Ready . . . Set . . . SucceedCreating a Blueprint

for Chapter Growth

LCP Transition SessionOrlando, Florida

November 7, 2008

Your Game Plan for Success

Plan Your Year Communicate Value Develop Future Leaders Deliver on the Promise

How are We doing Today?

Review Chapter Summary & Analysis ofMembership Growth by State

Number ONE Question

How do you GROW your Chapter in a World of Competitive Organizations?

3 Key Componentsof a Recruiting Campaign

Identify Your Targets Plan Your Strategy WIFM and MMFI

Identify Your Target Market

Demographics ~ Local Board or AssociationCurrent WCR Membership ProfileOther Real Estate OrganizationsCRS Designees, ABR DesigneesNew Licensees

Plan Your Strategy

Identify Specific Improvements NeededDevelop SMART Growth GoalsWrite Out A Plan of ActionDetermine a Timeline for Each AspectIdentify What’s Needed to Achieve Your

Goals ~ Resources, Etc.

WIFM ~ What’s In It For Me? National Organization with State

Leadership and Regional Support Committee Work, Community Outreach,

Personal Development Mentoring and Master Mind Groups Education at Local, State, Regional and

National levels Variety of Programs and Involvement

Make Me Feel Important

Member Involvement Member Benefits Opportunity for Leadership Thank You and Accolades Recognition in Chapter

Publications PMN Designation Scholarships

Budgetary Considerations

Know what resources are available:

fund recruitment campaignsubsidize vs. fund officers incentives for members quality speakers

Know Who We Are 12th Largest Women’s Organization in country “Typical” member has a gross income of

$117,900 per year, well above NAR average 70% of our members have 10 or more years’

experience in real estate 93% of respondents say that Women’s Council

gives them a “sense of professional pride”

Women’s Council Mission

WE are a network of successful REALTORS®,

empowering women to exercise their potential as entrepreneurs and industry leaders.

Women’s Council Vision

Through our influence as successful business professionals,

women will effect positive change in the profession and in the broader community.

Use the Tools WCR Provides Task is to Ask Member Expertise Profiles Annual Report / Chapter Business Plan Marketing Campaigns / Materials Newsletter and Website Templates LPPM Webinars

Work Together as a Team and

Plan Now for a Smooth Transition

ActivityBest Practices ~ Recruiting

What was your goal for recruiting and what were some of the best ideas that worked?

ActivityBest Practices ~ Retention

What specific goals and action plans do you have to retain members once they have joined?

If You Could Do It Over?

What one or two things would you do differently if you were planning a recruiting and retention plan today . . . Is there a Better Practice?

Lead your Chapters Bravely!!