uk film council thalia

Thalia Barrett UK Film Council Research and Planning Media AS Studies

UK Film Council – Research and Planning

By looking at these figures we can see that our genre covers a mixture of three mainstream genres, those being thriller/suspense, horror, and disaster. This suggests that we will have to base our film opening around a theme that is popular with the population over 16 years of age, so it appeals to a wide range of target audiences. With the three genres combined, we get 113% of the population who enjoy watching the hybrid of genres, giving us a wide range of conventions to cover. However because our genre is a ‘sub-genre’, it is not on the list and therefore could be considered as niche as opposed to mainstream.


With these statistics, we can see what genre preferences the general public enjoy watching. I can see that from these figures, the demographic audience we will need to target males over 35 (primarily) and females under 35 (secondary). This allows us to create our film opening so it appeals to a wide range of people. Typically these people are parents and are from a middle class background. Although in the statistics shown there is a large percentage (60%) of females over the age of 35 who enjoy watching thriller/suspense, we felt like this figure (when compared) was an anomaly and so we removed it from our data, but we are aware that the target audience could also be females over the age of 35.


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From these statistics we can see that our hybrid genre contains a mixture of opinions. Although the idea of having a thriller/suspense genre is high up in the statistics, the disaster is quite low. The thriller/suspense genre has a 26% rating, whereas disaster has a 5% rating which claims that it is not very popular with the British nation. This suggests that we will have to be careful what we include in our film opening as certain elements could appeal to the target audience, although some could not.


From the information provided, we can see the types of film the public consider their favourites to be. From this we can see that the demographic audience we’d be aiming at would be a wide range of audiences, from males over 35 (primarily) and females (secondary). They would be a mixture of parents and non-parents, and they all would be from the middle class.

In conclusion, we believe that there is a wide range to cover for the genres that we have analysed in this task. However because our genre is a sub-genre (zombie), it does not appear in the data that the British public find to be their favourite, and therefore we would have to class our target audience as a niche audience as opposed to mainstream.

uk film council thalia

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