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PRESENTATION

on

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Group Profile

Started in 1919 with a Jute Manufacturing Company.

Group's founding father, Ghanshyamdas Birla.

The legacy was forwarded by Mr. Aditya Vikram Birla , puttingIndia on World Map long back 1969, long before globalization.

Currently, US $40 billion corporation,

present in the League of Fortune 500.

136,000 employees belonging to 42

different nationalities.

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Vision

To be a premium global conglomerate with a clear focus

on each business.

MissionTo deliver superior value to our customers, shareholders,

employees and societal large.

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Major Sectors

CEMENT

NON FERROUS METALS

TEXTILE

TELECOMMUNICATION

CHEMICALS

INSULATORSAGRI BUSINESS

FINANCIAL SERVICES

MINING

GARMENTS RETAIL

CARBAN BLACK

IT-ITES

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Products

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Aditya Birla Retail Limited

Launched in May 2006513 supermarkets and 15 hypermarkets

All the supermarkets are branded More

The hypermarkets are branded 'More Megastore

The company has over 9,000 employees

Offering value and range in food and non-food

products and services at a single location.

Discount prices with an average store size

of 55,000 sq. ft. shopping area.

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More about More

Aggressive expansion and slowdown ledto closure of stores in recent F.Y

In F.Y 2011-12: Losses of Rs. 535 cr,

Revenues : Rs. 1029 cr

High single digit growth in F.Y 2012-13

Shift in focus from Super Market Model

to Hyper Market Model

Competitors: Big Bazaar, Hyper City, StarBazaar

Competitive Advantage: Apparel SegmentMaster Brand Award 2012by the World

Brand Congress in 2012

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Life @ More

4 I s of Communication: Informative, Interactive,Interesting and ActIonable

Focus on Diversity and transparent Culture

Most Valued Asset: Human Capital

HR Vision: To unleash the power of people at AdityaBirla Retail Ltd. to deliver more

Aditya Birla Centre of Retail Excellence launched inBangalore

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Future Plans

Aditya Birla Group chairman Kumar Mangalam Birla

plans to invest Rs 525 crore in the group's retail arm

and raise its borrowing limit by Rs 2,500 crore to ramp

up its food and grocery business

More is looking at opening 100 supermarkets every

year in the next three years to bolster its retail

presence. It is also planning to open half a dozenhypermarkets next financial year.

New Strategy: Open more stores but only those that

work with customers

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Past Record in Placements in SIESCOMS

2009-11:MMS1 Marketing

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Student Placed

MMS : 2009-2011

VIRAJ KARIA

Marketing-MMS(2009-11)

Contact no-9892588478

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Job Profile

Management Trainee- Operations

The Initial job profile offered was of management

trainee in operations department for a period of 1

year.

Later the person would be shifted to marketing

department depending upon the no. of openings

present during that period and the candidates

capabilities.

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Selection Process

The person was given a PPO(pre placement offer) by

the companys HR manager.

Hence no interview session and GD session was

required in the selection.

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THANK YOU