why social media and linkedin?

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Presentation provided to CPA/ICAI Chapter Discussion Group. 30 October 2013


Slide 1

WHY useSocial Media and LinkedIn ?

Gain Exposure, Engage Customers, #Grow Your Business.a Studio 22/2-6 New Street, Richmond Vic 3121 t +61 3 9428 9193 f +61 3 9428 1823 e connect@TheMarketingNetwork.com.au w TheMarketingNetwork.com.au Contents www.TheMarketingNetwork.com.au2Marketing CommunicationsSocial Media MarketingHow Australians Use Social MediaAustralian Businesses (Dont) UseSocial MediaCompetitive Advantage / BenefitsLinkedIn You & Your BusinessProfile, Network, News (Home), Jobs, Interests

Embracing social media isnt just a bit of fun, its a vital way to communicate. Sir Richard Branson www.TheMarketingNetwork.com.au3


Power to Connect www.TheMarketingNetwork.com.au5

Blogging...56% say that their blog has helped their company establish a positioning as a thought leader within the industry58% say that they are better-known in their industry because of their blog97% more inbound links for companies that blog55% more website visitors for companies that blog! www.TheMarketingNetwork.com.au6

Facebooks mission is to give people the power to share and make the world more open and connected. www.TheMarketingNetwork.com.au7

12m Australians7LinkedIns mission is to connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do. www.TheMarketingNetwork.com.au8

Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting www.TheMarketingNetwork.com.au9

Google's mission is to organise the world's information and make it universally accessible and useful. www.TheMarketingNetwork.com.au10

YouTube allows billions of people to discover, watch and share originally-created videos.. provides a forum for people to connect, inform, and inspire others .. acts as a distribution platform for original content creators and advertisers large and small. www.TheMarketingNetwork.com.au11

The Audience www.TheMarketingNetwork.com.au12

Internet access www.TheMarketingNetwork.com.au13

Social Media Used www.TheMarketingNetwork.com.au14

Facebook = 12m usersLinkedIn = 3.4m usersTwitter = 2.2m usersFrequency and time of use www.TheMarketingNetwork.com.au15

Average number of friends, contacts and followers www.TheMarketingNetwork.com.au16

Devices used to access www.TheMarketingNetwork.com.au17

Increasingly mobile www.TheMarketingNetwork.com.au18

Want consumers want from businesses/brands www.TheMarketingNetwork.com.au19

Business use of social media www.TheMarketingNetwork.com.au20

Sectors most active www.TheMarketingNetwork.com.au21

How often are SMEs sharing www.TheMarketingNetwork.com.au22

Average social media budgets www.TheMarketingNetwork.com.au23

Measuring ROI www.TheMarketingNetwork.com.au24

Benefits = Competitive Advantage www.TheMarketingNetwork.com.au25

Why Are Businesses not using? www.TheMarketingNetwork.com.au26

No Strategy?

Fear of Failure?

Lack of Knowledge?

Lack of Resources?Pick the Right Channel(s) www.TheMarketingNetwork.com.au27

Impossible to do everything!Where are your customers?Where can you REACH them most cost effectively?Time Commitment To Social Media Marketing www.TheMarketingNetwork.com.au28

A Sensible Checklist www.TheMarketingNetwork.com.au29

LinkedIn Facebook for Business www.TheMarketingNetwork.com.au30Provides a meeting place where people expect to do businessLeverages relationships by making connections visibleHelps maintain personal relationships and build new onesProvides a platform for the most effective form of Marketing - Word of MouthIt can link all other essential Social Media Tools

What Do You Want To Do www.TheMarketingNetwork.com.au31

Google Page Rank; Personal & CompanyAnswer QuestionsRecruit / Head huntGet Head hunted- Employer & Employee- Company Culture- Growth Potential- Staff TurnoverLead Generation Sales Acceleration Speak to Successes & Failures Opinions / Polls- An Industry- Track Start-Ups

- Groups - Advanced Search- Events

ResearchProductivityFind Experts,Partners Ask forAdviceSalesJob Search,Hire & InterviewsReference CheckProactive NetworkingPromote Personal BrandProfile - Develop and MaximiseMost Users utilize 5% of the functionality (benefits) www.TheMarketingNetwork.com.au32

Network Connect with Colleagues, Clients, Suppliers & Prospects www.TheMarketingNetwork.com.au33

Home - Share / Engage With Your Network www.TheMarketingNetwork.com.au34

Jobs www.TheMarketingNetwork.com.au35

Interests Companies, Groups, Influencers... www.TheMarketingNetwork.com.au36

www.InfluenceYourNetwork.com.au www.TheMarketingNetwork.com.au37

Feel free to connecta Studio 22/2-6 New Street, Richmond Vic 3121 t +61 3 9428 9193 f +61 3 9428 1823 e connect@TheMarketingNetwork.com.au w TheMarketingNetwork.com.au v138The Marketing Network Power To Connect

m +61 418 362 181 e Steve.Hubbard@TheMarketingNetwork.com.au w http://themarketingnetwork.com.au/l http://www.linkedin.com/in/stevehubbat https://twitter.com/stevehubba 22/2-6 New Street, Richmond Vic 3121t +61 3 9018 7224 f +61 3 9428 1823

West2East ReCreation more connections, better relationships

w http://west2eastrecreation.com.au/f https://www.facebook.com/West2EastRecreation