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s: Lauren Roberts f: Mattew Johnson / ARCH 5501 Architectural Design Studio F11 MUSIC. FILM. NEW MEDIA ART INTERACT SXSW

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This is a studio project done in my 5501 design class at the Gerald D. Hines College of Architecture at the University of Houston for a permanent location for the South by SouthWest Festival in Austin, Texas.

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  • s: Lauren Roberts f: Mattew Johnson / ARCH 5501 Architectural Design Studio F11 MUSIC. FILM. NEW MEDIA ARTINTERACT SXSW

  • INTERACTION WITH MUSIC FILM AND NEW MEDIA ART

    Traditional art was designed with the intent of being solely viewed by the spectators, however; artists today are creating interactive art pieces that al-low the viewer to be more than a passive spectator but also part of the art.

    The South by Southwest (SXSW) Festival in Austin, Texas is an example of a music festival that celebrates the interaction of music and fi lm.

    Therefore, in my design for a permanent location for the SXSW festival, I experiment with how a simple, open form, without defi ne lines between programs, will encourage interaction between the programs, designers and spectators, and interior and exterior conditions. The main way this occurs in my project is by pairing each large program piece (the three large theaters and the administration spaces) with a transitional new media, interactive art gallery. In turn, these individual spaces have the ability to act independently or as one larger space. Other then the gallery spaces, one may interact with the SXSW Interactive Facility through the hydraulic art gallery elevator or the kinetic skin.

    Project Issues (Design Resolutions)

    1. The SXSW Festival in Austin, Texas does not have a permanent location to plan and host their annual event.(a) With this permanent location, viewers now have the opportunity to not only view artwork, but also view the making, creation, and invention of new media in the galleries and work spaces of the SXSW bldg. (b) I have also added a wild card program that will allow the public to come into the workspace to take classes on how to create their own new media art work.

    2. A design issue I encountered was accommodating a large amount of pro-gram on a small site. (c) I gave each program its own fl oor level; therefore, I also allotted a style of new media art gallery that would complement the program and allow for an interactive transition space between each level.(d) Also, vertically the two hydraulic elevators, which are 200 square feet each, act as transitional galleries spaces as well.

  • Project DescriptionDesign Concept. Project Issues. Design Strategies. Design ResolutionsINTERACT SXSW

  • SOUTH

    WEST

    (Design Resolutions)

    All the exterior performance/ gallery spaces are designed to have a blurred edge between the interior and exterior condition in order to create less of a separation and en-courage interaction between in-door and out-door spaces. These exterior spaces are also the places for program to congrate createing interaction between the different programs.

    (Design Stratigy)

    By using frosted glass as one of the layer of the exterior skin this allows for daylight to come into the building and not direct sunlight.

    The blurred views on the exterior skin encourage specta-tors to go to the terrace gallery spaces to see more clear-ly what is happening on the exterior of the building.

    10,000 sf

    32,000 sf

    Project Issues

    The program consists of four different performance spaces, offi ces, labs, work spaces, and multiple galleries making the site to program ratio is 1 to 3. (10,000sf site to 32,000sf gross total) This creates limited room for inter-action between levels and programs as well as limited space on the ground level for green space.

  • F A R = 5

    (INTERACTION WITH STREET)

    The building is raised off the ground to encourage people passing by the building to come off the street and interact with the street gallery.

    The General Purpose Hall is also placed next to the street gallery. This blurred edge condition allow for these programs to per-form separately or together.

  • existing proposed

    (INTERACTION WITH TERRACE SPACES)

    Since the foot print of the build takes up the entire site, green spaces were added back into the program.

    This also allows the users to have closer access to exterior spaces.

    The terraces were also given programs by making them either exterior gallery spaces or performance spaces.

  • AUDITORIUMWORK SPACE

    D ORD ORGENERAL HALL

    AUDITORIUMSOUND LABS

    WORK SPACED ORD OR

    GENERAL HALLBLACK BOX

    RORRROROOOOOOOOOSOOOSOSSOOOOOSOO SSSSS SOUND LABSSSS

    BLACK BOXENNEENERARRARRAALL HAHAALAALALLLL

    PERFORMANCE

    (INTERACTION WITH GALLERIES)

    Each large program piece was allotted its own fl oor level due to the size of the program; therefore, a style of new media art gal-lery was paired with each program as an interactive transition space between each level.

