wcr greater houston
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HAR Tools Overview
Presented by
Marilyn M. MaxwellTraining & Member Outreach Specialist
[email protected] 629-1900 x 288
MLS Service Packages(effective July 1, 2016)
During the past two decades, HAR has carefully tracked developments in technology, consumer experiences, agent productivity and broker profitability. Based on this research, HAR developed an extraordinary package of products and services to make our members successful. HAR is nationally recognized for its commitment to provide its members with the most innovative and productive tools in the industry. This effort continues today, and we remain committed to providing leading edge tools into the future.Since 1997, all tools developed by HAR have been incorporated into a single MLS package without raising MLS fees.
National industry politics and federal law have resulted in NAR policy changes that require local MLSs to unbundle MLS services. Effective July 1, 2016, HAR will comply with these new NAR policies by providing an additional package of services.All MLS Subscribers will continue to receive those services defined by NAR as "substantially related to the function of a MLS" in a MLS Standard package.A new MLS Platinum (optional) package of services has been developed by HAR designed to drive leads to your business and maximize your marketing exposure.
MLS Subscribers who choose to take advantage of the lead generation, agent promotion and listing promotion services will need to subscribe to the additional MLS Platinum service.
www.HAR.comWe constantly strive to stay ahead of the curve and provide the best online experience and resources for real estate consumers. With that in mind, we have been developed HAR.com to include features, data and real estate listings from across the state of Texas.
The HAR.com mobile app allows both consumers and HAR members to search for homes for sale or lease in Texas. Consumers will be able to use the award-winning HAR.com residential property search engine to find a home, favorite listings and view property search history. Members will be able to access MLS information (MLS subscribers only), their leads, their listings, as well as access their company's listing inventory.
Among the most downloaded Apps to search Texas real estate on your iPhone, iPad, Android and Mobile
Web.
HAR.com Mobile Appshttp://www.har.com/mobile
The Houston Association of Realtors® is proud to announce the recently redesigned agent and company
websites! We’ve been working hard for months on a fresh look for your HAR website that delivers a slick, modern
design and a powerful property search engine. This new mobile-friendly portal
also features a greatly improved backend administrative section with loads of
customization options. Tailor it the way you want.
The Agent and Company Websiteshttp://www.har.com/content/page/new_agent_company_website
Agent & Company Website Features:• A fully branded website, powered by HAR.com, with more customization
options than ever• A greatly improved backend administrative section with loads of customization
options• Create individual content pages within your website and directly link to outside
sites
Virtual Office Website (VOW) Feature: View Saved Searches, Favorite listings and more from your
registered users Empower your users with a strong MLS property search
engine Capture all inquiries from registered users of your VOW site
Benefits to You: View Saved Searches, Favorite listings and more
from your registered users Capture all inquiries from registered users of
your VOW site Empower users with a strong MLS property
search engine
Benefits to Customers: Create a free account with the same benefits of
HAR.com Work directly with an agent and contact them
directly through their website Receive email notifications when listings match
search criteria
Client Experience Rating Program• The HAR Client Experience Rating
program allows your clients to rate their experience with you and provide feedback which agents can then choose to share with other consumers.
Client Experience Rating ProgramClients will be asked to rate their Realtor® on their performance in four service categories using a star system, with 5 stars being the best rating possible. The Client Experience Rating system will then average the scores to determine an overall rating for the Realtor®.
Clients also have an option to
include brief comments.
Client Experience Rating Program
Total Surveys Sent Out by Agents to Their Clients260,009Clients Completed Surveys 138,750 (53%)Surveys Published 138,445 (53%)Agents Who Elect to Send Surveys 5,804Agents Who Display Ratings on HAR.com 4,201
Average Client ExperienceRating Score: 4.95/5.0
You can now offer your branded HAR.com app to your customers! Every listing will be branded with your information and emails and Schedule Showing requests will come directly to you. You’ll be able to recommend listings directly from the app and you’ll also have access to customer activities such as:• Bookmarks / Favorites• Recently Viewed Listings• Saved SearchesBenefits to customers:Your customers will also benefit from viewing Premium Content not publicly accessible on the HAR.com app. When your customer accepts your invitation, they’ll get full access to:• Days on Market for all listings• Sold Price for nearby listings• Property History Reports for all listings
Your customers will also receive email alerts when homes meet their search criteria.
Agent Branded Apphttp://www.har.com/content/page/agent_branded_app
Here’s a quick introduction on how to invite customers to your branded app, get feedback and start generating leads to grow your business.
1. Download the HAR.com app from the Apple App Store or Google Play Store and login as a REALTOR® / Pro with your HAR member login.
2. Click the My Branded App button from the app homepage.3. Enter details for your new customer and easily track who has
been invited and who has accepted your invitation from the Customers screen.
4. Once your customer accepts your invitation, you can view their activities from the Customer Details screen, also accessed from the My Branded App button.
5. Send listings to your customers by clicking the Recommend to Customers menu option from any listing detail page. Your customer will see that listing in their Recommended Listings screen.
6. Invite as many additional customers as you like using the above steps and watch the leads roll in!
Getting Started with the Agent Branded Apphttp://www.har.com/content/page/agent_branded_app
Agent SpotTo enable AgentSpot:1.Upload a member photo2.Create an HAR Agent Website3.Complete your member profile4.Enable/Configure LeadConnect
http://www.har.com/agentspot
AgentSpot ads are displayed in a variety of areas on HAR.com where agent-specific is not normally displayed. For instance, they will never display in an area where specific agent information is already shown such as on a for sale listing for a property. When AgentSpot Ads are displayed, they come in two categories: Area Specific & Organic.When setting up your AgentSpot listing, you will need to enter one to five zip codes that in which you most commonly do business in. These zip codes will determine where your Area Specific Ads are displayed. For location where AgentSpot may show, but an area is not yet selected, an ads will be displayed organically from the list of all available agents who have opted into AgentSpot.
HomeSiteCreate beautiful and engaging listing websites in minutes! HAR offers free single property website for EVERY one of your Listings. Your sellers will be impressed with detail information about their property and you will have more opportunity to generated more leads!• Send To Friend
• About Me• Lead Generating Contact
Form• Social Networking Sharing
Links• Open House Date/Time• Point Your Domain
Each single property website includes the following:• Virtual Tour & Photo Gallery• Map This Property• Print Listing Flyer• Mortgage Calculator• Schools Nearby• Uploaded Documents
Market InsightAs a REALTOR®, you want to do the best job possible for your clients. And now you can show your clients and customers just how much effort goes into listing their property. With MarketInsight, your clients and customers can stay informed about the activities surrounding their property without even contacting you.MarketInsight allows your clients
and customers to view pertinent information surrounding their property, such as web traffic, appointments and feedback, comparable nearby properties, and much more. Setting up MarketInsight is easy. You can send an email to your client or customer inviting them to use MarketInsight. All the information displayed in MarketInsight is branded with your information. Show your clients and customers the value of using a REALTOR® and invite them to begin using MarketInsight today!
To get started, you will need to login to the HAR Members Only Site. From the menu, click on 'MLS' and then from the 'MLS Tools' category, click on 'MarketInsight'. Choose a listing from your current inventory, sold transactions or enter any address, and click on 'Setup MarketInsight'. You will need to enter the user's name and email address to send them an invitation to participate in MarketInsight. You can enter multiple email addresses when setting up MarketInsight for a property.
Instant CMAhttp://www.har.com/instantcma
