Animal Alliance Environment Voters Party Of Canada Brand Manual

Environment Voters Party of CanadaAnimal Alliance

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Table Of ContentsBrand Description

Logo

Brand Colours

Typographic Styles

Graphic Elements

Brand Extensions

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5

11

12

13

17

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Brand DescriptionThe Animal Alliance Environment Voters Party of

Canada is a newly formed party based out of the

Greater Toronto area. They stress a tenacious work

ethic and teamwork in order to achieve success.

The party is bases its platform around the

bettering of our environmental policies that not only

effect the environment and ecosystems, but animals

in particular. The party keeps watch over existing as

well as new animal and environment policies.

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LogoThe logo is to be used where ever possible in order to

create farmiliarity with the brand. It works in all the

fallowing elements and is horizontially dominant.

The wolf imagery represents the party’s emphasis on

teamwork, being a small party in a savage political era.

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Primary Form of the

logo. This form of the

logo should be used

where and when ever

possible.

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Logo Variations

All black

Gray and black

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White on solid colour

Solid Forest

Solid Teal

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Logo Restrictions and Guides

Do not distort or compress

the dimensions of the

logo in any way.

Do not under any set

circustances tilt or display

the logo vertically.

The logo is designed to be

a doinant horizontal force,

It is not meant to be

displayed vertically.

Do not display the logo in

any colours that are not

listed on the fallowing page.

Do not dispay logo icon

unproportunatly adjacent

to the the word mark.

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The Wolves icon should

fallow this guide. This

in order to maintain a

unified proportion with

the word mark

The Animal Alliance Environment Voters Party of Canada

logo is ruled by these guides. It is imperative to keep the

consistency of the logo in all elements. The lower case

is the measureing device for applications involving the

logo and a closed background.

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Brand Colours

The Animal Alliance Environtment Voters Part of Canada brand colours are reflec-

tive of nature, but are of a cooler feel. These colours provide a connection to the

northern essence of Canada’s environment, as well as the ice caps. The Secondary

colour is a gradient. This gradient should be used when creating more depth to

documents.

C 86

M 47

Y 51

K 23

R 34

G 97

B 102

R 133

G 199

B 177

R 255

G 255

B 255

C 48

M 3

Y 37

K 30

C 0

M 0

Y 0

K 50

Pantone 329u Pantone 338c

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Typographic StylesPrimary Headline Font

DIN 30640 Neuzeit Bold Condesned

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*

Primary Body Copy Secondary Body Copy

Century Gothic Regular

ABCDEFGHIJKLMNOPQRSTU VWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*

Lead pt size ratio 2:1 (ex, 24 Leading, 12 pt. size)

Century Gothic Italic

ABCDEFGHIJKLMNOPQRSTU VWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*

Mainly used for notes and citations on all body copy.

The Vertical dominant Din Neuzit, contrasts and

compliments the lower capsize of Century Gothic.

When these two are together, the create a sharp

typographic harmony that is both stylistic and bold.

All body copy can be flush left, right, or justified, as

long as the body of type, fallows a portion of the

grid.

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Animal AllianceFormata CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*

Brand GraphicsFallow the grid, it is the blueprint for most layouts and

applies to all photo related graphics. Photos can be

cropped and alternated throughout this grid as a

design tool. All cropped photos must be set to meet

monochromatic colouring format, see next page.

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Photo and photo cropping styles are based on a

monochromatic colour base. The monochromatic

colour applies to both primary brand colours. For

cropping options, all crops are available, as long as

they stay true to the grid, and brand image.

Photo Styles

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Graphic StationaryThe business card is an underrated method of

Communication, and needs to be capitalized on as

a design tool. The second graphic side of the busi-

ness card should create strong contrast in order to

get the viewer to acknowledge the card and turn it

over to the side holding the information.

Liz WhiteParty Leader

Tel:416.462.9541Toronto ON M4M 2G3221 Broadview Avenue

This is the only cropable

area of the wolf icon for

stationary graphics.

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Tel:416.462.9541Toronto ON M4M 2G3221 Broadview Avenue

Brand Extensions Website

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Campaign Sign

G u e l p h R i d i n gL i z W h i t e

The Logo on the cam-

paign sign should be

justified with all other

campaign information,

This Gradient is achieved

by creating a gradiant

from the two primary

colours shown earlier.

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Billboard

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Newspaper Ad

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Swag

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All intellectual concepts, design, and text

contained in this documentation on the

Animal Alliance Environment Voters Party

of Canada, are the property of Joseph Cantin.

Their usage without the written consent is

prohibited. copyright©cantinjoseph2009