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Vine vs. Instagram. INSTAGRAM. VINE. Owned By. Twitter. Facebook. January 2013. June 2013. Debuted. 6 Seconds. 15 Seconds. Video Length. NO. YES. Video Editing. # lovephoto , # mephoto , # photooftheday. # loop, # selfie , #cute. Top Hashtags. - PowerPoint PPT Presentation

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Vine vs. InstagramJanuary 2013#loop, #selfie, #cute#lovephoto, #mephoto, #photoofthedayOwned ByTwitterDebutedJune 2013FacebookVideo Length6 Seconds15 SecondsVideo EditingNOYESTop Hashtags

VINEINSTAGRAMSource: Advertising Age, based on company reports

Race to 100 MillionA timeline of popular social media sites climb to reach 100 million users October 2010LAUNCHEDFebruary 2004February 2013February 2010May 2003March 2011March 2006September 2011HIT 100M

January 2013Still waiting, but hit 40M in Oct. 2013Source: Advertising Age, based on company reports

Vine Was the Fastest Growing App in the World in 2013Vine grew quickly in 2013, hitting No. 1 in the iTunes free apps chart in April, and continuing to skyrocket through Q3. User growth of the fastest-growing apps worldwide between Q1 and Q3 2013Source GlobalWebIndex,

Image and Video CuratorsA Demographic BreakdownAmong all internet users, the percentage who share either images or videos they found elsewhere online.Source: Pew Internet & American Life Project, Photo and Video Sharing Grow Online by Maeve Duggan. (http://www.pewinternet.org/Reports/2013/Photos-and-videos/Methods/About-this-Study.aspx) n=852 Interviews were conducted in English on landline and cell phones. The margin of error for results based on internet users is +/-4.0 percentage points..

53%42%68%54%33%17%AGEEDUCATIONHOUSEHOLD INCOME18-2930-4950-6465+

Most Important Social Media Sites for TeensInstagram tied Facebook as the second most important site in Piper Jaffrays Taking Stock with Teens survey. Even more telling, Instagram grew 23% user share from 13% a year ago, while Facebook dropped to 23% from 42% a year ago.Source: Piper Jaffray, semi-annual study, Taking Stock with Teens, Fall 2013

Social Media Apps by AgeBreakdown of U.S. usage of social media mobile apps on the iPhone, by age group, in August 2013. Base includes zero age skew as it relates to the overall iPhone populationSource: Onovo Insights (http://insights.onavo.com/blog/wp-content/uploads/2013/09/Social-media-by-age.png)

Tracking Ad Engagement by the SecondNielsen NeuroFocus studies advertising and the brain. This chart is the brain activity of a person watching one 30-second TV commercial. Activity is charted using three key measurements: emotional engagement, attention, and memory. measurements are taken 500 times every second with EEG readouts identifying the more (highlighted in blue) and less effective portions of ads.Source: Nielsen NeuroFocus

Campaign PlansSocial-video seeding firm the 7th Chamber surveyed agencies and marketers to gauge interest in the use of short-form video.Source: The 7th Chamber, respondents were a mix of agencies and marketers queried by the 7th Chamber. n=69 Do your clients plan to use Vine as part of their marketing strategy?On a scale of 1 to 5 (being highest) do you think that Vines are an effective way to reach your audience? Would you consider using a social distribution service for Vines? Industries represented by respondents to 7th Chamber survey:TECHAUTOFASHIONCPG/FMCGTRAVELLIFESTYLE54.84%30.65%32.36%46.77%30.65%46.77%10.29%17.65%45.59%22.06%4.41%12345NOT EFFECTIVEEFFECTIVEYES 44.93%MAYBE 30.43%NO 24.64%YES 62.69%NO 37.31%Brands Already Busy on InstagramAccording to Simply Measured, 71% of the most recognized brands in the world have an Instagram account, and 57% of top brand marketers are now averaging at least one post per week.40%OF THE 1,000 most-shared Instagram videos in June 2013 came from brands. 80DIFFERENT BRANDS appear on Instagram including MTV, NBA, Peanuts, GoPro, EA Sports, HBO, Samsung, Nike, BMW, Disney, General Electric and Red Bull.MORE THAN9out of10SHARES of Instagram videos happen on Facebook. Note: Simply Measureds 2013 Instagram study analyzed Interbrand 2013 Top 100 Brands. Brand post and engagement averages exclude brands that were inactive during the study period. Data for the complete lifetime of each brand account was captured to provide comparisons between Q3 2012 and Q3 2013 for brand posts, as well as likes and comments that occurred on brand posts. This data comes from Simply Measureds social-media analytics and reporting platform. Source: SimplyMeasured (http://cdn.simplymeasured.com/wp-content/uploads/2013/10/Simply_Measured_Instagram_Study.pdf)More Brands are Active and BuildingLarge Audiences on InstagramAccording to Simply Measured, 71% of the most recognized brands in the world have an Instagram account, and 57% of top brand marketers are now averaging at least one post per week.

