Social media marketing - LinkedIn

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SOCIAL MEDIA MARKETING LINKEDIN #1: INTERACTIONS LinkedIn the Serious Network DIGITAL MEDIA LinkedIn Marketing Strategy Connect the worlds professionals to make them more productive and successful. A Business Platform DIGITAL MEDIA LinkedIn Marketing Strategy 260,000,000+ Members Worldwide The Worlds Largest Professional Network 184 million unique visitors in Q1 of 2014 1 of every 3 professionals on the planet is on LinkedIn Content now garners 6x more engagement than jobs properties on LinkedIn DIGITAL MEDIA LinkedIn Marketing Strategy PUBLISHING PLATFORM Brands build RELATIONSHIPS with Professionals #1 Channel to distribute B2B content LinkedIn drives more traffic to B2B sites Most effective social platform for B2B Lead Generation DIGITAL MEDIA LinkedIn Marketing Strategy LinkedIn a multi-sided platform RECRUITERS Find the right talent MARKETERS Reach a qualified audience BUSINESS PARTNERS Access to a captive user base MEMBERS Connect with peers & find opportunities LinkedIn is an Effective Tool for COMMUNICATION BUSINESS New Communication Channel Brand Visibility on the Internet Brand E-Reputation Management Build and cultivate Relationships Customers Acquisition Revenue Generation DIGITAL MEDIA LinkedIn Marketing Strategy #2: ENGAGEMENT Content Marketing on LinkedIn A Powerful Marketing Solution DIGITAL MEDIA LinkedIn Marketing Strategy TARGET PUBLISH EXTEND Reach a high quality audience Relevant content in professional context Social sharing and drive traffic to sites Marketing Objectives DIGITAL MEDIA LinkedIn Marketing Strategy Generating Awareness Driving Traffic and Leads Icreasing Consideration and Preference Creating Advocacy Building Community Perform Branding and Lead Generation DIGITAL MEDIA LinkedIn Marketing Strategy Solutions Branding Lead Generation Company Page X Showcase Pages X Follow Company Ads X Company Updates X X Sponsored Updates X X Sponsored InMail X Content Ads X X LinkedIn Display Ads X X LinkedIn Groups X X LinkedIn Partners X X Content drives Action DIGITAL MEDIA LinkedIn Marketing Strategy Useful x Enjoyable x Inspired = Innovative Content Photos Videos Infographics White Papers #3: PLAYGROUND New territory of expression for Brands Publish with a Purpose DIGITAL MEDIA LinkedIn Marketing Strategy Showcase our business, Reach new customers, And attract great talent 5 Strategic Marketing Opportunities DIGITAL MEDIA LinkedIn Marketing Strategy 1. Company Pages 2. Showcase Pages 3. Company Updates 4. Sponsored Updates Content Marketing in the Professional Feed 5. Display Advertising Reach professionnal Audience in the right context BRANDING LEAD GENERATION Focus on Branding Solutions DIGITAL MEDIA LinkedIn Marketing Strategy Company Pages Showcase Pages Company Updates Through a Company page, you can market your business to the LinkedIn community, telling your companys story and giving customers and prospects a place to learn about your business, your employees, and your brand Reach and build a relationship with specific audiences. Its a distinct platform for each aspect of our business that has its own message to share with its own target audience. Its a chance to catch the eye of prospective customers. Powerful way to reach and engage professionals with relevant content. They are sent from the company pages and deliver targeted content into the members feed, increasing their engagement with the brand. #4: ACTIVATION My Company Page on LinkedIn 5 Steps to engaging followers on LinkedIn DIGITAL MEDIA LinkedIn Marketing Strategy 1. Establish your presence 2. Attract followers 3. Engage Followers 4. Amplify through the network 5. Analyse and refine Create a Brand Ecosystem DIGITAL MEDIA LinkedIn Marketing Strategy CREATE your Company Page The central Hub of MEIKO France Company description and overview Banner Image Logo and Company Name Share Rich Content (text, images, video) Manage your Network Create your Showcase Pages CREATE your Showcase Pages 4 pages = Product segments : M-iClean, M-iQ, WasteStar, KD Display products information Share videos, photos, news, infographics Provide live information : exhibitions, events Highlight your Products DIGITAL MEDIA LinkedIn Marketing Strategy ATTRACT & ENGAGE with Company Updates 5 Tips #1 : Think like a JOURNALIST. Optimize Headlines #2 : Always include an IMAGE or some type of RICH MEDIA #3 : Always include a clear CALL TO ACTION #4 : Make your content SNACKABLE and VALUABLE #5 : Create an EDITORIAL CALENDAR, but react timely to EVENTS Share Rich Content DIGITAL MEDIA LinkedIn Marketing Strategy One last Tip Mobilize your Employees to Amplify your Message SHARE LIKE COMMENT DIGITAL MEDIA LinkedIn Marketing Strategy MEASURE & ANALYSE your performances DIGITAL MEDIA LinkedIn Marketing Strategy Use KPIs #1 : BECOME AWARE of LinkedIn Metrics #2 : ANALYSE your updates statistics #3 : REFINE your Content Strategy #4 : BOOST your Audience and DRIVE Engagement #5: CONCLUSION Ready to become a LinkedIn Superstar ? PS : feel free to add me to your connections on LinkedIn