linkedin to social media

Download LinkedIn to Social Media

Post on 19-Jan-2017




0 download

Embed Size (px)


PowerPoint Presentation

Networking, LinkedIn & Your Job Search Creating a Personal BrandWelcome to:

A&FRC MarketingBathroomsBreaksSmoking AreasCell phonesSIPClass Administration


Importance of networkingBuilding your personal brandNetworking and the job searchSocial media and networkingDeveloping your LinkedIn profile


Why Network?



Recruiters CostAverage cost to hire a candidate = $3,000Job Board Costs:

Monster = $18K for 4 recruiters over 1 yearCareerBuilder = $20K for 4 recruiters over 1 yearLinkedIn = $195 for 30 days (Recruiter License) Job Slots 15 slots = $28K/yearIndeed = Post for free but pay per clickGlassdoor = $7K for 4 recruiters over 1 yearBullhorn Reach = 2 job postings for free


Branding YourselfWhat is a Brand?

The powerful, clear, positive idea that comes to mind whenever other people think of you.

It is what you stand for the values, abilities, and actions that others associate with you.

Professional makeup designed for the purpose of influencing how others perceive you , and turning that perception into opportunity.

People Brand Themselves TooThink about the way the following people have branded themselves:

Michael JordanMiley CyrusJimmy FallonSteve Jobs

Define Yourself & Become an ExpertWho are you?

Use words like: collaborative, resourceful, flexible, forward-thinking, connected, visionary, diplomatic, intuitive, precise, enterprising, ethical, genuine, loyal, etc. Create your branding statement:

I help people to transform their businesses, their careers and their lives.I employ cutting-edge technologies to speed manufacturing so companies can grow revenues, cut costs and increase profits.

Build RelationshipsNetwork is defined as: group of people who exchange information, contacts, and experience for professional or social purposes. (The Oxford Dictionary)

Networking tips:

Word of mouth is powerful; what are people saying about you?Keep in good contact with your network Always make sure your network knows of any recent successes

Pay it forward


Networking Cont..Dont forget about potential networking circles: friends, faculty, programs you are a part of, family, civic organizations.Search out new professional associations or online communities to add to your network (LinkedIn groups)

Find opportunities to weave your personal mission/vision statements into conversation with your network.

Navigating a Networking EventBe YourselfBe Subtle Be AppreciativeBe AttentiveBe PositiveBe Well ManneredBe Inquisitive

Navigating a Networking Event

Find a job or internshipLearn more about opportunities and organizations I may want to pursue later Gain experience in the art of working a job fair

Network meet new people

Why are you going?

Research Employers Find out who is comingLearn key facts about the organizations that interest you Company mission, key products & servicesOrganizational structure, culture & valuesHiring practices/ job openingsCurrent news, LinkedIn contacts

Prepare Good QuestionsWhat sets your company apart from others in the industry?What do you like best about working for this organization?What are the traits and skills of the people who are the most successful at this job?

Prepare Great QuestionsI saw online that your company Could you tell me more?

May I have your business card?

What would be the most effective way to follow up with you?

During the job fairAvoid the goodies

Network with everyone!Get the lay of the landAsk good questionsGet contact informationTake notesTake a break when you need one

After the job fairSend thank you notesOrganize & create a follow-up planFollow up!

Informational InterviewsLinkedIn

Business CardsPhone Number, Email Address, LinkedIn URLNo Picture, QR Code?, IconTag LineAccomplishments or Skill Sets

Social Media1. Social vs. Professional Friends & Family can help4. Find and follow companies5. 25% of recruiters vet candidates on Facebook6. Define who you are as a person2. Update your profile3. Post content relevant to your job search

Social Media

1. Use your real name for account (@johndoe)2. Profile with branding statement and link to LI account3. Implemented your branding statement4. Same picture as LI5. Professional tweets only6. Follow companies and experts7. Professional tweets & re-tweets only

Social Media


#JobListing #JobOpening #JobTips # StLouisJobs Websites

TweetMyJobs TwitJobSearch JobDeck Feeds

@jobfest @jobforge @joblister @jobs_now




LinkedIn for Veterans

LinkedIn changed how they calculate a profiles completeness. Why should you care if you are at 100% profile complete? Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn. There is a direct correlation between how complete your profile is and higher search ranking. Yes, this is HUGE!

Your industry and locationAn up-to-date current position (with a description)Two past positionsYour educationYour skills (minimum of 3)A profile photoAt least 50 connections

LinkedIn10 Things to do Today on LinkedIn

Social Media1. Update your profile2. Add skills3. Get Involved4. Give Endorsements5. Give and ask for recommendations6. Connect7. Join Groups8. Review Job Board9. Follow Companies10. Go there daily


LinkedInBuild Your Network

Social MediaScott Raether AFRCJason Boone SAICDonna Baylor TAP Lisa Herbert Accenture Federal SvcBrian Scott Adaptive SolutionsMatt Miller ADB CompaniesKen Miller Air ProductsChris Walton Apex SystemsDean Espenschied Archer DanielsAshley Maetas Ascent, LLCKatelyn Blair BJCJD Skaggs BJCChris Coughlin Beacon HillJohn Wesley BNSF RailwayBunge Samantha GrahamDeAnn Mooney C5TSanford Artman CASY/MSCCNBrian Draper CenteneSean Sawyers Chameleon IntegratedOla Ayeni Claim Academy

Corey Williams Combined InsuranceAndrea Sanderson Defense Intel AgencyAnn Heinly EnterprisePatrick Christie Express ScriptsChristine Wojda Jet AviationJay Miller MasterCardChris Anderson Mercy HospitalJohn Hansley MonsantoAlejandro Cornejo MonsantoBrian Dillard NGALewis Collins NJVCJonas Patterson NJVCLinda Hoffman PNC BankAnna Carr Rose International


LinkedInGroups to Join

Social MediaScott AFB Community Job BoardSt. Louis Networking EventSt. Louis Employment NetworkLinkedWorking St. LouisAFCEA Scott St. Louis ChapterMetro East St. Louis NetworkSt. Louis Recruiter ProfessionalsUS Air ForceFull Scope Poly RecruitersScott AFB Cleared ProfessionalsMilitary Spouse EmployersThe NetworkSt. Louis Job AngelsMilitary Spouse ProfessionalsTop Secret Careers

Job Postings GroupVeterans HiredG.I. JobsScott Air Force BaseMilitary Veteran RecruitersHiring Our HeroesVeteran Mentor NetworkSocial Media for Job SearchScott AFB Transition RecoursesConnected STL Networking GroupVeteran Job OpportunitiesMilitary Transition AssistanceSAFB IT ProfessionalsSt. Louis Talent Acquisitions NetworkWe Hire Heroes Veterans Employment