vlg: design friendly, the texas way

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© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential Rethinking Marketing We design friendly, the Texas way. (214) 299-8688 (214) 594-5494 fax [email protected] www.WeFightBoredom.com 811 East Plano Parkway, Suite 120 Plano, Texas 75074

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  • 1.Rethinking Marketing We design friendly, the Texas way. (214) 299-8688 (214) 594-5494 fax TeamUp @ WeFightBoredom.com www.WeFightBoredom.com811 East Plano Parkway, Suite 120 Plano, Texas 75074 Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential

2. 1 Team up - We all have high school diplomas - Our average age is 29 - Our average height is 57 - The ratio of women to men is 1:1 - We love what we do. We do it well. Number of refrigerators: 3 Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential 3. 2 Who are we? Via Luna Group is a - Creative Shop - Fulfillment House - Anti-Boredom Council - School of Dialog Marketing We even have a coffee maker Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential 4. 3 Dialog Marketing - If a tree falls in the forest, does it make a sound? - If they dont respond to your direct mail piece, did it make a sound? - Marketing should be a conversation starter. - Marketing should not be a lecture. - Do you agree? Actually, we have 2 coffee makers and a microwave Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential 5. 4 Old School vs. NewDirect Mail vs. Dimensional MailThem0-4%Traditional Mail Inbound response NEXT TOUCH POINT Us Dimensional Mail Track response rate Participants identified Online Traffic DataInbound response Real-time data delivery14-34% NEXT TOUCH POINTForget the 7-touch rule. Our value is the ability todeliver those old school responses plus an additional10-30% to your doorstep in real-time. Copyright 2009 Via Luna Group, Inc. (VLG)Private & Confidential 6. 5 Our Creative Process KickoffTheme & URLsFull Sitelet Stills Site CodingQuality ControlStrategic OverviewClient Approval Client ApprovalSite TrackingFinal ReviewCreative Brief Copy & Initial DesignsMail PieceDialog Engine Client Approval Client ApprovalClient Approval Client Approval Fulfillment Launch Our 5-step, 20-milestone program has been tested and always passes with flying colors. Copyright 2009 Via Luna Group, Inc. (VLG)Private & Confidential 7. 6 Measuring Success - Revenue is usually number one on the list. - Calls-to-action are a close second. - There are other marketing metrics used to guage success, like hit rate, click-throughs, returns, and time. - Each client has specific goals, so we tailor each campaign to maximize the impact. - Were winners. When was the last time a direct mail campaign won you $3,000,000 in revenue? Did we tell you we have a money tree? Email [email protected] for a picture of it. Remember to put Tree in your subject line. Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential 8. 7 Target Audience - Do you know what your customer looks like? - Wish more people knew about you? - Do you have a list of those people we can target? - Your audience is not stupid, but they are busy. - We give your marketing a Human Touch. Yep, we just worked a Bruce Springsteen reference into this slide deck. After all, I just want someone to talk to. Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential 9. 8 Logistics - Outsourced creative is nothing new. - Web-based project management is newer. - Personalized Flash websites are newest. - We take you from conception to launch and beyond. - We manage the logistics. We really dig Basecamp and Highrise. If you work with us youll get to work in Basecamp, but youll end up in Highrise. Ask us why. Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential 10. 9 Expectations - Straight talk - Budget friendly payment terms - Big ideas, good design and fun (smart) people Our guess is that you expect the same from us. Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential 11. 10 Skunk WorksWe are passionate about interactive media. Here are a few ofthe fun, new products we are building for you.- Opt-in only websites- Sales resource centers- Web-based CRMs for small businesses- SMS for list buildingWant to learn more about these? Text PENNY to 66937.Get alerts via text message, or email. Your choice. Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential 12. 11 Brainstorming- Are you ready to make a commitment?- Do you want to stop building boring programs?- Is a paradigm shift just what the doctor ordered?Did you answer yes to any of these? If so, your needsand our talents jive and we should talk. By the way, letus know who sent this to you! Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential 13. 12 Eye Candy Well save you this spot. Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential