LINKEDINThe “WHY” & “HOW” of

LinkedIn

LinkedInMaking the most of a powerful social media

platform

Why LinkedIn Matters

• Exposure for your company and your expertise

• Trusted source

• Authority with Google

• Roledex on steroids

A few facts• Most popular social media tool among the nations fastest-

growing private companies

• 44% of B2B companies have generated leads from LinkedIn

• 77% of buyers say they are more likely to buy from a company who’s CEO uses social media

• Only 50.5% of users have ‘complete profiles’

• Only 10.% of LinkedIn members maximize the number of groups they can participate in (50)

• 65% of journalists have used information on LinkedIn as research material U Mass at DarmounthPower Formulaas defined by LinkedInInteger Group 0401812Impactbnd.com/13-awesome-lead-generation-statistics

Why business owners don’t embrace social media• Don’t know which ones to use

• Don’t know how to set them up

• It seems time consuming to the point of being daunting

• Keeping up with the frequent changes is difficult

•Expand your network

•Your current and potential customers are there

•Create visibility

•Establish credibility

•Generate new leads business

•Monitor your competitors

Why you should engage in LinkedIn

2 Components to LinkedIn for Business Company Page

•Increases SEO

•Highlight “about” , products and services

•Post job openings

•Customer testimonials

Your Profile•Adds to SEO

•Adds to your visibility and credibility

•Demonstrate your expertise

•Highlights career accomplishments

Top 6 Things Your Company Page MUST Have1. Company Logo

2. Consistent Company Name

3. Same image as your Website

Top 6 Things Your Company Page MUST Have

4. About content that matches your website and other materials

5. Highlighted specialties

6. Contact details

5Things Your Company Page Should Have

1. Followers

2. Showcase pages

Top 5 Things Your Company Page Should Have

3. Regular Updates

Top 5 Things Your Company Page Should Have

4. Groups your company is following

Top 5 Things Your Company Page Should Have

5. Recommendations

Things to Add to Your Company Page•Photo of products

•URL directly to the product or service page on your website

•Additional contacts in your company

•A promotion!

•A YouTube video – think demo or testimonial

•Employee opening

Top 5 Things Your Profile Must Have1. Keyword Descriptors

2. Excellent picture

3. Contact details

Top 5 Things Your Profile Must Have (con’t)

4. Impressive summary

5. Expanded experience

5 Features you should capitalize on1. Connecting

2. Featuring documents, presentations

5 Features you should capitalize on3. Featuring projects

5 Features you should capitalize on4. Recommendations

5. Groups

Maintenance

•Check daily

•Participate in discussions and/or post weekly/bi-weekly

•Update monthly

•Add new accomplishments

Resources•Social Media Examiner:

http://www.socialmediaexaminer.com/

•Top Dog Social Media: http://topdogsocialmedia.com/linkedin-training-creating-the-perfect-profile

•Hire a Social Media Manager

Connect with me

Ginny Brandreth – Brandreth Works(585) 314-7364Website: http://brandrethworks.comEmail: ginny@brandrethworks.comLinkedIn Company: BrandrethWorksLinkedIn Profile: Ginny Brandreth