Social media and linkedin
Post on 15-Apr-2017
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social mediaNOUNwebsites and applications that enable users to create and share content or to participate in social networking.
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Unique Host Names by Year1
Power of 5
Deliver Real-Time Information
Yes, use this strange bird of 140 characters (may be 10,000 soon)
serve a team's need for quick, relevant information.
Use Hashtags with keywords
Perform Indexing, Filtering, & Tracking Topics
Unified space within a timeline platform
*Share announcements *Team Calendar of Milestones *Pages for different interests and upload documents. *Posting Team Norms *Screenshots for team comments *Video updates *Team Photos.
Transparency to your stakeholders
PERISCOPE ~ Deliver Material in an Engaging Way
Preferences towards video over text with certain types of information.
Video also creates more of a personal connection, which can be particularly useful for distributed teams.
Record from your SMART phone
Distributed teams, set each group up with the means to create video updates and encourage them to do so on a regular schedule.
Status reports be more engaging by placing faces to names
Alerts when team member cam
Open Portale upon something worth noting?
EZ Early Warning System
Not without pitfallsINSTANT MESSAGING
Social media in its broadest sense covers a whole range of A group of people with similar interests by enabling interactive conversations and the exchange of information irrespective of physical location can have negative implications. But the fact that these tools are freely and readily available means that they are not the ideal place for confidential information about an organizations projects. Their use should require clear guidelines on exactly what type of information could be shared even within an invited community of users because security issues should be paramount. However useful these sites might be they do not have the same level of security that an internal system would have some do not have proper version control or user access controls so should not be used for communications relating to important or confidential project information.
Bullish on LINKEDIN
Not a Numbers GamePersonalize your Message
NamePicture*HeadlineSummarySkills & EndorsementsRecommendations
* PMI is offering free PROFESSIONAL pictures
Whats Your Name?How formal does it need to be?Who are you known as?What about nicknames?Accreditions?
PictureFirst ImpressionVisuals are everything take a good look at your profile photo and ask yourself:Does it reflect the brand image you want to portray?14 timesmore likely to have your profile viewed if you include a photoHave a brand-appropriate outfitBe personable focus on head and shoulders and a confident smile400x400 pixels
Headline120 Characters of POWERMini-billboardto position your brand presence.Use your keywords in a compelling way PipesHeadline appears EVERYWHERE on LinkedInin search resultsGroupsMessagesPublishing
Rule of 3
OrganicSound & flow naturally
SummarySummary is a mini-sales pitch200 characters YOUR TOWER OF POWER
Position yourself as a legitimate and credible expert and thought leader.
Media reinforces your brand
Skills & EndorsementsListing your skills on your profile makes you 13 times more likely to be viewedSkills are a visual overview of your brandShows what you can do.Place Power skills on topDisambiguate context of skillsBased on your profile keywordsMove the Skills section so its below your Summary(if possible)Profile ranks higher
RecommendationsLet your Ideal Clients sing your praisesby asking for recommendationsHelps you to attract more of your Ideal Clients to you.Collect at least 5-10 recommendationsWrite your own recommendation requestHint /Settings /Manage Recommendations /Select position to be recommended
Broader & used more often. one word in length.most popular Highly competitive Demand more resources to be optimized effectively.
Specific and therefore aimed at niche marketsLess popular therefore less competitive
Ninja Search Combination Tool MajesticSEOBing Webmaster Toolbox WordTracker
Keyword Discovery WordPot
Share an Update | Publish a Post
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Profile Optimization$75.00/ hour
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