insider’s guide to sxsw interactive 2015: following the sxsw trax

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Welcome to MSLGROUP’s third edition of The Insider’s Guide to SXSW Interactive.SXSW Interactive’s broad array of speakers and events is enormous, with so many things to see and do at the Convention Center, hotels and sitesaround the city. Whether you’re a veteran or a first timer to SXSW Interactive, you need to plan before you go to get the most out of the experience.To help you plan, SXSW Interactive organizes content around very specific themes. This year, MSLGROUP decided to leverage this content filter with MSLGROUP TraX.Our team of experts will be onsite to follow six different areas of interest and offer you real-time updates and discussion opportunities, both on social platforms and during live events. We’ll even make influencer introductions onsite and through social channels.We invite you to contribute to the community and follow along by checking our Twitter hashtags. This will be helpful to those of you heading to Austin as well as those who want to track along from home. We will follow these categories:Food and Experiential Dining #MSLFoodHealth and Medtech #MSLHealthSocial Media and Privacy #MSLPrivacyWork and Career #MSLWorkBranding and Marketing #MSLBrandingContent and Distribution #MSLContentWe hope you join MSLGROUP on our journey to SXSW Interactive 2015. To get a daily email update, please visit this link to choose your TraX: http://msl.gp/TraXemail. See you there.

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    Insiders Guide to SXSW Interactive 2015: Following the SXSW TraX

    @MSLGROUPNA @msl_group#MSLSXSW

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    Photo by Dyxie on Flickr

    SXSW Interactives broad array of speakers and events is enormous, with so many things to see and do at the Convention Center, hotels and sites around the city. Whether youre a veteran or a first timer to SXSW Interactive, you need to plan before you go to get the most out of the experience.

    Welcome to MSLGROUPs third edition of The Insiders Guide to SXSW Interactive.

    Following the TraX to SXSW

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    Its time to get detailed about your plans for maximizing SXSW Interactive 2015. This years event is jam-packed with more big ideas and innovations than ever before, and were here to help you take advantage of all the possibilities. Since it began in 1994 with 36 speakers, SXSW Interactive has grown into the top global digital and interactive meeting in the world, with more than 30,000 attendees descending on Austin each March. The social and digital evolution can be chronicled by pivotal discussions at the 20 previous events, and no doubt there will be major milestone discussions in 2015.

    Over the course of two decades, SXSW Interactive speakers have broadened from digital and social inventors like Facebooks Mark Zuckerberg and Instagrams Kevin Systrom to the likes of new age car and rocket maker Elon Musk and social activist Edward Snowden. As the idea of convergence programming grows, SXSW Interactive in 2015 means people like Charles Barkley are part of the conversation too.

    The story today is about how digital and social innovation impacts every corner of business and industry to shape peoples lives, governments actions and opportunities for new economic growth. SXSW Interactives broad array of speakers and events is enormous, with so many things to see and do at the Convention Center, hotels and sites around the city. Whether youre a veteran or a first-timer to SXSW Interactive, you need to plan before you go to get the most out of the experience.

    Stephanie Agresta Global Practice Director, Digital MSLGROUP @stephagresta

    Stephanie is the senior-most digital executive at MSLGROUP and has been recognized as one of the very top digital creators, innovators and strategists in public relations.

    Cover photos clockwise from left: Luca Sartoni, Nan Palmero and Paul Hudson on Flickr, Image Think by Nam Chau.

    To help you plan, SXSW Interactive organizes content around very specific themes.

    This year, MSLGROUP decided to leverage this content filter with MSLGROUP TraX.

    Our team of experts will be onsite to follow six different areas of interest and offer you real-time updates and discussion opportunities, both on social platforms and during live events. Well even make influencer introductions onsite and through social channels.

    We invite you to contribute to the community and follow along by checking our Twitter hashtags. This will be helpful to those of you heading to Austin as well as those who want to track along from home. We will follow these categories:

    Food and Experiential Dining #MSLFood

    Health and Medtech #MSLHealth

    Social Media and Privacy #MSLPrivacy

    Work and Career #MSLWork

    Branding and Marketing #MSLBranding

    Content and Distribution #MSLContent

    We hope you join MSLGROUP on our journey to SXSW Interactive 2015. To get a daily email update, please visit this link to choose your TraX: msl.gp/TraXemail. See you there.

    http://msl.gp/TraXemail

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    Mark McClennan @mcclennan

    Social Media and Privacy TraX

    Mark is a social media, privacy and fraud expert who has worked tech PR for 19 years. He is chair-elect of the PRSA.

    Helen Shik @helenshik

    Social Media and Privacy TraX Health and Medtech TraX

    Helen is a healthcare PR, social media and digital content expert with more than 20 years of experience.

    Meet Our TraX Team at SXSW Interactive

    02 Meeting Our TraX Team 04 Planning Your Trip 06 Surviving in Austin 09 Building Your Session

    Viewing Plan11 Taking in the Big Picture 12 Getting a Global Perspective

    TraX:14 Food and Experiential Dining 18 Health and Medtech 22 Social Media and Privacy 26 Work and Career 30 Branding and Marketing 34 Content and Distribution 38 Manage Your Career 39 Parties 40 Hungry?