  • (INTERACTION BETWEEN LEVEL)

    Vertically the two hydraulic elevators, which are 200 square feet, act as transitional galleries spaces.

    The elevator also acts as a kinetic art piece for spectators who are passing by on the street as the elevator moves up and down the shaft.

    The each elevator acts as a space that houses art and also an interactive kinetic sculpture.

  • WIND

    (INTERACTION WITH KINETIC SKIN)

    The kinectic skin idea for my design came from an installation at the LIGO Science Education Center in Livingston Parish, Loui-siana called the Wave Wall.

    The kinetic art piece is made up of aluminum tubes that are connected on a pendulum; hence, when the wind acts on the tubes, they move back and forth making a wave.

    The kinetic skin is placed on the south and west side of the building facing the street edge. Therefore, the kinetic skin does not solely act as an art piece, but also as a passive shading system.

  • Project Program and AnalysisINTERACT SXSW Written Program. Program Analysis. Site Analysis

  • GENERAL LOBBY 500 SF

    TICKET BOOTH 200 SFMAKING

    LIMITED HOURSFORMAL

    FAR FROM STTICKET

    VISUALALWAYS OPENINFORMALCLOSE TO STFREE

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    TICKET

    VISUALALWAYS OPENINFORMALCLOSE TO STFREE

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    TICKET

    VISUALALWAYS OPENINFORMALCLOSE TO STFREE

    LIMITED HOURSFORMAL

    FAR FROM STTICKET

    ALWAYS OPENINFORMALCLOSE TO STFREE

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    TICKET

    VISUALALWAYS OPENINFORMALCLOSE TO STFREE

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    TICKET

    VISUALALWAYS OPENINFORMALCLOSE TO STFREE

    INTERACTIVE ART GALLERY 2000 SF

    STREET-SIDE GALLERY 1000 SF

    LOUNGE 800 SF WILD CARD (NIGHT CLUB) 2000 SF

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    TICKET

    VISUALALWAYS OPENINFORMALCLOSE TO STFREE

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    TICKET

    VISUALALWAYS OPENINFORMALCLOSE TO STFREE

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    TICKET

    VISUALALWAYS OPENINFORMALCLOSE TO STFREE

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    VISUALALWAYS OPENINFORMALCLOSE TO ST

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    VISUALALWAYS OPENINFORMALCLOSE TO ST

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    VISUALALWAYS OPENINFORMALCLOSE TO ST

    GENERAL PURPOSE HALL 4000 SF

    MULTIPURPOSE AUDITORIUM 4000 SF

    BLACK BOX THEATER 4000 SF

    DIGITAL LABORATORIES 3000 SF

    SOUND LABORATORIES 1000 SF

    ADMINISTRATION 1200 SF

    PROGRAM CHARACTERISTICS AND SQUARE FOOTAGE ESTIMATEEach program was analized on its characteristics in order to best place the program pieces with programs and within the site.

  • PUBLIC

    Building Lobby-200sf Ticket Booth (indoor/ outdoor)-500sf General Lobby Space-800sf Lounge or Caf

    -2 sets of Bathrooms (mens/ womens)-Outdoor Performance Space

    GALLERIES

    -2000sf Interactive Art Gallery-1000sf Street side Gallery (Public Interface)-2000sf +/- Wild Card Program

    PERFORMANCE

    -4000sf General Purpose Hall-4000sf Auditorium-4000sf Black Box Theater

    ART LABORATORIES

    Digital Laboratory-2000sf Open Workspace-500sf Digital Laboratory Offi ce-(3) 150sf Digital Editing Suites

    Sound Laboratory-(5) 200sf Sound Studios

    ADMINISTRATIVE-(6) 150sf General Offi ces-200sf Conference Room-100sf Workroom

  • EXTERIOR SPACES

    12AM

    12PM

    3AM

    3PM9P

    M

    6AM

    6

    P

    M

    9AM

    50

    100

    150

    200

    300

    400

    500

    TIME PROGRAMS ARE USED THROUGHOUT THE DAYThe exterior performance and gallery spaces utilize the times that building is not as active.