Note: Simply Measureds 2013 Instagram study analyzed Interbrand 2013 Top 100 Brands. Brand post and engagement averages exclude brands that were inactive during the study period. Data for the complete lifetime of each brand account was captured to provide comparisons between Q3 2012 and Q3 2013 for brand posts, as well as likes and comments that occurred on brand posts. This data comes from Simply Measureds social-media analytics and reporting platform. Source: SimplyMeasured (http://cdn.simplymeasured.com/wp-content/uploads/2013/10/Simply_Measured_Instagram_Study.pdf)Brands Drive 26% More Engagement via Photos than Videos% Above or Below Average Brand Engagement

Note: Simply Measureds 2013 Instagram study analyzed Interbrand 2013 Top 100 Brands. Brand post and engagement averages exclude brands that were inactive during the study period. Data for the complete lifetime of each brand account was captured to provide comparisons between Q3 2012 and Q3 2013 for brand posts, as well as likes and comments that occurred on brand posts. This data comes from Simply Measureds social-media analytics and reporting platform. Source: SimplyMeasured (http://cdn.simplymeasured.com/wp-content/uploads/2013/10/Simply_Measured_Instagram_Study.pdf)% of Total PostsSample Brand ComparisonsNew Posts Per DayNew Posts by Type

Note: Simply Measureds 2013 Instagram study analyzed Interbrand 2013 Top 100 Brands. Brand post and engagement averages exclude brands that were inactive during the study period. Data for the complete lifetime of each brand account was captured to provide comparisons between Q3 2012 and Q3 2013 for brand posts, as well as likes and comments that occurred on brand posts. This data comes from Simply Measureds social-media analytics and reporting platform from Dec. 4, 2013 to Jan. 6, 2014. Source: SimplyMeasured (http://cdn.simplymeasured.com/wp-content/uploads/2013/10/Simply_Measured_Instagram_Study.pdf)P. 4 http://adage.com/article/digitalnext/8th-graders-point-a-social-strategy/291090/

http://www.huffingonpost.com/2013/08/21/kids-find-phone_n_3790762.html

P. 5http://www.pewinternet.org/Reports/2013/Photos-and-videos/Methods/About-this-Study.aspx P. 6http://insights.onavo.com/blog/wp-content/uploads/2013/09/Social-media-by-age.pngP. 8 http://business.instagram.com/blog/

P. 13 http://cdn.simplymeasured.com/wp-content/uploads/2013/10/Simply_Measured_Instagram_Study.pdf

P. 14 http//vine.co/MeaganCignoli

https://vine.co/Zach.King

P. 17 http://instagram.com/p/ayfd2QSm29/

http://instagram.com/goproP. 18 http://www.shutterstock.com/blog/tours

http://instagram.com/mtv

http://instagram.com/coachP. 19 https://twitter.com/Oreo

http://thisisdk.com/work/internet-explorer/not-yourfathers-Browser

P. 20http://6secondscience.tumblr.com/http://lowesfixinsix.tumblr.com/

https://www.facebook.com/DunkinDonutsUS

REFERENCES: LINKS BY PAGE