6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014

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Philadelphia Hubspot Usergroup's recap of INBOUND 2014 marketing conference. Real world tips and tricks for marketers with quotes from some great minds that presented. http://philly.hubspotusergroups.com/

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  • 1. 6 TIPS AND TRICKS ON MARKETING Want to talk delight? http://bit.ly/1CWNNNa Practical Takeaways from Hubspots INBOUND 2014 Conference
  • 2. TIP 1: BE INSANE
  • 3. Do crazy things.
  • 4. Its hard to get something across, unless you do something bold. Brooke Hammerling Founder, Brew Media Relations @brooke
  • 5. IMPACT removed their blog sidebar.
  • 6. IMPACT removed their blog sidebar. And increased conversion rates.
  • 7. IMPACT removed their blog sidebar. And increased conversion rates. 74% Idea from IMPACT: http://bit.ly/1vNWrNQ
  • 8. TIP 2: BE HUMAN
  • 9. Content should add value AND entertain.
  • 10. Dont just create marketing campaigns. Build tribes. Inspire movements. Ekaterina Walter @ekaterina
  • 11. A boring brand like H&R Block is better at engaging their customers than you, because they are using humor and being human. Idea from Visual Storytelling: http://amzn.to/1ylANzQ
  • 12. TIP 3: BE PROACTIVE
  • 13. Re-engage cold leads.
  • 14. Instead of selling, you educate and inform. David Meerman Scott @dmscott
  • 15. Set a workflow to change lead status if no activity in 60 days.
  • 16. Set a workflow to change lead status if no activity in 60 days. Change tactics here, and send a simple email to these leads.
  • 17. Set a workflow to change lead status if no activity in 60 days. Change your tactics, and send a simple email to these leads. Idea from Predictable Revenue: http://amzn.to/ZNWX1M Hey there [NAME], [Compliment about the business]. By chance do you know who is the right person to talk to regarding [COMPANY NAMES] [YOUR UNIQUE PROBLEM SOLVER]. Best, [SALES DUDE]
  • 18. TIP 4: BE FOCUSED
  • 19. Dont spray and pray during promotion.
  • 20. When you look at successful attempts at transformation you will see an act of reframing the problem that makes the revolution possible. Malcolm Gladwell @gladwell
  • 21. Enhanced Facebook audience retargeting.
  • 22. Enhanced Facebook audience retargeting. Set retargeting campaigns for hard to convert visitors who have seen a certain page.
  • 23. Enhanced Facebook audience retargeting. Set retargeting campaigns for hard to convert visitors who have seen a certain page. 96% of people who visit a website, leave without completing the actions marketers want them to make. Idea from Larry Kim: http://slidesha.re/1tgcSS8
  • 24. Set a workflow to change lead status if no activity in 60 days. Change your tactics, and send a simple email to these leads. Just need an excel file of email addresses, of all those that have reached a decision stage offer, but have not converted. Audiences in your Facebook Ads Manager: Create Audience and Custom Audience. Click on Data File Custom Audience and follow the instructions for the setup.
  • 25. Can also use Twitter targeting to hit influencers that you want to write about your content. Idea from Kieran Flanagan: http://slidesha.re/10ovrc6
  • 26. Can also use Twitter targeting to hit influencers that you want to write about your content. Find your niche topical experts to target.
  • 27. TIP 5: BE NATURAL
  • 28. Lets make it easier to do stuff.
  • 29. Our goal isnt to shove content into Inboxes, its providing something worth reading. Anum Hussain @anum
  • 30. We all want more blog subscribers.
  • 31. We all want more blog subscribers. Lets double your list.
  • 32. Create a subscription checkbox on every form. Set it to be checked on default. See: http://bit.ly/1zkPtnc
  • 33. Set a workflow to change lead status if no activity in 60 days. Change your tactics, and send a simple email to these leads. People are only going to uncheck if they REALLY dont want your messages. Its naturally easier to leave checked if they feel good about your brands content.
  • 34. TIP 6: BE DELIGHTFUL
  • 35. Delighting customers allows you to truly be human.
  • 36. Customer Delight is about knowing the impact you have on customers. Loree McDonald @loreemcdonald
  • 37. Report on customer happiness to ensure delight.
  • 38. Report on customer happiness to ensure delight. Set systems in place in order to capture it.
  • 39. Set a workflow to change lead status if no activity in 60 days. Change your tactics, and send a simple email to these leads. See: http://bit.ly/1zkPtnc Send out a short, simple survey, to understand how your customers feel right now.