ethos pathos. sept2and3

7/23/2019 Ethos Pathos. Sept2and3

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Do NowAnswer the following blanks with either their, there, or theyre1. _______ dog is an annoying mutt.

2. _______ once was a bird called a Dodo.

3. y aunt and uncle are arri!ing tomorrow. ___________ coming

from "alifornia.#. any years ago __________ were not any cars, so $eo$le usedto tra!el by horse and carriage.

%. y neighbors ha!e bought a second car. ________ new one iscandy a$$le red.

&. 'ur$risingly, both of __________ cars are #(D.

). *f you look o!er ____________ you will see the beautiful sunset.

+. a!e you seen where __________ building that new road-

. * think __________ address is 11)1 Newlands /oad.

10. Do you know what ____________ $hone number is-


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1. */, 2. /, 3. /, #. /, %.*/, &. */, ). /, +. /, .*/, 10. */.


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/estroom 4asses


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thos, 4athos,or 5ogos-(A A44A5 A/ AD6/*'/', 5AD/',AND 4745 A/78ND 78 8' 7 9 78 7:8 */ 4/7D8", /'4" , 7/'8447/ -


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7b;ecti!e


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7', 4A7', and

5797'thos< *s it thical-4athos< Does it make you feel a strong emotion-

5ogos< Does it make you use your sense of reason-


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thosEthos< thicso make the audience decide right or wrongabout whatis being $resented to it

4olitical issues, national beliefs, religious issues, etc@

y$ically has contrasting colors symboli=ing the dierencebetween good and e!il.


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4athosPathos< motiono make the audience feelsomething about what is$resented to it

"hildren, animals, illness, memories, etc@

Bugs at your heart stringsC


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5ogosLogos< 5ogico make the audience thinkabout what is $resented toit

'tatistics, facts, authorities,etc@

6ery straightforward, andnot BuC. *t has a !ery

scienti>c, factual a$$roach.


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"an some

ad!ertisements ha!emore than one a$$eal-esE he more a$$eals used in an ad the more likely theconsumer is to connect with it.

For the case of this lesson or $ower $oint, $ick the 7'em$hasi=ed a$$eal used in each ad to write onto yoursheet.


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thos, 4athos, or

5ogos-


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thos, 4athos, or

5ogos-


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thos,4athos, or5ogos-


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thos,

4athos,or5ogos-


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thos, 4athos, or 5ogos-


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thos, 4athos, or

5ogos-


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thos,

4athos, or5ogo

s-


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thos, 4athos, or 5ogos-


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thos,

4athos,5ogos-


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thos,4atho

s, or5ogos-


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9uided 4ractice*n your grou$s, you will make an ad!ertisement a$$ealing toone of the three $ersuasions

Apple (Macintosh) Coca Cola Nike

Ethos

9rou$ A

:

C

Pathos

D

F

Logos

G

H

I


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*nde$endent 4racticeHou will listen to a s$eech by 4resident 7bama and write atwo $aragra$h analysis in your com$osition ;ournal about

ethos pathos. sept2and3

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