    Greg Eppich @gregeppich

    Food and Experiential Dining TraX

    Greg has nearly 20 years of experience as a communicator in the food industry.

    Jenny Heinrich @jennyheinrich

    Food and Experiential Dining TraX

    Jenny has over 15 years of digital experience in food and consumer matters.

    Aleisia Gibson-Wright @aleisiag

    Health and MedTech TraX

    Aleisia formerly led global public relations for the Medical Diagnostics unit of GE Healthcare.

    Contents

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    Jeff Melton @JeffDM

    Content and Distribution TraX

    Jeff is head of Global Technology and Platforms and leads the global integration of digital technology with the MSLGROUPs global digital offerings.

    Denise Vitola @denisevitola

    Brand and Marketing TraX

    Denise is the North America Consumer Practice director for MSLGROUP. She is well known for developing on-strategy, insight-inspired campaigns that integrate earned, owned, paid and shared tactics that infuse social, digital and mobile.

    Brian Burgess @centerorch

    Work and Career TraX

    Brian leads the MSLGROUP global employee practice.

    Romain Vezirian @whoisromeo

    Branding and Marketing TraX

    Romain is a digital professional with over eight years of experience and develops digital strategies in Atlanta.

    Marcy Massura @marcymassura

    Work and Career TraX

    Marcy is a SXSW veteran, New York Digital Practice Lead for MSLGROUP and social media powerhouse.

    Matt Dickman @mattdickman

    Branding and Marketing TraX

    Matt is a digital marketing specialist who has created successful marketing programs for some of the largest CPG and entertainment companies in the world.

    Erin Lanuti @erinlanuti

    Content and Distribution TraX

    Erin is one of the most senior experts at MSLGROUP in paid media, content and integrated marketing. She has over 20 years of experience.

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    10 Texas-Style Planning Tips

    You wont have any trouble figuring out whats on the SXSW Interactive agenda the event planners have everything locked and loaded. What you might not be sure of is what to wear, what to bring and how to plan your off time. Follow our insider guidelines and youll be ready for anything.

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    Planning Your Trip

    1. Download SXSW GO. The Official 2015 Mobile Guide to South by Southwest lets you see the lineup, create your own personal schedule and sync your devices so everythings up to date. The app is available for download to your iPhone, iPad or Android.

    2. Check the weather forecast. March temps in Austin are usually pretty nice (how do 60s and 70s sound?), but Texas weather can change in a hurry. Plan to dress in light layers and bring a jacket and umbrella for those stray showers.

    3. Wear comfortable shoes. Youll walk a lot and likely stand in a line or two, so comfy shoes are a must. If you want to try biking, bring shoes you can wear using B-cycle, Austins bike share system.

    4. Pack your workout clothes. Whether you hit the hotel gym, tackle one of Austins many running trails or take a wake-up walk around the block, exercise is a great way to keep your energy up during long SXSW days.

    5. Stash extra chargers and batteries. Whats the most popular thing at a technology conference? Technology! Everyone will be on Wi-Fi, so be ready for signals to come and go and batteries to die at the most inconven-ient moment. Bring extra batteries and a portable charger, and stake out the charging stations at each venue.

    6. Bring your own bottled water and snacks. Skip the long refreshment lines at SXSW by tucking a few waters and packs of trail mix in your suitcase or stopping at Royal Blue Grocery on your way through downtown.

    7. Leave a little room in your suitcase. Downtowns 2nd Street District has more than 50 local specialty shops, services and eateries. Set aside time to shop and take a piece of Austin home with you.

    8. Be prepared to network. Were not suggesting a canned elevator speech, but having a few key phrases in your back pocket will help get conversations going. And dont forget to bring plenty of business cards.

    9. Pick your parties. Theres at least one party every night, and times are staggered so you can make almost all of them if you want. Pace yourself though and make sure you have the right access badge before showing up at the door.

    10. Plan a stop at the SXSW Job Market presented by Publicis Groupe. Its free, open to everyone and a great place to meet people, even if youre not looking for a job. You never know, right? March 13-14, JW Marriott.

    https://austin.bcycle.com/http://sxsw.com/exhibitions/job-markethttp://sxsw.com/exhibitions/job-market

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    Theres more to SXSW Interactive than sessions and parties. Use our insider tips to navigate the event like a pro and round out your Austin experience.

    Transportation Its easy to get around downtown on foot or bicycle (check out B-cycle, Austins bike share system), and MetroBus and MetroRail are great for destinations further afield. Good news if youre staying somewhere other than downtown Austin: SXSW has evolved an efficient hotel shuttle service for registrants whose hotels are outside the downtown walkable area.* Music Austin is a music lovers mecca, with live bands playing somewhere every night. Read the signposts, collect postcards o