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Comparison of NBA Teams on Facebook, Twitter, InstagramFacebook date range: Jan 01, 2015 May 19, 2016Twitter date range: Jan 01, 2015 May 19, 2016Instagram date range: Jan 25, 2015 May 19, 2016

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On Facebook Los Angeles Lakers had the largest fan base of 21,721,291, while Golden State Warriors showed the highest fan growth of 179.00%.Community growthFacebookFan GrowthTwitterFollower GrowthInstagram Follower GrowthGolden State Warriors179.00%209.07%606.74%Detroit Pistons34.67%56.65%196.54%Washington Wizards62.93%54.33%201.31%Miami Heat0.46%17.39%59.78%Dallas Mavericks10.30%55.92%161.83%Chicago Bulls6.98%37.96%181.11%Boston Celtics-0.82%17.28%76.18%New York Knicks4.87%27.46%73.47%Los Angeles Lakers-1.13%16.92%87.68%Denver Nuggets9.90%37.77%104.54%Phoenix Suns13.60%42.01%206.31%Philadelphia 76ers29.78%53.86%157.05%Brooklyn Nets12.68%25.71%98.84%Los Angeles Clippers26.67%40.72%149.56%Minnesota Timberwolves40.30%52.31%284.91%

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Social Network Based Performance Audit

Los Angeles Clippers received the highest percentage of Positive Sentiment (100.00%).

Chicago Bulls garnered the most number of mentionsFacebookTwitterSentimentMentions

TwitterInstagramAverage Reply TimeHashtag UsageDenver Nuggets were the fastest to reply to Tweets.The hashtag most used was #detroitbasketball

Deconstructing the Content Strategy of the NBA Teams

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Golden State Warriors published the greatest number of posts (4,975) and the highest average engagement, with a score of 882.

Facebook Engagement

Golden State Warriors received the most number of Likes (132,640,426), the most number of Comments (2,651,057) and the most number of Shares (8,614,438).

Engagement Breakdown

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Golden State Warriors published the most number of posts (4,904).Share Of Voice Volume of Posts

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Golden State Warriors received the largest volume of Likes (132,640,426), among the brands in "Competitors" Group.

Golden State Warriors received the largest volume of Comments (2,651,057), among the brands in "Competitors" Group.

Golden State Warriors received the largest volume of Shares (8,614,438), among the brands in "Competitors" Group.

Share Of Voice Likes, Comments and Shares

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Most Engaging Brand PostsGolden State Warriors18-MAY-16, WED 11:31PMDubs even things up!ENGMT.LIKESCOMMENTSSHARESSENTIMENT1,000319,9546,32138,702Uncategorized

Golden State Warriors18-MAY-16, WED 10:53PM15 points in 1:58? #StephGonnaSteph on TNT.Golden State Warriors16-MAY-16, MON 11:38PMDubs trail series 1-0. #WCFENGMT.LIKESCOMMENTSSHARESSENTIMENT1,00093,6665,32720,391Uncategorized

ENGMT.LIKESCOMMENTSSHARESSENTIMENT1,00098,9548,11619,955Uncategorized

Most Engaging Brand PostsGolden State Warriors12-MAY-16, THU 10:58PMThe Dubs will face the Oklahoma City Thunder in the Western Conference Finals.ENGMT.LIKESCOMMENTSSHARESSENTIMENT1,000176,4545,26819,537Uncategorized

Golden State Warriors12-MAY-16, THU 1:37AMOn to the Western Conference Finals, #DubNation! #Warriors win series vs. Portland in 5 games. #Stre ..Golden State Warriors12-MAY-16, THU 1:35AM4th quarter ridiculousness, courtesy of Stephen Curry.ENGMT.LIKESCOMMENTSSHARESSENTIMENT1,000119,7772,18922,470Uncategorized

ENGMT.LIKESCOMMENTSSHARESSENTIMENT1,000126,9523,97918,927Uncategorized

Golden State Warriors published the greatest number of posts (21,187). It also had the highest average engagement, with a score of 547.

Twitter Engagement

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Golden State Warriors tweeted the most compared to the other teams.Frequency of Tweets

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Golden State Warriors received the most Favorites as well as the most Replies.Replies, Retweets and Favorites

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01-Dec-15, Tue 09:31PMENGMT.FAV.REPLIESRETWEETS1,0001,914832,754

Top Engaging Tweets

https://t.co/Kk0oH6a1JIRest in peace, Dr. Dunk.https://t.co/YYMauXboJs

25-Nov-15, Wed 09:49PMENGMT.FAV.REPLIESRETWEETS1,0004,2691115,244

27-Aug-15, Thu 05:50PMENGMT.FAV.REPLIESRETWEETS1,0002,615443,107

Philadelphia 76ersPhiladelphia 76ersPhiladelphia 76ers

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June 6, 2001: The Step Over. #NBAFinals https://t.co/dlpL9cZ3kC06-Jun-15, Sat 09:30AMENGMT.FAV.REPLIESRETWEETS1,0002,080623,367

Top Engaging Tweets

Mood: http://t.co/D2wYtH9UgpMay 15, 2001: MVP. http://t.co/zczyTJrTHX19-May-15, Tue 08:49PMENGMT.FAV.REPLIESRETWEETS1,0001,594612,552

15-May-15, Fri 01:41PMENGMT.FAV.REPLIESRETWEETS1,0002,513383,365

Philadelphia 76ersPhiladelphia 76ersPhiladelphia 76ers

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Instagram Engagement

Instagram - Share of Likes

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