leveraging social media platforms for business- instagram and vine - gp18

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Post on 15-Jul-2015




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Instant Camera + Telegram= Online mobile photo-sharing, video-sharing and social networking service Sharing pictures on Social networking platforms Confines photos to a square shape, similar to Kodak Instamatic and Polaroid images

Instagram is distributed through the Apple App Store, Google Play, and Windows Phone Store

Basic Terms of Use that Instagram users must follow, including an age requirement of 13 years or older, restrictions against posting violent, nude, partially nude, or sexually suggestive photographsInstagram does not claim any ownership

= 68%= 32%90% of the 150 million users under the age of 35Trending Selfie & #

HistoryBegan development in San Francisco, United States, when Systrom and Brazilian Krieger chose to focus their multi-featured HTML5 check-in project, Burbn, on mobile photography.Created by Kevin Systrom and Mike Krieger, and launched in October 2010In January 2011, Instagram added hashtags to help users discover both photographs and each other.The service was acquired by Facebook in April 2012 for approximately US $ 1billion in cash and stock.The fifth app to ever reach one million ratings on Google Playas of April 2013, it had been rated nearly four million times.

FeaturesCan upload photographs and short videosFollow other users' feeds Geotag images with longitude and latitude coordinates, or the name of a location.Users can connect their Instagram account to other social networking sitesInstagram creates web profiles which allows users to use their Instagram account like a social media siteInstagram Direct allows users to send photos only to a specific user or group of users, rather than having it be viewable by allExplore tab - users can search for specific users or particular hashtags that interest them.

1.Set-up Your Instagram Account


2. Use Hashtags

3.Focus on Your Customers

4.Show Your Stuff

5.Add More Tactics

6.Run Instagram Contests

7.Make Use of Mobile

8.Improve Your ROI

Vine is a short-form video sharing serviceThe service lets users record and edit five to six-second-long looping video clips https://www.youtube.com/watch?v=CVIP0_1qIA8

Vine's app can be used to browse through videos posted by other users, along with groups of videos by theme, and trending, or popular, videos.Vine has attracted different types of uses, including short-form comedy and music performances, and stop motion animation.Also been used for journalismOn September 9, 2013, Dunkin Donuts became the first company to use a single Vine as an entire television advertisementhttps://www.youtube.com/watch?v=GaMo0QScrbw

HistoryVine was founded by Dom Hofmann, Rus Yusupov, and Colin Kroll in June 2012. The company was acquired by Twitter in October 2012 for a reported $30 millionVine officially launched on January 24, 2013 as a free app for iOS devices.Vine became the most used video sharing application in the market, even with low adoption of the appIn January, 2015, Vine launched Vine Kids, an app designed specifically for children

FeaturesVine enables users to record short video clips up to around six seconds long while recording through its in-app cameraThe camera records only while the screen is being touched, enabling users to edit on the fly or create stop motion effectsShare others' posts with followersThe videos can then be published through Vine's social network and shared on other services such as Facebook and TwitterAdditional features - grid and ghost image tools for the camera, curated channels, the ability to "revine" videos on a personal streamLoop count" - every time someone watches a vine, a number on top of the video will appear showing how many times it was viewed.

Engage Your Followers in ConversationHighlight Your Brand AdvocatesDisplay Your Work for a ClientOffer Up Relevant Historical TriviaCelebrate the HolidaysGet People Excited About a New ProductTake People Inside Your OfficeAttract Customers to Your BoothEducate and AmazeBring People Inside Your StoresTell Your Brands StoryPromote a ContestBring Presentations to LifeShow Off Your ProductsGive Fans What They WantRandomly Amuse Your Audience

Involve Your AudienceBuild NarrativeSocial ProofEducationFortify IdentityPromotionGet Personal

Future ???