ethos, pathos & logos

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Ethos, Pathos & Logos. Appeals. By PresenterMedia.com. Jot down what you remember about. ethos, pathos and logos. Ethos. An appeal to character. Word relates to ethics or ethical - PowerPoint PPT Presentation

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  • Ethos, Pathos & LogosAppealsBy PresenterMedia.com

  • Jot down what you remember aboutethos, pathos and logos

  • Word relates to ethics or ethicalIf we believe that a speaker has good sense, good moral character and goodwill, then we are more likely to believe what he/she saysSpeaker has appropriate expertise or authority Recommend by 9 out of 10 dentistsAn appeal to characterEthos

  • Create a chart on your paper

    How to Appeal to EthosHow to Appeal to PathosHow to Appeal to Logos

    Effect of EthosEffect of PathosEffect of Logos

  • How to Appeal to EthosHow to Appeal to PathosHow to Appeal to LogosLanguage/vocabulary appropriate to audience and subjectRestrained, sincere, fair-mindedCorrect grammar

    Effect of EthosEffect of PathosEffect of LogosDemonstrates authors reliability, competence and respect for the audiences ideas and values through reliable and appropriate use of support and general accuracy

  • JOT DOWN AS MANY EXAMPLES OF ETHOS AS YOU CAN THINK OF (COMMERCIALS, CAMPAIGN ADS/SLOGANS, SONGS, ETC.)

  • Range of emotions: love, fear, patriotism, guilt, joy, etc.Can be manipulativeAbility to move people to action

    An appeal to emotionsPathos

  • How to Appeal to EthosHow to Appeal to PathosHow to Appeal to LogosLanguage/vocabulary appropriate to audience and subjectRestrained, sincere, fair-mindedCorrect grammarVivid, concrete languageEmotionally loadedConnotative meaningsEmotional examplesNarrative of emotional eventsEmotional toneFigurative LanguageEffect of EthosEffect of PathosEffect of LogosDemonstrates authors reliability, competence and respect for the audiences ideas and valuesEvokes an emotional responseOften involves a call to action

  • WHAT EXAMPLES OF PATHOS CAN YOU THINK OF?

  • Latin for LogicAppeals to the intellect, reasoningAcademic arguments

    All men are mortal.Socrates is a man.Therefore, Socrates is mortal.An appeal to logicLogos

  • JOT DOWN AS MANY EXAMPLES OF LOGOS AS YOU CAN THINK OF

  • How to Appeal to EthosHow to Appeal to PathosHow to Appeal to LogosLanguage/vocabulary appropriate to audience and subjectRestrained, sincere, fair-mindedCorrect grammarVivid, concrete languageEmotionally loadedConnotative meaningsEmotional examplesNarrative of emotional eventsEmotional toneFigurative LanguageTheoretical, abstract languageDenotative meaningsDefinitionsFactual data and statisticsQuotationsCitations from experts and authoritiesInformed opinionsEffect of EthosEffect of PathosEffect of LogosDemonstrates authors reliability, competence and respect for the audiences ideas and valuesEvokes an emotional responseOften involves a call to actionEvokes a cognitive, rational response

  • Now, go back to the question you wrote at the beginning

    Can you answer your question? If so, write down the answer.

    If not, query the members of your table. Can they answer it?

    If they cant, be prepared to ask the whole class in T minus

  • Now, see if you can identify each:With your group, read each of the three excerpts. Decide which appeal the author uses. Underline/highlight three specific examples where the author employs that appeal. Be ready to discuss and defend.

    When you have read and labeled all three samples, decide which appeal is the strongest. Write a quick paragraph explaining why it is the most powerful appeal. What other techniques does the author use that make it powerful?

  • Draw a T chart

    As you watch the clips, jot down instances of ethos, pathos and logos in the T chart

    Lets see if you can identify appeals in a film clipLarry the LiquidatorCEO

  • With a partner, find 3 advertisements, one to highlight ethos, pathos and logos and create a one-pager:1. Glue/tape the picture to your paper and label which of the three appeals it uses2. Write 2-3 sentences each explaining the appealbe specific! Draw arrows to label captions, pictures, descriptors, etc. Be specific and take into account colors used, setting, age, race etc. of people in ad, etc.3. In the end, determine which is the most successful appeal of the three. Support your rationale and write it out on your paper.Now, how about in a larger context?

  • Do you want to work smarter, not harder? Learn how with Get-It-Done Guy's 9 Steps to Work Less and Do More.The book is available from Amazon, Barnes and Noble, Borders, Powell's, iBooks, and at bookstores everywhere.This guy knows how to do thisI better listen to him; he must be an expertThese are all reputable stores. This book must be helpful and many people must be using it if they all carry the bookThis guy looks hip and cool. He looks like a normal guy. I might learn something from him.The ad appeals to ethos, attempting to have people buy into the idea that one man has figured out what we all want. He is presented as an authority who has the solution.