  • PRECEDENT STUDYArchitects: MVPDV Project: Villa VPRO Locaion: Hilversum, Netherlands Built in: 1997 Type: commercial, offi ce

  • January

    February

    March

    April

    May

    September

    15-18 Austin City LimitsA s

    7-9 Tatoo Art Revival

    11-20 South by Southwest

    28-29 Wine and Music Festival

    Art Night AustinArt Night Austin26 A26 A

    2-3 Art City Austiny

    February

    19 Livestrong Marathon

    u

    y

    AA

    April

    15-17 Reggae Festival

    MAJOR ANNUAL EVENTS

  • Esthers Follies

    Paramount Theatre

    State Theatre

    Austin Convention

    Bat Bar

    Central Presbyterian Church

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    a

    Bd Rileys

    Elysium

    Emos

    Flamingo Cantina

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    SXSW CURRENT EVENT LOCATIONS

  • SITE DESCRIPTIONThe projects site is on South Congress Avenue at the corner of Gibson Street in Austin, Texas, in a district that has become the de facto center of SXSW event. The Hotel San Jose is diagonally across from the site, and Gibson Street West terminates at the western facade of the project. The site has a 10,000 sf footprint with an area of land next to the site designated for mechanical usage and landscape.

    N

    S

    EW

    SSE

    SE

    ESE

    ENE

    NE

    NNENNW

    NW

    WNW

    WSW

    SW

    SSW

    2%

    4%

    6%

    8%

    10%

    12%

    %

    SSS

    Wind Rosedirection and speed

    7-10 knots 11-16 knots 17-21 knots +21 knots

    Psychometrics

    20

    40

    60

    80

    20 40 60 80 100

    .004

    .008

    .012

    .016

    .020

    .024

    .028

    Comfort Zone = 5 days Temperature Varience per day Natural Venitilation = 46 days

    comfort zones

    70% - 90%7

    Humidity

    1.8 in - 5 in1

    Rainfall

    JMAMF

    - Climatic Design Issues

    F M M J DNOSAJJMAMFJ

  • Site Plan

    Jos Coffee Shop

    San Jose Hotel

    Crepes Food Truck

    Perlas Seafood and Oyster Bar

  • INTERACT SXSWProject DetailsPreliminary Project Description. Outline Specifi cations

  • ELEMENT A BUILDING STRUCTURE

    A10 Foundations A1010 Foundation Actual type and size of footing and foundation system used will be based on soil borings. Assume pier and slab construction. Use 4,000 psi concrete with a maximum slump of 4. Use Grade 60 reinforcing steel (epoxy coated when required).

    A20 Basement Construction A2020 Basement Walls Use 4,000 psi concrete with a maximum slump of 4. Use Grade 60 reinforcing steel (epoxy coated when required).

    ELEMENT B BUILDING SHELL

    B10 Structure B1010 Floor Structure (Composite Structure)

    Steel: Structural steel frame (beams and columns) and miscellaneous members to conform to ASTM A992, 50 ksi Bolts to conform to either ASTM A307 or A325. Painting to consist of 1-coat of rust-inhibitive primer. Concrete: Use 4,000 psi concrete with a maximum slump of 4. Use Grade 60 reinforcing steel (epoxy coated when required).

    B1020 Roof Structure Use 4,000 psi concrete with a maximum slump of 4. Use Grade 60 reinforcing steel (epoxy coated when required).

    B20 Exterior Closure B2010 Exterior Wall Materials 1. Exterior Shading System 2. Fritted Curtin Wall System

    B2020 Exterior Shading Materials 1. 2x8 aluminum tubes hanging on a pendulum 2. 1 aluminum bar to connect all tubes 3. Space frame structure that connects to bar that hold aluminum tubes system 4. Brackets to hang space frame from structure

  • B2020 Exterior Glass and Window Curtain Wall System: 1. 1-inch sealed insulated glass, made up of thick clear fl oat glass w/ low-e coating on #2 surface, 2. Ceramic Frit pattern for shading 3. Aluminum Mullions

    B30 Roof Construction B3010 Roof Covering 1. EPDM Membrane on 2. Min. R-38 Rigid Board Insulation on 3. Exterior Sheathing on Structural Roof

    ELEMENT C INTERIOR CONSTRUCTION

    C10 Interior Partitions C1010 Interior Partitions 1. 5/8 Gypsum Board on 2. Light Gauge Metal Framing, except where noted.

