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2001 Key UK Industry facts2001 UK industry key facts - The audience

68% of UK population go to a film at least once a year, 24% go at least once a month; only 5% never go. Most cinema­goers are young.

Multiplexes take 59% of total cinema visits.

Adults like comfortable seats, good sound and visual quality, car parking facilities and convenient performance times.Children and teenagers like good food and drink and friendly staff.

People prefer short trips to the cinema and usually go by car.

People usually combine a cinema trip with eating or drinking out.

Adventure movies are the most popular, followed by comedies and drama. Adventure movies are particularly popularwith children.

Most people watch television every day of the week; eight in ten watch videos or DVDs; over half use the Internet; and athird have games consoles or CD ROM/computer games.

Sources: Cinema Advertising Association, CAVIAR, RSU.

http://www.filmcouncil.org.uk/filmindustry/?p=keyfactsaudience 16/06/2003

~JIl...d-§ June - 8 June 2oq:LU-Kll x~

1 The Matrix Reloaded2 Anger Management3 Bringing Down the House4 The Hunted5 X-Men26 Kangaroo Jack7 Ripley's Game8 Johnny English9 Secretary

10 The .Iungle Book 211 I Ca~ture the Castle12 How to Lose a Guy in 10 Days13 PhOne Booth14 Old School15 Dark Water

Other UK films26·To Kill a King31 S Club Seeing Double32 Hope Springs35 The Pianist36 The Actors40 The Hours50 In This Wond55 The Last Great Wildem&ss63 Extreme Ops64 Pure

Other openers19 Broken Wings21 Dirty Deeds29 Drunk on Women and Poetry41 Day of Wrath (re)49 Fausto 5.056 Mon-Rak Transistor

O1her comments on this week's top 15 results

Against last weekend: -1 %

Against last year. 10 % .

Roiling 52 week ranking: 43

UK· films In top 15: 3

UK" share of top 15 gross: 6 %

Openers next week - 13 June

A Guy ThingDumb and Dumberer. When HlIITY Met UoydIdentityIgby Goes DownSnake of JuneSpringtime In 8 Small Town

USA 2,485,938 Warner 3USA 1,768.335 eoVTriStar 1USA 754,488 BVI -33 2USA 394,122 Redbus 1USA 332,741 20th Fox -27 6USA 258,814 Werner -17 4

USAlUKIlTA 197,249 Entertainment -19 2UKJUSA 152,589 UIP -16 9

USA 85,615 Metro 7 4USA 69,634 BVI ·21 9UK 51,089 Momentum 15 5

USA 47,942 UIP -42 8USA 37,544 20th Fox -46 8USA 37,030 UIP -59 5JAP 34,978 Metro 1

UK £8,248 Pathe -40 4 17 £190,375UK £5,876 CoVTriStar -55 9 113 £2,306,538

UKJUSA £5,448 BVI -69 5 16 £1,048,187UKlFRAlGERlNETHIPOL £4,051 Pallle 4 20 7 £2,727,537

IREJUKJUSA £4.023 Momentum -76 4 10 £449,391UKJUSA 0.561 BVl -SO 17 4 £4,693,247

UK £l,965ICA 27 11 5 £128,268UKIOEN £733 Feature Film Co -16 5 4 £26,649

UKlGERlLUX £237 UIP 082 4 1 £26.562UK £128 Artificial Eye -58 6 1 £26,152

ISRAEL £20,840 Optimum 10 £20,840AUSlCAN £18,787 Momentum 33 £18,787SKOREA £6,201 Pallle 3 £6,201

USSR 0,320 bfi 1 0,320SPA £2,077 Soda Pictures 8 £2,077THAI £658 ICA 1 £658

USAUSAUSAUSAJAP

CHIIHONG KONG/FRA

Cinema Marketplace

Cinema Admissions Cinema Screens in the UK

2383

1848

94 •••I~~.......,~··~~~~S=:-;:

95 ••••~~1r6';B~~;.5!~~-r~' 2003

96 C':tr.llfl*9l11"mAllg'i2I>.-.m'11;-j~~~11~3~2166

98 1"Il'lltilWl!j-miIG4iJi,m;•••• s·~~_i'.!'~'E;Ji.::z~~:::::'.~2638

99 "itJp'iOp,

90

91 _::!i,~~~t·z;;~~:.<lY.S"'"

Source: CAA/Marplan. GaUup/EOI

00 1.!i.giil.'Y4,b 2992

01 1'.lDJ'''g@illl!j_;il§Pi1iimb••••••••.r;;:·~~.]~~m~;",.;; 3223

02 III:f=I}i"yp,

• Multiplex Screens .... Non.Multiplex Screens

A multiplex is a purpose-built cinema with 5 screens or more

90

Cinema Admissions

45

30

Admissions in millions

15

75

o

60

120

150

105

135

• Cinema has shown a remarkable and

sustained rate of growth. with the highest

admission levels in 30 years.

• 82% of the UK population go to the cinema'.

84 90 93 94 95 96 97 98 99 00 01 02 03

Sourcc: CAA/Marplan. Gallup/EOI

Cinema Developments

Since the mid 1980·s. the cinema industry

has enjoyed rapid multiplex development.

Multiplexes now account for over 65% of

screens in the UK.

Consequently. cinema is more accessible.

with the average drive time now at 18 minutes'.

This significant industry investment has

upgraded facilities and created a comfortable

environment. increasing enjoyment of the

cinema experience.

•CAVIAR 19

~PEARl& DEAN 2

78

Cinema Audience

Cinema Audience Profile

As a medium, cinema is unmatched in its delivery

of upmarket young adults.

