SXSW 2015

TRENDS, TECH & TACOs

@tanyaholbrook

C O

N T

E N

T

At SXSW 2015 there were

500 talks with the word ‘content’

in the title.

Content needs to fit into the users digital life. Long articles work well on mobile for when people

are queuing, waiting for the bus etc.We need to learn the rules of creating content for

the different platforms.

And it needs to be timely.A great video will always be a great video but….no

one is going to watch a video at 8am but at 4pm everyone bored at work is looking for something

to distract them.

M O

B I

L E

Gen y check their

phones every 5.8 minutes

Mobile now represents 51% of all internet time. @scottBeaumont

I M A

G E

The first thing a Gen Y looks for on a

page is a play button, then a picture, then bullets.

Gen Y are entirely visual learners.

Mashable readers are 8 times more likely to share an image than a link

I M M

E D

I A

C Y

Gen Y doesn’t trust anything

that is too polished

-Media, Millennials and making

news that matters.http://bit.ly/1CpNChj

Google ranks higher on trust because Gen Y thinks the algorithm is impartial.

S H

A R

E D

O

W N

E R

S H

I P

Millennials don’t give a shit about cars

Car ownership is getting so expensive that city dwellers are moving towards a combination of public transport,

lyft or uber and car sharing services like Zipcar.

@bgurley, VC of Uber

Parents are frustrated that their kids won’t get their licenses.

F U

N

Almost every popular and successful app these days was

built to be fun.

The twitter tuning point was the plane landing on the Hudson.

Messing around with these apps gives muscle memory. Then

when something happens like the Hudson crash it’s second nature.

It’s only after that it turning point that they become important.

People have to be able to screw around with apps because that trains them.

@biz

Facebook was built for

college kids to meet girls

D I

V E

R S

I T

Y Read this, Skip that

The importance of segmentation is old wisdom.

People jump around between genres of content, dabbling in their guilty pleasures of Kanye as well

as reading smart political news too.

Media should have a point of view on what it is to be a well read, well rounded individual.

If you’ve read only pop culture articles for 3 weeks for the love of god offer them a politics one to

read.It should be like fitbit but for news.

The goal is to get people to read more stories.

Offer them up more diversity but not options. Less is more.

Engagement goes up when options go down.Daily Beast finds 5 options the most effective.

No more infinite scroll.

S U

P E

R F

A N

S

-http://kk.org/thetechnium/2008/03/1000-

true-fans/

GOT, Bates Motel and grumpy cat all had a big presence at SXSW and with that came massive queues

of fans.

Rise of the Superfan.

P H

I L

A N

T H

R O

P Y The future of

marketing is philanthropy.

Young people want their work to mean something.

Great talent will be offered money and status. In Maslo’s hierarchy of needs in the top of the pyramid is purpose.

To attract talent you have to give them this opportunity.This doesn’t mean you have to be a charity or a B

corporation but you have to do some good.

A S

P I

R A

T I

O N Aspiration

Matters

N E

W

W A

Y S

O F

W O

R K

I N

G

Flexibility is the new stability

30% of Lyft drivers are entrepreneurs who use the service to network

P R

I V

A T

E

S O

C I

A L

M

E D

I A

The most popular way to share

on Daily Beast is Whatsapp

If all things are equal Gen Y prefers to communicate firstly by text, then social media

above all other methods.

70% of Gen Y women would rather solve the problem via text without having to talk to someone.

C U

L T

U R

E

Culture is the single biggest prediction of success for a company.

-http://www.fastcompany.com/1657030/happiness-culture-

zappos-isnt-company-its-mission

Culture trumps advertising

N A

T I

V E

A

D V

E R

T I

S I N

G

-http://www.thedrum.com/news/2015/03/15/six-out-ten-millenials-will-engage-native-ads-

when-content-appeals-0

6 out of 10 Gen Y will engage in native ads when content appeals

A fake profile seducing guys on Tinder to promote the premier of film Ex Machina got a

lot of press.

It should be driven by creativity not trickery.

Nobody goes to a site for the

page takeover

M E

T A

Comedians in cars getting

coffee

F I T

N E

S S Waking up

as a community

Morning rooftop yoga from Yahoo and Pandora and Spotify bringing SoulCycle into

it’s house with top DJs

W E

I R

D

T W

I T

T E

R

For people who prize comic ability, subversiveness & originality is what

passes as cool on twitter.-

http://www.buzzfeed.com/jwherrman/weird-twitter-the-oral-

history#.bsPNvL6rX

-https://medium.com/backchannel/how-meerkat-is-going-to-change-the-2016-election-for-

every-campaign-reporter-and-voter-1daa8954e543

App:MeerkatI M

M E

D I

A C

Y

P E

R S

O N

A L

S I

M P

L I

C I

T Y

App: Evernote

@bgurley, VC of Uber

A N

O N

Y M

I T

Y Apps:Secret and

Yik Yak

C O

P Y

App: Medium

@bgurley, VC of Uber

R O

B O

T S

Mind controlled monkey drones.

F U

N App:Super

If instagram is about how great your life is, Super is that bad sandwich.

F I N

A N

C E

App:eToro &

RobinHood

P R

I V

A C

Y App:Hide my phone

Gives you an additional number.

*For Tinder.

W E

A R

A B

L E

S

Watches, jewellery and lots of fitness/health stuff. Blah blah

blah.

I M A

G E App:

Phhhoto

T A

C O

S

thanks