    C1020 Interior Doors Hollow Metal Doors Throughout, Glazed Panels where noted

    C20 Stairways C2010 Stair Construction Steel Stair w/ 2 Thick Stone Treads, Anti-slip coating applied

    C2020 Stair Finishes 1. 2 Thick Stone Treads 2. Stainless Steel Tube Guardrail Frame w/ stainless steel mesh inserts 3. 2 Oak Handrail

    C30 Interior Finishes C3010 Interior Wall Finishes Polycarbonate Panels in Aluminum Frame or 5/8 Gypsum Board, Painted with Low VOC Paint

  • C3020 Interior Floor Finishes 3 Integrally Colored Concrete Topping Slab or 16 Square Carpet Tile

    C3030 Interior Ceiling Finishes 24 Square Acoustic Panels

    ELEMENT D SERVICES

    D10 Conveying Systems D1010 Vertical Transportation Hydraulic Elevator

    D20 Plumbing Systems D2010 Plumbing Fixtures Porcelain Toilets and Lavatory Stainless Steel hardware

    D2020 Domestic Water Distribution Downfeed Water Distribution from Roof Resolver

    D2030 Sanitary Waste Systems 4 sanitary tube to sanitary line

    D2040 Rain Water Drainage System Metal Gutter and Drain to Rainwater to City Storm water system or to geothermal water resolver

    D2050 Special Plumbing Systems Placement where needed

    D30 Heating, Ventilating, and Air Conditioning Systems D3010 HVAC System Geothermal ground system

  • D40 Fire Protection Systems D4010 Fire Protection Sprinkle Systems 6 wet pipe sprinkler

    D4030 Fire Protection Specialties Not in project D50 Electrical Systems D5010 Electrical Service and Distribution Put in when necessary D5020 Lighting Compact fl orescent recessed caned lighting in acoustical panels D5030 Communication and Security Systems Data and phone to all work spaces Wireless hub Motion sensor protect for galleries Temperature control per gallery

    ELEMENT E EQUIPMENT AND FURNISHINGS

    E10 Equipment Av equipment in auditorium, general purpose hall and black box theater

    E20 Furnishings Fixed seating in theater Desk space with computer in open work space Cubical offi ce arrangement Digital editing equipment for private room set up Recording equipment for large and small set up

    ELEMENT F OTHER BUILDING CONSTRUCTION

    F10 Special Construction

  • ELEMENT G BUILDING SITEWORK

    G10 Site Preparation Graded to elevation Cut and fi ll where necessary

    G20 Site Improvements G2030 Pedestrian Paving New 4 concrete sidewalk with recycled glass aggregate G2040 Site Development Fixed concrete seating

    G2050 Landscaping Paving at grade for pedestrian path into street side gallery

    G5020 Site Lighting Systems Waterproof up lighting in sidewalk

  • Plans. Sections. Elevations. Model ImagesProject MaterialsINTERACT SXSW

  • 0 5 10 25 50

  • 1. Black Box Theater2. Large GalleryM. MechanicalE. Elevator GalleryUnderground Level

    2

    1

  • 3. Lounge/ Green Room4. General Purpose Hall5. Street GalleryStreet Level

    5

    4

    3

  • 6. Interactive Gallery7. AuditoriumSecond Level

    7

    6

  • 8. Private Ext. Gallery9. Break Room10. Presentation Space11. Work Space12. Reception Area13. Office Space14. Public GalleryThird Level

    8 9

    10

    12

    13 14

    11

  • 15 Private Ext. Gallery16 Large Recording Space17. Small Editing Rooms18. Reception Area19. Small Recording RoomFourth Level

    18 19

    15

    16

    17

  • 20. Exterior PerformanceRoof Top Level

    20

  • EXTERIOR VIEW OF SKIN INTERIOR VIEW OF SKIN

  • PRIVATE EXT. SPACES

    PUBLIC EXT. SPACES

    (INTERACTION WITH MATERIALS)

    To allow for multipurpose used on each level, I choose to use a concrete one-way slab with beams system that allows for a deep span that would encourage an open fl oor plan layout.

    kinetic wave wall

    space frame to hold skin (2 from glass)

    acoustical panels

    frosted glass curtin wall

    concrete slab (9 thick)

    drop down ceiling

    concrete wall (2 thick)

    sealant

    footing

    piles

    SXSWprogbk.part1SXSWprogbk.part2SXSWprogbk.part3