report: instagram vs facebook vs twitter

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October 1 - 31, 2014 Instagram vs Facebook vs Twitter A 6-brand comparison of social media posting and content performance across the three networks. Brands analyzed are Burberry, Chevrolet, Coca-cola, Covergirl, Oreo and Red Bull.

Author: doug-schumacher

Post on 01-Jul-2015

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A 6-brand comparison of social media posting and content performance across the three networks. Brands analyzed are Burberry, Chevrolet, Coca-cola, Covergirl, Oreo and Red Bull.

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  • 1. Instagram vsFacebook vs TwitterA 6-brand comparison of socialmedia posting and contentperformance across the threenetworks. Brands analyzed areBurberry, Chevrolet, Coca-cola,Covergirl, Oreo and Red Bull.October 1 - 31, 2014

2. Highlights Red Bull posted over half the content, and generated more than 55% ofthe total engagements. Red Bull posted 574 times during October Coca-cola only posted 39 times Coca-colas engagement rate is more than 3x the average among allbrands Oreo had the most equally-distributed posting volume across all 3networks. And the 2nd highest engagement rate.Networks compared and analyzed: Facebook, Twitter and Instagram. Report period: October 1 - 31, 2014. 3. Overall1: Despiterelatively lowoverallengagementlevels, Twitter stillgets the majorityof posting activity.2: Posting volumeon Instagram isalmost equal toFacebook.3: Most of theposting on Twitteris photos. 4. Burberry1: Burberry postsmore onInstagram than onFacebook. 5. Chevrolet1: Chevrolet hasthe lowest overallengagement levelof the 6 brandsreviewed. 6. Coca-cola1: Coca-cola hasthe lowest overallposting volume ofall brands. Thatslikely due to use ofheavy regionalpages for moretargeted content.2: Coca-cola alsohas the highestoverallengagement rateof all the brandsreviewed. 7. Covergirl1: CovergirlsInstagram postingvolume is morethan double theirFacebook posting. 8. Oreo1: Oreo has themost equallydistributedposting volume ofany of the brands. 9. Red Bull1: Red Bullgathered a total of2.7 millionengagements,over 55% of thetotal for all brands.2: They also havethe highest Twitterposting volume ofall the brands, aswell as half of thetotal postingvolume of allbrands. 10. SubscribeBe notified when reports like this areavailable from Zuum:get.zuumsocial.com/socialintelligence/For more information about Zuums capabilities andpricing, please contact [email protected] 2014 Zuum