vam: value, authority, motivation proofs involving ethos and pathos address these appeals to the...
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VAM: Value, Authority, MotivationProofs involving ethos and pathos address these appeals
to the audience and can have great persuasive powerhttp://www.motorward.com/2013/02/jeep-super-bowl-ad-narrated-by-oprah-video/
7min write-How does this commercial use ethos and pathos to convince the consumer to buy? Does this combo of famous voice(ethos) and American Values (pathos) have great persuasive power?
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Sources and Types of Proof
Minnis
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Primary SourcePresent during an experience or time period
Offer an inside view of a particular event
StraighStraight from t from
the the horse’s horse’s mouth!mouth!
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Examples of Primary SourcesDiary of Anne Frank Diary of Anne Frank
WWII history The Constitution of The Constitution of
CanadaCanadaCanadian history
A current scientific A current scientific journal article journal article reporting NEW reporting NEW research, discovery, research, discovery, or findings or findings Science
Weavings and potteryWeavings and potteryNative American
history
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Secondary Source
Secondary sources provide interpretation and analysis of primary sources.
Secondary sources are one step removed from the original event or "horse's mouth."
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Examples of Secondary Examples of Secondary Sources:Sources:Britannica OnlineBritannica Online
encyclopediaencyclopediaAmerican National American National
Biography (database) Biography (database) Critic’s review Critic’s review
analyzing a play, analyzing a play, poem, novel, or poem, novel, or short story short story
Magazine or Magazine or newspaper article newspaper article about events or about events or people people
Political commentary Political commentary about an electionabout an election
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Aristotle’s Categories of Proof
Physical Evidence ‘Laid on the table’
Thoughtful Persuasion
Logos Ethos Pathos
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Physical Evidence:
Can you lay it on the table?
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Ethos=Authority Opinions Judgments Impressions
Ethos: • Reputation• Credentials• Respect for
character and experience
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Pathos=Motivation
FeelingsMotivesValues
Pathos: Emotion
• Ideals• Beliefs• Ethics and
morals
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Logos=Reason Common
sense Logic Understanding
Logos: Objective Evidence• Facts• Statistics• Real examples
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How to test the PROOF-1. Is the evidence relevant
to the claim?2. Does your evidence reach
the conclusion correctly? Or are you reaching?
3. Is the evidence up to date?
4. Is it slanted to work?
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Tests of Validity-ActivityWith your groups, you will…Finish Audience Analysis-MonFinish Claim/Warrant/Support-MonAnd….1.Trade your annotated bibliography within your groups2.Groups look for a source example of Logos, Ethos, and Pathos
a) Label on their Ann. Bib.b) Explain-How does it support that it is Logos, Ethos, and
Pathos? Next to each source AND if they are missing one L/E/P suggest to them how they can add it into their research!
Put your names at the top/type up your answers! Turn in!Source/Cards Notecards due Monday=5 source cards/10
notecardsPaper Length=2,000-2,500 words (4-5 pages)