltd.

• Aditya Birla Grasun Chemicals Ltd.

• Thai Peroxide Company Ltd.

• Hindalco-Almex Aerospace Ltd.

ACQUISITION

• Grasim acquires Dharani Cement and Shree Digvijay Cement

• Indian Rayon acquires Madura Garments.

• Hindalco acquires Indal.

• Mount Gordon Copper mines in Australia.

• Birla Copper acquires the Nifty Copper Mines in Australia.

• Minacs worldwide.

JOINT VENTURES & ACQUISITION

CORPORATE SOCIAL RESPONSIBILITY

VISION :- To actively contribute to the social and economic development of the communities in which we operate. In so doing build a better, sustainable way of life for the weaker sections of society and raise the country's human development index. (Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives and Rural Development)Focus Area:-

• Education• Health Care and Family Welfare,• Sustainable Acquisition• Infrastructure Development Community

Center,• Social Causes

STRENGHTS:-

• Strong brand recognition

• Internet sales

• Growing international presence

• Strong financial returns

• Effective leadership

• Product innovation Capabilities

• Technological excellence

Weakness :-

• Complexity of operation

• Lengthy processing chainOpportunities :-

• Growth of core sector industries

• Growing e-commerce’s business

• Increasing urbanizationThreats :-

• The impact of foreign currency fluctuation and interest rates.

• Loss of sales to substitute

SWOT ANALYSIS

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