INTRODUCTION

A Presentation on ADITYA BIRLA GROUPPresented by:KRISHNA GHOSHPGDMINSTITUTE OF ENGINEERING & MANAGEMENT,CALCUTTA

INTRODUCTIONThe Aditya Birla Group is an Indian multinational conglomerate.

Named after Aditya Vikram Birla .

Headquarters in the Aditya Birla Center in Worli, Mumbai, India.

Operates in 40 countries with more than 1.2 lakh employees worldwide.

Founded by Seth Shiv Narayan Birla in 1857.

Key People :- Mr. Kumar Mangala Birla (Chairman)

Revenue :- US$ 45 billion (2014)

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SECTORSMajor Sectors :-

CEMENT Companies :- Grasim, Ultra Tech (merged)

NON FERRORUS METAL Companies :- Hindalco Industries, Aditya Birla Minerals.

TEXTILE Companies :- Aditya Birla Nuvo, Grasim. Thai Acrylic Fiber.

TELECOMMUNICATION :- Idea Cellular Ltd.

INSURANCE Companies :- Birla Sun Life Insurance.

GARMENTS Companies :- Peter England, Van Heusen, Allen Solly

SECTORSMajor Sectors :-

ASSET MANAGEMENT Company :- Birla Sun Life Asset Management

Chemical Companies :- Aditya Birla Chemicals (India), TANFAC Industry Ltd.

FINANCIAL SERVICES Companies :- Aditya Birla Money

IT- ITes Companies :- Aditya Birla Minacs

RETAIL Companies :- Pantaloons, More

MAJOR COMPETITORS

PORTFOLIO ANALYSIS TABLE Sr. NoSBURevenue of SBURevenue %Market Competitor/LeaderRevenue of competitors1.Idea Cellular12852.526.12Airtel41588.32.Ultra Tech1224624.88ACC83763.Aditya Birla Minacs14312.91TCS60254.Hindalco12142.724.67Nalco3298.785.Birla Sun Life Insurance3610.73LIC4395.386.Aditya Birla Retail8171.66Reliance Retail19140.37.Birla Sun Life Asset Management4996.9810.15UTI Asset Management4998.678.Aditya Birla Chemicals809.91.65Tata Chemicals4011.879.TANFAC Industry Ltd.574.51.17Tata Chemicals4011.8710.Aditya Birla Money2981.76.06HDFC Mutual Funds5859.19

(Rs. in crore)(Data of 2014)

HindalcoUltra TechBirla Sun Life Asset Management IdeaBirla Sun Life InsuranceAditya Birla MoneyAditya RetailTANFAC Industry Ltd

HIGHLOWHIGHLOWBCG MATRIX of ADITYA BIRLA GROUPRELATIVE MARKET SHAREMARKET

GROWTH

RATE

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JOINT VENTURES

Birla Sun Life Insurance Company

Birla Sun Life Asset Management

Tanfac Industries Ltd.

Aditya Birla Grasun Chemicals Ltd.

Thai Peroxide Company Ltd.

Hindalco-Almex Aerospace Ltd.ACQUISITION

Grasim acquires Dharani Cement and Shree Digvijay Cement

Indian Rayon acquires Madura Garments.

Hindalco acquires Indal.

Mount Gordon Copper mines in Australia.

Birla Copper acquires the Nifty Copper Mines in Australia.

Minacs worldwide.

JOINT VENTURES & ACQUISITION

CORPORATE SOCIAL RESPONSIBILITYVISION :- To actively contribute to the social and economic development of the communities in which we operate. In so doing build a better, sustainable way of life for the weaker sections of society and raise the country's human development index. (Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives and Rural Development)Focus Area:-

EducationHealth Care and Family Welfare,Sustainable AcquisitionInfrastructure Development Community Center,Social Causes

STRENGHTS:-

Strong brand recognition

Internet sales

Growing international presence

Strong financial returns

Effective leadership

Product innovation Capabilities

Technological excellenceWeakness :-

Complexity of operation

Lengthy processing chainOpportunities :-

Growth of core sector industries

Growing e-commerces business

Increasing urbanizationThreats :-

The impact of foreign currency fluctuation and interest rates.

Loss of sales to substituteSWOT ANALYSIS

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