social media marketing - linkedin

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  • SOCIAL MEDIA

    MARKETING

    LINKEDIN

  • #1: INTERACTIONS

    LinkedIn the Serious Network

  • DIGITAL MEDIA

    LinkedIn Marketing Strategy

    Connect the worlds professionals to make them more

    productive and successful.

    A Business Platform

  • DIGITAL MEDIA

    LinkedIn Marketing Strategy

    260,000,000+ Members Worldwide

    The Worlds Largest Professional Network

    184 million unique visitors in Q1 of 2014

    1 of every 3 professionals on the planet is on LinkedIn

    Content now garners 6x more engagement than jobs

    properties on LinkedIn

  • DIGITAL MEDIA

    LinkedIn Marketing Strategy

    PUBLISHING PLATFORM

    Brands build RELATIONSHIPS with Professionals

    #1 Channel to distribute B2B content

    LinkedIn drives more traffic to B2B sites

    Most effective social platform for B2B Lead Generation

  • DIGITAL MEDIA

    LinkedIn Marketing Strategy

    LinkedIn a multi-sided platform

    RECRUITERS Find the right talent

    MARKETERS Reach a qualified

    audience

    BUSINESS PARTNERS Access to a captive

    user base

    MEMBERS Connect with peers & find opportunities

  • LinkedIn is an Effective Tool for

    COMMUNICATION BUSINESS

    New Communication Channel

    Brand Visibility on the Internet

    Brand E-Reputation Management

    Build and cultivate Relationships

    Customers Acquisition

    Revenue Generation

    DIGITAL MEDIA

    LinkedIn Marketing Strategy

  • #2: ENGAGEMENT

    Content Marketing on LinkedIn

  • A Powerful Marketing Solution

    DIGITAL MEDIA

    LinkedIn Marketing Strategy

    TARGET PUBLISH EXTEND

    Reach a high quality

    audience

    Relevant content in

    professional context Social sharing and

    drive traffic to sites

  • Marketing Objectives

    DIGITAL MEDIA

    LinkedIn Marketing Strategy

    Generating Awareness

    Driving Traffic and Leads

    Icreasing Consideration and

    Preference

    Creating Advocacy

    Building Community

  • Perform Branding and Lead Generation

    DIGITAL MEDIA

    LinkedIn Marketing Strategy

    Solutions Branding Lead Generation

    Company Page X

    Showcase Pages X

    Follow Company Ads X

    Company Updates X X

    Sponsored Updates X X

    Sponsored InMail X

    Content Ads X X

    LinkedIn Display Ads X X

    LinkedIn Groups X X

    LinkedIn Partners X X

  • Content drives Action

    DIGITAL MEDIA

    LinkedIn Marketing Strategy

    Useful x Enjoyable

    x Inspired =

    Innovative Content

    Photos Videos Infographics White Papers

  • #3: PLAYGROUND

    New territory of expression for Brands

  • Publish with a Purpose

    DIGITAL MEDIA

    LinkedIn Marketing Strategy

    Showcase our business,

    Reach new customers,

    And attract great talent

  • 5 Strategic Marketing Opportunities

    DIGITAL MEDIA

    LinkedIn Marketing Strategy

    1. Company Pages

    2. Showcase Pages

    3. Company Updates

    4. Sponsored Updates Content Marketing in the Professional Feed

    5. Display Advertising Reach professionnal Audience in the right context

    BRANDING

    LEAD

    GENERATION

  • Focus on Branding Solutions

    DIGITAL MEDIA

    LinkedIn Marketing Strategy

    Company Pages Showcase Pages Company Updates

    Through a Company page, you can market your business to the LinkedIn community, telling your companys story and giving customers and prospects a place to learn about your business, your employees, and your brand

    Reach and build a relationship with specific audiences. Its a distinct platform for each aspect of our business that has its own message to share with its own target audience. Its a chance to catch the eye of prospective customers.

    Powerful way to reach and engage professionals with relevant content. They are sent from the company pages and deliver targeted content into the members feed, increasing their engagement with the brand.

  • #4: ACTIVATION

    My Company Page on LinkedIn

  • 5 Steps to engaging followers on LinkedIn

    DIGITAL MEDIA

    LinkedIn Marketing Strategy

    1. Establish your presence

    2. Attract followers

    3. Engage Followers

    4. Amplify through the network

    5. Analyse and refine

    Create a

    Brand Ecosystem

  • DIGITAL MEDIA

    LinkedIn Marketing Strategy

    CREATE your Company Page

    The central Hub of

    MEIKO France

    Company description and overview

    Banner Image

    Logo and Company Name

    Share Rich Content (text, images, video)

    Manage your Network

    Create your Showcase Pages

  • CREATE your Showcase Pages

    4 pages = Product segments :

    M-iClean, M-iQ, WasteStar, KD

    Display products information

    Share videos, photos, news, infographics

    Provide live information :

    exhibitions, events

    Highlight your

    Products

    DIGITAL MEDIA

    LinkedIn Marketing Strategy

  • ATTRACT & ENGAGE with Company Updates 5 Tips

    #1 : Think like a JOURNALIST. Optimize Headlines

    #2 : Always include an IMAGE or some type of

    RICH MEDIA

    #3 : Always include a clear CALL TO ACTION

    #4 : Make your content SNACKABLE and

    VALUABLE

    #5 : Create an EDITORIAL CALENDAR, but react

    timely to EVENTS

    Share

    Rich Content

    DIGITAL MEDIA

    LinkedIn Marketing Strategy

  • One last Tip

    Mobilize your Employees to

    Amplify your Message

    SHARE

    LIKE

    COMMENT

    DIGITAL MEDIA

    LinkedIn Marketing Strategy

  • MEASURE & ANALYSE your performances

    DIGITAL MEDIA

    LinkedIn Marketing Strategy

    Use

    KPIs

    #1 : BECOME AWARE of LinkedIn Metrics

    #2 : ANALYSE your updates statistics

    #3 : REFINE your Content Strategy

    #4 : BOOST your Audience and

    DRIVE Engagement

  • #5: CONCLUSION

    Ready to become a LinkedIn Superstar ?

  • PS : feel free to add me to your connections on LinkedIn