61% of adult cinemagoers are under 35 years of

age and 66% are ABC1.

The cinema audience is adventurous, willing to

indulge in the latest products and take part in new

activities.

Light ITV viewers

81

Sex_ •••••••••••115

Population Cinema Audience Tempted by products advertised

~~~~~~~=:"~'-:~-~8:2•••• 114

I like to stand out in a crowd

~~~:~~~:i.:58~•••••••_132

I like to keep up with the latest fashions

ii•••••••••••••••• 124

Enjoy splashing out on a restaurant meal

Inde••ersus all adullsSource: TGI

119

I like to try new drinks

69125

I love travelling abroad

" 76119

Try to keep up with new technology

76

119

I intend to use the internet in the next 12 months

139

I love to buy new gadgets

82

115

: Non-cinemagoers • Cinemagoers

Cinema Audience

Cinema AudiencePopulation

Class

AgePopulation

Source: CM/CAVIAR

3~

PEARl& DEAN

a~ a9

• Film packages allow advertisers to exhibit with

specific releases. This produces tightly targeted

campaigns and offers brand association with

particular films. There is a huge variety of films to

choose from, with over 400 features on release

per annum.

How Does it Work?

Film packages are costed depending on the

size of the release. A film'~ success at the box

office can only be estimated. therefore,

admissions are not guaranteed for individual

releases.

Film Package Costs

(based on 6 weeks of national exhibition)Release type No. of 30"

screens 6 week cost

• Film packages are totally flexible. They can

be bought weekly and are sold on a national,

regional or conurbations basis.

• Commercials can be matched to individual films,

allowing greater scope for creative opportunity.

• Example advertisers:

oOMEGA

A Blockbuster

B Major release

C Medium release

o Limited release

175-250

120-175

50-120

Upto50

£180k-£285k

£120k-£180k

£75k - £120k

Up to £75k

Weekly Cost BreakdownWeek No.

2

3

4

5

6

% of 6 week cost

35%

30%

15%

10%

5%

5%

For more Information on forthcoming films,

please refer to the Pearl & Dean interactive

film planner at pearlanddean.com,

or see our printed film guide.

Release A - BlockbusterLord Of The Rings: TwoTowers (PG)Est. 6 week box office revenue £55mIndustry screens: 1000

Release B - Major ReleaseOcean's Eleven (12)

Est. 6 week box office revenue £23mIndustry screens: 433

Estimated Audience profile

Sex Class Age

Audience profile

Sex Class Age

Release C - Medium ReleaseMy Big Fat Greek Wedding (PG)Est. 6 week box office revenue £12mIndustry screens: 341

Release 0 - Limited ReleaseMonsoon Wedding (15)Est. 6 week box office revenue £1.5mIndustry screens: 55

Estimated Audience profile

Sex Class Age

Audience profile

Sex Class Age

Audience Delivery Package

• As the name suggests, the ADP delivers a

guaranteed level of admissions to advertisers.

• It is the most cost-effective way to achieve

rapid cover of the core cinema aUdience, as

ADP advertisers appear with all films

(blockbusters not guaranteed). Consequently,

commercials must be suitable for universal

exhibition and carry a U certificate.

Aud. ncc cllvc,-y

Package (ADP)

How it Works

• Advertisers bUy a guaranteed level of

admissions. The price of the campaign is

calculated on a fixed cost per thousand

with a seasonally adjusted admissions base.

• A minimum admissions guarantee is agreed

at the time of booking and monitored

using independent data, provided by EDI

(Entertainment Data International).

• The ADP can be bought on a national

or regional basis (lSSA areas).

• Example advertisers:

JJT'OPenwcrid- Broadband • ••

" Although commercials are screened with

all films, it is possible to apply a 10% filter

to exclude the children's audience, thus

maximis;ng the targeting of adults .

CO'st Per Thousand

National

London", South and Midlands

Other regions

£49.41

£62.64

£ 43.42

CC?sting the ADP

Based on 30 seconds• London only campaigns will be subjecllo a 10% surcharge

Area Industry Total Industry Total P&D P&D P&D P&DShare Industry 30H CPW Industry ADMS ADMS 30H CPW Screens

ADMS Screens Share

London 27.0% 886,950 £55.559 759 31.4% 278.502 .£17.445 270

South 8.8% 289.080 £18.108 238 38.3% 111.718 £6.935 77

E.England 6.2% 203.670 £8.843 195 357% 72,710 £3.157 76

Midlands 14.3% 469.755 £29.425 462 31.7% 148.912 £9.328 145

Yorkshire 8.0% 262.800 £11.411 294 40.7% 106.960 £4,644 104

N. East 3.6% 118.260 £5.135 106 47.8% 56.528 £2.454 50

Lancashire 10.6% 348.210 £15.119 394 43.6% 151.820 £6.592 169

Wales & West 6.3% 206.955 £8.986 257 39.1% 80.919 £3.514 100

SouthWest 2.2% 72.270 £3.138 96 48.1% 34.744 £1.509 38

Border 1.0% 32.850 £1.426 41 37.6% 12.363 £537 20

C.Scotland 6.9% 226.665 £9.842 251 33.0% 74.799 £3.248 90

N.Scotland 2.1% 68.985 £2.995 67 78.9% 54.417 £2.363 47

N.lreland 3.0% 98.550 £4.279 158 23.9% 23.557 £1,023 28

National 100.0% 3,285,000 £162,312 3,318 36.7% 1,205,595 £59.568 1.214

Source: EDIICANPearl & Dean

NB. Based on 03 screens + P&D Changes unlil year end

9~

PEARl&DEAN